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TABLEOFCONTENTS
MESSAGEFROMTHEDIRECTORGENERAL 3
ABOUTIPOPHL 6
Vision,MissionandGoals 10
Organization 11
EXECUTIVESUMMARY 16
REGULATORYGOALS 19
DEVELOPMENTALGOALS 42
ORGANIZATIONALGOALS 58
FINANCIALREPORT 62
NEXTSTEPS 71
TABLESOFSTATISTICALDATAONIP 76
2
MESSAGEFROMTHEDIRECTORGENERAL
IPOPHLwasmynewhomein2010.Asthenewoccupantatthehelmofthe
organization,thethrustoftheactivitieslastyearwasfocusedonbuildingthegains
of my predecessors and in laying the groundwork for the organizations
transformationofthefuture.Inotherwords,weareworkingonasturdyfoundation
withwhichtobuildaworldclassIntellectualPropertyOfficeofthePhilippines.
First building block was our new vision and mission. We rolled this out in
April 2010, aimed at making the Philippines an intellectual property conscious
country in a demystified, developmentoriented, and democratized IP system.
Together with this vision is the organizations mission of making IPOPHL a
knowledgedriven government organization that works towards economic,
technological, and sociocultural development by communicating, enabling, and
ensuringtheeffectiveuseoftheIntellectualPropertySysteminalllevelsofsociety
forthecreation,protection,utilization,andenforcementofintellectualproperty.To
realize this vision and mission, eight (8) goals were formulated that focused on
regulatory,developmental,andorganizationaldevelopment.
Thirdbuildingblockiscreatinginnovationandinventingthefuture.Through
theyears,statisticsatIPOPHLshowthatlocalpatentfilingsareameaslyfivepercent
(5%)oftheannualpatentfilings.Thus,IPOPHLembarkedonapioneeringworkof
establishing a network of Innovation and Technology Support Offices (ITSOs) or
patent libraries. The aim here is to make use of patent documents as a source of
technologicalinformation.Withoutinformationaboutthestateoftheart,thereisa
highriskthataproductwillbedevelopedasecondtimearound.Andthisbecomes
an obstacle for technical and economic development and definitely a hindrance to
innovation.IPOPHLsupportsinventions,creativity,andinnovationtowardeconomic
growth.
3
toward improving our services and at the same time in advancing awareness,
knowledge,anduseoftheIPsystem.
Thisisjustthebeginning.Muchstillneedstobedone,butwearereadyto
face challenges for our grounding rests on solid rock. We are working hard to
answertheneedandinvestinginabrightfutureforthecountryseconomicgrowth
andimprovedcompetitiveness.
Atty.RicardoR.Blancaflor
DirectorGeneral
5
THEINTELLECTUALPROPERTYOFFICEOFTHE
PHILIPPINES(IPOPHL)
Republic Act No. 8293, otherwise known as the Intellectual Property Code of the
Philippines(IPCode)whichwassignedintolawonJune6,1997andtookeffecton
January 1, 1998, created the IP Philippines. Recognizing the importance of an
effectiveintellectualpropertysystem,theIPCodeinitsDeclarationofStatePolicy,
statedthefollowing:
Theuseofintellectualpropertybearsasocialfunction.Tothisend,theStateshall
promotethediffusionofknowledgeandinformationforthepromotionofnational
developmentandprogressandthecommongood.ItisalsothepolicyoftheStateto
streamline administrative procedures of registering patents, trademarks, and
copyright,toliberalizetheregistrationonthetransferoftechnology,andtoenhance
theenforcementofintellectualpropertyrightsinthePhilippines.
ToimplementtheaboveStatepolicies,theIPOPHL:
Examines applications for grant of letters of patent for inventions and
registerutilitymodelsandindustrialdesign.
Examines applications for the registration of marks (including internet
domainnamesasmarks),geographicalindications,andintegratedcircuits.
Registers technology transfer arrangements, settles disputes involving
technology transfer payments, and develops and implements strategies to
promoteandfacilitatetechnologytransfer.
Promotes the use of patent information as a tool for technology
development.
Publishesregularlythepatents,marks,utilitymodels,andindustrialdesigns
issuedandapproved,andthetechnologytransferarrangementsregistered.
Administrativelyadjudicatescasesaffectingintellectualpropertyrights:
ComplaintsforviolationoflawsinvolvingIntellectualpropertyrights
Oppositionto/cancellationofregistrationmarks
Cancellationofpatents,compulsorylicensing
Coordinates with other government agencies and the private sector to
strengthentheprotectionandenforcementofintellectualpropertyrightsin
thecountry.
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PATENT
A patent has a term of protection of twenty (20) years providing an inventor significant
commercial gain. In return, the patent owner must share the full description of the
invention. This information is made available to the public in the form of the Intellectual
Property Official Gazette and can be utilized as basis for future research and will in turn
promoteinnovationanddevelopment.
Patentableinventionsofferatechnicalsolutiontoaprobleminanyfieldofhumanactivity.
However,theories,mathematicalmethods,methodsoftreatmentandartisticcreationsare
NonPatentableinventions.
TRADEMARK
A trademark is a tool used that differentiates goods and services from each other. It is a
very important marketing tool that makes the public identify goods and services. A
trademarkcanbeoneword,agroupofwords,sign,symbol,logo,oracombinationofanyof
these.Generally,atrademarkreferstobothtrademarkandservicemark,althoughaservice
markisusedtoidentifythosemarksusedforservicesonly.
Trademarkisaveryeffectivetoolthatmakesthepublicrememberthequalityofgoodsand
services. Once a trademark becomes known, the public will keep on patronizing the
products and services. Utilized properly, a trademark can become the most valuable
business asset of an enterprise. In addition to making goods and services distinctive, the
ownerofamarkmayearnrevenuesfromtheuseofthemarkbylicensingitsusebyanother
orthoughfranchisingagreements.
UTILITYMODEL
AUtilityModelisaprotectionoption,whichisdesignedtoprotectinnovationsthatarenot
sufficiently inventive to meet the inventive threshold required for standard patents
application.Itmaybeanyusefulmachine,implement,tools,product,composition,process,
improvement, or part of the same, that is of practical utility, novelty, and industrial
applicability. A utility model is entitled to seven (7) years of protection from the date of
filing,withnopossibilityofrenewal.
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Itisinexpensiveandeasytoobtain,howeveritcan'tbeenforceduntilafterexaminationhas
beencarriedoutandtheregistrationiscertified.Autilitymodelisexaminedtodetermineif
itmeetstherequirementsembodiedintheexistingUtilityModellawanditsImplementing
Rules and Regulations (IRR). It need not undergo substantive examination before it is
certified.
INDUSTRIALDESIGN
An industrial design is the ornamental or aesthetic aspect of an article. The design may
consistofthreedimensionalfeatures,suchastheshapeorsurfaceofanarticle,oroftwo
dimensional features, such as patterns, lines, or color. Industrial designs are applied to a
widevarietyofproductsofindustryandhandicraft:fromtechnicalandmedicalinstruments
towatches,jewelry,andotherluxuryitems;fromhousewaresandelectricalappliancesto
vehicles;fromtextiledesignstoleisuregoods.Tobeprotectedundermostnationallaws,an
industrialdesignmustbenonfunctional.Thismeansthatanindustrialdesignisprimarilyof
an aesthetic nature and any technical features of the article to which it is applied are not
protected.
Whenanindustrialdesignisprotected,theownerthepersonorentitythathasregistered
the design is assured an exclusive right against unauthorized copying or imitation of the
designbythirdparties.Thishelpstoensureafairreturnoninvestment.Aneffectivesystem
ofprotectionalsobenefitsconsumersandthepublicatlarge,bypromotingfaircompetition
and honest trade practices, encouraging creativity, and promoting more aesthetically
attractiveproducts.
Protectingindustrialdesignshelpseconomicdevelopment,byencouragingcreativityinthe
industrial and manufacturing sectors, as well as in traditional arts and crafts. They
contribute to the expansion of commercial activities and the export of national products.
Industrialdesignscanberelativelysimpleandinexpensivetodevelopandprotect.Theyare
reasonablyaccessibletosmallandmediumsizedenterprisesaswellastoindividualartists
andcraftsmen,inbothindustrializedanddevelopingcountries.
COPYRIGHT
Copyrightisthelegalprotectionextendedtotheowneroftherightsinanoriginalwork.
Original work refers to every production in the literary, scientific, and artistic domain.
AmongtheliteraryandartisticworksenumeratedintheIPCodeincludesbooksandother
writings,musicalworks,films,paintingsandotherworks,andcomputerprograms.Works
are protected by the sole fact of their creation, irrespective of their mode or form of
expression,aswellastheircontent,qualityandpurpose.Thus,itdoesnotmatterif,inthe
eyes of some critics, a certain work has little artistic value. So long as it has been
independently created and has a minimum of creativity, the same enjoys copyright
protection.
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IPOPHLSVISION,MISSION,ANDGOALS
Vision
Mission
StrategicGoals
RegulatoryGoals
Deliverqualityandtimelypatents,trademarks,andotherregistrations
Providespeedy,quality,andeffectivelegalremediesandbetheforumof
choiceforIPdisputeresolution
DevelopmentalGoals
ProvideIPrelatedbusinessdevelopmentandtechnologytransferservices
Institutionalizecopyrightsupportservices
Increasethelevelofappreciationof,respectfor,andutilizationofIP
Lead the advocacy for legal and policy infrastructures to address
emergingnationalandglobaldemandsoftheIPsystem
OrganizationalGoals
Develop and maintain a highlymotivated, competent, and cohesive
workforce committed to serve with professionalism, transparency, and
integrity
Provideaconduciveworkenvironmentthatsupportsprofessionalgrowth
andpromotesworklifebalance
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THEORGANIZATIONOFIPOPHL
Director General
National
IP Field
Committee on IP
Operations Unit
Rights
(IPFOU)
(NCIPR
Financial Documentation,
Management
Management & Bureau of Bureau of Information & Bureau of Legal
Information
Administrative Patents Trademarks Technology Affairs
Service
Service (BOP) (BOT) Transfer Bureau (BLA)
(MIS
(FMAS) (DITTB)
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ATTY.RICARDOR.BLANCAFLOR
DIRECTORGENERAL
ATTY.ANDREWMICHAELS.ONG ATTY.ALLANB.GEPTY
DEPUTYDIRECTORGENERAL DEPUTYDIRECTORGENERAL
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THEBUREAUOFPATENTS
EPIFANIOREYM.EVASCO LOLIBETHR.MEDRANO
DIRECTORIV DIRECTORIII
THEBUREAUOFTRADEMARKS
ATTY.LENYB.RAZ ATTY.MA.CORAZONDP.MARCIAL
DIRECTORIV DIRECTORIII
13
THEBUREAUOFLEGALAFFAIRS
ATTY.NATHANIELS.AREVALO ATTY.EDWINDANILOADATING
DIRECTORIV DIRECTORIII
THEDOCUMENTATION,INFORMATION,AND
TECHNOLOGYTRANSFERBUREAU
CARMENG.PERALTA EVELYNM.DAPLAS
DIRECTORIV DIRECTORIII
14
THEMANAGEMENTINFORMATIONSERVICE
VINALIZARUTHC.CABRERA LOURDESF.ALABARCA
DIRECTORIV DIRECTORIII
THEFINANCIALMANAGEMENTANDADMINISTRATIVESERVICE
FRISCOL.GUCE ERICT.LANADO
DIRECTORIV DIRECTORIII
15
EXECUTIVESUMMARY
Inthefirstquarterof2010,IPOPHL,withanewmanagementatthehelmand
the participation of the entire organization, refocused and redefined its vision,
mission, and strategic goals so that the organization can be more attuned to the
needs of its stakeholders. The strategic goals laid out the roadmap to achieve
IPOPHLsvisionin2020.
