A Study of the Customer’s Opinion about the Offers On the Big

Bazaar’s Birthday Celebration

Objective:

To rate and obtain opinion regarding the offers given during the
Birthday Celebration Festival in Big Bazaar.

Sampling:

Sample Size 100 respondents

Sampling Method Random Convenience sampling

Sample Unit Customers of Big bazaar

Measuring Tool Questionnaire

Submitted by,
Surendran.N
Devaskar.M.C
 Analysis and Interpretation

1. Do you Aware of the Birthday Celebration?

RESPONSE NO OF RESPONDENTS PERCENTAGE

Yes 32 32%
No 68 68%
Total 100 100%

Awareness

70

60

50

40

30

20

10

0
Yes No

Analysis:
From the Graph we come to know that, among 100 respondents, 32% of them are aware of the Birthday celebration
and 68% of them are unaware of the Birthday celebration.

Interpretation:
Most of the Customers are Unaware of the Birthday celebration and hence the Awareness Program must be still more
effective.
2. I came to know about this offer through the Advertisement from,

RESPONSE NO OF RESPONDENTS PERCENTAGE

The Hindu 64 64%
Times Of India 21 21%
Daily Thanthi 15 15%
Total 100 100%

Daily
Thanthi

Times Of
India

The Hindu

Analysis:
From the Graph we come to know that, among 100 respondents, 64% of the people came to know about the Offer
through ‘The Hindu’, 21% of them came to know through ’Times of India’ and 15% of them came to know through
‘Daily Thanthi’.

Interpretation:
‘The Hindu’ Newspaper is the most Influencing factor in creating Awareness of Offers in Big Bazaar.
3. Whether it is your visit to Mall or Big Bazaar?

RESPONSE NO OF RESPONDENTS PERCENTAGE

To Mall 12 12%
Specially to Big Bazaar 55 55%
After entering the Mall I came to know about Big Bazaar 33 33%
Total 100 100%

70

60

50

40

30

20

10

0
To Mall Specially to Big Bazaar After entering the Mall I came to
know about Big Bazaar

Analysis:
From the Graph we come to know that, among 100 respondents, 12% of the People Visit to the Mall, 55% of the
People Visit specially to Big Bazaar and 33% of the People after entering to the Mall they come to know about Big
Bazaar.

Interpretation:
Most of the Customer Visit specially to Big Bazaar rather than visiting the Mall. So the Big Bazaar has a Good Brand
Image.
4. Your feel about the Store whether it really feel Birthday Celebration?

RESPONSE NO OF RESPONDENTS PERCENTAGE

Interesting and Highly Beneficial 36 36%
Happy and Satisfactory 47 47%
Not too Excited 17 17%
Total 100 100%

Feel about Birthday Celebration

Not too Excited

Happy and Satisfactory

Interesting and Highly

Beneficial

0 5 10 15 20 25 30 35 40 45 50

Analysis:
From the Graph we come to know that, among 100 respondents, 36% of the customers feel the Birthday Celebration
as Interesting and Highly beneficial, 47% of the customers feel Happy and Satisfactory and 17% of the people Feel
Not too Excited.

Interpretation:
Most of the customer feels Happy and Satisfactory about the Birthday Celebration. So further more steps had to be
taken to make the celebration Interesting and Highly Beneficial.
5. Find this offer to be, Shop for Rs.1299 and get 1 Ltr Oil Free.,

RESPONSE NO OF RESPONDENTS PERCENTAGE

Interesting and Highly Beneficial 37 37%
Happy and Satisfactory 56 56%
Not too Excited 7 7%
Total 100 100%

Not too Excited

Happy and Satisfactory

Interesting and Highly

Beneficial

0 10 20 30 40 50 60

Analysis:
From the Graph we come to know that, among 100 respondents, 37% of the customers feel this Offer as Intresting
and Highly beneficial, 56% of the customers feel Happy and Satisfactory and 7% of the people Feel Not too Excited.

Interpretation:
Most of the customer feels Happy and Satisfactory about the Offer on Purchase of 1299.
6. Find this Offer to be, Shop for Rs.2499, Get 1 Tawa Free.,

RESPONSE NO OF RESPONDENTS PERCENTAGE

Interesting and Highly Beneficial 35 35%
Happy and Satisfactory 52 52%
Not too Excited 13 13%
Total 100 100%

Not too Excited

Happy and Satisfactory

Interesting and Highly

Beneficial

0 10 20 30 40 50 60

Analysis:
From the Graph we come to know that, among 100 respondents, 35% of the customers feel this Offer as Intresting
and Highly beneficial, 52% of the customers feel Happy and Satisfactory and 13% of the people Feel Not too
Excited.

