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About.............................................................................3
Fonts................................................................................4
Colors...........................................................................5
Logo & Logotype...............................................................6-7
Sample Advertisement.....................................................8-9
Brochure..............................................................10-12
Business Cards...................................................................13
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About Melliflowus
Melliflowus has existed for few years in a number of iterations before evolving into its current
state. This a privately owned business, of which there is one proprietor.
The mission of this company is to provide quality audio and visual ambience catered specifically
to the needs of the client, whether it is a wedding, a private party, or a social nightlife venue.
The target consumer skews younger but, as an independent contractor, each client will receive
personalized consolations to provide the best audio/visual experience possible.
A brief explanation of the name follows: Melliflowus is an alteration of the word mellifluous, which
means sweet or musical, pleasant to hear. The flow incorporated in the name provide a further
inclusion of the idea of unity and flow in audio and visual ambience.
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 Fonts
Primary Colors

Melliflowus
Cooper Black should be used for headlines/subheadings. This serif font can be easily read
while retaining a more modern feel. Within Cooper Black family, usage of italics or outline
should be used when creating subheadings. The outline version most notably while the lighter
and brighter colors are in use.
purple: rgb(67, 60, 114) cmyk(41%, 47%, 0%, 55%)
orange: rgb(254, 168, 153) cmyk(0%, 34%, 40%, 0%)
red/pink: rgb(234, 92, 176) cmyk(0%, 61%, 25%, 8%)

Secondary Colors
Melliflowus
Eras Demi ITC will be used in body copy and cut lines/captions for digital media. As the logo
and headlines/subheadings sections allow for creative freedom this should be strict usage with
no modifications

Melliflowus
yellow: rgb(255, 231, 102) cmyk(0%, 9%, 60%, 0%)
Rockwell will be used in body copy and cut lines/captions for print media. As the logo and blue: rgb(34, 51, 94) cmyk(64%, 46%, 0%, 63%)
headlines/subheadings sections allow for creative freedom this should be strict usage with no
modifications

The purple conveys the creativity aspect of this brand specifically with each client receive
specialized needs. The orange represents inspiration and confidence of this brand that each
project will be unique. The pink, with darker hue incites passion and drive in this brand
while exciting the heart. The secondary colors of yellow and blue really bring in the flow
that allow the primary colors to blend and meld into one another and really drive home
MelliFLOWus.

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 Logo
Combination Logo/Logotype 1
Do Not Ever
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Logotype
Melliflowus Logo and Logotype
The foundation for the logo is based on the ideas of creation and music, the belief all life has
rhythm and rhythms drive our interactions. At its core, the logo consists of three forms: the Seed of
life, the Circle of 5ths, and the Flower of life. The logotype further conveys the message of rhythm
through its curved strokes connecting to crisp, clean strokes.
Use the logo for promotional materials that feature copious of amounts of text. The backgrounds of
webpages and brochures would be the most commonly used examples of materials with copious
amounts of text or as icons for media platforms, where the logotype would not display clearly. In
addition, any light fixtures that will project should only have the logo without the type. Artists are
free to continue the repeating pattern of the Flower of Life as they see fit as long as the central
forms within the outer flower remain unchanged.
The combination logo/logotype 1 should be the primary graphic visual when presented in media
forms. Profile pictures, or banners must use combination logo/logotype 1. In addition, should
graphic representations of Melliflowus be required use logo/logotype 1; unless it is necessary to
adjust forms for clarity in said publication. Logo/logotype 2 should be used sparingly and only
Combination Logo/Logotype 2 in the most formal of documents for more professional settings. In addition, watermarks should
default to logo/logotype 2.
Rarely use the logotype alone. Examples include when Melliflowus appears in an extensive
list with other organizations and space is tight. Examples include events with fliers that display
multiple organizations and have real estate for logotypes only. Another instance would be
banners that feature dimensions that crop the logo form along the top and bottom, in which case
artists should use the repeating pattern of the outer flower as the border around the logotype.
Never, ever display the logotype vertically.
Banner Example
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 Melliflowus Sample Advertisement
For this sample advertisement, Melliflowus went with the type and logo sans the type for
the primary portions of the brand identification. The advertisement is a flier/poster for an
underground dance party at a popular nightlife location.

The primary color of purple and the secondary color of blue was used to create the gradient in
the background. The logo proper mixes the primary colors purple, red, and orange. These colors
juxtaposed with the top blue half of the background blends for subtle image definition. The text
font was created in the yellow to provide the bright contrast for easy reading.

The logotype is displayed in the type font. As you can see, transforming through effects is
perfectly fine as long as the type itself is not altered to another font. Cooper Black was used for
the title of the event. Since this a sample print collateral the pertinent information regarding date,
time, and location were printed in Rockwell.

This layout was chosen, as it would be posted on notice boards and telephone poles around the
city. This is a guerilla style of advertisement and tactic to draw in the inquisitive adventurers.

This emphasizes the performance abilities as well as the event planning of Melliflowus. It is
designed attract those who consider themselves in-the-know.

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 5/8/2017 4:11:40 PM
Brand Identity Guide - 11

Melliflowus Party and

Events Productions.
Top hits of today!
Never worry about not
Providing the premier in having the perfect song
Hottest EDM, Hip-hop, and
live DJ mixing and lighting again!
House mixes!
Customized music
composition for your
event!
Melliflowus provided the perfect
atmosphere for our event. It
seemed like the party would
never stop!
- Tyler Durden
World class music, world class
vibe. Just like Ibiza!
- Mike Posner
Professional in every aspect of
the word.
For Rates and services
Contact:
-Lon Montana
Phone: (214) 555-1212 Do You have
the perfect

10 - Brand Identity Guide

Melliflowus
@melliflowus
soundtrack
Melliflowus
for your life?

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 Sample Business Cards

DJ, Producer,
Event Organizer

Phone: 214-555-1212
Cell: 469-555-1212
: Melliflowus

Melliflowus Sample Brochure
This Sample brochure is designed to market towards the private event crowd. Ages range from 23-
35. It displays a simpler side of the Melliflowus brand geared towards a more professional crowd
and atmosphere.
The specific features advertised in this brochure are the custom music compositions available to
anyone contracting Melliflowus. The Logotype and logo are interspersed as different banners to
reinforce the brand of the company. The empty DJ booth, coupled with the bulleted points create a
mental image of themselves behind the booth creating their perfect soundtrack.
Above and below are two sample business cards for Melliflowus.
The card lists all of the ameni-ties that Melliflowus offers as well as
how to get in contact with Melliflowus. Again, a physical ad-dress in
not included as Melliflowus does not have a physical address for his
services.
The cards are designed on a 2.5 x 3 business card with a .25 bleed
all around. They use the primary and secondary colors interchange-
ably. It is not required that the text stay black, any color from the color
palette is allowed.

The classic tri-fold separates the logo from the combination logo and banner type logo to allow
separation when opened initially, yet a complete image when unfolded fully. In addition, it creates
a full-page image for the inner pages as well stand-alone pages for the outside pages.

The most prominent colors in this brochure are secondary colors. These provided softer contrast
to the negative space. The negative space is to emphasize a more professional feel as well
ingraining simplicity into the process of contracting Melliflowus. DJ, Producer,
The address, hours of operation and map are not included in this brochure as this is a brochure Event Organizer
for a service to be rendered at a location. There is no physical address for Melliflowus. The social
Phone: 214-555-1212
media tags serve as means of contact.
Cell: 469-555-1212
: Melliflowus

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