Operational results for the year were much better compared to 2009.
Coming from mostly two (2) consecutive years of decline in patent and trademark
activity,aconsequenceoftheglobalfinancialcrisisfeltbyalmosteveryIPOfficesin
the world, filings bounced back in 2010. Filings in 2010 for invention patents
rebounded to a 13% growth after consecutive years of decline and are 2% higher
than2008results.Comingfromadecreaseofabout5%in2009,trademarkfilings
for2010increasedby12%andis6%highercomparedto2008figures.
Pendency age from filing to grant or registration of patents, utility models,
andindustrialdesignscontinuedtoimprove.Theaveragependencyagefromfiling
to grant of patents currently takes 4.8 years compared to 5 years in 2009, a 4%
decrease.Forutilitymodel,thependencyageisnow5.5months,adecreaseof51%
from 2009 figures. The pendency age for registration of industrial design is 6.64
monthsin2010,an8%increasefromthatof2009.Ontheotherhand,thependency
agefortrademarksfromfilingtoregistrationisnow9.9monthscomparedto10.73
monthsin2009,a7%decrease.
To further improve its service delivery through an efficient and globally
competitive IP registration system, IPOPHL entered into a Cooperation Agreement
with WIPO for the Development of an Intellectual Property Office Technical
Infrastructure.Themajorcomponentoftheagreementistheimplementationofthe
Intellectual Property Automation System (IPAS) in the IPOPHL. Through the IPAS,
IPOPHL will be able to provide the public with more efficient and highly effective
delivery of quality and timely services that follow best practices and international
standards.
StrengtheningIPenforcementwasoneofIPOPHLsmajorinitiativesin2010.
Itcommitstoprovideaspeedy,qualityandeffectivelegalremediestoIPdisputes.
In2009,ittookanaverageof3.62yearstorenderfinaldecisiononoppositionand
cancellationcasesfiledwiththeBureauofLegalAffairs.In2010,thiswasbrought
down to about 1.19 years, a decrease of about 67%. On the other hand, cases
involving administrative complaints for violation of laws relating to intellectual
propertyrightsnowtakeaboutoneyear,animprovementoverthe1.55yearsittook
in 2009. IPOPHL also set up an arbitration mechanism and revived the mediation
mechanismasalternativemeansfordisputeresolution.
Since its creation in 2005, the National Committee on IP Rights (NCIPR), of
which IPOPHL is a key member, has seized counterfeit and pirated goods totaling
16
almost Php 20 billion. For 2010 alone, the combined operations of the NCIPR
Member Agencies resulted in seizures of 5,091,704 pieces and 217 boxes of
counterfeitandpiratedgoodswithanestimatedamountofPhp5.29billion.IPOPHL
wasalsoapartytoseveralMemorandaofAgreementwithvariousIPorganizations
andagenciestosupporttheprotection,promotion,andenforcementofIPrights.
To contribute more to the Philippines technological development by
promotinginnovation,IPOPHLenteredintoacooperationagreementwiththeWorld
IntellectualProperty Organization (WIPO) on the establishment and support of the
Innovation andTechnologySatelliteOffices(ITSOs). Theestablishmentof ITSOs or
patent libraries will provide Filipinos access to global science and technology
informationthatarelegallyavailablefordevelopinginnovations
Numerous outreach and awareness activities on IP targeting the academe,
SMEs, RDIs, businesses, and other nonIP organizations were conducted in 2010.
IPOPHL also joined other government agencies in making use of technology and
social networking websites to bring the government and IP closer to the public
through an improved interactive website and the use of Facebook and Twitter.
IPOPHLalsoopenedupits7thIPSatelliteOffice(IPSO)inIloiloinNovember2010.
17
18
REGULATORYGOALS
TRENDSINFILINGS,GRANTS,ANDREGISTRATIONS
TOTALTRADEMARKFILINGS
Trademarkapplicationsfiledreboundedfroma5%declinein2009toa12%
growthin2010.From15,011in2009,filingswentupto16,827.Thisisthehighest
numberoffilingsreceivedbyIPOPHLsinceyear2000.Thefilingtrendfrom2005as
showninFigure1showedthattherewasacontinuousincreaseinfilingsexceptin
2009wherewasa5%decreasecausedbytheglobaleconomiccrisis.
Figure1
TRENDINTRADEMARKFILINGS
GROWTH
5% 4%
5% 5%
10,000
0%
5,000
5% 5%
0 10%
TotalFilings Growth
RESIDENTANDNONRESIDENTTRADEMARKFILINGS
Figure2
TRENDINRESIDENTANDNONRESIDENTTRADEMARKFILINGS
9% 9% 10% 10%
8,000 8%
GROWTH
4%
FILINGS
5%
6,000 3% 4% 2%
0% 0%
4,000
5%
2,000 10%
12%
0 15%
19
Theeffectsoftheglobalfinancialcriseswerefeltmoreinnonresidentfilings.
Figure2showsthatthereisacontinuedincreaseinnonresidenttrademarkfilings
from2005exceptin2009whereitdeclinedby12%.Contrastthiswiththenumber
ofresidentfilings,whichexhibitedcontinuedgrowthatanaverageofabout6%per
year. In 2010, there was a 6% growth of nonresident filings from 2009 and a 9%
growthinresidentfilings.Totalfiguresfor20052010showedthattrademarkfilings
fromthoseoutsideofthePhilippinesaccountfor43%,whilethebalanceof57%is
creditedtothoseresidinginthePhilippines.
TRADEMARKFILINGSACCORDINGTOREGION
Figure3
TRADEMARKFILINGSINTHEREGIONS
NCR
65%
Others
27%
XI
VII
1% III IVA 3%
2% 2%
Most of the resident filings came from the National Capital Region, which
accountedfor65%ofthetotalfilingsfrom20052010.CentralVisayas(RegionVII),
where the Cebu IP Satellite Office is located came in second while Calabarzon
(Region IVA), Central Luzon (Region III), and Davao (Region XI) were the next top
filers.
Figure4
TRADEMARKFILINGSINTHEREGIONS2010
XI Others
2% 3%
III
4%
VII
4%
IVA
4%
NCR
83%
20
In2010alone,535trademarkapplicationswerefiledthroughtheIPSatellite
Offices.NCRhadan86%shareoffilingsin2010asseeninFigure6whileRegions
IVA(CALABARZON),VII,andIIIcameinnextwith4%shareseach.
TRADEMARKFILINGSACCORDINGTOCOUNTRYOFORIGIN
Figure5
TOPFILERSBYCOUNTRYOFORIGIN
(*excludingthePhilippines)
USUNITEDSTATES
OTHERS
OFAMERICA
34%
27%
KRKOREA
REPUBLICOF
2%
SGSINGAPORE
2%
NLNETHERLANDS JPJAPAN
3% 8%
DEFEDERAL
GBUNITED REPUBLICOF CHSWITZERLAND
KINGDOM CNCHINA FRFRANCE
GERMANY 8%
3% 4% 4%
5%
TheUnitedStatesofAmerica(USA)continuedtobethetoptrademarkfiler
for nonresident applications with a 27% share from 20052010. Japan and
Switzerlandcameinnextwith8%shareeach.
Figure6
TOPFILERSBYCOUNTRYOFORIGIN2010
(*excludingthePhilippines)
OTHERS
27% USUNITEDSTATES
OFAMERICA
28%
GBUNITED
KINGDOM
3%
NLNETHERLANDS
3%
JPJAPAN
SGSINGAPORE
10%
3%
KRKOREA CHSWITZERLAND
DEFEDERAL
REPUBLICOF FRFRANCE CNCHINA 7%
REPUBLICOF
4% 4% 6%
GERMANY
5%
21
The USA had a 28% share of trademarks filed in the Philippines in 2010
followedbyJapanwith10%,Switzerland7%,andChina5%.
TRADEMARKREGISTRATIONS
Figure7
TRENDINTRADEMARKREGISTRATIONS
15,000 39%
30%
GROWTH
26%
20%
10,000
8% 10%
0%
5,000 10%
21% 19% 20%
0 30%
TotalRegistrations Growth
INVENTIONPATENTFILINGS
Inventionfilingsincreasedyearlyfrom2005butdroppedin20082009.The
dropinfilingsfortheyears2008and2009wascausedbytheglobaleconomiccrisis.
However in 2010, as the global economy recovered, filings bounced back and
registereda13%growth.
Figure8
TRENDININVENTIONPATENTFILINGS
3,200
0%
3,100
3,000 5% 5%
2,900 10% 10%
2,800
2,700 15%
TotalFilings %Growth
22
RESIDENTANDNONRESIDENTINVENTIONPATENTFILINGS
Figure9
TRENDINRESIDENTANDNONRESIDENTINVENTIONPATENTFILINGS
GROWTH
14%
FILINGS
2,000 9% 10%
7%
10%
6%
1,500 1% 5% 3% 0%
1,000 4% 9% 10%
500 20% 20%
0 30%
Nonresidentscontinuetodominatethepatentactivityinthecountryasthey
accountfor94%ofthefilingsinthePhilippines.
Meanwhile, nonresident filings peaked in 2010 with a 14% growth after a
twoyeardecline.Residentpatentfilingsalsoexperiencedadecreasestarting2008
andstillfailedtoincreasein2010.
PCTFILINGS
78% and 86% of the applications received by IPOPHL in 2008 and 2009,
respectively, were filed through the Patent Cooperation Treaty (PCT). PCT
applicationsincreasedby26%in2010fromthe2,509applicationsreceivedin2009.
37%ofthesewerefilingsfromtheUSA.
Figure10
TRENDINPCTFILINGS
Filings %Growth
23
Figure11
TopPCTFilers(NationalPhaseEntries)
Others
Belgium 14%
Australia
2%
2%
France USA
3% 37%
Sweden
3%
UnitedKingdom
4%
Netherlands
Japan
4%
12%
Germany
Switzerland
10%
9%
Figure12
TOPPCTFILERS2010
Belgium OTHERS
RepublicofKorea 2% 13%
2%
USA
Sweden
36%
3%
UnitedKingdom
4%
Netherlands
4%
France
4%
Germany Japan
8% Switzerland 14%
10%
As with trademark filings, USA remains the top filer of invention patents
through the PCT with a 37% share from 20052010. Japan and Germany followed
with12%and10%ofthefilingscomingfromthesecountries,respectively.
USA and Japan still took the lead in PCT filings in 2010 with 36% and 14%
shares,respectively,followedbySwitzerland.
24
INVENTIONPATENTGRANTS
Patentgrantsfollowedanupdowntrendfrom2005to2010.Froma100%
increase in 2009, grants decreased by 31% in 2010. This is partly due to the
designation of some patent examiners to assist filers in the regions through the
IPSOs.SomeexaminerswerealsoassignedtoworkontheIIPMSProject.
Figure13
TRENDININVENTIONPATENTGRANTS
GROWTH
49% 50%
1,000 13%
0%
27% 31%
500
53% 50%
0 100%
TotalGrants %Growth
UTILITYMODELFILINGS
Figure14
TRENDINUTILITYMODELFILINGS
GROWTH
13%
400 10%
300 1% 0% 0%
200 8% 10%
100 21% 20%
0 30%
TotalFilings %Growth
25
RESIDENTANDNONRESIDENTUTILITYMODELFILINGS
Residentfilingscontinuetoaccounttoabout94%oftotalutilitymodelfilings.