Interpretation:
Most of the customer feels Happy and Satisfactory about the Offer on Purchase of 2499.
7. How do you feel the Offers in Apparels (Men’s, Ladies and Kids)?

RESPONSE NO OF RESPONDENTS PERCENTAGE

Interesting and Highly Beneficial 60 60%
Happy and Satisfactory 31 31%
Not too Excited 9 9%
Total 100 100%

Not too Excited

Happy and Satisfactory

Interesting and Highly

Beneficial

0 10 20 30 40 50 60

Analysis:
From the Graph we come to know that, among 100 respondents, 60% of the customers feel this Offer on Apparels as
Interesting and highly beneficial, 31% of the customers feel Happy and Satisfactory and 9% of the people Feel Not
too Excited.

Interpretation:
Most of the customer feels Interesting and Highly Beneficial about the Offer on Apparels in all sectors like Men’s,
Ladies, Kids and also in Sports section.
8. How do you feel about the Offer on Prestige 3 burner Glass top Gas Stove? (Mrp.7095 and
get 3 Jar Mixer Grinder + Sandwich Toaster + Electric Kettle + Iron Box Worth 6600 Free) ?

RESPONSE NO OF RESPONDENTS PERCENTAGE

Interesting and Highly Beneficial 65 65%
Happy and Satisfactory 29 29%
Not too Excited 6 6%
Total 100 100%

Prestige Gas Stove Offer

Not too Excited

Happy and Satisfactory

Interesting and Highly

Beneficial

0 10 20 30 40 50 60 70

Analysis:
From the Graph we come to know that, among 100 respondents, 65% of the customers feel this Offer on Prestige 3
burner Glass top Gas Stove as Interesting and Highly beneficial, 29% of the customers feel Happy and Satisfactory
and 6% of the people Feel Not too Excited.

Interpretation:
Most of the customer feels Interesting and Highly Beneficial about the Offer on Prestige 3 burner Glass top Gas
Stove.
9. How do you feel about Offer on Premium Ponni Raw Rice? (Now Rs.34.00 Only)

RESPONSE NO OF RESPONDENTS PERCENTAGE

Interesting and Highly Beneficial 73 73%
Happy and Satisfactory 18 18%
Not too Excited 9 9%
Total 100 100%

Ponni Rice Offer

Not too Excited

Happy and Satisfactory

Interesting and Highly

Beneficial

0 10 20 30 40 50 60 70 80

Analysis:
From the Graph we come to know that, among 100 respondents, 73% of the customers feel this Offer on Premium
Ponni Raw Rice as Interesting and Highly beneficial, 18% of the customers feel Happy and Satisfactory and 9% of
the people Feel Not too Excited.

Interpretation:
Most of the customer feels Interesting and Highly Beneficial about the Offer on Premium Ponni Raw Rice .
10. Overall Opinion about Birthday Celebration.?

RESPONSE NO OF RESPONDENTS PERCENTAGE

Excellent 33 33%
Good 65 65%
Not up to the Mark 2 2%
Total 100 100%

Overall Opinion

Excellent
Good
Not up to the Mark

Analysis:
From the Graph we come to know that, among 100 respondents, 33% of the Customer rate the Overall Birthday
Celebration as Excellent, 65% of the Customer rate the Overall Birthday Celebration as Good and 2% of the
Customer rate the Overall Birthday Celebration as Not up to the Mark.

Interpretation:
The Customer has the Overall Opinion Of the Birthday Celebration as Good and Hence repeat their visit for
Purchase.
Recommendations:

• Most of the customers are unaware of the offers on the purchase of Rs.1299 and
Rs.2499 because the Announcement board is hanged on the top and it not easily visible
to the customers. So they suggest us to keep the boards on the floor such that it will be
clearly visible.

• Big bazaar should keep offers in regular intervals so that there should not be a long
term gap, because offer is the most influencing factor which is responsible for customer
purchase decision.

Conclusion:

The consumer’s preferences are changing & they are moving from Traditional Kirana stores
to Modern Retail outlet. It’s the main challenge to the Modern retail outlets to attract the
customers towards them from that of competitors. To attract more customers companies
have to carry out the promotional activities in unique way. BIG BAZAAR has maintained that
uniqueness & has succeeded in attracting customers by its famous less price slogan
‘Nobody sells cheaper and Better!’

Limitations:

• The study was restricted to only the customers of BIG BAZAAR, Royepettah.

• The result and analysis based on the customer survey method and small sample size
was restricted 100

• Findings are related to particular areas.