Beruflich Dokumente
Kultur Dokumente
ECHINACEA FIELD
NUTRILITE CERTIFIED ORGANIC FARM
TROUT LAKE, WASHINGTON
NUTRILITE IS
WORLDS NUMBER ONE
S E L L I N G
VITAMINS
& DIETARY
SUPPLEMENT BRAND
WORLDS
NUMBER
SELLING CHILDRENS
VITAMINS & DIETARY
SUPPLEMENT BRAND*
ONE
*
#1
WORLDS
NUMBER
ONE
SELLING OMEGA
SUPPLEMENT BRAND*
WORLDS
NUMBER
SELLING PROTEIN
ONE
SUPPLEMENT BRAND*
24
28
FINDING
THE RIGHT
SUPPLEMENTS
118
FREQUENTLY
ASKED QUESTIONS
4
06 The Nutrilite Story
10 Why Supplement?
12 Why Phytonutrients?
16 Why Nutrilite?
26 Supplements Made Simple
28 Three Steps to Supplementation
30 Foundational Supplements
48 Targeted Supplements
LEARN
ABOUT OUR 98 Convenience Products
PRODUCTS 108 Grow a Healthy Business
110 Grow Your Business
5
THE NUTRILITE
STORY
When it comes to supplements, Nutrilite
products are different and thats a
good thing. Turn to this section for help
explaining the value of supplements,
phytonutrients, and our brand.
10 Why Supplement?
12 Why Phytonutrients?
16 Why Nutrilite?
6
THIS SECTION ANSWERS THREE
KEY QUESTIONS
WHY
SUPPLEMENT?
Use this section to understand
the role supplements
play in optimal health:
Common nutrient gaps.
How supplements
help fill the gap.
WHY
NUTRILITE?
Use this section to learn how
to tell the Nutrilite story:
Quality from seed
to supplement.
How we use the
best of nature.
How we enhance our
plant-based ingredients
with the best of science.
7
TELLING THE
NUTRILITE
STORY
8
USE THIS 30-SECOND ELEVATOR
SPEECH TO INTRODUCE PEOPLE
TO THE BRAND
Nutrilite supplements are different. From being
the only global vitamin and mineral brand to grow,
harvest, and process plants on our own certified
organic farms,* to capturing phytonutrients at
9
WHY SUPPLEMENT?
8
SUPPLEMENTS HELP
FILL NUTRIENT GAPS
8 out of 10 people arent eating enough
fruits and vegetables, which means most
people have a nutrient gap between
what they eat and what they need.
10
WHY SUPPLEMENT?
FILL NUTRITIONAL GAPS
NUTRIENT
DEFICIENCIES
IN THE U.S.
Our bodies use over
45 vitamins and minerals
every day, and most people
arent getting enough.
Vitamin C
Vitamin A
Vitamin E
Calcium
When we capture
the color from fruits
and vegetables,
we capture the
phytonutrients, too.
200
algae) contains far more
150
phytonutrients than its
100
synthetic counterpart.
50
0
20 30 40 50
Time
12
WHY PHYTONUTRIENTS?
GET KEY NUTRIENTS
CARROTS
have four times the
LEARN MORE
WATCH GREEN TEA
delivers 90 times
THE VIDEO more EGCG,* which
AMWAY.COM/ supports brain and
WHYPHYTONUTRIENTS heart health, than
black tea.
*Epigallocatechin gallate.
100% CUSTOMER S
ATISFACTION GUARANTEE 13
WHY PHYTONUTRIENTS?
5
COLORS
A DAY BRAIN
HEALTH
VISION
HEALTH
IS THE KEY PHYTONUTRIENTS KEY PHYTONUTRIENTS
OPTIMAL Purple fruits and Orange and yellow fruits
WAY
vegetables contain the and vegetables contain
phytonutrients quercetin, the phytonutrients beta
resveratrol, ellagic acid, carotene, alpha carotene,
and many different beta-cryptoxanthin, lutein,
Eating phytonutrient- types of anthocyanidins zeaxanthin, quercetin,
rich fruits and veggies and procyanidins. and hesperidin.
of every color provides
specific health
benefits to cover you
WHAT TO EAT WHAT TO EAT
from head to toe. Grapes, blueberries, Pineapple, lemons, passion
boysenberries, eggplant, fruit, oranges, cantaloupe,
purple sweet potatoes, carrots, apricots, sweet
plums, beets, and potatoes, tangerines,
blackberries squash, papaya, and corn
14
WHY PHYTONUTRIENTS?
COLOR YOURSELF HEALTHY
BEST OF N
ATURE. B
EST OF S
CIENCE. 15
WHY NUTRILITE?
Nutrilite is the ONLY global
vitamin and mineral brand
to GROW, harvest, and process
plants on OUR OWN certified
ORGANIC FARMS.*
QUALITY YOU
CAN TRUST
From the seed that goes into the ground
and the soil it grows in, to the finished
product, every Nutrilite supplement has
a story and we write every chapter.
OUR GUARANTEE
We stand behind our products
with a 180-day, 100% Customer
Satisfaction Guarantee.**
Nutrilite produces
15 BILLION TABLETS
per year.
**Restrictions apply. For complete details, visit Amway.com and search: Satisfaction Guarantee.
1 SEED
It starts with
specially selected
seeds planted in the
right soil and at the
right depth.
18
3
WHY NUTRILITE?
SEED TO SUPPLEMENT
HARVEST
We harvest and process
plants at their peak,
4
using whichever parts
(seeds, skin, or even the
whole plant) have the
best phytonutrient profile.
FORMULATE
Our scientists are
constantly innovating new
ways to elevate our natural
ingredients by combining
essential vitamins and
minerals with plant-based
phytonutrients.
SEE IT IN ACTION!
WATCH
THE VIDEO
AMWAY.COM/
SEEDTOSUPPLEMENT
19
WHY NUTRILITE?
THE BEST OF By growing crops on certified organic
farms, we ensure our supplements contain
NATURE
optimal phytonutrient levels. Its good
for our product, good for the earth, and
good for the people that work for us.
20
WHY NUTRILITE?
BEST OF NATURE
21
WHY NUTRILITE?
WE OWN
6300
ACRES
OF ORGANIC
FARMS TROUT LAKE FARM
Washington State, USA
At 700 acres, this beautiful landscape
is the largest certified organic farm
in North America it produces more
than 3 million pounds of herbs each
year. Its nestled in the foothills of the
Cascade Mountains which help keep
out pollution and irrigation is provided
by the glacier-fed White Salmon River.
PRIMARY CROPS
Echinacea (shown)
Oregano
Peppermint
Valerian
Dandelion
22
WHY NUTRILITE?
OUR ORGANIC FARMS
FAZENDA
NUTRIORGANICA
Ubajara, Brazil
This once desolate tract of land
located in Brazils Caatinga Desert
is now a beacon of organic farmland.
The climate here is perfect for growing
acerola cherries year-round. Acerola
cherries provide 100% of the natural
ascorbic acid (vitamin C) used in
Nutrilite products. At 4,100 acres,
this is the largest Nutrilite farm and the
RANCHO EL PETACAL
largest acerola cherry farm in the world.
Jalisco, Mexico
The balance of sunshine and
PRIMARY CROPS
Alfalfa (shown)
Broccoli
Spinach
Kale
Watercress
Parsley
Citrus Fruits
PARTNERS IN SUSTAINABILITY
rt
Nu TIFICATIO
CER
N
to other suppliers. Our NutriCert certification program
ensures these suppliers are guided by organic, sustainable
principles that are consistent with our own.
100% CUSTOMER S
ATISFACTION GUARANTEE 23
WHY NUTRILITE?
THE BEST OF
We go after the best,
SCIENCE
Science plays a role throughout the entire
natural ingredients. To do that
we need to understand the
science behind that nature.
Dr. Sam Rehnborg
seed-to-supplement story. From the way we President, Nutrilite Health Institute
plant seeds, to how crops are harvested
and processed, were employing advanced
scientific methods every step of the way.
24
WHY NUTRILITE?
BEST OF SCIENCE
SCIENTIFIC
ADVISORY BOARD
Comprised of leading scientists in
the fields of nutrition, health, and
genetics from around the world,
this board lends their expertise
to Nutrilite and helps guide our
research and development.
CENTER FOR
OPTIMAL HEALTH
This 30,000-sq. ft. world-renowned
QUALITY
CONTROL
Quality-assurance
experts ensure each Visit the Center
supplement meets for Optimal Health
precise specifications to experience our
for safety, purity, and story firsthand.
identity. They conduct
over 500,000 checks
every year thats
one quality check per
minute, every day!
