PITCHFORK: ROUND 4

INTRODUCTION

Hi guys. Congratulations on making to the final round of Pitchfork. We hope youve had an
amazing time on this journey. Its time now for you to prove that you have what it takes to
become The perfect CMO. Let the games begin.

PART 1

So here is the first round for you. Each of you represent a Chinese fast food restaurant, situated
next to each other. These are the round details and rules that you will have to abide by.

Pitchfork Round 4(1) Rules and Regulations

1) Each Team will represent a Chinese restaurant, for which a name needs to be decided.
Get as creative as you can!

2) Teams need to create presentations covering the marketing and growth strategy of their
allocated restaurants. The team must ensure that they include details about their
product, pricing strategy, promotional campaigns, look and feel of the restaurant,
differentiation factors from competitors etc.

3) Each team shall be given exactly 45 Minutes to prepare their presentation which shall be
submitted at the end of the time duration in a pen-drive to the organizers.

4) Maximum of 7 slides need to be prepared in the presentation excluding the cover slide.

5) Each presentation needs to strictly last for 7 minutes following which negative marking
shall be applied to the team. ( There will be a buzzer at the lapse of 5 minutes )

6) 3 minutes would be allocated for a QnA session following each teams presentation.

7) Any team found indulging in malpractices shall face immediate disqualification.

8) Decision of the organizing committee shall stand final on any discrepancy

PART 2

Situation 1:

Your restaurant has been providing food for Saathaapkey NGO at a subsidised price for a
month now. 3 children in the NGO have died and 7 are critically ill. Post mortem report showed
it was due to consumption of your restaurants food. You have called for a press conference to
address the media

You have 30 seconds to steel yourself against the onslaught that is to begin. Prepare now!

Times up! The press conference begins.

(Media Representatives question each team)

1) How do you want to explain the recent reports?

2) Who is responsible for these innocent lives? Is your company taking the onus?

3) Is it that for a nominal price, you simply give away your kitchen waste?

4) What answers do you have for this mother here who lost her child?

5) It has been proved yet again that this world only cares about the rich lives right?

6) Why would anyone come back to your restaurant again?

Back upSituation:

Rat Infestation. Your kitchen is infested with rats. Proof in the form of photographs has
tarnished your image.
PART 3

Round 3 is going to be the Ultimate face-off of Pitchfork. Two teams pitted against each other
will be given a situation and the last team standing will take it all home.

1.This round has got two customers who are confused as to which restaurant they should
choose.

2.You need to convince them one by one to choose your restaurant. First the description of the
first customer will be given. Both team will get 30 seconds as preparation time.

3.Team A will get 1 minute to pitch their restaurant to the first customer. Then Team B is going
to pitch their restaurant to the customer for 1 minute.

4. Now Team A will give reasons to customer as to why he shouldnt go to your competitors
restaurant for 30 seconds. After 30 seconds Team B will give reasons why the customer
shouldnt go to Team A.

5. Everyone should get a chance to defend themselves. Now is yours. You have 30 seconds to
defend the points made by the other team in the previous round.

Rules:

1) You cannot offer him any other cuisine except Chinese.

2) Assume your restaurant serves both vegetarian and non-vegetarian food.
3) You cannot offer him any additional discount.
4) Each team in the face-off gets 30 seconds only as preparation time right after the
customer characteristics is described.
5) At no point will the teams interact with each other or interrupt the other team.

Situation 1:

Mr.Patel is a middle aged Jain Gujarati gentleman, who has never tasted Chinese food. He has
just 500 rupees to spend on food, for an entire week. Convince him to spend atleast Rs.200 on
one meal in your restaurant.

Situation 2:
A prisoner is his on death row and wants to have his last meal as Chinese meal. Convince the
prisoner to have meal from your restaurant and how its going to give him the maximum
satisfaction.

Conclusion:This brings us to the end of PITCHFORK. Just a few moments before we announce
the Perfect CMO!

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