ANDHRA MAHILA SABHA SCHOOL OF INFORMATICS

MBA II year I Sem October 2017

I internal assessment
E-Business
Time: 1hr Marks: 15
Signature of the Invigilator: H.T. No:
___________________________________________________________________

Note: Answer all questions

Choose the correct answer (10x1/2=5marks)

1. It acts as a medium of transmitting business information in a standardized
format [ ]
(a) Standard of Data Exchange (b) Just-in-Time (JIT) manufacturing
(c) Electronic Data Interchange (d) None of the Above

2. An example of C2C e-commerce application, [ ]

(a) Product development (b) Electronic Banking
(c) Electronic Auctions (d) Electronic Searching

3. Type of e-commerce that facilitates inter-organizational interaction [ ]

(a) B2B (b) C2B (c) E2E (d) B2E

4. What are the elements a contract basically comprises of [ ]

(a) Subject-matter Jurisdiction and Personal jurisdiction
(b) Offer, acceptance and consideration
(c) Personal income tax and corporation Tax
(d) Legitimacy and notice

5. The network wherein two organizations actually interconnect their intranets using
leased line connection is [ ]
(a) Public Network (b) Private Network
(c)Virtual Private network (d) Internal work

6. Bluetooth technology is used to perform ___________ function

(a) Wireless Synchronization (b) Access Control
(c) Registration Authority (d) Symmetric Encryption

7. The internet advertising offers plenty of advantages to [ ]

(a) Only Customers (b) Both Customers and Organizations
(c) Only Organizations (d) Internet Providers

8. Objectives of internet advertisements includes ------------------------ [ ]

(a)Low-Cost, Content orientation, two way communication and flexibility
(b)High-Cost, dynamic, one way communication and flexibility
(c)Content-Orientation, expensive, static and flexible
(d) Cheap, 2-way communication, sharing and static.
 9. Culture is a combination of, [ ]
(a) Language and people (b) Language and infrastructure
(c) Language and customs (d) All of the above

10. The process of ensuring a person or a program that they have right to access a
particular resource is known as [ ]
(a) Authorization (b) Authentication (c) Confidentiality (d) Availability

II. Fill in the blanks. (10*1/2=5)

1. EDI Stands for --------------------------------------------
2. Online auction sites fall under ------------ category of e-commerce.
3. --------------- refers to a message that is sent electronically from source to
destination.
4. ------------------- is a promise between two or more legal entities.
5. ------------------- helps in establishing trust among customers on the web.
6. Online marketing is the achievement of marketing goals through the utilization of the
--------------------------- and-----------------------------------------.
7. ---------------------------------- marketing is promoted by the companies through
newspapers, radio, magazines and television.
8. FTC Stands for -------------------------------------------------.
9. Types of Protection rights for E-Business are ----------------------------------------
10. SEO stands for ---------------------------------------------------------------

III. Answer the Following:

1. Define Internet, Intranet, Extranet.

2. Explain E-Business Models.
3. Define E-mail Marketing and its Strategies.
4. Define E-Business.
5. Explain about the Basics of Online payment.