BEST OF N
ATURE. B
EST OF S
CIENCE. 25
SUPPLEMENTS
MADE SIMPLE
Use this section to match the right
consumers with the right products.
28 3 Steps to Supplementation
30 Foundational Supplements
48 Targeted Supplements
98 Convenience Products
26
THIS SECTION INCLUDES
THREE TYPES OF PAGES
PRODUCT PAGES
Use these yourself to become
a product expert. Each page
answers the questions:
How does it work?
Who needs it?
Why Nutrilite?
What does it pair with?
PRODUCT
COMPARISON
CHARTS
Use these with customers to
compare multiple supplements
in the same category. Charts
quickly identify the following
for each listed product:
The need.
How it helps.
Key ingredients.
Cross-sell opportunities.
27
WHERE DO I BEGIN?
FIND THE RIGHT
SUPPLEMENTS
FOR YOU
Use this chart to help customers
find foundational supplement
nutrition (Step 1), targeted
supplements (Step 2), and/or a
convenience product (Step 3)
that fits their busy life.
You can jump to any step
it just depends on you and
your customers needs.
Includes
Multivitamins, omegas, protein, and
CERTIFIED FOR concentrated fruits and vegetables.
28
WHERE DO I BEGIN?
3 STEPS TO SUPPLEMENTATION
Includes Includes
Memory, heart, bone, joint, All-in-one supplement packs and
vision, immunity and congestion, vitamin beverage infusers.
energy, digestion, sleep, womens,
mens, weight management,
and kids supplements.
REFERENCE THE O
PTIMAL HEALTH CATALOG F OR ADDITIONAL DETAILS 29
30
FOUNDATIONAL
SUPPLEMENTS
Everyone has the same basic
nutritional needs, and this section
includes a detailed look at those
needs, along with supplements
that can help fill in the gaps.
31
FOUNDATIONAL SUPPLEMENTS
UNDERSTANDING
FOUNDATIONAL
NUTRITION
Foundational supplements arent
just a great way to fill the nutrient
gap most people have they also
help introduce customers to the
Nutrilite brand. Think of it this
way: no matter where youre from
or what your age is, everyone has
the same foundational nutrition
needs. Unfortunately, 80% of
Americans arent getting the fruits
and veggies they need from diet
alone. That means just about
everyone could benefit from a
foundational supplement.
mAcronutrients
Protein, fat, and carbohydrates.
32
STEP 1
FOUNDATIONAL SUPPLEMENTS
Micronutrients
Vitamins and minerals.
BUILDING A SOLID
FOUNDATION
Think of your body as a house
macronutrients, micronutrients,
and phytonutrients are all
essential building blocks.
SECURITY phytonutrients
help protect the integrity of
the bricks and mortar.
ELECTRICITY omega-3
fatty acids help support the
health of our nervous and
cardiovascular systems.
WATCH
THE VIDEO
AMWAY.COM/
FOUNDATIONALFOURVIDEO
Phytonutrients
Organic components found in
fruits and vegetables.
100% CUSTOMER S
ATISFACTION GUARANTEE 33
FOUNDATIONAL SUPPLEMENTS
Macronutrients Nutrilite Balanced Health
Omega supplies your body
with omega-3 fatty acids,
one of the most important
Think of macronutrients as basic
nutrition. This category is composed macronutrients (page 42).
of protein, fat, and carbohydrates.
PROTEIN
WHAT IT DOES Required for the
growth, maintenance, and repair
of tissues. It helps your body stay
energized, and build and maintain
lean muscle even as you age.
DID YOU KNOW Much of
the protein we consume is
combined with saturated fat.
FAT
WHAT IT DOES Omega-3 fatty acids
promote heart health and support
brain, vision, and joint health.
DID YOU KNOW On average, we
only get 1.1 out of the recommended
7 oz. of fish per week.
34
STEP 1
FOUNDATIONAL SUPPLEMENTS
Micronutrients Phytonutrients
Micronutrients are essential vitamins Phytonutrients are natural compounds
and minerals that work together found in plants that are thought to
with macronutrients to perform promote human health. They contain
hundreds of roles in your body that antioxidants that help protect your body,
are necessary to sustain life. and we get them by eating fruits and
vegetables. Each vibrant plant color is
DID YOU KNOW Our bodies cant
related to a range of benefits
produce enough micronutrients
thats why its important to eat a wide
on their own, and the typical diet
variety. Learn more on page 12.
doesnt satisfy the demand.
DID YOU KNOW In the U.S.,
BEST OF N
ATURE. B
EST OF S
CIENCE. 35
FOUNDATIONAL SUPPLEMENTS
WHO NEEDS IT?
Everyone, especially health-
conscious men and women who
understand the benefits of vitamins,
minerals, and phytonutrients
and want to supplement their
diets with higher potencies.
WHY NUTRILITE?
Nutrilite Double X supplement
provides 22 vitamins and minerals,
18 of them at 100% or more of the
daily value. Thats more than leading
THE ULTIMATE competitors. Further, Double X
DIETARY SUPPLEMENT contains higher quantities of nine
Nutrilite Double X essential vitamins and minerals
than leading competitors.*
36
STEP 1
FOUNDATIONAL SUPPLEMENTS
WATCH
THE VIDEO
20 plant
concentrates
AMWAY.COM/
DOUBLEXVIDEO
10
essential
minerals
38
STEP 1
FOUNDATIONAL SUPPLEMENTS
WHY NUTRILITE?
24 ESSENTIAL VITAMINS
AND MINERALS, WITH
EXCLUSIVE PLANT
CONCENTRATES
Nutrilite Daily
TALKING POINTS
Multivitamins help make up for the Only Nutrilite Daily gives you
nutrients youre not getting in your more than 100% of the daily value
diet. With 24 vitamins and minerals, of 20 vitamins and minerals, as
as well as 518 mg of whole plant well as the phytonutrients that
concentrates for phytonutrient come from our own farms.
benefits, this easy-to-swallow tablet
is a powerful and convenient way to
fill your supplement nutrition gaps.
A-4230 1
80 tablets
Suggested use: 1 tablet, 1x a day.
REFERENCE THE O
PTIMAL HEALTH CATALOG F OR ADDITIONAL DETAILS 39
MULTIVITAMIN CHART
USE THIS TO FIND THE SUPPLEMENT THATS RIGHT FOR YOU.
# 1 seller
40
STEP 1
FOUNDATIONAL SUPPLEMENTS
WHY NUTRILITE?
Nutrilite Balanced Health Omega
contains a highly refined and unique
blend of omega-3 oils from three fish
sources from around the world; thats
more than the leading competitors. An
SUPPORT BRAIN ocean-friendly approach to help ensure
long-term supply sustainability.*
AND EYE HEALTH
Nutrilite Balanced
Health Omega
WATCH THE VIDEO Consumption of omega-3 fatty acids may reduce the risk of coronary heart
disease. FDA evaluated the data and determined that, although there is
Amway.com/OmegaVideo scientific evidence supporting the claim, the evidence is not conclusive.
42
STEP 1
FOUNDATIONAL SUPPLEMENTS
WHY NUTRILITE?
WATCH THE VIDEO Consumption of omega-3 fatty acids may reduce the risk of coronary heart
disease. FDA evaluated the data and determined that, although there is
Amway.com/OmegaVideo scientific evidence supporting the claim, the evidence is not conclusive.
100% CUSTOMER S
ATISFACTION GUARANTEE 43
OMEGA HEALTH CHART
USE THIS TO FIND THE SUPPLEMENT THATS RIGHT FOR YOU.
OMEGA 3s Best-seller
IN OM
EGAS
AT A GLANCE
The two most
important types of
omega-3 fatty acids
involved in human
physiology are DHA
and EPA. They are
the building blocks of
the cells that make
Nutrilite Balanced Health Omega Nutrilite Heart Health Omega
up our bodies. A-8914 | page 42 A-8919 | page 43
Thisstatement has not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure, or prevent any disease.
44
STEP 1
FOUNDATIONAL SUPPLEMENTS
BEST OF N
ATURE. B
EST OF S
CIENCE. 45
FOUNDATIONAL SUPPLEMENTS
WHO NEEDS IT?
Most of us get enough protein,
but it is often associated with
high saturated fat or cholesterol.
This low-calorie option is great for
people who want to supplement
their protein intake with a heart-
healthy, vegetarian source.
WHY NUTRILITE?
