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PureCircle & Prinova

PureCircle & Prinova

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AUGUST, 2015

PureCircle is

…………….………….………….………….…………….…………

…………….…………

The world’s leading producer of high purity stevia products for the global food and beverage industry.

stevia products for the global food and beverage industry. Mission Encourage healthier diets through the supply
stevia products for the global food and beverage industry. Mission Encourage healthier diets through the supply

Mission

Encourage healthier diets through the supply of natural ingredients to the global food and beverage

industry

Vision

Lead the global expansion of stevia as the next mass volume natural sweetener

the global food and beverage industry Vision Lead the global expansion of stevia as the next

What is stevia?

What is stevia? Stevia is the first all natural, calorie-free sweetening ingredient for mainstream use Naturally
What is stevia? Stevia is the first all natural, calorie-free sweetening ingredient for mainstream use Naturally
What is stevia? Stevia is the first all natural, calorie-free sweetening ingredient for mainstream use Naturally

Stevia is the first all natural,

calorie-free sweetening

ingredient for mainstream use

Naturally occurring plant native to Paraguay

Widely grown for its sweet leaves

Now grown in countries around the world

11 main steviol glycosides within the

leaves, each with unique taste profile

Up to 400 times sweeter than sugar

Contributes no calories to foods and

beverages

leaves, each with unique taste profile Up to 400 times sweeter than sugar Contributes no calories

We remain the only vertically integrated stevia supplier in the industry, at the forefront of innovation across the entire supply chain

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Plant Breeding • Proprietary stevia varieties • Focused on traditional methods Harvesting • Leaf source
Plant Breeding
Proprietary stevia varieties
Focused on traditional methods
Harvesting
• Leaf source diversification
• Educating and training farmers
Extraction
• Isolation of novel glycosides
• Industry leading capacity
Purification
• Refining technologies
• Unmatched consistency at scale

Application

Application • Stevia formulation expertise
Application • Stevia formulation expertise

Stevia formulation expertise

Next generation approach

Finished Product

Finished Product • Actionable consumer insights

Actionable consumer insights

Marketing partnership programs

Next generation approach Finished Product • Actionable consumer insights • Marketing partnership programs
Next generation approach Finished Product • Actionable consumer insights • Marketing partnership programs

PureCircle is the driving force behind the stevia industry

PureCircle is the driving force behind the stevia industry (2012-2013) China Leaf Market Purchases- % 27%

(2012-2013)

China Leaf Market Purchases- %

27% 73%
27%
73%

Others

PureCircle

industry (2012-2013) China Leaf Market Purchases- % 27% 73% Others PureCircle Paraguay Kenya 5 © PureCircle
industry (2012-2013) China Leaf Market Purchases- % 27% 73% Others PureCircle Paraguay Kenya 5 © PureCircle

Paraguay

industry (2012-2013) China Leaf Market Purchases- % 27% 73% Others PureCircle Paraguay Kenya 5 © PureCircle

Kenya

5

© PureCircle Limited 2013

1

Consumer Awareness and Familiarity of Stevia Up Significantly in 2 Years

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7 in 10 people are aware of stevia, and familiarity increased over 30%

6

Stevia Awareness Stevia Familiarity Top-2 Box 131 Idx vs. ‘13 109 Idx vs. ‘13 35%
Stevia Awareness
Stevia Familiarity
Top-2 Box 131 Idx vs. ‘13
109 Idx vs. ‘13
35%
68%
31%
30%
62%
62%
27%
25%
25%
23%
23%
43%
19%
20%
17%
35%
15%
15%
10%
9%
10%
5%
0%
0%
Extremely
Very familiar
Somewhat
Not too
2009
2010
2011
2013
2015
familiar
familiar
familiar
Not at all
familiar
Source: Toluna ’15 US Survey n=856
2013
2015

80%

70%

60%

50%

40%

30%

20%

10%

familiar familiar Not at all familiar Source: Toluna ’15 US Survey n=856 2013 2015 80% 70%

