Competitive Advantage is the key to sustained growth.

The Strategic Interveners

A M O NT H L Y T H OU G H T -L E AF AUGUST 2010
Employee Engagement

With the liberalisation of world economy the competition has only grown
over the years. It’s no more a competition between the same nature of
business operating next door or in the same part of the city but in some
remote area of ‘Timbuktu’ million of miles away in the another part of the
world. Such intense competition has given rise to the need of organisations
possessing competitive advantage to sustain this competition and grow.
A 3 Day workshop on Developing Managerial Skills for Catholic Relief
The interesting factor here is that the only unique factor that an Services, Lucknow at Nainital
organisation can possess is it human resource. All other materialistic
possessions can be easily achieved by competitors. For example if today QUOTE OF THE MONTH
Coke installs a new plant with a new technology, Pepsi will not take long to
Management is efficiency in climbing the
replicate that and wipe off the competitive advantage even before Coke
ladder of success; leadership determines
could feel it. So having superior machineries, unique formulae, location, etc
whether the ladder is leaning against the right
are actually not the key to competitive advantage. What actually matters is
wall.
its human resource. That’s the only resource that cannot be replicated and
Stephen R Covey
makes all the difference in this world.

Hence for organisations it is imperative to have the right kind human

PERSONALITY OF THE MONTH
resource all the time. Once, they have the right kind it’s even more
important to retain them and get the best out of them. Over the years we
When a gentleman invented a
have believed that organisations must have happy employees for its smooth communications machine in
functioning and sustained growth. However over the years through various 1876, it did not ring off the
researches across the world it has been proved that having mere happy hook with calls from potential
employees is not good enough. When we talk of competition, competitive backers.
After his demonstration call,
advantage, adverse market conditions, tough moments etc, just having President Rutherford Hayes
happy employees is not good enough. So what’s the solution? said, “ That’s an amazing
invention, but who would ever
The solution lies in having engaged employees. The organisation must have want to see them?”
employees who are engaged with it. One who is fully involved in its He said this to the inventor of
processes, one who is enthusiastic about his/her work, one who possesses a Telephone
positive emotional bondage with his/her work, colleagues and the Alexander Graham Bell
organisation at large. Employee Engagement is the buzz word for employee
communication. It is a positive attitude held by the employees towards the LAUGHING TIME
organization and its values. It is rapidly gaining popularity, use and
Salary Negotiation
importance in the workplace and impacts organizations in many ways.
Reaching the end of a job interview, the HR asked a young applicant
Employee engagement emphasizes the importance of employee fresh out of business school, "And what starting salary are you looking
communication on the success of a business. An organization should thus for?"
recognize employees, more than any other variable, as powerful The applicant: "Well I think round about R 15 Lakhs a year,
depending on the benefits package, should be fine."
contributors to a company's competitive position. Therefore employee The HR: "Well, what would you say to a package of 5 weeks' vacation,
engagement should be a continuous process of learning, improvement, 14 paid holidays, full medical and dental, company matching
retirement fund to 50% of your salary, and a company car leased
measurement and action. every 2 years, say, a jet black Merc?"
The applicant (sat up straight): "Wow! Are you kidding?"
PERCON has been instrumental in espousing its clients in imbibing the art of And The HR replied, "Yeah, but you started it."

Employee Engagement very successfully through proven records.

Continuing with this initiative a workshop on Employee Relations to THINKING TIME
Employee Management is also scheduled to take place on October 1 & 2, Two eminent Indian Management Gurus
2010 in New Delhi. It is a must for all such organisations who strive to
passed away this year. Who are they?
achieve the competitive advantage over their competitors and prosper.
Send us your answers with Name, Designation, Company
& Contact Details at info@percontsi.com
ECO TRIVIA OF THE MONTH CARTOON OF THE MONTH
SUMATRAN RHINOCEROS CONGRATULATIONS
Last Month’s Winner
Gaurav Maheswari, Jaipur

PARTNERS
English Learning Course Partners Strategic Tools Partner
RED ROCK LEARNING GROUP PINNACLE MANAGEMENT GROUP

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