Nutrilite All Plant Protein Powder
includes a wider phytonutrient
variety than leading competitors.*
ENERGY, MUSCLE,
AND HEART HEALTH
Nutrilite All Plant Protein Powder
46
STEP 1
FOUNDATIONAL SUPPLEMENTS
Nutrilite Double X
Nutrilite Concentrated
Fruits and Vegetables
Vitamin B12 of Riboflavin Folate of Vitamin B6
Nutrilite Balanced Health Omega 4.2 pounds of 7.75 quarts of 6 cups of baked of 22 medium
of ground beef low-fat milk beans bananas
10-0332 3
0-day refill
49
BRAIN HEALTH
WHO NEEDS IT?
Active adults looking for a natural
product that helps support
everyday mental acuity.
WHY NUTRILITE?
Our cistanche comes from NutriCert
certified farms using a patented
process to ensure a healthy amount
of brain-supporting phytonutrients.
CISTANCHE TO
IMPROVE MEMORY,
FOCUS, AND RECALL
Nutrilite Memory Builder
ALSO CONSIDER
Nutrilite Strong Living Pack
(page 103) to support strong Thisstatement has not been evaluated by the Food and Drug Administration.
joints, memory, and vision. This product is not intended to diagnose, treat, cure, or prevent any disease.
50
STEP 2
TARGETED SUPPLEMENTS
BRAIN Frontal
Lobe
Parietal
Lobe
BASICS Temporal
Lobe
What it is and
how it works
WHY NUTRILITE?
This supplement contains Nutrilite
Citrus Bioflavonoid Concentrate
to provide excellent phytonutrient
benefits against free radicals.
ALSO CONSIDER
Nutrilite Heart Health Pack
(page 102) to support overall Thisstatement has not been evaluated by the Food and Drug Administration.
cardiovascular health. This product is not intended to diagnose, treat, cure, or prevent any disease.
52
STEP 2
TARGETED SUPPLEMENTS
Aorta
THE HEART OF (largest artery)
THE MATTER
The circulatory system and
cardiovascular health Vena Cava
(largest vein)
Blood
Combined with the cardiovascular Flow
system, the circulatory system
helps support the bodys immune
system, helps the body maintain
a normal body temperature,
100% CUSTOMER S
ATISFACTION GUARANTEE 53
HEART HEALTH
UNIQUE TO
WHO NEEDS IT?
NUTRILITE
Anyone who has tested positive
for an overexpression of the IL1
gene.* To learn if you or one of your
customers have an overexpression
of the IL1 gene, use or recommend
our Inherent Health personal
genetic test, available on the
Partner Store at Amway.com.
WHY NUTRILITE?
Nutrilite scientists have screened
hundreds of fruits and vegetables
to determine those with the best
capacity/potential for antioxidant
activity for heart health support.
HEART SUPPORT
FOR IL1 GENE
Nutrilite IL1 Heart Health
CLINICAL RESEARCH
Amway.com/IL1HeartHealthClinical
PAIR IT WITH
Nutrilite Chewable Vitamin E
(page 57) to support a *Anyone with a medical condition, including diabetes and hypoglycemia,
healthy heart and cells. should consult with a physician before using this product.
54
STEP 2
TARGETED SUPPLEMENTS
WHY NUTRILITE?
PAIR IT WITH
Nutrilite Heart Health
Omega (page 43) to support Thisstatement has not been evaluated by the Food and Drug Administration.
your heart as you age. This product is not intended to diagnose, treat, cure, or prevent any disease.
BEST OF N
ATURE. B
EST OF S
CIENCE. 55
HEART HEALTH
WHO NEEDS IT?
Even if you eat right and exercise, you
might want support in maintaining
already normal cholesterol levels.
WHY NUTRILITE?
The green tea compounds in Nutrilite
Cholesterol Health offer phytonutrients
that have also been found to protect
against cell-damaging free radicals.
ALSO CONSIDER
*Anyone with a medical condition, including diabetes and hypoglycemia,
Nutrilite Heart Health Pack should consult with a physician before using this product.
(page 102) to support overall Thisstatement has not been evaluated by the Food and Drug Administration.
cardiovascular health. This product is not intended to diagnose, treat, cure, or prevent any disease.
56
STEP 2
TARGETED SUPPLEMENTS
WHY NUTRILITE?
NATURAL SUPPORT
FOR YOUR HEART
Nutrilite Chewable Vitamin E
PAIR IT WITH
Nutrilite All Plant Protein Powder
(page 46) for heart-healthy protein.
UNIQUE TO
NUTRILITE
Nutrilite Heart Health CoQ10 Nutrilite IL1 Heart Health Nutrilite Cholesterol Health
A-8601 | page 52 10-2052 | page 54 10-0070 | page 56
58
Be s t - s e l l e r LTH
TARGETED SUPPLEMENTS
STEP 2
HEA
IN H EART
REFERENCE THE O
PTIMAL HEALTH CATALOG F OR ADDITIONAL DETAILS 59
BONE HEALTH
WHO NEEDS IT?
Everyone, particularly those over
30 who need additional support
when bone loss can begin to occur.
WHY NUTRILITE?
Among leading competitors, Nutrilite
Cal Mag D is the only product to
provide 50% or more of the Daily
Value for calcium, magnesium, zinc,
and manganese.* Plus, our natural,
renewable calcium source calcified
seaweed comes from a NutriCert
Certified farm around the coast
of Iceland.
BUILD STRONG BONES
WITH CALCIUM,
MAGNESIUM & VITAMIN D
Nutrilite Cal Mag D TALKING POINTS
This premium supplement also
Bones need calcium to stay strong, includes 100% of the Daily Value
but as you age, your body steals of zinc to promote bone growth.
calcium from your bones. Nutrilite Cal
Mag D puts hard-to-get calcium within Nutrilite Cal Mag D has more
reach, and contains magnesium and vitamin D in a daily dose than 5 cups
vitamin D to help with absorption. of fortified milk to help enhance
calcium absorption, and more
11-0610 180 tablets magnesium than 2 cups of rice.
Suggested usage: 1 tablet, 3x a day.
ALSO CONSIDER
Nutrilite Bone Health Pack *For more details, visit Amway.com/NutriliteComparisons
(page 103) to optimally This statement has not been evaluated by the Food and Drug Administration.
support bone health. This product is not intended to diagnose, treat, cure, or prevent any disease.
60
STEP 2
TARGETED SUPPLEMENTS
THE IMPORTANCE
OF STRONG BONES
Understanding the Compact
skeletal system Cartilage Bone
Spongy
Bone
The skeletal system performs a
number of vital functions including Bone
support, movement, protection, Marrow
blood cell production, calcium
storage, and endocrine regulation.
WHY NUTRILITE?
Nutrilite Vitamin D provides
2,000 IU of vitamin D3, as well as
vitamin K2, which helps support
the transfer of calcium from the
bloodstream to the bones.
HELP CALCIUM
ABSORPTION FOR
STRONG BONES
Nutrilite Vitamin D
ALSO CONSIDER
Nutrilite Bone Guard, available
exclusively in the Nutrilite Bone Thisstatement has not been evaluated by the Food and Drug Administration.
Health Pack (page 103). This product is not intended to diagnose, treat, cure, or prevent any disease.
62
STEP 2
TARGETED SUPPLEMENTS
BONE HEALTH AT
EVERY AGE
20s
Your 20s are the time
to build a strong base
through proper nutrition
and daily exercise.
100% CUSTOMER S
ATISFACTION GUARANTEE 63
JOINT HEALTH
WHO NEEDS IT?
Whether youre an older adult,
an athlete, or both, if you want to
support joint flexibility and mobility,
glucosamine and chondroitin can help.
WHY NUTRILITE?
This is the only product among
top competitors to include acerola
concentrate and glucosamine sulfate
and is the only supplement among leading
competitors to offer seven (glucosamine,
GLUCOSAMINE AND MSM, chondroitin, boswellia, vitamin
C, boron, manganese) joint-supporting
CHONDROITIN FOR ingredients in a single tablet.*
FLEXIBILITY AND MOBILITY
Nutrilite Joint Health
TALKING POINTS
Your body naturally produces Includes 5-Loxin, a potent
glucosamine and chondroitin to boswellic acid that has been
help keep joint cartilage healthy, shown to support joint function
but it produces less as you and flexibility in one week.
age. Replacing these nutrients
Encourage customers to try Joint
helps support joint mobility.
Health for seven days to feel the
10-4664 120 tablets difference for themselves. Be sure
10-6964 240 tablets
to follow up for their feedback.
Suggested usage: 2 tablets, 2x a day.