Whileresidentfilingsgrewby3%in2010,nonresidentfilingssuffereda27%decline
aftercontinuouslyincreasingfrom2005.
Figure15
TRENDINRESIDENTANDNONRESIDENTUTILITYMODELFILING
GROWTH
FILINGS
400 10%
3% 3%
300 2% 1% 3% 0%
4% 2%
10%
200
19% 20%
100 27%
30%
0 40%
UTILITYMODELREGISTRATIONS
Utilitymodelregistrations,exceptfor2007wheretheeffectsofthebacklog
reductionprogramwerefelt,continuetohoveratthe300to400levelrepresenting
about60to70%offilings.
Figure16
TRENDINUTILITYMODELREGISTRATIONS
100%
GROWTH
600
50%
400
3% 2% 0%
12% 19%
200 41% 50%
0 100%
TotalRegistrations %Growth
26
INDUSTRIALDESIGNFILINGS
Figure17
TRENDININDUSTRIALDESIGNFILINGS
FILINGS
800 9%
0%
600 10%
24% 20%
400
36% 40%
200
0 60%
TotalFilings %Growth
RESIDENTANDNONRESIDENTINDUSTRIALDESIGNFILINGS
Figure18
TRENDINRESIDENTANDNONRESIDENTINDUSTRIALDESIGNFILINGS
5%
FILINGS
400 1% 0%
4% 3%
11% 13%
300 21% 20%
200
40%
100 45%
0 60%
27
INDUSTRIALDESIGNREGISTRATIONS
Fromadecreaseof21%in2006,registrationsforindustrialdesignincreased
by 123% in 2007. It again declined in 20082009 by as much as 57% and grew by
23%in2010.
Figure19
TRENDININDUSTRIALDESIGNREGISTRATIONS
REGISTRATIONS
1,000
GROWTH
800 50%
23%
600 0%
9%
400 21%
57% 50%
200
0 100%
TotalRegistrations %Growth
AVERAGEPENDENCYAGE
TRADEMARKS
Oneofthemeasuresofthetimelinessofpatentsandtrademarksisthetime
ittakesforapplicationstobegranted/registeredfromthetimeitwasfiledandis
referredtoastheaveragependencyage.Since2005,IPOPHLhasbeencontinuously
streamliningitsprocessesandprocedurestoshortenpendencyage.Sincethen,the
average pendency age for trademarks decreased remarkably. From 2005 to 2010,
the average pendency age for trademark registration decreased by 78.9%. From
47.42monthsin2005,itisnow9.9months.
Figure20
AVERAGEPENDENCYAGEFROMFILINGTOREGISTRATION
OFTRADEMARKS(INMONTHS)
50
47.42
40
37.6
30
20 19.04
10.75 10.73
10 9.99
0
2005
2006
2007
2008
2009
2010
28
First action pendency measures the time it takes to issue a registrability
reportforatrademarkapplicationfromthetimeitisfiledinIPOPHL.Fromahigh
of 19.95 months in 2005, the first action pendency decreased to as low as 2.48
monthsin2009.However,itincreasedin2010toanaverageof3.83months.
Figure21
AVERAGETRADEMARKSFIRSTACTIONPENDENCY(INMONTHS)
25
20 19.95
15
11.94
10
5 5.19
3.83
2.32 2.48
0
2005
2006
2007
2008
2009
2010
INVENTIONPATENTS
Figure22
AVERAGEPENDENCYAGEFROMFILINGTOGRANTOF
INVENTIONPATENTS(INYEARS)
5.4
5.3 5.33 5.31
5.2 5.21
5.1
5 5
4.9
4.84
4.8 4.76
4.7
4.6
4.5
4.4
2005
2006
2007
2008
2009
2010
29
UTILITYMODEL
The average pendency age for registrations for utility model and industrial
designwerereducedby83%and53.6%,respectively.
Figure23
AVERAGEPENDENCYAGEFROMFILINGTOREGISTRATIONOF
UTILITYMODEL(INMONTHS)
35
32.6
30
28.25
25
20
16.52
15
10.99 11.29
10
5 5.50
0
2005
2006
2007
2008
2009
2010
INDUSTRIALDESIGN
Figure24
AVERAGEPENDENCYAGEFROMFILINGTOREGISTRATIONOF
INDUSTRIALDESIGN(INMONTHS)
25
20 19.28
15 14.3
12.89
10
7.9
6.11 6.64
5
0
2005
2006
2007
2008
2009
2010
INTEGRATEDINTELLECTUALPROPERTYMANAGEMENTSYSTEM
30
recommendations to improve and maximize the level of automation, including the
feasibility of using WIPOs Intellectual Property Automation System (IPAS), WIPOs
automated system designed for IP offices. The team also made a presentation on
the IPAS strategy, architecture, technology, functionality, and productive
development.IPASisasystemdevelopedoverseveralyearsandownedbyWIPO,
which is given to Member States under a package of technical assistance for free.
The technical assistance includes the use by IPOPHL of the software, including its
upgrades,andtechnicalconsultancyforIPASimplementationandtheconductofthe
subprojects required for the deployment of the system. It covers endtoend
processing of IP (patents, trademarks, utility model, and industrial design)
applicationsthroughouttheirlifecycle,includingprintingofcertificates,publication,
and postregistration. It also allows users to track the applications/registrations at
all stages of processing. It is webbased and has advanced search tools. IPAS is a
veryflexiblesystemandcanbeeasilycustomizeddependingontherequirementsof
aspecificIPoffice.Itisalsoconstantlyimprovedbasedonthebestpracticesofthe
IPoffice.
With the IIPMS, IPOPHL aims to be more efficient and highly effective and
deliver quality and timely services that follow the best practices and international
standards. It will also reduce the processing time of IP applications by 30%. The
IIPMS will be IPOPHLs primary tool to administer the IP system, manage all IP
applicationsfromreceptiontopostregistration,andprovidehighqualityservicesto
itsstakeholdersandthepublicingeneral.Itwillbebasedonstreamlinedbusiness
processes and will provide highly reliable information from updated and accurate
databases. It has the following subprojects: business process reengineering and
redesign of workflows of Patent (Invention), Utility Model, Industrial Design, and
Trademarks; updating and cleanup of the patents and trademarks databases; and
IPASimplementation.
The IPOPHL has two (2) major systems for the automated processing of P
applicationstheTrademarkElectronicApplicationManagementSystem(TEAMS),
whichwasdevelopedinhouseandthePatentAdministrationComputerizedSystem
(PACSYS) that was outsourced to Japan International Cooperation Agency (JICA).
There are other smaller standalone systems that are linked to these two (2) major
systems that have responded to the needs of the office over the last few years.
However,IPOPHLfeltthattherewasaneedtoenhancetheseautomatedsystemsif
IPOPHListomeetinternationalstandardsnecessaryforIPofficestoexchangedata
efficiently, access and interface with various electronic systems needed to
administertheIPsystem,meettheevolvingrequirementsofmodernIPoffices,and
providebetterandtimelyservicestoitsstakeholders.
Basedontheresultsoftheassessmentandtherecommendationsmadeby
theWIPOteam,IPOPHLdecidedtoadoptIPASasitswayforwardtomodernizeitsIT
systems. IPOPHL then formally requested technical assistance from WIPO for the
implementationoftheIPASintheoffice.IPOPHLsubsequentlydiscussedthescope
anddeliverablesofthesecondmissionwithWIPO.Thesecondmissionwouldcover
anindepthassessmentoftheITsystemsoftheofficeinordertopreparetheproject
31
plan and the workplans for the subproject plans on data cleanup and migration;
systems design integration; and the other activities on IPAS implementation in
IPOPHL. Thus, a second mission was conducted in March 2010 as a next step
towardstheimplementationofIIPMS.
WIPODirectorGeneralFrancisGurryandIPOPHLDirectorGeneral
RicardoBlancaflorsignacooperationagreementforthemodernization
ofthetechnicalinfrastructureoftheIPPhilippinesthatwillenableitto
haveoneofthemoreadvancedpatentandtrademarkautomated
systemsintheregion.
32
Provide speedy, quality, and effective legal
remedies and be the forum of choice for IP
disputeresolutions
STRENGTHENINGTHEENFORCEMENTOFIP
33
In celebration of the 12th anniversary
oftheIPCodeinJune2010,IPOPHLlaunched
the CounterfeitFree IPOPHL Program in its
aimtostrengthenitsadvocacyagainsttheuse
ofcounterfeitandpiratedproducts.Asafirst
activity under said program, IPOPHLs new
Director General led all officials and
employees in signing the I Am an IP
Advocate commitment wall in IPOPHL. To
emphasize the significance of the efforts of
the government in curbing piracy and
counterfeiting in the country, IPOPHL led the
NCIPR in the ceremonial destruction of
counterfeitandpiratedgoodsheldon23June
2010 at the headquarters of the Philippine
National Police in Camp Crame, Quezon City. DirectorGeneralRicardoR.Blancaflorholdson
Theeventmarkedthe13thanniversaryofthe tothePNPsV150armoredpersonnelcarrieras
itrolledoverfakediscsandCPUsinCamp
passage of the Intellectual Property Code of CramelastJune23,2010
the Philippines (Republic Act No. 8293).
Among the goods destroyed included pirated CDs and DVDs, fake routers,
counterfeitLouisVuittonandCoachbags,photocopiedbooksandfakemedicines.
Among those who witnessed the occasion were members of the Executive
CommitteeofIPOPHLandrepresentativesoftheembassiesoftheUnitedStatesof
AmericaandSwitzerland.
LEGISLATIVEREFORMSANDINITIATIVES
IPOPHLsupportedthepassageoftheAntiCamcordingActof2010(Republic
Act 10088) approved on 13 May 2010. The law aims to curb illegal camcording
activitiesinthecountry.Itprohibitsandpenalizestheunauthorizeduse,possession,
and/or control of audiovisual recording devices for the unauthorized recording of
cinematographic films and other audiovisual works and/or their soundtracks in an
exhibitionfacility.
RepublicActNo.9502(UniversallyAccessibleCheaperandQualityMedicines
Act of 2008) was approved on 06 June 2008. The law amends specific sections of
Republic Act No. 8293 (Intellectual Property Code), Republic Act No. 6675 (The
GenericActof1988),andRepublicActNo.5921(ThePharmacyLaw).TheDOHDTI
IPOBFADJointAdministrativeOrder200801,whichistheImplementingRulesand
Regulations for Republic Act No. 9502, was signed on 04 November 2008. The
IPOPHLs Bureau of Patents (BOP) is amending its Manual of Substantive Patent
ExaminationProcedures(MSPEP)fordrugsandmedicines.
Republic Act No. 10055 (Philippine Technology Transfer Act of 2009) took
effect on 08 May 2010. It provides the framework and support system for the
34
ownership, management, use, and commercialization of intellectual property
generated from research and development funded by government and for other
purposes.ThismakesresearchanddevelopmentinstitutionthedefaultownerofIPR
arisingfromtheresultsofgovernmentfundedresearch.Inaddition,scientistswill
now be allowed to create, manage, or serve as consultants to companies that can
commercially exploit technology arising from government funded research. The
Joint DOSTIPO Administrative Order No. 022010 provides for the Implementing
Rules and Regulations of RA No. 10055. The IRR underlined the intent of the law
whichislodgingownershipofIPrightstoresearchanddevelopmentinstitutionsby
settingparametersoncopyrightownershipandrecoveryofIPownership.
