PureCircle & Prinova

..

AUGUST, 2015
PureCircle is
..........................
The worlds leading producer of high purity stevia
products for the global food and beverage industry.

Mission
Encourage healthier diets through
the supply of natural ingredients to
the global food and beverage
industry

Vision
Lead the global expansion of stevia
as the next mass volume natural
sweetener
What is stevia?
Stevia is the first all natural,
calorie-free sweetening
ingredient for mainstream use

Naturally occurring plant native to

Paraguay

Widely grown for its sweet leaves

Now grown in countries around the world

11 main steviol glycosides within the

leaves, each with unique taste profile

Up to 400 times sweeter than sugar

Contributes no calories to foods and

beverages
We remain the only vertically integrated stevia supplier in the industry,
at the forefront of innovation across the entire supply chain
..........................

Plant Breeding Proprietary stevia varieties

Focused on traditional methods

Harvesting Leaf source diversification

Educating and training farmers

Extraction Isolation of novel glycosides

Industry leading capacity

Purification Refining technologies

Unmatched consistency at scale

Application Stevia formulation expertise

Next generation approach

Finished Product Actionable consumer insights

Marketing partnership programs
 PureCircle is the driving force behind the stevia industry

China Leaf Market Purchases- %

(2012-2013)

27% Paraguay

73%

Others

PureCircle
Kenya

5
PureCircle Limited 2013
1 Consumer Awareness and Familiarity of Stevia Up Significantly in 2 Years
..........................

7 10 in people are aware of stevia, and familiarity increased over 30%

Stevia Awareness Stevia Familiarity
80% 109 Idx vs. 13 Top-2 Box 131 Idx vs. 13
35%

70%
68% 31%
30%
62% 62% 27%
60% 25%
25%
23% 23%
50%
43% 20% 19%
17%
40% 35% 15%
15%
30%
10%
10% 9%
20%

5%
10%

0% 0%
Extremely Very familiar Somewhat Not too Not at all
2009 2010 2011 2013 2015 familiar familiar familiar familiar

Source: Toluna 15 US Survey n=856 2013 2015

6
1 Stevia Awareness Ranks Similar to Other Mainstream Sweeteners
..........................

Awareness similar to HFCS (93 Index)

Agave and Monk Fruit
Sugar 93%
Honey 90%
Brown Sugar 81%
High Fructose Corn Syrup 73%
Fructose 70%
#6 Stevia 68%
Aspartame 64%
Saccharin 60%
Glucose 60%
Agave Nectar 51% 111 Index vs. 13

Fruit Juice Concentrate 48%

Sucralose 44%
Monk Fruit 27% 180 Index vs. 13
Acesulfame Potassium or Acesulfame-K 15%
Erythritol 13%

7
2 Stevia Positive Impression Increases as Awareness Increases
..........................
Of people aware of stevia, 80% have Positive/Neutral impressions (vs. sugar, 87%)
Positive impressions increased 8% vs. 2013, indicating that awareness = impression
Stevia has almost 2X the positive impression vs. Aspartame and HFCS
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Stevia 2015 50% 30% 17% 4%

80%
+8
Positive/Neutral 2013 42% 36% 16% 6%

2011 45% 38% 8% 10%

Sugar Positive Neutral Negative Don't Know

87% Sugar 65% 22% 12% 1%

Positive/Neutral

Sucralose 30% 29% 33% 8%

Aspartame
45%
Positive/ Aspartame 24% 21% 52% 4%
Neutral

HFCS 24% 22% 51% 2%

*High Fructose Corn Syrup

Source: Toluna 15 US Survey n=856
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What is your overall impression of stevia?
 Compared to other ingredients, stevia is perceived as well as other
natural options
..........................
Sweetener Impression (Among Consumers Aware of Sweetener)

Honey 84% 12% 3%

Brown Sugar 74% 20% 5%

Sugar 65% 22% 12% positive

Agave Nectar 57% 26% 8%

Monk Fruit 54% 32% 5%

neutral
Fruit Juice Concentrate 54% 32% 10%

Stevia Leaf Extract 53% 27% 13%

Fructose 31% 37% 28%

negative
Sucralose 30% 29% 33%

High Fructose Corn Syrup 24% 22% 51%

Aspartame 24% 20% 52%

don't know
Saccharin 23% 25% 49%

0% 20% 40% 60% 80% 100%

2015: What is your overall impression of each of the following sweeteners?

9
 Consumers are Increasingly Avoiding Consumption of
5
Sugar & Artificial Sweeteners
..........................
Concerned Food & Beverage Consumers

Sugar 56%

Artificial Sweeteners 66%

HFCS 68%

Sweeteners concern over 50% of consumers, and as a

result consumers are increasingly trying to limit or avoid
consumption of Sugar, Artificial Sweeteners, and HFCS.