ALSO CONSIDER
Nutrilite Strong Living Pack *For more details, visit Amway.com/NutriliteComparisons
(page 103) to support optimal This statement has not been evaluated by the Food and Drug Administration.
overall body performance. This product is not intended to diagnose, treat, cure, or prevent any disease.
64
STEP 2
TARGETED SUPPLEMENTS
JOINTS IN
MOTION
How they keep you moving Ligament
Patella
BEST OF N
ATURE. B
EST OF S
CIENCE. 65
VISION HEALTH
WHO NEEDS IT?
Those who want to support
healthy, normal vision, both
in daylight and at night.
WHY NUTRILITE?
Our beta carotene comes from
one of the best natural sources in
the world D. Salina Algae, which
creates beta carotene to protect itself
from the suns harmful effects, and
is grown on a NutriCert Certified
Aquafarm in Australia. Studies have
shown natural carotene from algae
SUPPORT HEALTHY has more phytonutrient diversity
NIGHT VISION than synthetic beta carotene.
Nutrilite Multi Carotene
PAIR IT WITH
Nutrilite Vision Health with
Lutein (page 68) to support Thisstatement has not been evaluated by the Food and Drug Administration.
overall vision health. This product is not intended to diagnose, treat, cure, or prevent any disease.
66
STEP 2
TARGETED SUPPLEMENTS
THE STORY
Healthy vision and the eye Optic Pupil
Nerve
WHY NUTRILITE?
The lutein in Nutrilite Vision Health
with Lutein comes from marigolds,
one of natures richest sources,
grown on our organic farms.
SUPPORT VISUAL
SHARPNESS
Nutrilite Vision Health
with Lutein
ALSO CONSIDER
Nutrilite Strong Living Pack
(page 103) to support Thisstatement has not been evaluated by the Food and Drug Administration.
healthy aging. This product is not intended to diagnose, treat, cure, or prevent any disease.
68
CELLULAR HEALTH
WHO NEEDS IT?
People who want to protect their
bodys cellular health from oxidative
stress but may not eat enough
antioxidant-rich fruits and vegetables.
WHY NUTRILITE?
PAIR IT WITH
Nutrilite Multi Carotene
(page 66) for antioxidant protection
for your cells, heart, immune Thisstatement has not been evaluated by the Food and Drug Administration.
system, eyes, and skin. This product is not intended to diagnose, treat, cure, or prevent any disease.
REFERENCE THE O
PTIMAL HEALTH CATALOG F OR ADDITIONAL DETAILS 69
IMMUNITY
WHO NEEDS IT?
A healthy immune system is an
important part of overall health. If
you arent getting enough vitamin C in
your diet, this supplement could help
support your immune systems health.
WHY NUTRILITE?
Compared with top competitors, only
Nutrilite Vitamin C Extended Release
has two sources of vitamin C
acerola cherry concentrate and
ascorbic acid.* Acerola cherries are
one of natures most concentrated
SUPPORT YOUR forms of vitamin C; a days serving
gives you more vitamin C than
IMMUNE SYSTEM youd get from seven oranges,
Nutrilite Vitamin C 16 lemons, or six grapefruits.
Extended Release
70
STEP 2
TARGETED SUPPLEMENTS
60
40
0 1 2 3 4 5 6 7 8
Time (Hours)
This is the
WHY USE ASCORBIC ACID?
NORMAL size of
Ascorbic acid is the chemical name a vitamin C tablet*.
for vitamin C. In fact, ascorbic acid
and the vitamin C found in food are
chemically identical. Vitamin C was
first made in a lab in the 1930s.
Nutrilite scientists concluded that
the most effective way to pack 500
milligrams of vitamin C into each
capsule of Vitamin C Extended
Release is a combination of vitamin C
from acerola cherries grown on
our own organic farm in Brazil and This is how LARGE
ascorbic acid derived from glucose. the same supplement
would have to be using only
natural ingredients.
WHY NUTRILITE?
Nutrilite ClearGuard offers an
exclusive combination of premium
plant concentrates that work together
to help clear your nasal passages, so
you can tackle your day, tissue free.
CLINICAL RESEARCH
Amway.com/ClearGuardClinical
PAIR IT WITH
Nutrilite Vitamin C Extended
Release (page 70) to support Thisstatement has not been evaluated by the Food and Drug Administration.
immunity and seasonal symptoms. This product is not intended to diagnose, treat, cure, or prevent any disease.
72
STEP 2
TARGETED SUPPLEMENTS
WHY NUTRILITE?
Nutrilite Immunity Echinacea has
more immune-supporting echinacea
per serving than leading competitors.*
PAIR IT WITH
Nutrilite Vitamin C Extended *For more details, visit Amway.com/NutriliteComparisons
Release (page 70) to support This statement has not been evaluated by the Food and Drug Administration.
a healthy immune system. This product is not intended to diagnose, treat, cure, or prevent any disease.
100% CUSTOMER S
ATISFACTION GUARANTEE 73
ENERGY
WHO NEEDS IT?
Efficiency is good for everyone, but
if youre under stress, vegetarian,
or active this could help your
body use food efficiently.
WHY NUTRILITE?
Nutrilite Vitamin B is one of only
a few brands that offer seven
important B vitamins in a single
supplement. And, of those competing
products, Nutrilite Vitamin B
HELP YOUR BODY UNLOCK offers the highest quantities of
ENERGY FROM FOOD four of the seven B vitamins.*
Nutrilite Vitamin B
PAIR IT WITH
Nutrilite Heart Health CoQ10 *For more details, visit Amway.com/NutriliteComparisons
(page 52) to promote heart This statement has not been evaluated by the Food and Drug Administration.
health and energy level. This product is not intended to diagnose, treat, cure, or prevent any disease.
74
WE
EMPLOY
MORE THAN
75
ENERGY
WHO NEEDS IT?
Anyone who wants to add some
energy to their day but doesnt
want any of the side effects
associated with caffeine.
WHY NUTRILITE?
Nutrilite Natural EnerG delivers
a daily dose of 200 milligrams of
Siberian eleuthero root to help extend
endurance and 133.6 milligrams of
ginkgo biloba extract to support blood
CAFFEINE-FREE flow to the brain for mental sharpness.
ENDURANCE
WITH SIBERIAN
ELEUTHERO ROOT
Nutrilite Natural EnerG
TALKING POINTS
Whether youre at the gym or in your This product is perfect for people
office, theres no time for fatigue. who are sensitive to caffeine and/
Rather than reach for sugar and or sugar but need an energy boost.
caffeine for a short-term boost, If caffeine gives you jitters, reach
this natural supplement combines for this instead. Acerola and Citrus
Siberian eleuthero root and ginkgo Bioflavonoid Concentrates also have
biloba to support blood flow to the extra nutritional benefits and are an
brain for focus and endurance. excellent source of phytonutrients.
A-5985 1
00 tablets
Suggested use: 2 tablets, 2x a day with meal.
PAIR IT WITH
Nutrilite All Plant Protein Powder Thisstatement has not been evaluated by the Food and Drug Administration.
(page 46) for energy support. This product is not intended to diagnose, treat, cure, or prevent any disease.
76
ENERGY CHART
USE THIS TO FIND THE SUPPLEMENT THATS RIGHT FOR YOU.
Thisstatement has not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure, or prevent any disease.
WHY NUTRILITE?
Nutrilite Digestive Enzyme
supports the 22 enzymes
found naturally in the body.
EASE OCCASIONAL
DISCOMFORT
AFTER EATING
Nutrilite Digestive Enzyme
TALKING POINTS
Digestive enzymes are essential
for predigestion and begin breaking
Your body uses enzymes to break down food within an hour of
down food to allow nutrients to consumption. Enzymes help make
be absorbed. But our digestive food digestible and less likely to
system has a limited amount of ferment (gas is a by-product of the
these enzymes, and having too bacteria that causes fermentation).
few can cause stomach upset.
This supplement is perfect for
This natural supplement adds
sampling and following up with
enzymes to aid digestion.
customers to see its effectiveness.
A-8903 9
0 capsules
Suggested use: 1 capsule per meal.
PAIR IT WITH
Nutrilite Digestive Probiotic
(page 79) to promote normal Thisstatement has not been evaluated by the Food and Drug Administration.
digestive function. This product is not intended to diagnose, treat, cure, or prevent any disease.
78
STEP 2
TARGETED SUPPLEMENTS
WHY NUTRILITE?