35
JUDICIALANDIPRDISPUTERESOLUTIONREMEDIES
TheproposedspecialrulesonIPlitigationarenowunderdeliberationunder
a special committeeinthe SupremeCourtprior toits submissionto theCourten
bancforapproval.Theinitialdraftwaspreparedbyajointtechnicalworkinggroup
(TWG)comprisingofthePolicyUnitofIPOPHL,variousIPassociations(IPAP,IPPRO,
IPAAandIPCoalition),othergovernmentagenciesinvolvedintheenforcementof
IP such as OMB, DOJ and BOC as well as interested industry associations like
FILSCAPandBSA.ItisanticipatedthatoncetheSupremeCourthasapprovedthe
finaldraftofthespecialrules,aseriesoforientationandseminarswillbeorganized
byIPOPHLandthePhilippineJudicialAcademytoacquaintthejudgesofthenew
rules and to provide guidance on the implementation of the same. It is also
expectedthatIPOPHLwillprovidethejudgeswithacontinuingseriesoftrainingon
IP,whichitdidin2006and2009.
Further,toincreasecourtcompetenceandtheirefficiencyinthedisposition
ofIPcases,theproposedspecialrulesrecommendsthedesignationoftwentytwo
(22) Regional Trial Courts, located mostly in urbanized areas throughout the
country, as Special IP Courts having exclusive jurisdiction over IP cases within
their respective territorial jurisdictions. Aside from the advantage of creating a
systemwhereinresourcesfortrainingandcapacitybuildingofcourtpersonnelmay
bemoreeconomicallydistributedamongalimitednumberofcourts,theproposal
seeks foremost to expedite court procedures and reduce the backlog of IP cases.
IncreasingvolumeofIPcasesconcentratedinselectedcourts,thejudgesinthese
special courts will develop theexpertisein IPcases, thus,hasteninglitigationand
raising the quality and consistency of decisions. Different stakeholders welcome
thismove.
Complementary to the creation of Special IP Courts, the proposed Rules
likewise recommends that the special courts be authorized to issue criminal and
civilwritsofsearchandseizurewhichareenforceablenationwide,evenoutsideof
their respective territorial jurisdictions. Such authority would encourage more
brandownerstopursuelegalremediestoenforceIPRinlightofsafeguardsagainst
prejudicial disclosure or leakage of critical operational information. Aside from a
more expedient resolution of warrant applications, judges from Special IP Courts
wouldalsobemoreequippedtoestablishtherequirementsofprobablecausefor
issuanceofawarrant,owingtotheirextensivetrainingandproficiencyinIP.
Moreover,theproposedrulesalsorecommendsthatjudicialauthoritiesbe
allowed, after hearing and conditioned upon the posting of a sufficient bond, to
orderthatgoodsfoundinfringingbedisposedofoutsidethechannelsofcommerce
after the filing of a complaint. Relevant evidence will be preserved under the
requirement of retaining representative samples, together with photographs and
inventories, which may be used as evidence in lieu of the actual items. The
proposal seeks to alleviate the burden of IPR owners who must shoulder the
exorbitant cost of storage, and addresses the problem of seized goods of a
36
perishable nature, which will spoil during longterm storage. The remedy would
likewisepreventthepilferageofwarehouses,whichmakespossiblethereleaseof
dangerouscounterfeitgoodsintothemarket.
PUBLICPRIVATEPARTNERSHIPONIPR
37
ProductIdentificationSeminarSwissWatches
o Conducted on 17 August 2010 in partnership with the
Federation of the Swiss Watch Industry FH (the Swiss watch
industrysleadingtradeassociationcurrentlybringingtogether
more than 500 members representing more than 90% of all
Swiss watch manufacturers with a mission, among others, to
protecttheinterestsoftheSwisswatchindustryonanational
and international level) and the Embassy of Switzerland
Philippines. Thirtyseven (37) participants from the NCIPR
attendedtheactivity.
NationalWorkshoponCounterfeiting,PiracyandBorderMeasures
o ConductedinpartnershipwiththeIPRBusinessPartnership,a
privateaggrupationofinternationalIPstakeholdersthatworks
toreducetheeffectofcounterfeitingandpiracythroughactive
and practical cooperation between IP rights owners and the
Customs,Policeandotherfrontlinelawenforcementagencies
andthroughtheimplementationoftheTRIPSAgreementand
otherinternationalinstruments.
One of the potent legal remedy in combating IP violation and piracy is the
availmentbyIPRownersofinjunctivereliefincludingTemporaryRestrainingOrders
(TRO)andPreliminaryInjunctions,aconcillaryactiontocomplaintsforIPviolation.
In 2010, IPOPHLs Bureau of Legal Affairs (BLA) issued three (3) TROs/Preliminary
Injunctions.RecognizingthereforethesignificantanddeterrenteffectofTROsand
injunctiverelief,IPOPHLissuedOfficeOrderNo.186(EnhancingtheEnforcementof
Intellectual Property Rights by Amending Certain Provisions of the Regulations on
AdministrativeComplaintsforViolationofLawInvolvingIntellectualPropertyRights)
in 2010 to amend the modified rules and regulations on administrative complaints
whichtookeffectlast28March2001.TheamendmentstotheIPVRulestakeeffect
inJanuary2011,strengtheningthegrantofprovisionalremedies/injunctiverelief.If
the matter is of extreme urgency and the applicant for provisional remedies will
suffer grave injustice and irreparable injury, the Hearing Officer, may issue, as
approved by the Director with the concurrence of the Director General ex parte a
TROeffectivefor72hoursfromissuancesubjecttothesubsequentgrantofregular
TROeffectivefor30daysifevidencesowarrants.Italsoallowsthepresentationor
submission of forensic evidence which may be admitted and given weight.
Consultations with the stakeholders were conducted regarding these
amendments/revisions. The amendments to the IPV rules were speeded up to
bolsterIPOPHLsthrustinstrengtheningIPRenforcement,particularlyineliminating
the counterfeit products in the streets through the power to issue injunctive relief
(TROs, preliminary injunction), and modernizing IP litigation by expressly allowing
theutilizationofforensic(andtechnologybased)evidence.
38
Meanwhile, the Rules and Regulations on Inter Partes proceedings
(opposition to trademark application, petition for cancellation of registration, etc.)
willbeupforrevisions.TherevisedInterPartesRuleswillundergoasecondround
ofconsultationwithstakeholdersandwillbeimplementedbytheSecondQuarterof
2011. The revisions will further speed up the resolution of Inter Partes Cases and
willcomplementtheimprovementsinregistrationprocessesoftheotherbureaus.
In2010,IPOPHLhasdisposed142casescomprisedof137InterPartesCases
(IPC) and 5 Intellectual Property Violation (IPV) Cases. This is a 54.63% decrease
fromdisposalsin2009.However,itshouldbenotedthattherewerenodisposalsfor
the periods of January until the 2nd week of March 2010 and from August to
September 15, 2010 due to the retirement of the former BLA Director and the
implementationofEONo.2,respectively,resultingtothedeclineinthenumberof
casesdisposed.ThenewBLADirectorwasprohibitedfromissuingandpromulgating
decisions and final orders as a precautionary measure until reappointment papers
are issued by the Office of the President. At the end of 2010, 647 cases remain
pendingconsistingof597IPCand50IPVcases.
Figure25
TRENDININTERPARTESCASEDISPOSAL20052010
IPC Growth
Figure26
TRENDINIPVCASEDISPOSAL20052010
IPV Growth
39
The average turnaround time (TAT) from filing to disposal of IPC and IPV
Caseswasreducedto1.19and1.01years,respectively,fromthe2009TATfigures.
Figure27
AVERAGETATOFIPCANDIPVCASEDISPOSAL
4
3.79
3.5 3.62
3 2.98
2.73
2.5 2.16
2.15 2.06
2 1.85
1.5 1.55 1.19
1.35
1 1.01
0.5
0
2005 2006 2007 2008 2009 2010
IPC IPV
40
41
DEVELOPMENTALGOALS
42
researchers inventions and the creation of a blueprint for the establishment of
technology transfer offices or units that will manage technology commercialization
ofacademicandresearchinstitutions.
THEPHILIPPINETECHNOLOGYTRANSFERACTOF2009
In August 2010, the Joint DOSTIPO Administrative Order No. 022010 was
signed by DOST Secretary Mario G. Montejo and Director General Ricardo R.
Blancaflor.TheAdministrativeOrdercoverstheImplementingRulesandRegulations
ofRepublicAct10055orthePhilippineTechnologyTransferActof2009.TheActis
consideredtheblueprintforanationallycoordinatedtechnologytransferframework
of governmentfunded agencies (GFAs). It aims to promote and facilitate the
transfer, dissemination, and effective use, management, and commercialization of
IP, technology and knowledge resulting from research and development (R&D)
fundedbythegovernmentforthebenefitofnationaleconomyandtaxpayers.
Atotalof204applicationsfortechnologytransferagreementswerereceived
in 2010 which consists of 38 applications for clearance for legal purposes, 34
requestsforexemptionsfromSections87and88oftheIPCode,4applicationsfor
trademark license agreement recordal, 40 agreements for preliminary review, 1
requests for reconsideration, and 87 requests for amendments, clarifications, and
issuanceofcertifiedtruecopiesofAgreement.Fromlastyearsfigure,therewasan
18% increase in TTA filings in 2010. Registered agreements in 2010, classified by
industry sector, show that the top industries are: business/technical services
industries, pharmaceutical industries, electronics/ electrical appliances and parts,
computersoftware,andmachineryandequipment.
With 180 actions issued, 52 certificates were issued and 128 notices were
prepared consisting of notices of compliance, recordal of trademark, license
agreement, preliminary review of license agreement, and amendments and
clarificationsoncertainprovisionsoftheRulesandRegulations.
SUPPORTINGINNOVATIONANDTECHNOLOGY
43
organizations such as WIPOSingapore and the International Intellectual Property
Institute (IIPI) shared their expertise and experiences on patent information and
technologycommercializationduringtheseminar.
This pioneering project of the IPOHL with the assistance of the World
Intellectual Property Organization (WIPO) purports to support innovation activities
bystrengtheninglocalinstitutionalcapacitytoaccesspatentinformationandtheuse
of the patent system. With ITSOs services, it is projected that duplication in
researchworkwillbeavoidedandfundsallocatedtoresearchanddevelopmentwill
be efficiently utilized. Businesses, at the same time, are able to benefit from the
project by identifying existing patented technologies that they could license to
increaseproductivityandefficiency.TheITSOswillprovidethefollowing:
assistanceinsearchingtechnicalinformationusingfreeand/orcommercial
patent databases, as well as scientific and technical journal (nonpatent)
databases;
trainings in searching patent databases for local users, aside from
providingtechnologyandcompetitormonitoring;
searchforbusinesspartnersandessentialknowhow;
marketandcompetitoranalyses;
generalinformationonIPvaluation,IPlawsandIPstrategies(information
onfilingofpatents,trademarks,etc.);and
basic advice on licensing, business plans, IP aspects of product
commercializationandraisingfunds(e.g.,governmentfunding).