115 Idx
vs. 13

29% 30%
39% Artificial
165 Idx
Sugar Sweeteners HFCS 146 Idx
vs. 13 vs. 13
61%
71% 70%

Source: Toluna 15 US Survey n=856

10
How concerned are you about the amount of sugar/high-fructose corn syrup/artificial sweeteners in the food and
beverage products you personally consume?
 Of those aware of stevia, positive sentiment grows across key
attributes
..........................

Stevia Attributes: 2013 vs. 2015

70
62
60
60 57
51
50 47 46

40

30

20

10

0
Natural Good for a Healthy Lifestyle A Good Alternative to Sugar
2013 2015

Note: 72% of total adults believe sugar is natural.

Source: 2015 PureCircle Consumer Research

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 Driving these impressions and actions are consumers concerns around safety
& trust for among these sweetener options
..........................

Sweetener Attribute Agreement: % Agree Sweetener Is

Safe For Adults A Sweetener I Trust

Aspartame High Fructose Corn Syrup Aspartame High Fructose Corn Syrup
Sucralose Stevia Leaf Extract Sucralose Stevia Leaf Extract
70 Sugar 80 Sugar

60 70
60
50
50
40
40
30
30
20
20
10 10
0 0

PureCircle Sweetener Studies 2015

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Major efforts went into launches from CSDs to Baked Beans!
..........................
 High purity stevia products are launching across categories and
from major F&B manufacturers
..........................
Juice Drinks Drinkable Yogurt Milk Alt. Baked Goods Sauce/Dressing

Trop50 Motts Aquafrut Meiji Chobani Danone Silk Light Yamazaki Bimbo Heinz Wish-bone

Enhanced
Table Top Flavored Water Carbonated Soft Drinks Cereal
Water

Beghin Say
Pure Via Vitaminwater Sobe
Ligne Bonafont Levite Coca-Cola Pepsi True Pepsi Next Fanta Schweppes Sprite Nestle Chocapic
Zero Lifewater
Life

Dairy Beverage Liquid/Powder Mix Sports/Energy Drink Alcohol RTD Tea

Choc. Milk Mix Coca Cola Horchata mix VitaminWater

Refreshers Powerade Michelob Ultra Hite Soju 100% Natural Nestea Ice Tea
FuseTea Energy

Natural Flavors
2014/15 has been a pivotal year for stevia in US mainstream brands
..........................
Beverages

Coca-Cola Life Pepsi True Sierra Mist DPSG

Motts Ocean Spray
Naturally PACt Cranberry Tropicana Frutz
Sweetened Extract Water Sparkling Juice

Foods

Chobani Thomas
Simply 100 Dannon Quaker
StoneyField Bagel Thins
Yogurt Oikos Triple Zero 50% Less Sugar
Greek Yogurt Smoothie Instant Oatmeal Cup
US
 Making Stevia Mainstream
..........................
With the most robust stevia portfolio

High purity stevia Flavor modifiers that offer Category Solutions that
sweeteners to naturally synergies with stevia maximize sugar reduction
reduce calories sweeteners and clean labeling in specific applications
options
Reb A Family Sigma D
NSF Family
SG95 Family Sigma T (NEW)
Alpha Family
Delta
Formulators Toolkit
Stevia 3.0TM Past 5 years has brought unmatched
innovation with potential of deeper reduction

PureCircle Targeted Solutions = Formulators Tool Box

Next
Glycoside Natural
Premium Reb A Generation Matrix
Blends Flavors
Glycosides
SG95 Alpha Reb A 97 Delta NSF-01 Sigma-D
SG95-20 Alpha 2 Reb A 99 NSF-03 Sigma-T
SG95-30 Beta
FY14
FY15

Growing use of blends of our proprietary Stevia 3.0 TM portfolio to formulate great tasting consumer products.
IP portfolio has expanded significantly since 2011, from 3 to 43 issued US patents, and over 110 pending patent
applications globally covering our portfolio
In the past 5 years, PureCircle innovation has led to global approval of new ingredients beyond Reb A with
capability to reduce calories at the cost of sugar.

Mining of the entire leaf is critical to deliver on

formulation needs and economic scaling
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Introducing:
..........................

A category approach that delivers speed to

market alongside taste breakthroughs and
deeper calorie reductions.

The PureCircle Difference Great Taste + Speed to Market

Powering our approach PureCircles unique Superior Taste Profiles

combination of:

Deep Stevia Expertise Range of Calorie Reductions

+ Centers of Excellence
High Success Rate
+ Proprietary Technology
= Reduced Development Time
Sigma Products

Less resource intensive