PAIR IT WITH
Nutrilite Digestive Enzyme
*For more details, visit Amway.com/NutriliteComparisons
(page 78) to help support a This statement has not been evaluated by the Food and Drug Administration.
healthy digestive system. This product is not intended to diagnose, treat, cure, or prevent any disease.
REFERENCE THE O
PTIMAL HEALTH CATALOG F OR ADDITIONAL DETAILS 79
LIVER HEALTH
WHO NEEDS IT?
There are many foods we eat and
drink that take their toll on our
livers. This is for people who want
to support healthy liver function.
WHY NUTRILITE?
Unlike leading milk thistle competitors,
Nutrilite Liver Support also contains
dandelion root extract to help support
normal liver function. Further, Liver
Support is the only product to contain
SUPPORT THE BODYS vitamin C and plant nutrients.*
NATURAL DETOX SYSTEM
Nutrilite Liver Support
PAIR IT WITH
Nutrilite Heart Health CoQ10 *For more details, visit Amway.com/NutriliteComparisons
(page 52) to promote cellular This statement has not been evaluated by the Food and Drug Administration.
health of major organs. This product is not intended to diagnose, treat, cure, or prevent any disease.
80
SLEEP HEALTH
WHO NEEDS IT?
If you have a difficult time falling
asleep, and you dont want the worries
associated with sleep medications,
this supplement could be right for you.
WHY NUTRILITE?
PAIR IT WITH
Nutrilite PMS Womens Health
(page 82) to help manage the
symptoms of PMS.
WHY NUTRILITE?
This gentle formula combines
popular traditional herbs with plant
concentrates exclusive to Nutrilite.
EASE PREMENSTRUAL
SYMPTOMS
Nutrilite PMS Womens Health
PAIR IT WITH
Nutrilite Womens Pack (page
101) to maintain a womans Thisstatement has not been evaluated by the Food and Drug Administration.
unique nutritional needs. This product is not intended to diagnose, treat, cure, or prevent any disease.
82
STEP 2
TARGETED SUPPLEMENTS
WHY NUTRILITE?
PAIR IT WITH
Nutrilite Bone Health Pack
(page 103) to support a Thisstatement has not been evaluated by the Food and Drug Administration.
healthy skeletal system. This product is not intended to diagnose, treat, cure, or prevent any disease.
100% CUSTOMER S
ATISFACTION GUARANTEE 83
WOMENS HEALTH
WHO NEEDS IT?
Women in their childbearing
years and men or women who
have iron deficiencies.
WHY NUTRILITE?
Our unique blend of iron bisglycinate,
iron fumarate, and mustard greens
offers a rich iron supplement, with
added calcium and vitamin C
to aid in absorption.
CRITICAL FOR WOMEN IN
CHILDBEARING YEARS
Nutrilite Iron Folic
PAIR IT WITH
Nutrilite Womens Pack *Healthful diets with adequate folate may reduce a womans risk of having a
child with a brain or spinal birth defect.
(page 101) to support a womans This statement has not been evaluated by the Food and Drug Administration.
unique nutritional needs. This product is not intended to diagnose, treat, cure, or prevent any disease.
84
STEP 2
TARGETED SUPPLEMENTS
WHY NUTRILITE?
ALSO CONSIDER
Nutrilite Womens Pack
(page 101) to support a womans Thisstatement has not been evaluated by the Food and Drug Administration.
unique nutritional needs. This product is not intended to diagnose, treat, cure, or prevent any disease.
BEST OF N
ATURE. B
EST OF S
CIENCE. 85
MENS HEALTH
WHO NEEDS IT?
Men over 35, when focusing on
prostate health is recommended.
WHY NUTRILITE?
This high-value blend of three
complementary extracts includes
Lemon Bioflavonoid Concentrate,
which provides antioxidants and
phytonutrients to aid dietary
NATURAL SUPPORT balance and optimal nutrition.
WITH SAW PALMETTO
AND NETTLE ROOT
Nutrilite Prostate Health
TALKING POINTS
A healthy prostate and healthy urinary Also contains Nutrilite natural
flow is important for men as they beta carotene concentrate.
age. A supplement with saw palmetto
and pumpkin seed oil helps support
normal prostate function, while nettle
root promotes normal urinary flow.
A-8004 1
00 softgels
Suggested use: 1 softgel, 3x a day.
86
STEP 2
TARGETED SUPPLEMENTS
WE USE MORE
WHY NUTRILITE?
Our chewable multivitamin provides
19 vitamins and minerals to
support a healthy immune system,
eye health, and strong bones and
teeth. It tastes great without sugar
CHEWABLE MULTI- or artificial colors or flavors.
VITAMIN/MULTIMINERAL
TO SUPPORT
GROWING BODIES
Nutrilite Kids MultiTarts TALKING POINTS
With natural vitamins, minerals, and
Growing bodies need a balanced diet phytonutrients from passion fruit,
and though its important to encourage pineapple, papaya, and guava fruit,
kids to eat nutrient-rich foods, most are MultiTarts supplements give kids
too picky to get everything they need. an antioxidant boost. Antioxidants
This orange-mango, strawberry, and fight off free radical damage and are
grape flavored multivitamin can help. key to a healthy immune system.
10-4276 6
0 tablets
Suggested use: 1 tablet, 1x a day for children
24. 2 tablets, 1x a day for children 4+.
PAIR IT WITH
Nutrilite Kids Chewable Fruits and
Vegetables (page 90), providing 19
vitamins, minerals, and phytonutrients
to help support a healthy body.
88
STEP 2
TARGETED SUPPLEMENTS
WHY NUTRILITE?
SUPPORT
Nutrilite Kids Chewable C
PAIR IT WITH
Nutrilite Kids Probiotic (page 92)
to get everything needed to
support a childs immunity.
WHY NUTRILITE?
Our citrus orange-flavored chewable
contains a nutrient concentrate from
foods kids need but are unlikely to eat
on their own. Added phytonutrients
are equal to the amount found in
PHYTONUTRIENT five servings of fruits and vegetables
to help support healthy eyes, cells,
EQUIVALENT TO 5+ immunity, and overall health.
SERVINGS OF FRUITS
AND VEGETABLES
Nutrilite Kids Chewable
Concentrated Fruits and
TALKING POINTS
Kids Chewable Concentrated
Vegetables Fruits and Vegetables provides
phytonutrients from tomato,
Fruits and veggies contain nutrients spinach, apples, raspberries,
your kids need, but getting them oranges, blueberries, elderberries,
to eat 5+ servings a day can be a rosemary, acerola cherries,
struggle. A delicious chewable makes broccoli, spinach, and carrots.
it easy to fill the phytonutrient gap.
10-0346 6
0 tablets
Suggested use: 1 tablet, 2x a day.
PAIR IT WITH
Nutrilite Kids MultiTarts
(page 88) to help keep kids
healthy with vitamins, minerals,
and phytonutrients.
90
STEP 2
TARGETED SUPPLEMENTS
WHY NUTRILITE?
100% CUSTOMER S
ATISFACTION GUARANTEE 91
KIDS HEALTH
WHO NEEDS IT?
All children ages 412 can benefit
from having healthy digestive
systems that include the right
amount of probiotic bacteria.
WHY NUTRILITE?
We use a natural probiotic
strain, lactobacillus acidophilus,
which encourages the growth
of healthy bacteria.
SUPPORT HEALTHY
DIGESTION AND IMMUNITY
Nutrilite Kids Probiotic
PAIR IT WITH
Nutrilite Kids MultiTarts (page 88) Thisstatement has not been evaluated by the Food and Drug Administration.
to strengthen a childs overall health. This product is not intended to diagnose, treat, cure, or prevent any disease.
92
STEP 2
TARGETED SUPPLEMENTS
BEST OF N
ATURE. B
EST OF S
CIENCE. 93
KIDS HEALTH CHART
USE THIS TO FIND THE SUPPLEMENT THATS RIGHT FOR YOUR CHILD.
Thisstatement has not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure, or prevent any disease.
94
STEP 2
TARGETED SUPPLEMENTS
Be s t - s e l l e
PL
r
EMENTS
S SUP
IN KID
*Consumption of omega-3 fatty acids may reduce the risk of coronary heart
disease. FDA evaluated the data and determined that, although there is
scientific evidence supporting the claim, the evidence is not conclusive.
*A single clinical study involving 12 male subjects showed increased serum levels of EGCG after administering 400 mg EGCG in a Phytosome preparation compared to
non-Phytosome preparation. Other clinical studies involving different botanical extracts in phospholipid preparations have shown similar results.