Insteadoftrainingindividualsinpatentskillsandtechnologytransferknow
how, which was done in the past 10 years, IPOPHL will now focus on building
institutionsthathavehighpotentialforusingtheIPsystemandpromotingittoits
constituents.Thus,IPOPHLwillfocusonorganizinganetworkofpatentlibrariesin
schools,universities,technologyhubs,businesschambersandthelikesandfunction
as a franchiser to
providestrategicand
collaborative
management of the
libraries. For this
purpose, intensive
training on patent
skills and technology
transfer knowhow
will have to be
provided in
partnership with
WIPO. The project
will comprise of two
components one
MOASigningbetweenIPOPHL,UniversityofSantoTomas(UST),andtheAyala for private
Foundation,Inc.(AFI)onNovember15,2010ontheestablishmentofITSOs institutions while
44
another for public institutions. The differentiation is made in light of the differing
priorities, restrictions, and preferences between private and public entities. The
initial pilot sites for the component of private institutions will be Manila and Cebu
comprising 15 libraries. The project will be implemented in two phases. The first
phasewillfocusontrainingbasicskills(fundamentalsonIP,patentinformationand
drafting)whilethesecondphasewillfocusonskillsrelatingtotechnologylicensing.
The component for public institutions is yet to be designed in collaboration with
DOST.
PATENTINFORMATIONMANAGEMENTPROGRAM
45
grantedtoFilipinos,3403utilitymodelsand3780industrialdesignswereregistered.
TheresultofthestudyidentifiedthetechnologieswhereFilipinosarefilingpatents,
aswellasthetechnologicalfieldswherethecountryneedstofocuson.Thestudy
alsoidentifiedthekeyplayersinthePhilippineIPsystem.
BRINGINGIPCLOSERTOSTAKEHOLDERSINTHEREGIONS
Followingtheestablishmentofsix(6)IPSatelliteOffices(IPSOs)in2008and
2009, IPOPHL launched its seventh satellite office in the province of Iloilo on
November 2010. Director GeneralRicardo R. Blancaflor, Department of Trade and
Industry (DTI) Regional Director Dominic P. Abad, and DTI Provincial Director
Wilhelm M. Malones graced the event. Representatives from the Department of
ScienceandTechnology,theacademe,businesssectorandotherstakeholderswere
also in attendance. The
launching of IPSOs in
strategic areas in the
country makes IP services
accessibletoIPstakeholders
in the regions. It is a
strategy to harness the
creativity and innovative
skills of IP generators like
small and medium
enterprises (SMEs), the
academe, inventors, and
artists, among others. A
IPSOLaunchinginIloilolastNovember2010 strong IPinspired culture of
46
innovation and creativity brings forth business success which in turn leads to
countryside and national development, indicators that raises the barometer of the
countrysglobalcompetitiveness.
The accomplishments of the IPSOs are the result of programs and projects
undertaken directly by IPOPHL and those that are done jointly with IPOPHLs
partners,numberingabout42.TheIPSOshavereceived535trademarkapplications,
35 invention applications, 155 utility model applications, and 47 industrial design
applicationsin2010.Fromthesefilings,67patentandtrademarkapplicationswere
generated solely from email campaigns while 108 patent filings were generated
from 33 State Universities and Colleges (SUCs) and Higher Education Institutions
(HEIs)whoattendedthePatentDraftingSeminarsconductedbyIPOPHL.
Region VII (Central Visayas), where the Cebu IP Satellite Office is located,
contributedthemostnumberoftrademarkapplicationswith119filingsfollowedby
RegionXI(Davao)with70filings.Intermsofpatentfilings,RegionVIIagaintopped
the list with 45 patents with the National Capital Region (NCR) coming in close
secondwith44patentfilings.
In addition to the IP filings that were generated, another tangible output
fromtheIPFiledOperationsUnit(IPFOU)istheEmbedmentofIPEducationinthe
Curriculum of HEIs in the Caraga Region. This was made possible through the
collaboration of IPOPHL with the Intellectual Property Advocates of Caraga. With
this initiative, IP education will be embedded in courses like engineering laws,
business, and information technology in all HEIs in Caraga strating in the first
semesterofSY20112012.IPOPHLassistedinidentifyingthetopicsforinclusionin
theIPmoduleandprovidedthemwithrelevantcoursematerials.
IPOPHL worked closely with the Research and Development Center of Bicol
University in establishing their Intellectual Property Rights Unit that will assist the
universitys faculty, scientists, and researchers in drafting their patent, trademark,
and copyright applications. IPOPHL also conducted a retooling of the DTI frontline
personnel resulting in the filing of trademark applications. IPOPHLs strong
collaboration with its national and regional institutional partners led to the
integrationofIPactivitiesintheplans,programs,andeventsofthelatter.
Priorto2008,therewerevariousattemptsbytheWesternVisayasCollegeof
Science and Technology (WVCST) to apply for a patent or utility model of the
products developed by their faculty and students researchers. Unsuccessful
attempts prompted them to invite the Department of Science and Technology
(DOST)throughDr.GeorgeM.ColoradoandthelateEngr.LowelM.Gradotogive
thefacultyresearchersassistanceonthismatter.Athreedayseminarworkshopon
concepts of invention, overview of patent application and drafting patent was
conducted followed by a series of seminarworkshops attended by select faculty
conductedinvariousvenues.Attendeestotheseseminarworkshops echoedtheir
learningtothefacultyinthecollege.
47
Atpresent,thecollegehasatotalof6grantedUtilityModelsregistration,8
Utility Model pending applications, and 2 Patent pending applications which are
already on the formality stage. These applications has been generated and filed
through the concerted effort of IPOPHL Satellite Office (IPSO) and the college.
Moreover, their faculty and student researchers excelled fairly in various research
contests sponsored by various organizations in regional and national levels.
Recently, one of their student researchers placed 3rd in the creative research
category on the recently concluded National Inventors Contest and Exhibits (NICE)
held on November 2010 at Cebu City. The college was also recognized as the
pioneering institution on IP protection in the region. Through the Office of the
Director of Research Services Division, member institutions of the Philippine
AssociationofStateUniversitiesandColleges(PASUC)inRegionVIandtheWestern
VisayasConsortiumonIndustryandEnergyResearchanddevelopment(WVCIERD),
Inc. embraced the concept of IP protection through changing the paradigm of
conductingresearchanddevelopmentactivities.
IPOPHLIPSATELLITE OFFICES
INTELLECTUAL PROPERTY *TUGUEGARAO
P H I L I P P I N E S
*TOBELAUNCHED
48
Institutionalizecopyrightsupportservices
IPOPHLcreatedanadhocCopyrightSupportServicesUnitin2008toprovide
assistance to the creative industries, performers, artists, etc. In 2010, IPOPHL
collaboratedwiththeNationalCommissionforCultureandtheArts(NCCA)onthe
conduct of three (3) basic copyright seminars entitled Punto de Vista. These
seminars identified several common themes that will help shape the direction of
future IP work in the arts sector: that there is a need for IPOPHL to continue
initiativesthatwouldeducaterelevantstakeholdersoncopyrightandthecollective
managementofcopyright,includingworkshopswithstudentartistsandartistsinthe
regions;thereisaneedforconsultationswithstakeholdersindraftingguidelinesand
policies;andthereisaneedforcopyrightmanagementorganizationswhowilllook
aftertheinterestsoftheartists.Moreover,13copyrightlectureswereconductedby
IPOPHLforcopyrightownersandusersofcopyrightedworks.
49
PowersandFunctionsandforOtherPurposes)wasfiledinSeptember2010seeksto
create a Bureau of Copyright to focus on the literary and artistic works and its
derivativeswiththeendinviewofensuringthatanydisputethatmayariserelated
tothesamemaybeswiftlyaddressed.Further,inviewofthechangingtimes,i.e.
the evolution of contracts, leap in the electronic age and information technology,
theIPCodeislikewiseamendedtoadjusttothesechanges.
So far, numerous activities involving various areas of copyright law were
conducted in the past years, including a study sponsored by WIPO involving
copyrights in the Philippines but there is yet no comprehensive roadmap for the
copyright system that deals with and considers the different copyrightrelated or
copyrightbasedindustries.Againonesizedoesnotfitsall,thusthereisaneedto
carefully map the Aligned with the policy of using IP as a tool for national
development, the copyright system should likewise be designed to bring about
economicandsocioculturaldevelopment.Thus,thereisaneedtocreateastrategic
roadmap and direction for the copyright system. For this purpose, a national
strategyisneededtobecraftedwiththeinvolvementofdifferentstakeholdersfrom
varioussectorsandindustrieswherecopyrightisrelevant.
IPOPHLandWIPO,incooperationwiththeCulturalCenterofthePhilippines
(CCP), the Filipinas Copyright Licensing Society (FILCOLS), and the National Book
DevelopmentBoard(NBDB)organizedandconductedaWorkshoponManagement
of Intellectual Property in the Book Publishing Industry in January 2010. The
workshop was designed to provide practical knowledge for stakeholders of the
publishingindustrytobenefitfromtheirintellectualpropertyaseconomicassets.
International and local speakers presented business models and shared their
practicesconcerningroyaltiesandotherpaymentsaswellaspresentcurrenttrends
inonlinepublishinganddistribution.Aforumonemergingtrendsinthebusiness
rounded up the 2day workshop. Further, a WIPO Expert Mission on Collective
Management Organizations was held on August 2010 to consult with the existing
CMOs in the Philippines and conduct a detailed examination of the current
copyright and related rights protection system and the operation of the existing
CMOsinthecountry.Themissionexaminedavailableoptionsandrecommended
specificmeasurestoimprovethecollectivemanagementsystemssoastomakeit
effective and to ensure that it meets the needs and specific requirements of the
Philippines. IPOPHL also entered in a Memorandum of Understanding with the
IntellectualPropertyAssociationofthePhilippines(IPAP)toundertakeastudyon
theFairUseundertheCopyrightLawonOctober2010.
50
intellectual property through 64 Basic IP Orientation Seminars, 22 L.E.A.P. IP
Seminars(LearnbeEmpoweredAdoptandProfitfromIP),and23PatentDrafting
Seminars. IPOPHL also joined other government agencies in making use of
technologyandsocialnetworkingwebsitestobringthegovernmentandIPcloserto
the public. It introduced a new and more interactive website and activated its
FacebookandTwitterpageswhereupdatesonIPandannouncementsonIPevents
are provided to the public. IPOPHL also participated in 13 major trade fairs and
exhibitstobringIPclosertoSMEs,artistsandinventors.
IncelebrationoftheWorldBookandCopyrightDay,IPOPHLpartneredwith
theNationalBookDevelopmentBoard(NBDB)andorganizedaBinondoLiteraryand
Food Wok in April 2010. Officials of the NBDB, members of the IPOPHL Executive
Committee, members of the media, and writers took a tour of Binondo, the
PhilippinesChinatown,toappreciateitsheritage,arts,andculture.Also,IPOPHL,in
partnership with WIPO, organized a Regional Workshop on Copyright
DocumentationSystemsonApril2010.Theworkshopbroughttogetherparticipants
from countries in the AsiaPacific region to discuss and increase awareness on
copyrightregistrationanddepositsystemsintheAsiaPacificregion,toprovideways
of securing and identifying contents in the digital environment, and to acquaint
participantsonhowcopyrightworksarepreservedinthedigitalenvironment.
