The power of ‘and’

- innovating at Nokia
Petteri Alinikula
Do we have to
choose?
Most Important Innovations ever
1. Weapons
2. Mathematics and number zero
3. Money
4. Printing
5. Free markets and capital markets
6. Domestic animals and agriculture
7. Property ownership
8. Limited liability
9. Participatory democracy
10. Anesthetics and surgery

Source: BusinessWeek.com
Most Important Non-Medical Innovations
of the last 25 years
1. The Internet
2. Cell phone
3. Personal computers
4. Fiber optics
5. E-mail
6. Commercialized GPS
7. Portable computers
8. Memory storage discs
9. Consumer level digital cameras
10. Radio frequency ID tags

By CNN.com Sunday, June 19, 2005; Posted: 5:10 p.m. EDT (21:10 GMT)Top 25 non-medical innovation of last 25 years
Technology innovations
AND
Product innovations
AND
Business model innovations
‘Make me smaller’

Nokia 2110 Nokia 6110 Nokia 8210

GSM mobile GSM mobile GSM mobile
phone phone phone
1994 1998 1999
236 g 137 g 79 g

Mobira Senator Mobira Mobira Cityman Nokia 101 Nokia 8110 Nokia 8810
NMT450 Talkman 900 NMT900 NMT 900 mobile GSM mobile GSM mobile
car phone NMT450 hand-held phone phone phone
1982 portable mobile phone 1992 1996 1998
~10 kg 1984 1987 275 g 151 g 98 g
~5 kg 770 g

Power consumption Computing power

 Product innovations

First imaging phone Multimedia

Personalization with an integrated
camera, computer,
1993
2001 2007
Industry in major transition
• Business environment continues to change with both
existing and new competitors
• Internet business models have enjoyed huge success –
mobile domain is the next battleground for business
model innovations
• Web 2.0 - community-created content - is the magnet of
innovations
• New ways of working complement long-term research;
based on speed, customer discovery, trial and error, beta,
co-creation, open innovation
• The next game: human mobility systems of the fused
physical and digital world
Find a solution to a problem
AND
Find a use for a solution
WIBREE – radio experts and business developers
collaborate
Mobile device,
Sports watch, laptop Home electronics

Healthcare Games & toys

Business
Making sense of what you see
Power consumption in different usage scenarios
Power consumption in different usage scenarios

1400
Power consumption (mW)

1200

1000

800

600

400

200

0
Browsing 3G call MP3 Idle
(downloading /
reading)
Dual approach to future success

Exploratory
Nokia
systems
tomorrow
Emerging research

Rich interaction
Business

Existing Nokia
today Core technology
breakthroughs

Existing Technology Emerging

Fail creatively
AND
Get it right
first time
Success … or creative failure

Beta culture:
Learn from it … Jazz
it up!
Research initiatives in 1990´s

• Digital audio broadcasting DAB

• Network-based mobile positioning
• All-optical Broadband Access
network
Work in teams
AND
Support geniuses
Collaboration is in our DNA…
The genius of teamwork
Have flashes of inspiration
AND
Do a lot of hard work
The power of AND….
• An open mind is the most powerful
innovation tool
• Innovation at NRC is not just about what we
do, but how we do it
• There’s no recipe for creativity – you have to
take a lot of different approaches, and some of
these will even be contradictory!
• Creativity doesn’t end with the great idea. To
make technology work, it has to get into
people’s hands…..
Xform research to business program
AND
Extra mile to product development
AND
Venture, trial, outlicence