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The mission of Trader Joes is to give our customers the best food and beverage
values that they can find anywhere and to provide them with the information required
for informed buying decisions. We provide these with dedication to the highest
quality of customer satisfaction delivered with a sense of warmth, friendliness, fun,
individual pride, and company spirit.
Profit is more correctly an objective and result of what a company does. Moreover,
earning a profit is the obvious intent of every commercial enterprise such companies
as Volkswagen, Wegmans, Edward Jones.
Setting Objectives
The main purpose of setting objectives is to convert the vision and mission into
specific performance targets. Objectives describes an organisations performance
targets (specific results management wants to achieve).
Measureable objectives are valuable for three reasons
1. They focus organizational attention and align actions throughout the
organisation
2. They serve as yardsticks for tracking a companys performance and progress
3. They motivate employees to expend greater effort ad perform at high level
Stretch objectives
- promote outsatnding company performance is for managers to set performance
targets high enough to stretch an organisation to perform at its full potential and
deliver the best posssible results.