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The PETRONAS Malaysian oil and gas company are wholly owned by the Government of
Malaysia. They are headquartered in Malaysia and are responsible for developing and
adding value to the resources. PETRONAS own the entire oil and gas resources in
Malaysia and is responsible for developing and adding value to these resources. In 2013,
Fortune ranked PETRONAS as the 75th largest company in the world, the 19th most
profitable company in the world, and the most profitable company in Asia. PETRONAS
have business interest in 35 countries and is engaged in a wide spectrum of petroleum
activities, including upstream exploration and production of oil and gas as well as
downstream oil refining, marketing, and distribution. Revenue derived from PETRONAS
provides roughly 45 percent of the Malaysian governments annual budget. PETRONAS
was one of the main sponsors of the BMW Sauber Formula One team before sponsoring
the Mercedes Grand Prix team. PETRONAS are the main sponsor for the Malaysian Grand
Prix and co-sponsor the Chinese Grand Prix.
Among other strategies, PETRONAS are pursuing purchasing their own ships to
transport their own oil and gas, especially their liquefied natural gas (LNG). PETRONAS are
directly procuring new LNG ships to meet their LNG transportation requirements. The
strategy will allow PETRONAS to have direct access to LNG shipping capacity at the lowest
possible costs. PETRONAS have engaged MISC Berhad to provide Project Management
and Technical Consultancy services for the construction of their new LNG ships; MISC
have extensive experience and expertise in the LNG shipping sector and is familiar with
PETRONAS business needs.
PETRONAS since 1975 have awarded 20,600 Malaysian students scholarships,
including a total of 400 deserving students in 2013 to pursue their education under their
PETRONAS Education Sponsorship Programme (PESP). Scholarship recipients are
chosen during rigorous selection days held across Malaysia, and are offered opportunities
to take education at overseas institutions or at the Universiti Teknologi PETRONAS in
Perak. The aim of PESP is to develop the skills of a pool of young people who meet
PETRONAS business requirements.


1. Give a hypothetical strategy for each of the following categories:

a. Market penetration
b. Related diversification
c. Divestiture
d. Retrenchment.

2. Give a hypothetical strategy for each of the following categories:

a. Market development
b. Unrelated diversification
c. Backward integration
d. Product development