Beruflich Dokumente
Kultur Dokumente
English 401-01
Professional Writing
The scholarly article I have chosen to cover for the first reading response is The Emotional
Impact of Traditional and New Media in Social Events, by Dr. Minodora Salcudean and Dr.
Raluca Muresan. These two professors from Romania collected research after a traumatic event
impacted a community in Romania. These can be found in the abstract, as the authors state,
Social media is an essential component of the media process and classical press channels are
connected to the social networking flow, where they can find information and, at the same time,
tap into the emotional pulse of society (Muresan and Salcudean.) This quote is important to
students in the Mass Communication field because it broadly defines what our motive is when
creating content in any form. One way to connect to an audience is through emotion, which
encompasses the role of pathos in the rhetoric of the article and has a lasting impression on
This article is helpful and effective to Mass Communication majors, especially with the
journalism tract because the study indicates the importance of considering the audience when
using the rhetorical process. One quote that further explains the importance of the study for
journalists is found in the second paragraph as the authors write, The conclusion of this case
study show that the interweaving between media and social media has generated a change of
a role as responsible filters (Muresan and Salcudean.) The role of a journalist to be responsible
filter information for their audience is important because the content should have an even amount
of positivity and negativity due the effects of too much negative news on society emotionally.
One thing I learned from the article is that first moment responses often generate an abundance
of helpful information to news sources and citizens alike. In the first paragraph of the
introduction, the authors write, With events featuring strong emotional impact that extends
nationwide and worldwide, the public and media communication are under the direct influence
of first-moment reactions which arise and the spread spontaneously at incredible speed and
uncontrollably across the online medium, (Muresan and Salcudean.) The introduction explains
how news feeds often get their information from first hand witnesses that display an initial
response to the event. This allows the audience to feel greatly emotionally impacted by the event
and often leads to groups banning together to support or dispute the happenings. This can be
applied to my work personally because it will expand my availability of sources and ability to
gain knowledge on the event or conflict. This will allow me to better inform my audience of
This article can positively impact students majoring in Mass Communications on any tract
because it analyzes the influence of all forms of media. This allows students to understand the
importance of sourcing, other available methods of sourcing for content, and the effect of
emotional appeal in journalism. The authors used the example of a night club fire and the data
they collected for one month post-accident. This study illustrates the impact tragedy displayed
through social media on current society members. This article may allow professionals to
examine the interchangeable media outlets and how they can both beneficially contribute to an
Works Cited
Salcudean,Minodora, and Muresan, Raluca The Emotional Impact of Traditional and New
Media in Social Events. Comunicar; 1/1/2017, Vol. 25 Issue 50, p109-111. Web.