This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
96
STEP 2
TARGETED SUPPLEMENTS
REFERENCE THE O
PTIMAL HEALTH CATALOG F OR ADDITIONAL DETAILS 97
98
CONVENIENCE
PRODUCTS
Whether a customer has foundational or
targeted needs or possibly both many
struggle to fit supplements into their
busy lives. Thats where convenience
products come into play.
99
ALL-IN-ONE
FOUNDATIONAL PACKS
Supplements are as
important to a complete diet
as convenience is in our
busy lives. Nutrilite MyPack
Supplement Packs make
BUILD A STRONG
optimal health easy to maintain NUTRITIONAL SUPPLEMENT
with prepackaged a.m. and FOUNDATION
p.m. packets. Choose a
Nutrilite Perfect Pack
foundational pack here, then
decide which special-purpose
packs on pages 102103 This perfect mix of three supplements
meet your specific needs. is engineered for men and women
to build a solid supplement
nutrition foundation, all essential
to maintaining optimal health.
WHATS INSIDE?
Double X Vitamin/Mineral/Phytonutrient
Supplement (page 36). The ultimate
supplement with 22 vitamins and
minerals and 20 plant concentrates.
Concentrated Fruits and Vegetables
(page 41) with phytonutrients equal to
10+ servings of fruits and vegetables.
Balanced Health Omega (page 42)
to support brain and eye health.
11-6986
Suggested use: 2 packets a day.
100
STEP 3
CONVENIENCE PRODUCTS
One packet each day helps fill One packet a day supports the
nutrient gaps men commonly face. nutrient needs unique to a womans
Supplements can be essential in body. Give your body what your diet
providing the vitamins and minerals is likely missing with a supplement
for a healthy heart, a clear mind, that supports a healthy heart and
and a strong immune system. brain as well as bone, skin, and hair.
This statement has not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure, or prevent any disease.
CHOOSE ONE,
TWO, OR EVEN
ALL THREE
WHATS INSIDE?
Heart Health Omega (page 43) supports
healthy blood flow and heart health.
Heart Health CoQ10 (page 52)
to support a healthy heart.
Cholesterol Health (page 56)
helps maintain already normal
cholesterol levels.
11-6990
Suggested use: 2 packets a day.
102
STEP 3
CONVENIENCE PRODUCTS
You need strong bones to stay This pack supports healthy vision and
active. The ingredients in this pack flexible, mobile joints and provides
are designed to work together to benefits to help improve short- and
build bone strength and support long-term memory.
bone density by delivering the right
nutrients to the right places.
100% CUSTOMER S
ATISFACTION GUARANTEE 103
CONVENIENCE PRODUCTS
WHO NEEDS IT?
Anyone with an active lifestyle who
wants to support joint health.
WHY NUTRILITE?
Joint Health Twist Tubes has
300% more glucosamine for joint
health than the leading competitor
(emergen-C Joint Health).*
SUPPORT FLEXIBILITY
AND MOVEMENT
Nutrilite Twist Tubes 2GO
Joint Health
PAIR IT WITH
Nutrilite Vitamin D (page 62) to
*For more details, visit Amway.com/NutriliteComparisons
promote bone and joint health. This statement has not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure, or prevent any disease.
104
STEP 3
CONVENIENCE PRODUCTS
WHY NUTRILITE?
SUPPORT YOUR
IMMUNE SYSTEM
Nutrilite Twist Tubes 2GO
Immunity Health
PAIR IT WITH
Nutrilite Immunity Echinacea
*For more details, visit Amway.com/NutriliteComparisons
(page 73) to help out the bodys This statement has not been evaluated by the Food and Drug Administration.
natural defense system. This product is not intended to diagnose, treat, cure, or prevent any disease.
BEST OF N
ATURE. B
EST OF S
CIENCE. 105
CONVENIENCE PRODUCTS
WHO NEEDS IT?
Anyone over the age of four who
isnt getting enough vitamin A or
C from 59 daily servings of fruits
and vegetables could likely use
a boost of vitamins A and C.
WHY NUTRILITE?
Nutrilite Twist Tubes 2GO Fruits &
Vegetables is the only product among
top competitors to provide 100% or
more of both vitamins A and C.* Plus,
there are only five calories per serving.
A FULL DAYS WORTH
OF VITAMINS A AND C
Nutrilite Twist Tubes 2GO
Fruits and Vegetables
106
STEP 3
UNIQUE TO
CONVENIENCE PRODUCTS
NUTRILITE
WHY NUTRILITE?
108
ADVICE FOR EVERY PART OF
THE CONVERSATION
GETTING READY
Use this section as a checklist
to help you get ready to talk to
downline IBOs and customers
about switching to Nutrilite
supplements. It covers:
Identifying potential
consumers.
Learning about and
trying products.
MEETING WITH
IBOs AND
CUSTOMERS
Use this section to
guide your conversation
with downline IBOs and
customers. It helps you:
Start the conversation.
Determine the need.
Offer solutions.
FOLLOWING UP
Use this section to see
how following up impacts
your business and
learn how to do it:
Understand why, how,
and when to follow up.
Get tips to help you
cross-sell and up-sell.
Use the Switch, Share,
Build technique to
grow your business.
109
GROW YOUR BUSINESS
MAKE
THE SWITCH
The key to building volume in your
business is you. It starts with
personal use make the SWITCH
from other supplements to Nutrilite,
and SHARE the products with others
and get them to switch, too. Teach
this same method to downline
IBOs as a simple but powerful way
to BUILD your business. Its the
SWITCH, SHARE, BUILD technique
a simple but powerful way to create
momentum in your business and
build consistent, sustainable volume.
110
GROW YOUR BUSINESS
MAKE THE SWITCH
Amway is a people
business. Its a business
with millions of Amway
Business Owners
68 %
and thousands of
employees worldwide.
And Amways success
is a result of all these
people working together
to bring to life our
of U.S. adults
67
EXERCISE
%
75
REGULARLY
%
78
DONT SMOKE
%
86
TRY TO EAT
%
A BALANCED
DIET
*Source: 2014 Council for
Responsible Nutrition Consumer
Survey on Dietary Supplements.
August 2529, 2014.
112
GETTING READY
KNOW YOUR MARKET
BUYING HABITS
Understanding what products are favorites among supplement-users is also helpful in
building their trust and confidence in Nutrilite products.
100% CUSTOMER S
ATISFACTION GUARANTEE 113
GETTING READY
KNOW THE 2. OPTIMAL HEALTH CATALOG
PRODUCTS Every product we offer, supplements
and beyond, is in here along with
its key benefits and suggested
Having a good idea of what Nutrilite retail price. (10-pack 40-1657)
offers, and knowing which resources
to turn to whenever you need more
information, will help you speak about
Nutrilite products with confidence.
3. THE BOTTLE
Finding the right supplement for your
You have a lot of great resources customers can be as simple as looking
at your disposal, including: at the bottle. According to the Council
of Responsible Nutrition, 90% of
1. THIS BOOK supplement users say they read and
follow directions on supplement labels.
Check out the Supplements Made Simple
Section (page 26) for an in-depth look at
each product. (40-1755)
SMART LABELS
SAY IT ALL
A: Who am I?
Our brand name stands out on the top
of each bottle.
A
B: What are my key ingredients?
The primary sources for the key
ingredients show you the best of nature
combined with the best of science,
B represented with a hexagon graphic.
C C: What am I?
Supplement name says exactly what its for.
D
D: Why am I right for you?
Key product claim makes it easier to sell.
E: How do I help?
E Icon quickly identifies key benefit.
F F: How much do you take?
Easy dosage instructions.
114
GETTING READY
KNOW THE PRODUCTS
2 3 4
BEST OF N
ATURE. B
EST OF S
CIENCE. 115
GETTING READY
SWITCH TO Only 35% of customers
NUTRILITE make a purchase
based on facts 65% are
The best way to understand a product and more likely to act if they
have confidence when talking about it? know someone tried it
Use it yourself. Using the supplements and loved it.
will help you become a product expert
and make it easier to talk to IBOs and
customers. We call this being a product of
the product and its the easiest way to
connect with downline IBOs and consumers.
116
TOP 10 BEST SELLERS
Use your product resources to read up on our
Top 10 Supplements. Many of these are best-sellers because they
represent a common need which means they might be
exactly what an IBO or customer is looking for.
1. N
utrilite Double X 6. N
utrilite Womens Pack
Great for sampling (page 36). Great for sampling (page 101).
2. Nutrilite All Plant 7. N
utrilite Cal Mag D
Protein Powder (page 60).
(page 46).
