BUSINESS PROPOSAL

PRODUCT NAME: MUNCHIES

PRODUCT: Chocolate Balls / Munchkins

PROPONENTS:

Alpeche, Christian Paul

Barcelona, Herman

Gablino, Mercy

Patulombon, Clark

A. Name of the Product

The name of the proponents product isMUNCHIES (Choco Balls). The product name is derived from the words
munch, defined as to chew with steady or vigorous working of the jaws; to eat something by chewing slowly,
thoroughly.

MUNCHIES are chocolate balls of goodness, a perfect treat to grab, worthy to be munched on.

B. Product Background and Description

Who wouldnt love melt-in-your-mouth chocolate balls?

MUNCHIES offers yummy, festive, and joyful chocolate balls. Also known as munchkins, this all-time favorite would
definitely sustain everyones cravings for chocolates.

MUNCHIES chocolate balls are prepared insanely easy but are rich. The product offers a sweet and melt-in-your-
mouth snack in a reasonable price. These treats are popular not just during the holidays but year-round, loved by
young and old alike.

What sets MUNCHIES apart from other munchkins is that the chocolate balls are rolled in sprinkle candies. Also, the
product packaging is specially designed for gift-giving, perfect for any occasion.

The product can also be infused with different toppings aside from sprinkle candies such as chopped nuts, cocoa
powder, or grated coconut; to be implemented on the succeeding selling activity.
Also, MUNCHIES accepts orders.(09103442946)

C. Target Market

MUNCHIES has no retail location at present but proponents are planning to sell the product within the following
premises:

LOCATION ADDRESS

Cronasia Foundation College, Inc. a. CFCI Building, Beateles St., Gen. Santos
City

b. CFCI- Main, Nstra. Sra. Dela Paz St.,

General Santos City

c. CFCI Cejas, Nstra. Sra. Dela Paz St.,

General Santos City

d. CFCI Castillo, Nstra. Sra. Dela Paz St.,

General Santos City

The students and faculty staff with sizable income are the proponents target market.
E. Ownership

The MUNCHIESis operated by the partnership of four proponents. The proponents have equal designated tasks from
accepting orders, production and distribution of products, promotion, and sales recording. Also, the proponents are
tasked to brainstorm for any strategies that would improve the business.

MUNCHIES is owned by the Bachelor of Science in Office Administration students namely Christian Paul Alpeche,
Herman Barcelona, Mercy Gablino, and Clark Patulombon.

F. Objectives

MUNCHIES is geared towards the following objectives:

1. Achieve good sales that would allow the business to get good return of investment and an opportunity to increase

production of goods.

2. Offer consumers a product of good quality and impressive presentation.

3. Offer consumers an alternative product for snacks and gifts.

4. Collate consumer feedbacks to further improve the product.

G. Production Cost

The Production Cost comprises the cost of raw materials used in manufacturing Munchies chocolate balls.

1. Choco Balls Ingredients:

o Graham Biscuits P 27.00 * 2

 o Cow Bell Condensada 26.10

o Sprinkle Candies (50 g) 40.00

Total Cost of Ingredients P120.10

1. Packaging Materials

o Transparent plastic food container P 19.50

o Cupcake liner 35.00

o Bond Paper 10.00

Total Cost of Packaging Materials P 64.50

TOTAL PRODUCTION COST P184.60

Total Units Produced: 42 pcs.

H. Pricing Strategy

The MUNCHIES Choco Balls are sold by piece and by box. Both have different pricing conditions:

Quantity Cost
3 pieces below P5.00 each

1 box (4 pieces) P18.00

1 box (6 pieces) P26.00

Note: Succeeding orders exceeding 3 pieces of chocolate balls should be bought by box either 4s or 6s.

Transcript of Business Proposal

Graham Balls
VISION
We intend to provide our customers with the best online bakeshop from beginning to end, with
our mouth-watering products, full of flavors and goodness, and a fresh quality when delivered.
AIM
Providing the highest quality product
through online service at a competitive price.