As part of IPOPHLs tradition, the Intellectual Property Rights Week is
commemorated with a monthlong celebration during October. For 2010, IPOPHL
opened its doors to entrepreneurs to display and sell their products inside the
IPOPHLgrounds.SMEsandbusinessesfromthefollowingindustriesparticipatedin
the activity: food, garment, beauty and fashion, and books and other published
materials. A Special Franchising Seminar 101 was also conducted as part of the
event.
Memoranda of Understanding (MOU) between IPOPHL and various IP
organizations were forged in October 2010 for the conduct of Studies/Research
Projects in 2011 on relevant and emerging issues on intellectual property.
Specifically,thefollowingstudieswillbeconducted:
StudyonGeographicalIndicationstobeconductedbyIPAP;
StudyonCertificationMarksbyIPCoalition;
StudiesonNonTraditionalMarksandLicensingbyLESP;and
StudiesonNovelty,BolarException,andMechanismsforLoweringthe
PricesofMedicinesinotherCountriesbyIPPRO.
51
BasicOrientationSeminars
Provinces TuguegaraoCity
GeneralSantosCity
Benguet
ButuanCity
CebuCity
Cagayan
Academe/Universities UniversityofSouthernMindanao
BenguetStateUniversity
AklanStateUniversity
MarianoMarcosStateUniversity
IfugaoStateUniversity
QuirinoStateUniversity
AbraStateInstituteofScience&Technology
BicolUniversity
CatanduanesStateColleges
CentralLuzonStateUniversity
DavaodelNorteColleges
AteneodeDavaoUniversity
DLSUSt.BenildeSchoolofDesignandArts
PUPLopezQuezon
UPIECEP
MiriamCollege
PhilippineScienceCentrum(PSC)
TUPManila
CollegeofEngineeringPolytechnicUniversityof
thePhilippines
Agencies/Organizations LaUnionFoundation
DTIBohol
DOSTRegion2
DTIRegion12
AssociationofNegrosProducers
HARRDEC(HighlandAgriculture&Research&
DevelopmentConsortium)BSU
DOSTCagayanValley
DTIKoronadal
DTICamarinesSur
DTIRIITuguegaraoCity
DTIIloiloCity
SPAMAST
B.R.A.I.N.SInstitutefortheHighlyTalented
(Bright)
BureauofCustoms(BOC)
FilipinoInventorsSociety(FIS)
DOSTPEZAOpenTechnologyBusinessIncubator
DOST
52
DTIArgaoCebu
ProvincialCooperative,Livelihood&
EntrepreneurialDevelopmentOffice
Others Cebunext"The2010FurnitureExhibition
NorthernLuzonClusterInventionContest&
Exhibition
VisayasIslandInventionContest&Exhibition
6thNorthernLuzonClusterScience&
TechnologyFair
PatentDraftingSeminars
Provinces ButuanCity
TuguegaraoCity
Academe/Universities CebuTechnologicalUniversity
BicolUniversity
NuevaVizcayaStateUniversity
AbraStateInstituteofScience&Technology
NotreDameofMarbelUniversity
DonMarianoMarcosMemorialStateUniversity
UniversityofAntique
IfugaoStateUniversity
BenguetStateUniversity
UniversityofSouthernMindanao
WesternVisayasCollegeofScience&
Technology
Agenices/Organizations HARRDEC(HighlandAgriculture&Research&
DevelopmentConsortium)BSU
L.E.A.P.IPSeminars
TheWorldofPatents:AnIntroductiontoInventionPatents
EarnfromYourInnovationsandNovelDesigns:AnIntroductiontoUtilityModels
andDesignPatents
DistinguishingYourBusinessThroughTrademarks:AnIntroductiontoTrademarks
LiteraryandArtisticWorks:YourValuableCreationsAnIntroductiontoCopyright
MajorTradeFairsandExhibits
43rdAnnualConventionoftheAssociationofPhilippineMedicalColleges
Foundation,Inc.(APMC)Exhibit
1stTechnoPartneringForum
9thPhilippineFoodExpo
ManilaNow201014thPhilippineInternationalFurnitureShow
CebuNextCebuInternationalFurnitureandFurnishingExhibition
WomensNegosyoSummit
ManilaF.A.M.E.InternationalShow
7thInternationalFoodExhibition
NegosyoSeminarNEGOSEM
Em:POWERBusinessConvergenceExhibit
NationalInventionContestandExhibits(NICE)2010
53
Lead the advocacy for legal and policy
infrastructures to address emerging national and
globaldemandsoftheIPsystem
TherearevariousdevelopmentpartnersthatIPOdealswithtobenefitfrom
variouscollaborativeandjointendeavorsinvolvingdifferentareasoftheIPsystem
from patents, patent information, copyright, trademarks, designs and other IP
related areas. These may be on a bilateral, regional, or multilateral capacity and
eachhaveitsownworkplanscomprisingofactivities,events,andprojects.
In particular, IPOPHL deals with WIPOs various bureaus and divisions (like
Asia Pacific Bureau, Creative Industries Division, Infrastructure Modernization
Division, Global IP Infrastructures, etc.), the European Patent Office (EPO), United
States Patents and Trademarks Office (USPTO) and Japan Patent Office (JPO)
bilaterallyaswellasinconjunctionwithotherASEANmemberssuchasinthecaseof
ECAPIIIandotherAWGIPCrelatedprojectslikethoserelatingtotheAANZFTA.
ASEANWORKINGGROUPONINTELLECTUALPROPERTYCOOPERATION
ThePhilippinesisamemberoftheAWGIPC,abodyestablishedpursuantto
the ASEAN Framework Agreement on Intellectual Property Cooperation signed by
ASEAN Member Countries in 1995. The Philippines took over from Malaysia the
ChairoftheAWGIPCin2009.AsChairoftheAWGIPC,thePhilippinessteeredthe
groupinpreparingforitsStrategicActionPlan20112015throughthe33rdAWGIPC
Meeting and AWGIPC Strategic Planning Session. IPO facilitated the sharing of
knowledgeofpatentexpertsfromtheASEANIPOfficesonthetechnical,procedural,
and structural requirements for the effective ASPEC implementation through the
Patent Directors Meeting under the ASEAN Patent Examination Cooperation
Program (ASPEC). IPOPHL provided further assistance to the AWGIPC by
conceptualizing programs and projects and prepared recommendations for the
ASEANIPRActionPlan20112015.
54
RepresentativesofASEANWorkingGrouponIPCooperation(AWGIPC)during
theAWGIPCStrategicPlanningSessioninAugust2010attheNewWorld
HotelinMakatiCity
ASEANSIPOMEMORANDUMOFUNDERSTANDING
INTERNATIONALIPAGENDA
IPOPHL is also preparing for the accession to Madrid Protocol and Hague
Agreement. The IPOPHL will partner with WIPO and the Department of Foreign
Affairs(DFA)inaccedingtotheseagreements.Aseriesofpublicconsultationsand
55
public awareness actions will be undertaken with different stakeholders to ensure
the acceptability of accession and in order to maximize the benefits from the
implementation of the agreements. IPOPHL shall also prepare for the additional
workorchangesinworkprocessesinordertoaccommodatethenewfilingoptions
fortrademarkanddesignregistration.
Protectingtraditionalknowledge,traditionalculturalexpressions,andgenetic
resources (TK TCE GR F) as part of the countrys intellectual creation and national
heritage is a priority. Owing to the fact that the Philippines is a megadiverse
environment with numerous indigenous cultures and traditions, the country has
becomeapowerfulresourceforpotentialIPswithscientistsandresearchers,both
local and foreign, scouting for useful knowledge and materials to develop into
solutions and products capable of obtaining great commercial value. Clearly, it is
crucialforIPOtoworkwithotherGovernmentagenciestoprotectandpreventthe
misappropriation and unfettered exploitation of its TK TCE GR F with little or no
benefit to the Philippines. And with the neighboring countries already working
towardsidentifying,documenting,andclaimingtheirTKTCEGRF,itisratherurgent
thatthePhilippineslikewisecommenceitsinitiativesonthesame.
IMPLEMENTINGRULESANDREGULATIONSONPATENTS
Aftermorethantenyearsofimplementation,theexistingIRRforpatentsis
subjectedtoextensivereviewandgeneraloverhaulinordertorectifyerrors,clarify
vague provisions and, more importantly, to find ways to streamline procedures, in
anticipationoftheautomationproject,IIPMS,whichrequiresthereengineeringof
work processes based on past experiences, lessons learned through the years and
best practices. Numerous internal meetings were conducted with the patent
examiners to discuss the proposed draft revisions. Consultative meetings with
externalstakeholders(whichcomprisethepatentagents,lawyers,andowners)were
alsoconductedtoobtainfeedbackontheproposeddraftandgetadditionalinputs
onmatterstobeincorporatedintotherules.Also,althoughtheimplementingrules
ofRA9502havebeenissued;littleguidanceisprovidedtothepatentexaminersin
examiningthepatentapplicationofdrugsandmedicinesunderthenewlaw.Thus,
guidelinesarebeingdraftedintothemanualofpatentexaminersforsaidpurpose.
Sofar,severalmeetingsanddiscussionshavetakenplaceamongpatentexaminers
intheBureauofPatentonthesubjectmatter.Apartialdraftofthemanualciting
severalsourcesandjurisprudence,amongothers,hasalsoprepared.
56
57
ORGANIZATIONALGOALS
58
theconductofaTrainingNeedsAnalysis(TNA).Amajoroutputofthisprogramis
fortheHRDDandotherkeymemberstoeffectivelyimplementaTNAprocessthat
willgathernecessarydataandextractinformationtoproperlyidentifytrainingand
developmental programs that fit each official and employee in the Office. The
programwasfurtheraimedto:
UnderstandtheTNAframeworkanditsaccompanyingconceptsandtools
acquire the knowledge, skills, tools, and competencies necessary for
facilitatingtheTNAprocess;
Appreciate the importance of conducting a training and organizational
needsanalysisthatmakepossibleprogramswhichwillcontributetothe
developmentofIPOshumanresources;
Systematically analyze training and organizational needs of IPO and
formulate appropriate methods and instruments that will generate the
requiredinformation;and
BeabletoapplylearninggainedandconfidentlyconductTNAforvarious
individualswithintheorganization.
IPOPHLcreatedaTravelandAssistanceUnit(TAU)toassistemployeessent
to international trainings on the preparation of travel documents and provide
orientation on the important details they need to know about the sponsor
organizationandthecountrytheywillbevisiting.Inordertohirethebestqualified
applicants that embodies the values of an IPOPHL employee, the office Merit
SelectionandPromotionPlan(MSPP)wasreviewedandnecessarilyrevisedtomeet
the demands of employees and address gaps in its implementing guidelines and
procedures. A total of 14 employees were promoted and hired in the first half of
2010.Byyearend,51plantillapositionsremainedvacantoutofthe 282plantilla
positionsapprovedbytheDepartmentofBudgetandManagement(DBM)underthe
Rationalization Plan [excluding the 17 CoTerminus with the Incumbent (CTI)
positions].Further,six(6)vacantthirdlevelpositionswerefilledin2010.
The Program on Awards and Incentives for Excellence (PRAISE) Committee
launched the IPO PRAISE Awards on December 2010. Award categories were
identified along with their respective criteria and qualifications. Awarding is
scheduledforY2011.48loyaltyAwardeeswerealsorecognizedat2separateevents
heldinJuneandDecember2010.