8. N
utrilite Twist Tubes 2GO
3. Nutrilite Perfect Pack Fruits and Vegetables
for Your Health Great for sampling (page 106).
EXAMPLE PRODUCT
TESTIMONIALS
NUTRILITE VITAMIN B NUTRILITE JOINT HEALTH
Im on a low-carbohydrate diet. Our bodies generally stop making
Unfortunately, carbohydrates are glucosamine after we turn 35, and
one of the key sources for many of I was concerned with my joint health
the B vitamins we need, and I was as I aged. So I take Nutrilite Joint
worried that by limiting my intake Health to ensure I get the glucosamine
of carbohydrates, I was not getting I need to help support my joints.
enough vitamin B. Since I started
taking Nutrilite Vitamin B, I know
Im meeting my vitamin B needs.
118
GETTING READY
FREQUENTLY ASKED QUESTIONS
SET YOUR
OWN PRICE
AND CONSIDER OFFERING
FREE SHIPPING
You should know the price you want
to offer customers before you meet
with them. Fortunately, our Customer
Pricing Tool makes it easy to set
prices and to offer free shipping.
REFERENCE THE O
PTIMAL HEALTH CATALOG F OR ADDITIONAL DETAILS 119
GETTING READY
THE POWER OF
DOOR-OPENERS Be sure to have serving-
size samples on hand, and
Some of our products are particularly use them in your day-to-
effective in opening the door to day life to spark curiosity
a Nutrilite conversation with your and promote sharing
customers and downline IBOs. Youll opportunities.
want to be ready for the opportunity
to share and enjoy these offerings,
providing you with a compelling way
to discuss the larger Nutrilite story.
120
GETTING READY
DOOR-OPENERS AND SAMPLING
CREATE YOUR
SAMPLING STRATEGY
You have the confidence to suggest supplements to customers and
downline IBOs so they have a chance to experience their optimal health
benefits firsthand with no risk due to our 100% customer satisfaction
guarantee.* Here are some key products you might suggest.
121
GETTING READY
PREPARE SWITCH
SUGGESTIONS
Seventy-five percent of adults who
use supplements take a multivitamin,
with vitamin D, calcium, vitamin C, or
vitamin B also being among the most
popular supplements.* Get them
to switch from their current brand
to a similar Nutrilite product, and
you could have a customer for life.
The best way to do that? Be aware
of the supplements theyre most
likely already taking, and be ready to
suggest a similar Nutrilite product.
IF YOU TAKE
Basic multivitamin
SWITCH TO THIS
Nutrilite Daily
BECAUSE
Nutrilite Daily is the only multivitamin
among leading competitors to provide
plant concentrates (518 mg of whole
plant concentrates).
*Source: 2014 Council for Responsible Nutrition Consumer
Survey on Dietary Supplements. August 2529, 2014.
**Restrictions apply. For complete details, visit Amway.com
and search: Satisfaction Guarantee.
See Amway.com/NutriliteComparisons for more information.
122
SEE HOW
WE COMPARE
To see how 20 popular
Nutrilite supplements stack
up against the competition,
check out our Competitive
Comparison Chart.
SPOILER ALERT:
NUTRILITE IS BETTER.
Amway.com/NutriliteComparisons
BECAUSE BECAUSE
Among leading competitors, its Compared with top competitors, only
the only product to provide 50% or Nutrilite Vitamin C Extended Release
more of the Daily Value for calcium, has two sources of vitamin C acerola
magnesium, zinc, and manganese. cherry concentrate and ascorbic acid.
Thisstatement has not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure, or prevent any disease.
100% CUSTOMER S
ATISFACTION GUARANTEE 123
MEETING WITH IBOs
AND CUSTOMERS
START THE CONVERSATION
There are several great ways to build volume with downline IBOs and customers by
matching them with supplements, but many successful IBOs take the F.O.R.M. approach.
Its a natural, easy way to positively impact the lives of others and your business.
124
MEETING WITH IBOs AND CUSTOMERS
SHARE THE CONVERSATION
Do you want
more energy?
If they do, XS Energy Drinks.
Do you eat 59
servings of fruits and
veggies every day?
If not, recommend products to help
fill nutrient gaps.
BEST OF N
ATURE. B
EST OF S
CIENCE. 125
MEETING WITH IBOs
AND CUSTOMERS
SHARE YOUR
MESSAGE USING
THESE SEVEN
HELPFUL TIPS
The best way to engage with downline
IBOs and customers? Make a connection
and maintain the relationship.
126
MEETING WITH IBOs AND CUSTOMERS
SHARE YOUR MESSAGE
3. MAKE SWITCH
SUGGESTIONS
If a customer is already taking
supplements, talk to them
about Nutrilite equivalents.
5. BUILD CUSTOMER
VOLUME FOR FAST TRACK
Register customers and record
all sales as you work toward Fast
Track Program incentives.
7. FOLLOW UP
Read on to learn about the importance
of following up with customers.
128
FOLLOWING UP
BUILD YOUR BUSINESS
CONSIDER INCLUDING:
Customer health concerns
Events you have invited them to
Event name
Event date
Did they attend (Y/N)
Assessments you provided
129
FOLLOWING UP
HOW TO CROSS-SELL
Follow-up provides you with the opportunity to introduce other products
to downline IBOs and your customers and grow your business
volume. This is commonly referred to as cross-selling.
130
FOLLOWING UP
BUILD YOUR BUSINESS
HOW TO UP-SELL
Consumers often start with a more
affordable product to see if its something
they like. Once they love it, chances
are theyd be interested in a premium
item. Following up is a great time to
suggest an upgrade we call this
booking a product from a product.
PV
GROW A HEALTHY BUSINESS
PRODUCT PV
IF THEY LOVE RECOMMEND INCREASE
Nutrilite Twist Tubes 2GO Nutrilite Concentrated
+ 8.11 PV
Fruits and Vegetables Fruits and Vegetables
132
SWITCH, SHARE, BUILD
BUILD VOLUME
PROFITABILITY EXAMPLES
See how using this approach with popular Nutrilite
products can impact your volume.
DOUBLE X
A GREAT START
100% CUSTOMER S
ATISFACTION GUARANTEE 133
ACHIEVING
OPTIMAL HEALTH
When every system in your body is
functioning at its peak, youve reached
what we call optimal health. This
section looks at three optimal health
principles eating healthy, exercising, and
supplementing as well as the products
we offer to support all three.
134
EXPLORE THE THREE FACETS
OF OPTIMAL HEALTH
EAT HEALTHY
Use this section to
understand what it means to
eat a well-balanced diet:
The basic principles of
eating healthy.
The role BodyKey by
Nutrilite can play.
SUPPLEMENT
Use this section to see how
supplements impact optimal
health and your business:
What to recommend.
How to meet the
customers need.
135
EAT HEALTHY
AVOID OVERLY
PROCESSED FOODS
Heavily processed foods often lack
key nutrients and have empty
calories, ultimately dragging you
down instead of fueling you up.
136
EAT HEALTHY
BODYKEY BY NUTRILITE
SHAKES
SNACKS
FITNESS
ESSENTIALS
Energy: the fuel for
a great workout
Strength: Muscle-
boosting protein
Hydration: Prime and replace
carbohydrates and electrolytes
Recovery: Nourishing the
muscles and joints
138
NEW SPORTS
NUTRITION
COMING SPRING 2016
HYDRATE
ENERGIZE
SUSTAINED ENERGY.
SUSTAINED FUEL.
RECHARGE
BUILD LEAN MUSCLES.
SUPPORT MUSCLE RECOVERY.
T his statement has not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure, or prevent any disease.
139
SUPPLEMENT
RECOMMENDED
ACTUAL
NUTRITIONAL GAP
140
SUPPLEMENT
NUTRILITE
142
YOUR RESOURCES FOR
LEARNING MORE
RESOURCE
CENTER
Use this section to see at-a-
glance all of the resources that
are available, including:
Online and print
learning tools.
Social media.
ONLINE TRAINING
RESOURCES
Use this section to see which
online courses, available on the
Amway Learning Center, could
most benefit your business:
Body Science.
Color Yourself Healthy.
Nutrilite Brand.
Childrens Nutrition.
NUTRITION
GLOSSARY
Anytime you see a word in this
book that youre unsure of,
look for it in this glossary. It
includes, among other things,
entries for types of:
Macronutrients.
Micronutrients.
Phytonutrients.
143
RESOURCE CENTER
GET TO KNOW VIDEO LIBRARY
THE WEBSITE Visit Amway.com/NutriliteResources
to watch these great videos.
