Amara J.

Organics

International Business Strategy

 About Amara J. Organics
Founded in 2016 by Amara Jordan
Eco-Friendly products
100% Organic and non-toxic
No alcohol or chemicals added

People-oriented
Top quality products
Fair Prices
Customer service 24/7
 The Product
Edge control designed for Makes hair non-oily
thicker hair Honeycomb Winter
Promotes healthy hair scent
growth Straightens hair
16 oz. bottles
Brazil
Why we chose Brazil
Brazil South Africa
Population with target hair type Population with target hair type
97 million 41 million

GDP
GDP
1.775 trillion USD
312.8 billion USD
STEP Analysis
Social Technological Economic Political

Risks Population Under-developed High business Brazil has corruption

decreasing transportation tax rate on all levels of society
each year system

Rewards Majority of 5th largest 9th largest Fewer regulations

population is internet user in economy by than the US
within target the world GDP and 8th
market by PPP
Localization Strategy

We chose localization strategy because we want to

customize our product for the local market of Brazilians,
and the cost pressures in Brazil are low due to its
relatively small economy
SWOT Analysis
Strengths Weaknesses

Natural ingredients Corruption in Brazil

Reasonably priced product Product only for certain hair
Large population types
Eco-friendly product New product

Opportunities Threats

Cheaper manufacturing Mielle Organics

Less regulations Africas Best
Large market Shea Moisture
Mixed Chicks
Mode of Entry

Management contract
A firm agrees to manage an aspect of a
business, such as marketing or
manufacturing, in another country for a fee.
 Ethical Issue
The problem The solution
Manufacturing the bottle will We will develop a bottle using
create pollution in the Amazon compostable materials that will not
River because only 6.4% of create pollution in the Amazon.
Brazilian municipalities have waste
recycling programs .
Marketing
Mix
Product, Price, Place, Promotion
 Product
Hair product meant to promote healthy
growth, straighten hair, and prevent
oiliness. Sold in 16 ounce bottles with a
honeycomb winter scent.
Price
Cost-plus Strategy

Price: $4.20 / 14.25 reals

Place
Major Retail Outlets or
Wholesalers
Promotion

Infomercials

Magazine ads

Broadcast marketing

Internet marketing
 Soccer Star:
Brbara Micheline
do Monte Barbosa
Celebrity Promotions
Thank You
For Watching!
We Hope You Enjoyed
Ms. Lee Dai Lo!