Beruflich Dokumente
Kultur Dokumente
Campaign Update
2
Campaign Approach
Distribute information to supporters and Reflect and engage in the local discussions happening
influencers through digital and social media around natural gas and infrastructure expansion
properties
Target supporter and persuadable audiences to move
and solidify support
Ongoing mechanism for member companies Develop advocates
to leverage educational materials in existing
communications efforts to customers and Track and respond to opposition activity and
messaging
employees
Coordinate and share resources with member
companies
3
Campaign Summary: Reach and Awareness
Infrastructure
Websites (National, CT, VA) Resources Portal Digital War Room Research
Audiences
Reach
Digital Media Paid Media Community
24,771,759 32,654,908 61,475
7
Campaign Status
5,436
Total Registrants 1,381 3,001 1,054 Registrants
7
Member Company Participation
Type of Collaborations:
Used campaign graphics/videos
Shared supportive businesses and
home owners
Collaborated on outreach to third
party partners
Provided background on natural gas in
the state
Shared Your Energy campaign with
employees and/or supporters
Partnered on events
Partnered on speaking opportunities
Collaborated on paid media spends
Digital War Room
2,923,673
Reach
38,656
Engagements
Social Media Content
Supporters Persuadables
Community Based Programs
Evaluation and Measurement
Local events