1

Stevia Awareness Ranks Similar to Other Mainstream Sweeteners

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Awareness similar to HFCS (93 Index)

Agave and Monk Fruit

81% 73% 70% #6 Stevia 68% Aspartame 64% Saccharin 60% Glucose 60% Agave Nectar 51%
81%
73%
70%
#6
Stevia
68%
Aspartame
64%
Saccharin
60%
Glucose
60%
Agave Nectar
51%
111 Index vs. ‘13
48%
44%
27%
180 Index vs. ‘13
15%
Erythritol
13%

Sugar Honey Brown Sugar High Fructose Corn Syrup Fructose

93%

90%

Fruit Juice Concentrate Sucralose Monk Fruit Acesulfame Potassium or Acesulfame-K

Fructose Corn Syrup Fructose 93% 90% Fruit Juice Concentrate Sucralose Monk Fruit Acesulfame Potassium or Acesulfame-K

2

Stevia Positive Impression Increases as Awareness Increases

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Of people aware of stevia, 80% have Positive/Neutral impressions (vs. sugar, 87%)

Positive impressions increased 8% vs. 2013, indicating that

Stevia has almost 2X the positive impression vs. Aspartame and HFCS

has almost 2X the positive impression vs. Aspartame and HFCS awareness = impression 0% 10% 20%
has almost 2X the positive impression vs. Aspartame and HFCS awareness = impression 0% 10% 20%

awareness =

impression

impression vs. Aspartame and HFCS awareness = impression 0% 10% 20% 30% 40% 50% 60% 70%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Stevia

80%

Positive/Neutral

2015

2013

2011

Sugar

87%

Positive/Neutral

Sugar

Aspartame

45%

Positive/

Neutral

Sucralose

Aspartame

HFCS

50% 30% 17% 4% +8 42% 36% 16% 6% 45% 38% 8% 10%
50%
30%
17%
4%
+8
42%
36%
16%
6%
45%
38%
8%
10%
Positive Neutral Negative Don't Know 65% 22% 12% 1% 30% 29% 33% 8% 24% 21%
Positive
Neutral
Negative
Don't Know
65%
22%
12%
1%
30%
29%
33%
8%
24%
21%
52%
4%
24%
22%
51%
2%

*High Fructose Corn Syrup Source: Toluna ’15 US Survey n=856

8 What is your overall impression of stevia?

22% 51% 2% *High Fructose Corn Syrup Source: Toluna ’15 US Survey n=856 8 What is

Compared to other ingredients, stevia is perceived as well as other natural options

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Sweetener Impression (Among Consumers Aware of Sweetener)

Honey Brown Sugar Sugar positive Agave Nectar Monk Fruit neutral Fruit Juice Concentrate Stevia Leaf
Honey
Brown Sugar
Sugar
positive
Agave Nectar
Monk Fruit
neutral
Fruit Juice Concentrate
Stevia Leaf Extract
Fructose
negative
Sucralose
High Fructose Corn Syrup
Aspartame
don't know
Saccharin
23%
25%
49%

0%

20%

40%

2015: What is your overall impression of each of the following sweeteners?

60%

80%

100%

23% 25% 49% 0% 20% 40% 2015: What is your overall impression of each of the

5 Consumers are Increasingly Avoiding Consumption of Sugar & Artificial Sweeteners

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165 Idx vs. ‘13
165 Idx
vs. ‘13

Sugar

Artificial Sweeteners

HFCS

Concerned Food & Beverage Consumers

56%
56%
56%
56%
56%
56%
56%
56%
56%

56%

56%
56%
56%
56%
56%
56%
56%
56%
56%
56%
56%

66%

68%

115 Idx vs. ‘13 29% 30% 39% Artificial HFCS 146 Idx Sugar Sweeteners vs. ‘13
115 Idx
vs. ‘13
29%
30%
39%
Artificial
HFCS
146 Idx
Sugar
Sweeteners
vs. ‘13
61%
70%
71%

Source: Toluna ’15 US Survey n=856

10

How concerned are you about the amount of sugar/high-fructose corn syrup/artificial sweeteners in the food and beverage products you personally consume?

