COUSTOMER: -

Q. What brand do you prefer most?

Parag
Mother dairy
Amul
Any Other

Q. Are you satisfied with milk you consume?

Yes
No

Q. What type of parag milk do you used?

Full cream milk

Toned milk
Double Toned milk
Skimmed milk

Q. On what basis you choose milk for consumption?/why do u choose a particular brand?

Price
Quality
Availability
Packaging
Consumer Awareness
Brand Image

Q. How do you come to know about Parag milk?

News paper
Friends
From the nearest shopkeeper
Any other

Q. Do you want any improvement in Parag milk?

Yes
No
If, yes then what type of improvement do you want?

Quality
Price
 Packaging
Availability
Any other

Q. What type of packaging you prefer?

Half liter
One liter

Q. What is your opinion about the quality of Parag milk?

Excellent
Good
Average
Below Average

Q. Do you get the proper quantity of milk from the dealer, when you need (Timely)?

Yes

No

Q Why are you not using Parag Milk?

Home delivery
Easy Availability
Price
Quality

Q- How do you Purchase Milk?

Yourself
Home delivery
SELLER: -
Q. What are the milks you usually keep in your shop?

Parag
Amul
Mother Dairy
Gyan
other

Q. Does packing play any role in promoting sales?

Yes
No
Q How you sold the milk?

At M.R.P.
Less than M.R.P.
More than M.R.P.

Q. Customer purchase milk because of?

Price
Quality
Availability
Others

Q. Behavior of Driver during delivery of milk?

Good
Excellent
Bad
Average

Q. Quality of Parag
Good
Excellent
Bad
Average

Q. Which type of milk consumers prefer most?

Full cream milk
Toned milk
Double toned milk
Skimmed milk
Q. Is there regular defect in the packaging of parag milk?
Yes
No
Need to be improved

Q. Are you satisfied with Product delivery time?

Yes
No

Q. Margin on sales
Yes
No
Q. Whether you get the supply of Parag milk in proper quantity or not?

Yes
No