Nutrilite supplements are
something special, so theres a lot
to say about the brand, the products,
and the people behind them.
AMWAY.COM/NUTRILITE
This consumer-facing site is a great
resource for IBOs, too. It makes it easy
to find answers to the three questions
(why supplement, why phytonutrients,
and why Nutrilite), and includes direct
NUTRILITE FARM AND
links to the Supplement Recommender BRAND VIDEOS
and the 3 Steps to Supplementation. Nutrilite Infographic Nutrilite Timeline:
Seed to Supplement 80 Years of Growth
AMWAY.COM/ Our Farms Set Use the Nutrilite
Supplement
Us Apart
NUTRILITERESOURCES Mexico Farm
Recommender to
Build Business
Find all of the IBO-only resources Brazil Farm What is NSF?
youll need for Nutrilite, such as Quality Control Falcon video
brochures, event signage, training, through NutriCert
and videos. Be sure to try the
Supplement Recommender, found
in Nutrition/Sales Tools, for help
NUTRILITE PRODUCT VIDEOS
in matching the right products to Double X All Plant Protein
Daily Powder
your customers specific needs.
Vitamin C Extended Omegas
Release Cal Mag D
PRODUCT PAGES ON Joint Health Kids Probiotic
AMWAY.COM Multi Carotene MyPack
Vision Health Foundational Four
Look up a supplement by name or Memory Builder
item number on Amway.com to find
out just about everything there is
to know about it. Make sure you
click the More tab to discover
all available product resources.
144
RESOURCE CENTER
ONLINE TOOLS
LETS TALK
ONLINE
Connect with us on your favorite
social media platforms.
Facebook.com/NutriliteUS
Twitter.com/NutriliteUS
AmwayConnections.com
Instagram.com/AmwayUS
YouTube.com/AmwayUS
NUTRILITE
Social media is a great way to
connect with Nutrilite, Amway, and
RESOURCES
your customers. When you use social
media to stay in touch with customers,
you get a glimpse into their day-to-day
lives, which can help you determine
products they might be interested in.
Not sure how to use social media
to grow your business? We offer
training to help. You can:
Check out the Amway Social
Media Guide (Resource Center
> Search > Social Media)
Complete training on several
social media tasks, including
how to create Facebook lists or
start a Twitter account (Resource
Center > Search > How To)
BEST OF N
ATURE. B
EST OF S
CIENCE. 145
KEY RESOURCES FOR
YOUR NUTRILITE BUSINESS
146
KEY RESOURCES
ADDITIONAL TOOLS
RESOURCES
Business Cards and Letterhead 5 Tabletops on ShowSell
Vistaprint.com/Amway Showsell.Amway.com
NEW
Additional resources BODY SCIENCE
See how nutrition impacts the body
through Body Science a tutorial that
FIND MORE allows you to explore the anatomy and
GREAT physiology of major body systems, and the
COURSES relationship nutrients and phytonutrients
AMWAY.COM/ play. Body Science is easy to use and
LEARNINGCENTER features 13 animated videos and many
Did You Know facts.
148
ONLINE TRAINING
THE AMWAY LEARNING CENTER
NUTRILITE BRAND
RESOURCES
Explore the remarkable Nutrilite
heritage and story. Topics include Why
Supplement, Phytonutrients, Organic and
Sustainable, Science and Innovation,
Seed to Supplement, and Product
Portfolio. Learn how to craft your own
Nutrilite Journal, so you can speak to
customers about the brand with ease.
CHILDRENS NUTRITION
Broaden your knowledge of Nutrilite
childrens nutrition products, and you
will understand the impact Nutrilite
supplements can have on a childs life.
REFERENCE THE O
PTIMAL HEALTH CATALOG F OR ADDITIONAL DETAILS 149
NUTRITION GLOSSARY
Beta carotene A phytonutrient found in red-
orange fruits that supports healthy vision.
From macronutrients,
micronutrients, and Beta cryptoxanthin Found in red-orange fruits
and vegetables, this antioxidant helps prevent free
phytonutrients, to other key radical damage to cells.
terms, refer to this glossary
anytime you come across a Biotin A vitamin that helps enzymes break down
certain substances, like fats and carbohydrates.
scientific word in this book
youd like to learn a little Black cohosh An herb whose root has been
more about. shown to help reduce some menopausal symptoms.
150
NUTRITION GLOSSARY
KEY TERMS EXPLAINED
Collagen A major structural protein of connective Folate A form of the water-soluble B vitamin,
tissues and skin. occurring naturally in food.
Conjugated linoleic acid (CLA) Involved in Folic acid A synthetic form of the water-soluble
muscle and energy production. Helps reduce the B vitamin.
breakdown of skeletal muscles.
Free radicals Molecules with unpaired electrons
DHA Docosahexaenoic acid is an important that are very reactive and cause damage to
omega-3 fatty acid that plays a crucial role in eye surrounding molecules.
and brain health.
Gamma-linolenic acid Helps maintain a
Digestive enzymes Enzymes help break down healthy reproductive function and minimizes fluid
food at different stages of the digestive process. retention related to menstruation.
Echinacea A purple coneflower that is used to Garcinia cambogia A tropical fruit that has
support your bodys immune response. been studied for its ability to boost fat-burning and
curb appetite.
EGCG Also known as epigallocatechin-3-gallate,
this phytonutrient has been found to help with brain Ginkgo biloba An herb often used to make
RESOURCES
and heart health, as well as weight loss. extracts to promote better memory function, focus,
and recall.
Ellagic acid Often found in red berries, this
naturally occurring phytonutrient acts as an Glucosamine An amino derivative of glucose
antioxidant, helping with cell health. that helps support joint health.
EPA Eicosapentaenoic acid is an important Glycine An amino acid that works in conjunction
omega-3 fatty acid that plays a role in supporting with collagen to promote skin moisturization.
cardiovascular and joint health.
Grapevine extract Extract derived from red
Fats Fats are essential for good health. They grape stems and vines believed to offer specific
aid in energy production, cell building, oxygen heart health support and participate in the bodys
transport, blood clotting, and the production of antioxidant processes.
extremely active hormone-like substances called
prostaglandins. Fat is also needed to carry and help Hesperidin Usually found in citrus fruits, this
absorb fat-soluble vitamins, such as vitamins A, D, E, phytonutrient can help circulatory health.
and K, and carotenoids.
Homocysteine A non-protein amino acid.
Fiber General name for material in fruits,
vegetables, grains, legumes, and seeds that our Hops The female flowers of the hop plant,
bodies cannot digest fully. believed to help support normal sleep
and relaxation.
Flavonoid A large class of phytonutrients
thought to have multiple health benefits, including Horsetail herb extract Extract from the
antioxidant effects. horsetail plant, known for its antioxidant effects.
152
NUTRITION GLOSSARY
KEY TERMS EXPLAINED
Resveratrol Found in red and purple fruits and Vitamin D A fat-soluble vitamin that plays a
vegetables, this phytonutrient is believed to help role in controlling calcium absorption, vitamin D is
with memory. produced by the body when the skin is exposed to
sunlight. Vitamin D is crucial for the development of
Retina The light-sensitive layer of tissue in the healthy bones and teeth. Without it, the body cannot
eye where the images that you see are passed build or maintain strong bones.
through, sensed, and then relayed to the brain.
Vitamin E Vitamin E is a key antioxidant, so it is
Rose hips extract Extract taken from particularly important for a healthy heart and blood
the round portion of the rose flower, with supply. It is also very good for your skin.
antioxidant properties.
Vitamin K A vitamin involved in the synthesis
Saw palmetto A plant commonly used to of certain proteins, chiefly responsible for blood
support prostate health. clotting and also needed to make bone and
kidney tissue.
Soluble fiber Absorbs water and slows down
digestion; provides feeling of fullness. Zeaxanthin Found in red-orange fruits and
vegetables, this compound is believed to help vision
Theaflavins Antioxidants commonly found in by protecting the eyes from high-energy rays.
RESOURCES
green and black teas.
Zinc An essential mineral known to help maintain
Turmeric Belonging to the ginger family, this healthy skin and immune function.
spice has been used in a variety of curry-based
foods. It is an excellent source of fiber, vitamin B6,
potassium, and healthy amounts of vitamin C
and magnesium.
100% CUSTOMER S
ATISFACTION GUARANTEE 153
Why nutrilite?
1
Nutrilite is the only
global vitamin and mineral
brand to grow, harvest,
and process plants
on our own certified
organic farms.*
2
Seed
Supplement
3 We stand behind
our products with a
180-day 100% Customer
Satisfaction Guarantee.**