Of those aware of stevia, positive sentiment grows across key attributes

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Stevia Attributes: 2013 vs. 2015

70

60

50

40

30

20

10

0

62 60 57 51 47 46
62
60
57
51
47
46

Natural

Good for a Healthy Lifestyle

62 60 57 51 47 46 Natural Good for a Healthy Lifestyle 2013 2015 A Good

2013

60 57 51 47 46 Natural Good for a Healthy Lifestyle 2013 2015 A Good Alternative

2015

A Good Alternative to Sugar

Note: 72% of total adults believe sugar is natural.

Source: 2015 PureCircle Consumer Research

Good Alternative to Sugar Note: 72% of total adults believe sugar is natural. Source: 2015 PureCircle

Driving these impressions and actions are consumers concerns around safety

& trust for among these sweetener options

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Sweetener Attribute Agreement: % Agree Sweetener Is…

Safe For Adults

Aspartame High Fructose Corn Syrup Sucralose Stevia Leaf Extract Sugar 70 60 50 40 30
Aspartame
High Fructose Corn Syrup
Sucralose
Stevia Leaf Extract
Sugar
70
60
50
40
30
20
10
0

PureCircle Sweetener Studies 2015

A Sweetener I Trust

Aspartame High Fructose Corn Syrup Sucralose Stevia Leaf Extract Sugar 80 70 60 50 40
Aspartame
High Fructose Corn Syrup
Sucralose
Stevia Leaf Extract
Sugar
80
70
60
50
40
30
20
10
0
Trust Aspartame High Fructose Corn Syrup Sucralose Stevia Leaf Extract Sugar 80 70 60 50 40

Major efforts went into launches from CSD’s to Baked Beans!

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Beans! …………….………….………….………….…………….………… …………….…………
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Beans! …………….………….………….………….…………….………… …………….…………
Beans! …………….………….………….………….…………….………… …………….…………
Beans! …………….………….………….………….…………….………… …………….…………
Beans! …………….………….………….………….…………….………… …………….…………
Beans! …………….………….………….………….…………….………… …………….…………
Beans! …………….………….………….………….…………….………… …………….…………
Beans! …………….………….………….………….…………….………… …………….…………
Beans! …………….………….………….………….…………….………… …………….…………
Beans! …………….………….………….………….…………….………… …………….…………
Beans! …………….………….………….………….…………….………… …………….…………
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Beans! …………….………….………….………….…………….………… …………….…………
Beans! …………….………….………….………….…………….………… …………….…………
Beans! …………….………….………….………….…………….………… …………….…………
Beans! …………….………….………….………….…………….………… …………….…………
Beans! …………….………….………….………….…………….………… …………….…………
Beans! …………….………….………….………….…………….………… …………….…………
Beans! …………….………….………….………….…………….………… …………….…………
Beans! …………….………….………….………….…………….………… …………….…………

High purity stevia products are launching across categories and from major F&B manufacturers

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Juice Drinks Drinkable Yogurt Milk Alt. Baked Goods Sauce/Dressing Trop50 Aquafrut Silk Light Yamazaki Bimbo
Juice Drinks
Drinkable Yogurt
Milk Alt.
Baked Goods
Sauce/Dressing
Trop50
Aquafrut
Silk Light
Yamazaki
Bimbo
Heinz
Mott’s
Meiji
Chobani
Danone
Wish-bone
Enhanced
Table Top
Flavored Water
Carbonated Soft Drinks
Cereal
Water
Beghin Say
Pure Via
Vitaminwater
Sobe
Ligne
Bonafont Levite
Coca-Cola
Pepsi True
Pepsi Next
Fanta
Schweppes
Sprite
Nestle Chocapic
Zero
Lifewater
Life
Dairy Beverage Sports/Energy Drink Alcohol RTD Tea Liquid/Powder Mix Choc. Milk Mix Coca Cola Horchata
Dairy Beverage
Sports/Energy Drink
Alcohol
RTD Tea
Liquid/Powder Mix
Choc. Milk Mix
Coca Cola
Horchata mix
VitaminWater
100% Natural
Nestea
Ice Tea
Refreshers
Powerade
Michelob Ultra
Hite Soju
FuseTea
Energy
Natural Flavors
Natural Flavors
100% Natural Nestea Ice Tea Refreshers Powerade Michelob Ultra Hite Soju FuseTea Energy Natural Flavors