59
IPOPHL also regrouped the members of its Chorale as its representative in
the DTI Chorale
Competition held in
December 2010 where
the IPOPHL Chorale
bagged the 1st runnerup
position. The chorale is
oneoftheofficesholistic
life enriching projects to
ensurethatitsemployees
enjoy a more balanced
worklife and to enrich
their knowledge and
experience of the arts
IPOPHLsChoraleGroupsingingChristmasHymnsduringtheDTI
ChoraleCompetitiononDecember2010atthePTTC.
andculture.
InJune26,2010,IPOPHLundertheleadershipofDirectorGeneralBlancaflor
officiatedthelaunchingoftheI"DirectorGeneral(DG)Shootfestwhichwasheldin
Camp Karingal Shooting Range in Quezon City. The shootfests objective is to
strengthenaswellastomouldthecamaraderieamongthemembersoftheNational
Committee on Intellectual Property Rights (NCIPR). Shooters and gun enthusiasts
from the member agencies such as the National Bureau of Investigation (NBI),
Bureau of Customs (BOC), Philippine National PoliceCriminal Investigation &
Detection Group (PNPCIDG), Optical Media Board (OMB), Department of Justice
(DOJ) and the Intellectual Property Office of the Philippines (IPOPHL) joined said
competition. It was a rewarding experience among the members wherein the
IPOPHLteam,composedofIPOPHLofficialsandemployeeswonthe1stplaceforthe
TEAM CHAMPION AWARD, 1st and 7th place which was won by Antonio Limtarez,
Aide to the Director General and Deputy Director General Allan B. Gepty for the
INDIVIDUALCHAMPIONAWARDS,respectively.
Thespirit,prideandenthusiasmfrombeingachampiongrewwithinIPOPHL
that spawned more interest among its employees, thus the IPOPHL Gun Club was
conceived, created and born. The IPOPHL Gun Club is headed by IPOPHL Director
GeneralRicardoR.BlancaflorasPresident.
60
61
FINANCIALREPORT
SOURCESOFFUNDS
Starting CY 2006, IP Philippines had ceased receiving subsidy or funds from
theGeneralAppropriationsoftheGovernment.Thebudgetaryrequirementsforthe
implementation of the Offices programs, projects, and activities are sourced from
theagencysrevenuecollectionsasauthorizedbylaw.
Therequiredfundsaresourcedfromthecollectionsofpatents&trademarks
related fees, legal fees, documentation, information, technology transfer fees, and
miscellaneous income. In addition to the above sources of funds, the interest
incomefromtheInvestmentofIPOPHLsReserveFundsisanothersourceofincome
tosupportdifferentactivitiesoftheagency.Thechartbelowshowstherelationship
of the sources of funds based on the collection for CY2010. The bulk of the
collections come from the Patents & Trademarks, which provide us 57% and 33%,
respectively.Theinterestincomealsocontributesaconsiderableamountofabout
7%ofthetotalOfficesIncome/Collectionsfortheyear.
Figure28
SOURCESOFFUNDS(inmillions)
Miscellaneous
Mediationfees,0.09 DITTBResearch&
Income,0.97,0%
Patents&other Trainingfees,1.53,
,0%
relatedfees,214.95, 0%
58%
IPSOPatent&TM
fees,1.58,0%
Legal&otherrelated
fees,6.69,2%
InterestIncome,
27.38,7%
Trademarks&other
relatedfees,124.00,
33%
Inc/(Dec)in
SourceofFunds CY2010 CY2009
%
PatentsandOtherRelatedFees 214.95 186.90 15.01%
TrademarksRelatedFees 124.01 113.49 9.27%
LegalFeesandOtherRelatedFees 6.69 6.45 3.72%
IPSOPatents&TrademarksFees 1.60 0.83 92.77%
DITTB/TrainingFees 1.50 2.51 40.24%
MiscellaneousFees 0.97 1.02 6.73%
62
MediationFees 0.09
TotalIncomefromOperation 349.81 311.20 7.44%
Add:InterestIncome 27.38 30.47 10.14%
TotalIncome 377.19 341.69 7.25%
ThetableaboveshowsthecomparativerevenuecollectionsfortheCY2010
&2009.Thetotalincomefromoperationfor2010amountedtoPhp349.81M,upby
7.44% compared to the previous year. However, the interest income for 2010
decreasedby10.14%duetothelowmarketinterestratesofgovernmentsecurities.
Thesignificantfactorsinthegrowthanddeclineofrevenueareasfollows:
Patents
totalnumberofapplicationsreceivedforCY2010was4,852or12%
higherthanCY2009,applicationswerebrokendownpercategoryas
follows:
Invention3,391applications
UtilityModel614applications
IndustrialDesign847applications
collections of annuities for CY 2010 was higher by 13.10% than the
collectionsforCY2009
Trademarks
total number of applications received for CY 2010 was 16,827 as
comparedto15,011forCY2009,therewasanincreaseof12%
total number of registered trademarks for CY 2010 & 2009 were
12,028&11,181respectivelyupby8%
totalnumberofrenewalsforCY2010decreasedby3.91%
The two main sources of IPOPHLs revenue are the Patent and Trademark
Fees, which contribute 57% and 33%, respectively for the CY 2010. Below is the
detaileddiscussionofthePatentandTrademarkRevenue.
Patent
Theincome/collectionsfrompatentoperationsconsistofannuities(oldlaw
RA8293&newlawRA165)andapplicationfeesforfiling,search,andexamination.
The chart illustrates that the collections on AnnuitiesRA 8293 & RA165 are the
major sources of patents income, which shows 38% & 29% accordingly. This is
followed by the collections on Filing feesInvention which contributes 28% of the
totalPatentRevenue.
63
Figure29
PatentRevenueperFeeType
CY2010(inmillions)
FILINGFEES INVENTION/UM/ID
UM/ID,3.46,2% RELATEDFEES,5.60
ANNUITY8293, ,3%
82.55,37%
FILINGFEES
INVENTION,61.44,
29%
ANNUITYRA165,
61.92,29%
ComparativePatentRevenueforCY2010&2009
PatentincomeforCY2010ishigherby15.01%orPhp28.05Mascomparedto
the previous year. As shown in the chart below, all patent revenue per fee type
increases. The Collections of annuities under RA 8293 & RA 165 contribute an
increaseof6.86%&22.66%,accordinglyoratotalofPhp11.43M.Anotherreason
for the huge increase of patent income can be attributed to the increase in the
collectionoffilingfeesinventionof19.95%orPhp10.22M.
Figure30
ComparativePatentRevenueCY2010&2009(inMillions)
90.00 82.55
77.25
80.00
61.44 61.92
70.00
60.00 51.22 50.48
50.00
40.00
30.00
20.00
3.46 2.73 5.60 5.22
10.00
FILINGFEES INV/UM/ID FILINGFEES ANNUITYRA ANNUITYRA
UM/ID RELATEDFEES INVENTION 165 8293
2010 2009
ApplicationsReceived
ApplicationsreceivedforCY2010is4,852or12%higherthanCY2009.The
chartandtablebelowshowthedetailsofpatentsapplicationreceived.
64
Figure31
ApplicationsReceived
perCategoryCY2010
INDUSTRIALDESIGN
17%
UTILITYMODEL
13% INVENTION
70%
ApplicationsReceivedfor2010visvis2009
The table shows the applications received for invention, industrial design,
and utility model both foreign and local filings. Except for the filings of local
inventionandindustrialdesign,allapplicationsreceivedincreases.
Typeof CY2010 CY2009 %ofInc(Dec)
Patents Foreign Local PCT Total Foreign Local PCT Total Foreign Local PCT
Invention 251 167 2973 3391 226 172 2599 2997 11.06% 2% 14.35%
Industrial
Design 415 432 847 320 458 804 29.68% 6%
Utility
Model 35 579 614 48 496 544 27.08% 17%
Total 701 1178 2973 4852 594 1126 2599 4345 18.01% 5% 11.66%
Total
Increase 12%
Trademark
TrademarkCollectionsaresourcedfromfilingfees,publicationfees,issuance
fees,declarationofactualuse,maintenancefeesunderRA166,andotherTMrelated
fees. The chart shows that filing fees, DAU, Issuance Related Fees and Publication
Related Fees are the source of major income by which they contribute 32%, 21%,
17%&11%,respectively.
65
Figure32
TrademarkRevenueperFeeType
CY2010(inMillions)
OtherTMRelated
Postregistration
Renewal,3.10,3% Fees,2.10,2%
relatedfees,2.85,
2%
ExaminationRelated
Fees,7.58,6% FilingFees
32
RA166,7.95,6%
DAU,25.89,21%
PublicationRelated IssuanceRelatedFees,
Fees,13.66,11% 20.91,17%
ComparativeTrademarkRevenueforCY2010&2009
Below are the graphs and table, which show the detailed Trademark
Income/Collections for CY2010 visvis CY2009, and the detailed number of new
applicationsreceivedbothforeignandlocal.
Figure33
ComparativeTrademarkRevenue
CY2010&2009(inMillions)
40.00
30.00
20.00
10.00
Post
Issuance Publication Examination OtherTM
FilingFees DAU RA166 Renewal registration
RelatedFees RelatedFees RelatedFees RelatedFees
relatedfees
2010 39.98 20.91 13.66 25.89 7.95 7.58 3.10 2.10 2.85
2009 35.43 21.80 12.67 18.34 10.64 4.87 5.07 2.37 2.30
66
ApplicationsReceived
TrademarkstotalapplicationreceivedforCY2010is16,827upby12%.
Figure34
ApplicationsReceived
CY2010
Foreign
46% Local
54%
ApplicationsReceivedfor2010visvis2009
Inc(Dec)
Type 2010 2009
Volume %
Foreign 7076 6135 941 15%
Local 9751 8874 877 10%
Total 16827 15011 1816 12%
Theabovetableshowstheapplicationsreceivedfrombothforeignandlocal
filings.Fiftyfourpercent(54%)ofthetotalapplicationsreceivedinCY2010comes
fromlocalfilingsandforeignfilingscontributetheremainingfortysixpercent(46%).
UTILIZATIONOFFUNDS
TotalexpensesincurredintheimplementationofprogramsandprojectsofIP
PhilippinesforCY2010totaledtoPhp230.57million.IPPhilippinesexpendituresare
classified into three. The Personal Services (PS), the Maintenance and Other
OperatingExpenses(MOOE),andCapitalOutlay(CO).
67
Figure35
UtilizationofFunds
CY2010(inMillions)
CapitalOutlay,
MOOE,108.52,
2.32,1%
34%
Personal
Services,
206.58,65%
Thegraphshowstherelationshipamongtheexpendituresperclassification.
The huge part is the utilization for Personal Services amounting to Php206.58M,
followedbyMOOE,Php108.52MandCapitalOutlay,Php2.32M.
PersonalServices
Figure36
PersonalServices
CY2010(inMillions)
StatutoryObligations, TerminalLeave
11.37,6% Benefits,0.83,0%
RATA,3.92,2% 13thMonthPay,8.41
OvertimePay,0.96, ,4%
0%
PERA&Other
allowances,6.92,3%
OtherPersonnel
Salaries,82.97,40% Benefits,91.20,45%
68
MaintenanceandOtherOperatingExpense
MaintenanceandOtherOperatingExpenses(MOOE),includesbutnotlimited
to rent, supplies, traveling expenses, training expenses, utilities, and other
professional services. Below is the graph that shows the relationship among the
MOOEexpenditures.
