Template for the project report.

DEPARTMENT OF MBA
GOGTE INSTITUTE OF TECHNOLOGY
Udyam bag Belgaum
College logo

Objective:
Title of the study:

Submitted by
Name:
USN:
Semester:
Date of submission:

External guide: Internal guide:

Name: Name:
Designation: Designation:
Certificate by company
Certificate by college
Certificate by internal guide:
 Executive summary

Introduction to industry:

Introduction to company:

Study objectives and methodology:

Study outcome or findings:
Conclusions:

Recommendations
 Table of contents

Sl. No Topic Page

1 introduction 1
2. Industry profile 3
3. Company profile 10
4. MCKINSEY’s 7s model 21
5. SWOT analysis of the company 32
6. Annual report summary 38
7. Learning experience 44
PART
A
 Introduction:
Need for in plant training:

Objectives of in plant training:

 Industry analysis
1. Industry size:
2. Industry growth:
3. Economic traits (product differentiation, market structure, distribution
channels and industry life cycle)
4. Michel porter’s five force model

Porter’s five forces model

Threat of
New Entrants

Suppliers’ Rivalry Buyers’

bargaining Among bargaining
Power Existing Power
Firms

Threat of
Substitutes
The threat of new entrants:
1. Economies of scale: Does the large volume firms enjoy significantly
lower production cost per unit?
2. Product differentiation: how to overcome from the resulting brand
loyalty?
3. Capital requirements: amount of investment required to enter an
industry
4. Switching costs: customer’s psychological or financial cost to switch
to new products

Bargaining power of suppliers:

1. Discuss the number of suppliers and their dominance.
2. Is their any concentration of suppliers than among buyers?
3. Is the supplier’s product so important to the buyer?
4. Is it too costly for customer to switch over to any other brand?

Bargaining power of buyers:

1. Threat of backward integration by buyers?
2. Are your customer prices sensitive?
3. Does a buyer in your industry have accurate information about
suppliers?
4. Are their few numbers of buyers in your industry
Threat of substitutes:
1. Invite comparison shopping
E.g., eyeglasses vs. contact lenses
E.g., sugar vs. artificial sweeteners

The intensity of rivalry among competitors:

1. Equally balanced competitors
2. slow industry growth
3. Lack of differentiation or switching cost
4. High exit barriers
 Company analysis

1. Background and inception of the company

• History of the company
• Founders of the company
• Milestones

2. Nature of the business carried.

3. Vision, mission and quality policy.

4. Product/ service profile.

a. Classify the product according to their product line and then

find length, breadth, width and consistency.
b. New product development process in the organization.
5. area of operation (global/ national/ Regional)

6. Ownership pattern
a. promoter’s share
b. Institutional investor share (if any)
c. Foreign institutional investor’s share (if any)
d. Share of retail investor ( if any)
e. Government’s share (if any)
f. Others.

7. competitors information
Discuss major competitors of the company in terms of size, revenue, profit,
market access, market share and 4P

8. Infrastructural facilities
9. company’s future growth and prospects
(From chairman’s address in annual report)

10.work flow model

The process of examining how work creates or adds value to the ongoing
processes in a business.

(Discuss the work flow from acquiring raw materials for the production to
selling finished the product to the consumer. Each step should be explained
with a flowchart)

MCKINSEY’s 7S framework

Structure:
1. draw organizational structure
2. Draw marketing departmental structure
3. Describe various sub departments in marketing departments.
 4. Explain the functions of the departments.
5. explain the functions of the sub departments of marketing (if any)

Skill:
1. Preparation of skill matrix for the organization.
2. Preparation of skill matrix for marketing department.

The Skill Matrix for the BPO Sector

The Skills Map.
 Verbal Ability
 Numerical Skills
 Logical Reasoning
 Clerical Aptitude (Mental Application)
 Voice Evaluation & Listening Comprehension
 Domain Skills (Technical, Accounting, etc.)
 Performance based skills - Typing, MS Office proficiency, etc
 Personality traits (ex. for Inbound Vs Outbound, Processing V/s
Customer interfacing
CRM BPO
Trans. HR/Payro Digitizatio
Voice Non-Voice n
Pro ll
Verbal Ability Y
Spoken Y Y Y N
English Y N N N N
Listening
Comprehension Y N N N N
Writing Skills N N N N
Y
Numerical Ability
Y Y Y N Y
Logical Reasoning
Clerical Aptitude Y Y Y Y Y
Computer Y Y Y Y N
Awareness (MS
Office ) Y Y Y Y Y
Typing Skills
Domain Knowledge
Y Y Y Y N
(Accounting,
Insurance,Technical) N
Soft Skills - Y Y Y Y
(Assertiveness,
Negotiation,Team
Skills Patience, Y N N N
Y
Customer
Orientation)
Overall Process
Knowledge Y Y Y Y Y
Style:
1. leadership style:
2. management style:

Strategies:
1. Vision, mission and objectives.
2. Marketing department objectives, goals and action plans
3. Product strategies
4. Pricing strategies
5. Promotion strategies
6. Distribution strategies
System:
1. Prospecting
2. customer relationship systems
3. information system in marketing
4. Order execution.
Staff:
1. Recruiting, selection, induction and training of marketing executives
2. Duties and responsibilities of marketing employees.
3. Classification of marketing employees.

Shared values:
(Discuss the value chain system in the organization. Illustrate your answer
with examples.)
 SWOT ANALYSIS

(For strengths and weaknesses summarize the company analysis and for
opportunities and threats discuss Michel porter’s five force model. Before
analyzing SWOT please do industry and company analysis completely. Use
these two analysis’s examples wherever necessary.

Part D: Summary of annual report

1. Ratio analysis(from balance sheet)

2. P&L account analysis
3. Other financial information analysis.
All these should be explained in maximum three pages.

Part E: Learning experience.

Theory Company’s practice learning

Bibliography:

Author title Page no year of publishing

PART
B
General introduction:
1. Statement of the problem
Student has to select a problem or opportunities of the company.
This problem can be divided into sub problems
2. Objectives of the study:
Student has to derive objectives on the basis of problems and sub
problems.
3. Scope of the study
Mention the areas to which research is limited.
4. Methodology
a. survey method
b. interview method
c. type of research
c. sample unit
d. sample size
5. Limitations of the study

Data analysis
Suggestions/ recommendations

Annexure