Casiro, Jerub

de Asis, Novielyn Jay

Dacasa, Aira Mae
Duque, Diana Marie
Espiel, Rosalyn

Review of Related Literature

These days, people want things done with a snap of a finger, and we are not just
only referring to gadgets here. Nowadays, everyone is living the fast life and to keep up
with that, services have to be done as quickly as possible to meet the needs of the
people. We see drive-through, automated teller machines, and other services made to
make everything faster. This is why we see convenience stores sprouting everywhere.

The convenience attribute not only includes the travel time or distance to the
store, but also the presence of other stores in the same neighborhood. These
alternative stores in the focal store's surroundings offer opportunities for multipurpose
shopping, which may reduce the total costs of a shopping trip. Consumers want to
minimize the total costs associated with each shopping tripand location is an
important component of their fixed costs. Consequently, consumers will not visit an
inconvenient or distant location for small-basket fill-in trips. When the task definition
involves an urgent purchase, consumers value proximity to the store. Similarly, fill-in
trips are more likely to be of the utilitarian typeand in such situations, functional
motives like convenience are more likely to be important. (The Moderating Role of
Shopping Trip Type in Store Satisfaction Formation)

Nielsens latest Shopper Trends report highlights increasing patronage of

convenience stores, with 29% of Filipino shoppers saying that they have visited
convenience stores in the past four weeks, up from just 8% in 2012. And the most
common mission for shoppers visiting convenience stores is buying a meal or snack or
to fulfil a craving for a particular food or beverage. To tap into this growing demand
convenience stores are expanding their assortment of ready-to-eat (RTE) food and a
growing number are providing in-store areas where shoppers can dine and socialize.
(Convenience is Key to Appealing to Busy Filipinos)

The growth in subcategories like RTE meals and enhanced water align
with broader consumer health and wellness trends. RTE options are also amplified by
deli sales, which grew 8.3% to $1.2 billion last year, while fresh produce sales slipped
about half a percent to $425 million. Overall, recent sales trends magnify the degree to
which consumers seek fast, economical and increasingly healthy options from their
convenience stores. That said, convenience stores are also more likely to attract people
for meal-time trips rather than fill-in and routine shopping ventures. And that means
being well stocked is now a consumer expectation rather than a desire. (How
Convenience Stores Can Stay Ahead of the Retail Pack)

Convenient consumption patterns have appeared to be popular in modern urban

centers (The Infoshop.com, 2007). Because of a lack of time for meals, people in
urban areas require varied, fast and convenient dining establishments to choose
from (Hung, 2005). This mode of delivering meals differs both from the grab-and-go
food model in traditional convenience stores and the dining environment customarily
found in restaurants. In this research, these innovative convenience stores are
characterized as hybrid convenience stores. Having redefined the operational concept
of existing convenience stores, hybrid convenience stores are also challenging the
dominant mode of food consumption in traditional restaurants. This convenient and
innovative combination of shopping and dining is fuelling dramatic changes in both the
convenience store sector and the food service industry. (Hybrid Convenience Stores-
the Changing Role of Convenience Store)

But what if convenience stores have study hubs for students or even for
teachers? Imagine a cosy place with bright lights, tables and comfortable chairs where
you can select from a wide range of food straight off the shelf and experience and enjoy
the dining environment right after making your purchase. This is a place which provides
a snug and agreeable space, delicious food, a relaxing atmosphere and a place to
study.

Having good study habits is an important factor in being a successful student,

and creating or choosing a good study atmosphere plays an important role in this. Hub
exists on a menu of space opportunities but it is an item that is often considered in
terms of its potential for conversational study. While this might also be achieved in a
domestic environment, this hub space is typically seen as offering an optimal mix of
potential to talk yet protective of more powerful forces to pull the student totally away
from study. How can you study at home when everyone is wathcing TV downstairs,
right? A commonly expressed attitude towards the Hub was a welcoming of its
apparently more laissez-faire conception and, in particular, its spacious and open
quality, coupled with its atmosphere of natural movement and conversation.
(Loughborough University)

Since classroom time is limited, students do not have much time to use and
study adequately in class. Therefore, self-study centres enable students to study at their
own pace and according to their individual needs outside the class. In the English
Preparatory School of Eastern Mediterranean University, it has been observed that
some students continually make use of the available resources and technology offered
in these centres while others are not aware of the benefits. The results collected from
the data clearly indicated that there is a positive correlation between student test results
and the amount of time spent in the centres. According to the data, the students who
regularly use the self-study centres performed better in the tests.
(Benefits of Using Self-Study Centres on Language Learning)

Auke Hunneman, Peter C. Verhoef, & Laurens M. Sloot, (2017). The Moderating Role of
Shopping Trip Type in Store Satisfaction Formation . Journal of Business Research 78
(2017) 133142

http://www.nielsen.com/us/en/insights/news/2017/how-us-convenience-stores-can-stay-
ahead-of-the-retail-pack.html

http://www.nielsen.com/ph/en/insights/news/2015/convenience-is-key-to-appealing-to-
busy-Filipinos.html

www.emeraldinsight.com/1355-5855.htm

https://dspace.lboro.ac.uk/dspace-
jspui/bitstream/2134/19035/3/CrookMitchell_accepted.pdf

https://www.researchgate.net/publication/228908530_Benefits_of_Using_Self-
Study_Centres_on_Language_Learning