2014/15 has been a pivotal year for stevia in US mainstream brands

…………….………….………….………….…………….………… …………….…………
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Beverages
Coca-Cola Life
Pepsi True
Sierra Mist
DPSG
Mott’s
Naturally
Sweetened
Ocean Spray
PACt Cranberry
Extract Water
Tropicana Frutz
Sparkling Juice
Foods
Chobani
Thomas
Simply 100
Dannon
Oikos Triple Zero
Greek Yogurt
StoneyField
Yogurt
Smoothie
Quaker
50% Less Sugar
Instant Oatmeal Cup
Bagel Thins
US
Triple Zero Greek Yogurt StoneyField Yogurt Smoothie Quaker 50% Less Sugar Instant Oatmeal Cup Bagel Thins

Making Stevia Mainstream

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With the most robust stevia portfolio

High purity stevia sweeteners to naturally Flavor modifiers that offer Category Solutions that reduce calories
High purity stevia
sweeteners to naturally
Flavor modifiers that offer
Category Solutions that
reduce calories
synergies with stevia
sweeteners and clean labeling
options
maximize sugar reduction
in specific applications
Reb A Family
SG95 Family
Alpha Family
Delta
Formulator’s Toolkit
Sigma – D
NSF Family
Sigma – T (NEW)
Reb A Family SG95 Family Alpha Family Delta Formulator’s Toolkit Sigma – D NSF Family Sigma
Stevia 3.0 T M Past 5 years has brought unmatched innovation with potential of deeper

Stevia 3.0 TM Past 5 years has brought unmatched innovation with potential of deeper reduction

PureCircle Targeted Solutions = Formulators’ Tool Box

 
 
 
 

Next

   
 

Glycoside

Premium

Reb A

Generation

Natural

Matrix

Blends

Glycosides

Flavors

SG95

Alpha

Reb A 97 Reb A 99

Delta

NSF-01

Sigma-D

SG95-20

Alpha 2

NSF-03

Sigma-T

SG95-30

Beta

FY14

FY15

Growing use of blends of our proprietary Stevia 3.0 TM portfolio to formulate great tasting consumer products.

IP portfolio has expanded significantly since 2011, from 3 to 43 issued US patents, and over 110 pending patent applications globally covering our portfolio

In the past 5 years, PureCircle innovation has led to global approval of new ingredients beyond Reb A with

capability to reduce calories at ½ the cost of sugar.

 

Mining of the entire leaf is critical to deliver on formulation needs and economic scaling

17

the cost of sugar.   Mining of the entire leaf is critical to deliver on formulation
Introducing:
Introducing:

…………….………….………….………….…………….…………

…………….…………

…………….………… A category approach that delivers speed to market alongside

A category approach that delivers speed to market alongside taste breakthroughs and deeper calorie reductions.

The PureCircle Difference

Great Taste + Speed to Market

Powering our approach PureCircle’s unique

combination of:

Deep Stevia Expertise

+

+

=

Centers of Excellence

Proprietary Technology

Sigma Products

Centers of Excellence Proprietary Technology Sigma Products • Superior Taste Profiles • Range of Calorie

Superior Taste Profiles

Range of Calorie Reductions

High Success Rate

Reduced Development Time

Less resource intensive

• Range of Calorie Reductions • High Success Rate • Reduced Development Time • Less resource