DIFFERENCES BETWEEN THE INTERNAL AND

EXTERNAL “NEED” PROSPECTING

NEED: This is the genuine reason why a prospect will fetch the plan. A
marketer gain its prospects mind to become her client when the ideal
“NEED” is been sold to her.

THE EXTERNAL NEED SELLER: The marketer here is the

“EXTERNAL NEED SELLER” as she purposefully convinces her
prospect to buy her policy at a sitting.

THE INTERNAL NEED SELLER: When the market sells her need to the
prospect, he goes home and meet his spouse for consult or advice, and the
wife with full comprehension gives her husband the real reason to buy the
need. The wife here is the “INTERNAL NEED SELLER”.

The power of the EXTERNAL NEED SELLER cannot in anyway

withstand the strength of the INTERNAL NEED SELLER as a little
decision from the INTERNAL NEED SELLER will either “Nullify” or
“Validate” the power of the EXTERNAL NEED SELLER.

If the INTERNAL NEED SELLER accepts the “NEED”, then the prospect
will arrange another appointment for the EXTERNAL NEED SELLER to
make plans as regards fetching the policy, but if the INTERNAL NEED
SELLER denies the “NEED” then the prospect will postpone his
appointment with the EXTERNAL NEED SELLER till further notice until
it becomes a closed and failed project.

To crown it up, the INTERNAL NEED SELLER (WIFE) has the final say
which proves that the EXTERNAL NEED SELLER (MARKETER) has a
narrow chance of nailing her prospects.
ORGANISATIONAL BENEFITS FROM THE W.E.P

FINANCIAL INSTITUTION (BANK)

1. Financial institution like the bank embarking on this package as a medium

of savings scheme or an ideal policy plan special stands to maximize their
profit hugely.

2. There is bound to be an expansion of scale as a great turn-up realization

will be achieve from the women sector.

3. It will mandate the hunger to penetrate the Women Market.

4. Already banking customers will have more reasons and guarantee to be

fully involving especially the ladies.

5. It will be an eye opener to some other innovational practices which will

entice its customers.

INSURANCE COMPANY

1. A lucrative plan portfolio will be introduced for active accountability and

surveillance.

2. Maximization of profit will be witnessed in full effect.

3. Effective penetration of the women market will also be achieved here.

4. Production of new identifying body for the organization as most people

have negative orientation about insurance companies.
MANAGERIAL ROLES

1. INTERPERSONAL ROLES

This has to do with the level of leadership,

performing ceremonial duties, and dealing with
others outside the organization.

2. INFORMATIONAL ROLES

This has to do with the level of monitoring,

dissemination and acting as a spokes person on
behalf of the organization as regards its scheme
(W.E.P).

3. DECISION ROLES

This has to do with the level of searching for a new

opportunity, launching new ideas, designing new
projects, responsiveness to all customers problem,
allocation of resources to the organization and
negotiation on behalf of the company.
THE W.E.P SCHEME MANAGERIAL CHECKS
AND ROLES

CHECKS
The managerial process of carefully monitoring and
identifying the W.E.P scheme on its active productive level
is known as the “CHECKS”, and they are as follow:

(a) PLANNING CHECK: This defines the organizational

goals and determines what action should be taken to
accomplish them respectively.

(b) ORGANISING CHECK: This creates a structure of

working relationship that enables the marketers and
managers work together to achieve the organizational
goals.

(c) CONTROLLING CHECK: This process evaluates

performances, compares result to objectives and takes
corrective action as needed.

(d) LEADING CHECK: This is the process of attracting

people’s attention, directing their efforts and
communicating with them to fulfill the plans and objectives
of the W.E.P scheme.
*SHE MAY BE A GRADUATE, SEMI GRADUATE OR NON-
GRADUATE, BUT POSSESSING BOTH QUALITIES AND
UNDERGOING PROPER DEVELOPMENTAL PROCESSES
HERE AUTOMATICALLY CERTIFIES HER AS A “GOOD TO
GO MARKETER”*

MARKETERS MODE OF RENUMERATION: This

might not possibly have to do with the effective power of
the marketer as regards her propensity to produce eligible
clients as this has created a lot of constraining factor when
its been appropriated to their compensation level and trust.

MARKETERS TERMINATION OF CONTRACT: The

marketer is not free at anytime to deactivate her service as
she can be considered as a permanent staff and not a
contract staff or a ghost worker.