Figure37
MOOECY2010(inMillions)
Communication Traveling,2.32,2%
Repairsand Expenses,2.68,2% SuppliesandMaterials
Maintenance,1.82, ,5.75,5%
2%
OtherExpenditures, Utilities,10.13,9%
8.39,8%
TrainingExpenses,
4.04,4%
RentalExpense,43.78
,41%
ProfessionalFees,
29.61,27%
CapitalOutlay
Figure38
CapitalOutlay
CY2010
ITEquipment&
Software, Books,56,592.26
1,772,228.31, ,2%
77% OfficeEquipment,
356,281.00,15%
Furnitureand
Fixtures,
3,789.60,0%
OtherAssets,
135,650.00,6%
69
70
NEXTSTEPS
IPOPHLsROADMAPFOR2011
For2011,IPOPHLidentifiedthedeliverablesforeachoftheeight(8)strategicgoals,
the attainment of which would contribute to the realization of an Intellectual
Propertyconscious Philippines in a demystified, developmentoriented, and
democratizedIPsystemby2020.
REGULATORYGOALS
StrategicGoal1: Deliver quality and timely patents, trademarks, and other
registrations
71
An integrated IP administration and search system that is efficient and
transparent,operatinginasecureandhighlyreliableICTinfrastructure
IP information will be conveniently accessible by the public through an IP
eData Bank or an electronic centralized depositary containing various IP
databases(TMregistry,UM/IDregistry,Inventionsregistry,IPCasesregistry)
IPOPHLsonsitecustomerserviceisenhancedbyaSinglePointofContactfor
ClientServiceinIPOPHL(SPOCCSI)
IPOPHLs ability to respond to stakeholders and clients needs is heightened
byaneffectiveandinstitutionalizedfeedbackmechanism
StrategicGoal2: Providespeedy,quality,andeffectivelegalremediesandbe
theforumofchoiceforIPdisputeresolution
DEVELOPMENTALGOALS
StrategicGoal3: Provide IPrelated business development and technology
transferservices
Establishingnewdeliverymechanismsandstakeholderplatformstoincrease
the use of the IP system by sectors that have never been served before by
IPOPHL
Local IPs are supported by IPOPHL through various business development
andcommercializationassistanceprograms
InstitutionalresultsarederivedfromoperationofIPSOs
Use of trademark to create value for OTOP businesses is increased through
partnershipwithDTIRODG
Institutionswithhighincidenceof,orpotentialfor,technologicalinnovation
areequippedwithInnovationandTechnologySupportOffices(orITSOPatent
Libraries) which are linked as a network with other technology information
centers
72
Technology and innovation support policies and strategies of IPOPHL are
enhancedbyaninstitutionalizedpatentinformationunit
TheinstitutionalcapacityofIPOPHLisenhancedbyinternationalpartnerships
andbilateralcooperationwithvariousinstitutionsorgovernmentagencies
The service delivery mechanisms of IPOPHL are enhanced by domestic
partnershipswithvariousinstitutionsorgovernmentagencies
StrategicGoal4: Institutionalizecopyrightsupportservices
Establishingnewdeliverymechanismsandstakeholderplatformstoincrease
the use of the IP system by sectors that have never been served before by
IPOPHL
A copyright registry system is in place that will effectively serve queries on
registeredcopyrights
Establishafullyoperationalcopyrightregistrationanddepositsystem
InstitutionalizedinvolvementofIPOPHLinkeynationalprogramsand
initiativesthatwillbringabouteconomic,technological,andsociocultural
development
EmpoweringMSMEsthroughincreasedawarenessanduseoftheIPsystem
HeightenedawarenessonIPamonglocalgovernmentofficialsthrough
collaborationsandIPenforcementundertakings
Successfulconsumeralizationoftheconceptofintellectualpropertyasa
businessandeconomictool,startingfromMetroManilaand1majorcityin
Luzon,VisayasandMindanao
HeightenedpublicawarenessonIPOPHLactivitiesandinitiativesthrough
publicrelations,socialmediaandotherchannels
AnappropriatebrandimageortradedressforIPOPHLisdeveloped
throughconsistentpracticeandusage
AllmembersofIPOPHLorganizationarewellinformedofprograms,events
andinitiativesthrougheffectiveinternalcommunications
InternetsocialnetworksareeffectivelyusedtopromotetheuseoftheIP
systemandservicesofIPOPHL
Anorganizedandcoordinatedenforcementeffortagainstcounterfeitingand
piracy.
73
AmoreaccessibleandaffordableIPregistrationsystemismadeavailableto
Filipinos by acceding to treaties that allow the Philippines to participate in
globalIPinfrastructures
A 3D IP policy framework and implementation strategy for IPOPHL is
formalizedandadoptedinordertoguideallIPOPHLactionsanddecisions
Increased role of IPOPHL as a member of the ASEAN Working Group on
IntellectualPropertyCooperation(AWGIPC)withtheendinviewofaligning
Philippine domestic initiatives with international IP discussions and
cooperation
ORGANIZATIONALGOALS
StrategicGoal7: Develop and maintain a highly motivated, competent, and
cohesiveworkforcecommittedtoservewithprofessionalism,
transparency,andintegrity
74
ThesafetyandsecurityofIPOPHLemployeesareassuredthroughcompliance
withoccupational,health,andsafetyworkenvironmentrequirements
Integrity of records and administrative work are greatly improved by an
institutionalofficewiderecordsmanagementsystem
Operational and transaction costs are lowered with an enhanced Property
ProcurementInventoryManagementSystem(PPIMS)
IPOPHLmanagementissupportedbyastrategicHR
Organizational efficiency and effectiveness is achieved through increased
accountabilitytopredeterminedworkdeliverablessupportingthe8strategic
goalsofIPOPHL
IPOPHL employees enjoy a more balanced worklife through holistic life
enrichingprograms
75
ANNEXES
TABLESOFSTATISTICALDATA
1.RESIDENTANDNONRESIDENTFILINGSANDGRANTS/REGISTRATIONS
Resident applications refer to those filed by an applicant, who is a resident of the
Philippines, at the Intellectual Property Office of the Philippines. Nonresident
applications refer to those filed by applicants, who are not residents of the
Philippines,attheIntellectualPropertyOfficeofthePhilippines.
A.TRADEMARKFILINGS
B.TRADEMARKREGISTRATIONS
C.INVENTIONPATENTFILINGS
76
D.INVENTIONPATENTGRANTS
E.UTILITYMODELFILINGS
F.UTILITYMODELREGISTRATIONS
G.INDUSTRIALDESIGNFILINGS
H.INDUSTRIALDESIGNREGISTRATIONS
77
2006 306 293 599
2007 865 468 1,333
2008 721 493 1,214
2009 213 309 522
2010 318 324 642
2.CASESFILEDANDDISPOSED
A.INTERPARTESANDIPVIOLATIONCASEFILINGS
B.INTERPARTESANDIPVIOLATIONCASEDISPOSALS
3.TRADEMARKFILINGSBYREGION
78
ARMM 1 0 0 0 3 0
CAR 7 10 7 15 17 11
NCR 4,890 5,872 6,224 5,795 4,753 5,966
Not 1,481 1,593 1,570 2,142 3,263 2,525
Specified
4.TRADEMARKFILINGSTHROUGHTHEIPSATELLITEOFFICES
5.INVENTION,UTILITYMODEL,ANDINDUSTRIALDESIGNFILINGSTHROUGHTHEIP
SATELLITEOFFICES
79
XIII 4 3 1 0 5 0
IVA 0 0 0 0 0 1
IVB 0 0 0 3 0 0
ARMM 0 0 0 0 7 1
CAR 1 0 0 9 31 0
NCR 1 12 3 6 24 14
TOTAL 26 63 24 35 103 47
6.PATENTFILINGSFROMUNIVERSITIESTHROUGHTHEIPSOs
UNIVERSITY PATENTS
FILED
St.LouisUniversity(BaguioCity) 3
IfugaoStateUniversity(Lamut&Tinoc,Ifugao) 7
BenguetStateUniversity(La,Trinidad,Benguet) 6
ApayaoStateCollege(Luna,Apayao) 4
KalingaApayaoStateCollege(TabukCity,Kalinga) 4
AbraStateInstituteofScienceandTechnology(Langangilang,Abra) 4
MarianoMarcosStateUniversity(BatacCity,IlocosNorte) 2
UniversityofNorthernPhilippines(ViganCity) 1
DonMarianoMarcosMemorialStateUniversity(Bacnotan,LaUnion) 14
PangasinanStateUniversity(Bayambang,Pangasinan) 1
IsabelaStateUniversity(Iligan,Isabela) 1
NuevaViscayastateuniversity(Bayombong,NuevaVizcaya) 6
CentralLuzonStateUniversity(Muoz,NuevaEcija) 2
WesternPhils.University(PuertoPricesaCity,Palawan) 3
BicolUniversity(Legazpi,Albay) 2
WesternVisayasCollegeofScienceandTechnology(Lapaz,IloiloCity) 2
IloiloStateCollegeofFisheries(IloiloCity) 3
UniversityofAntique(Sibalom,Tibiao&Hamtic,Antique) 7
UniversityofSt.LaSalle(BacolodCity) 1
ColegioSanAgustin(BacolodCity) 1
NorthernNegrosStateCollegeofScienceandTechnology(SagayCity, 1
NegrosOccidental)
TechnologicalUniversityofthePhilippines(TalisayCity,Negros 1
Occidental)
CarlosHiladoMemorialStateCollege(TalisayCity,NegrosOccidental) 1
CebuTechnologicalUniversity(CebuCity&Barili,Cebu) 16
MindanaoStateUniversity(Naawan,MisamisOriental) 1
SouthernPhilippinesAgriBusinessandMarineandAquaticSchoolof 2
Technology(DigosCity&Malita,DavaodelSur)
CotabatoCityStatePolytechnicCollege(CotabatoCity) 1
UniversityofSouthernMindanao(Kidapawan&Kabacan,NorthCotabato) 3
FatherSaturninoUriosUniversity(ButuanCity) 1
CaragaStateUniversity(CabadbaranCity,AgusandelNorte) 3
SultanKudaratStateUniversity(Tacurong,SultanKudarat) 4
TOTAL 108
80
IPOPHLANNUALREPORT2010TEAM
HEAD: MR.ERICT.LANADO,DIRECTORIII
TEAMLEADER: MS.SHERRYLU.YUKI,PLANNINGOFFICERIII
CONTRIBUTORS: ATTY.NATHANIELS.AREVALO,DIRECTORIV
ENGR.ROSAM.FERNANDEZ,IPRSPECIALISTIV
MS.REMEDIOSN.GARCIA,IPRSPECIALISTIII
ATTY.CHESTERARTUROD.CINCO,ATTORNEYIV
MR.RIZALINOF.GALACIOJR.,INFORMATIONTECHNOLOGYOFFICERI
MS.MA.VICTORIAN.SUAREZ,BUDGETOFFICERIII
MR.EDGARALLANC.YORRO,ADMINISTRATIVEOFFICERV
MR.LEOV.LOSANTAS,INFORMATIONOFFICERII
DESIGNAND MR.ALJENR.CHU,INFORMATIONSYSTEMSANALYSTI
LAYOUT:
PHOTOGRAPHY: MR.ALJENR.CHU,INFORMATIONSYSTEMSANALYSTI
MS.GLADYSB.UPO,INFORMATIONSYSTEMSANALYSTI
MS.SHERYLC.TAON,ADMINISTRATIVEOFFICERIV
MR.RODELS.ESPIRITU,IPRSPECIALISTII
MR.JEFFERSONN.ACIERTO,IPRSPECIALISTII
81
82