MARKETERS GOAL: The absolute goal of a marketer

selling the W.E.P scheme is not just engaging the prospect
to fetch her plan, but also to make the prospect feels catered
for and recognized in the society of possibilities, Thereby
making her so special and confident playing a specific role
in the economy.

MARKETERS OBJECTIVE: The marketers here believe

that what a man can do a woman can do better and faster,
so they map out the objective of enhancing union ship
among the moving women.
 *W.E.P PROJECTION DEMANDS FOR FEMALE
MARKETERS*

MARKETERS: These are the persons or person

(lady) responsible for selling the need to the prospect
whose interest is fetching the policy plan at stake on.

They are also known as the “EXTERNAL NEED

SELLER”|

QUALITIES OF AN EXTERNAL NEED SELLER:

(a) physical qualities (b) Intellectual qualities

1. PHYSICAL QUALITIES: These are those natural

endowments from God, which she has as a feature i.e.
Beauty, inviting smile, body shape, manner of approach,
dress code etc.

2. INTELLECTUAL QUALITIES: This is her level

of understanding as regards easy comprehension and
assimilation of ideas and techniques to enable her stand
very convincing in prospecting.
BREACH OF AN ONGOING

In the case of an ongoing policy plan (where the

client is saving once in a month premium scheme),
the policy holder will be subjected to pay for the
basic “ADMINISTRATIVE CHARGES” before
her initial (balance) savings will be retrieved back to
her (this exercise will only take effect on the basis of
8 months premium been met up by the client
involved), if the premium is not up to 8 months then
no compensation will be made to the policy holder as
the case maybe.

ACCIDENT (PERMANENT DISABILITY)

In the case of an accident that renders the client in

question to a permanent disability condition,
specified percentage will be paid to her, as those yet
to be paid premium will be covered by the company.

DEATH

In the case of an untimely death of a client, her

benefits will be issued to the beneficiary who was
indicated by her, as other yet to be paid premium will
be covered and resolve by the organization.
TERMINATION OF A POLICY PLAN

The termination of a policy plan should be seen from

the point of a “BREACH OF POLICY PLAN”,
unless the client fulfils her obligations and wish not
to continue, but it should be noted that a “withdrawal
from plan after 8 month attracts compensation as the
client will be given a SURRENDER VALUE after
the deduction of the Administration Charges and a
withdrawal from plan before the 8th month will not be
compensated”.

COMPLETE MATURITY

This is the case whereby the client fulfils her paying

scheme to the end of the plan, and such
accomplishment attracts full and complete maturity
payment plus all bonuses and interest rate.

SURRENDER VALUE

The surrender value is that money which is given to

the client at the verge of policy closure after all the
basic administrative charges has been calculated and
removed from the already accrued value in premium.
SAVING TERM

Saving term ranges from 200,000.00 (Two hundred

thousand naira) to infinity, this is because a lot of prospect
thinks about insurance as a lifetime till death saving
scheme. Some are even inclined with the thought that the
money will not come out until they die, and that they will
not live to reap what they are sowing. With that been the
case, the W.E.P scheme gives the opportunity to save for
as low as a year (1) or 2 years which is seen as the lowest
range onboard.

The minimum range or duration of savings is 12months or

1 year and a saver can choose to save twice in a month if
there is an issue of management approval to that particular
client.

FACE VALUE PREMIUM: 200,000.00

REAL VALUE OF PREMIUM: 216,000.00

MINIMUM MONTHLY PREMIUM: 18,000.00

TWICE IN A MONTH: 9,200 (Administration inserted)

*Note that the maturity which has been indicated to be

paid to the client of 10% will be fulfilled at the mid-
term of the policy plan i.e. at the sixth month of
payment*
 THE WOMEN MARKET

The Women Market is one of the most persuasive and also most
lucrative financial openings worldwide. They are set on a rated 90.0
ratio built with “EMOTION” i.e. they get easily carried away, affected ,
touched and aroused by happenings. Any slight attraction towards them
realizes a meaningful awareness campaign.

For example in the music business industry today, we see all musicians
singing and rapping about the ladies. This is because when the ladies are
involve or get attracted by it, the spouse has two options, either to join in
the beat with them if they already bought it or buy it for them if they do
not have it. So it is a one-way projection, It is either they feel
“INVITED” or feel “IGNORED”, and this is why most of the corporate
ladies and business women do not get involved in most of the policies
we have in the field today because when they are been prospected or
their spouse brings the policy plan to the house for their consult as the
“INTERNAL NEED SELLER”, they tend not to see it as something
that concerns them as it may project an abstract motive sometimes to
them, so they tend to give it little or no attention and leave it for their
spouse to make his decision on it (like it’s not a woman affair).

But with the intervention of the W.E.P scheme as the case maybe, they
will either be pressured to buy it by themselves or they persuade their
spouse to fetch it for them. The spouse can even be tempted some cases
to buy it for their wife as a special surprise package when they are
limpidly enlightened about the EMPOWERMENT SCHEME and the
unique motive behind it.

With this evaluations and checks, it can be clearly seen that the Women
Market is still considered an “OPEN MARKET” which can be fully
exploited and effectively penetrated by the various modules been set-up
on the W.E.P scheme.
CLASS CONFLICT STRTEGY STAGE (C.C.S.S)

This is a stage where the marketer subjects her prospect into a

contradiction on which of the class of policy plan to buy. E.g. A rich
business woman will want to buy that of a “CORPORATE LADY
PLAN” instead of her taking the “BUSINESS WOMEN PLAN”, And
also a wealthy housewife will find it more interesting in buying a
“BUSINESS WOMEN PLAN” instead of her taking the
“HOUSEWIFE PLAN” etc, it shows how complex can be significantly
observed before one decides to rest on given policy plan.

Further more on the CCSS strategy, a fast rising market woman who has
interest in adopting a policy plan to boast up her business scale will find
it more interesting to either choose between that of a “BUSINESS
WOMEN PLAN” or the “CORPORATE LADY PLAN” in the sense
that she’s equal to the task of meeting up her premium payment likewise
her other counterparts and also to input her business class in a more
reputable lane to suit her confidence level as a business woman or even
to a corporate lady’s trend. These are some of the advantageous
incentives been possessed by the W.E.P package for its customers on a
regular basis.

LEAD

Men are negligible when it comes to drawing a lead to their colleagues

for prospecting, because a man can have ten (10) problems and he will
tell you just two (2) , but a lady uses the principle which says that “A
problem shared is half solved and a testimony for one is a testimony for
all”, This been the perception, the networking actualization of the
W.E.P scheme will see no boundaries as it will immensely dig deep and
capture extensively the “OPEN MARKET” of the women.
 PRIORITIES

1. The transparent degree of parental control

2. Women’s confidence over their wealth

3. Input in child’s future i.e. a special 1.5% bonus

to be created to prospect acquiring a package
that includes their child’s educational
profession

4. Protection over family as regards the loss of

spouse.

5. Creating a significant savings plan for both

Single and Married ladies.

BONUS PACKAGE: 10% (Partial maturity)

FULL MATURITY PACKAGE: 200,000.00

THE WOMEN EMPOWERMENT PLAN (W.E.P)

NATURE: AN INSURANCE POLICY PLAN

SPECIALLY DESIGNED FOR THE FEMALES.

OBJECTIVES: TO EMPOWER THE WOMEN TO

ENHANCE ADEQUATE SAVINGS FOR FUTURE
AND UNFORSEEN PURPOSES.

POLICY LONGEVITY: RANGING FROM 1YEAR

TO 2YEARS OPTIONALLY.

PLAN CATEGORIES: (a) CORPORATE LADY PLAN

(b) BUSINESS WOMEN PLAN

(c) HOUSEWIFE PLAN

(d) MARKET WOMEN PLAN

TARGET: The Women Market

 THE WOMEN EMPOWERMENT SCHEME
POLICY PLAN PACKAGE(W.E.P)

CONTENT:

1. THE NATURE AND PACKAGE OF W.E.P

2. THE WOMEN MARKET

3. TERMS OF THE W.E.P

4. THE IDEAL MARKETERS, QUALITIES,

RENUMERATIONS AND GOALS

5. MANAGERIAL CHECKS AND ROLES

6. DIFFERENCES BETWEEN INTERNAL

AND EXTERNAL NEED PROSPECTING

7. DIAGRAMATIC ADVANTAGE AND

DIFFERENCES OF W.E.P
 AUTHOR:

EROMONA MICHAEL MIKKY

CONCEPT:

WOMEN EMPOWERMENT PLAN

I HEREBY CRAVE YOUR

INDULGENCE TO THE EXCLUSIVE
NOTIFICATION OF THIS CONCEPT
AS AN INNOVATIONAL SCHEME,
WHICH HAS NOT BEEN IMBIBED,
EMBARKED ON OR USED BY ANY
FINANCIAL INSTITUTION OR
INSURANCE COMPANY THEREOF.