c c

Group members:-

Sr. no. Name Roll no.

1 Pallavi Chauhan 15
2 Akash Daruka 19
3 Payal Dodia 23
4 Bhumica Jani 31
5 Dhruvil Kamdar
6 Aatish Mane 42

c
c
c
 þ
c
c 
c  c
c c
1 MENAING OF BRAND MANAGEMENT 3
2 INTRODUCTION 5
3 PRODUCT POSITIONING
4 TERMS IN BRAND MANAGEMENT
5 THE TOP 10 GLOBAL BRANDS
6 INDUSTRY PROFILE
7 NESTLE INDIA OVER VIEW
8 BRANDS IN NESTLE
9 SWOT ANALYSIS
10 QUESTIONER
11 CONCLUSION OF THE SURVEY
12 FINDINGS OF THE SURVEY
13 SUGGESTION TO THE COMPANY
14 CONCLUSION
15 WEBLIOGRAPHY
 ACKNOWLEDGEMENc
c
c
c
We as a group would like to thank our
faculty Prof. Supriya for giving us this
opportunity to present our ideas and
view·s on this topic. We would also like
to thank our coordinator Dr. A M
Bhende for his help and support. We
heartily thank to dalmiaits and the
residents of Bangur Nagar without
whom the survey part of the project
wouldn·t have been completed.

c
 MENAþNGcOFcANDcMANAGEMENc

c    is the application of marketing techniques to a specific
product, product line, or brand. It seeks to increase the product's perceived
value to the customer and thereby increase brand franchise and brand equity.
It may also enable the manufacturer to charge more for the product. The value
of the brand is determined by the amount of profit it generates for the
manufacturer. It will be helpful in increased sales and price or to reduced
COGS (cost of goods sold), and reduced or more efficient marketing investment.

In short a brand is a name, term, sign, symbol or a combination of them

intended to identify the goods and services of one seller or group of sellers and
to differentiate them from those of competition. For example, Coke, Nestle and
Microsoft are well renowned brands. In technical speaking whenever a
marketer creates a name logo symbol he or she has created a brand.

D


 c

The process of maintaining, improving, and upholding a brand so that the

name is associated with positive results. Brand management involves a
number of important aspects such as cost, customer satisfaction, in-store
presentation, and competition. Brand management is built on a marketing
foundation, but focuses directly on the brand and how that brand can remain
favorable to customers. Proper brand management can result in higher sales of
not only one product, but on other products associated with that brand. For
example, if a customer loves Pillsbury biscuits and trusts the brand, he or she
is more likely to try other products offered by the company such as chocolate
chip cookies.
c
þNODUCþONc
Oc
ANDcMANAGEMEN

WE HAVE SEEN BRAND MANAGEMENT IN SOME TECHNICAL

TERMS LET US STUDY BAND MANAGEMENT IN SOME SIMPLE
WORDS AND SEE IT·S IMPORTANCE.

Wh c
c
c

A brand is a name, term, sign, symbol or a combination of them

intended to identify the goods and services of one seller or group of
sellers and to differentiate them from those of competition. For
example, Coke, Nestle and Microsoft are well renowned brands. In
technical speaking whenever a marketer creates a name logo
symbol he or she has created a brand.

Whyc
c
c 

Brands really matter for both consumer and manufacturer.

Fc c 
cc
c

Xc Identification of source of product

Xc Assignment of responsibility to product maker
Xc Risk reducer
Xc Search cost reducer
Xc Promise, bond, or pact with maker of product
Xc Symbolic device
Xc Signal of quality
†c Brands identify the source or maker of a product and allow
consumers to assign responsibility to a particular manufacturer.
From an economic perspective, brands allow consumers to
lower search costs for products both internally and externally.

†c Consumers offer their trust and loyalty with the implicit

understanding that the brand will behave in certain ways and
provide them utility through consistent product performance and
appropriate pricing, promotion, and distribution programs and
actions. Brands can serve as symbolic devices, allowing
consumers to project their self-image.

†c Certain brands are associated with being used by certain types of

people and thus reflect different values or traits. Researched have
classified products and their associated attributes into three
major categories: search goods, experience goods and credence
goods. There is difficulty in assessing and interpreting product
attributes and benefits so with experience and credence goods,
brands may be particularly important signals of quality. Brands
can reduce the risk in product decisions. These risks involve
functional, physical, financial, social psychological and time risk.

´ ´

´ ´
Fc  c 
cc


Xc Means of identification to simplify handling

Xc Means of legally protecting unique features
Xc Signal of quality level to satisfied customers
Xc Means of endowing products with unique associations
Xc Source of competitive advantage
Xc Source of financial returns

Brands help manufacturers to organize inventory and accounting

records. A brand also offers the firm legal protection for unique
features of the product. A brand can retain intellectual property
rights, giving legal title to the brand owner. Brands can signal a
certain level of quality so that satisfied buyers can easily choose the
product again. This brand loyalty provides predictability and
security of demand for the firm and creates barriers of entry that
make it difficult for other firms to enter the market.

The annual list of the world·s most valuable brands, published by

Inter brand and Business Week, indicates that the market value of
companies often consists largely of brand equity. Research by
McKinsey & Company, a global consulting firm, in 2000 suggested
that strong, well-leveraged brands produce higher returns to
shareholders than weaker, narrower brands. Taken together, this
means that brands seriously impact shareholder value, which
ultimately makes branding a CEO responsibility

Companies sometimes want to reduce the number of brands that

they market. This process is known as "Brand rationalization."
Some companies tend to create more brands and product variations
within a brand than economies of scale would indicate. Sometimes,
they will create a specific service or product brand for each market
that they target. In the case of product branding, this may be to
gain retail shelf space (and reduce the amount of shelf space
allocated to competing brands).
Brand Managers often carry line-management accountability for a
brand's P&L profitability in contrast to marketing staff manager
roles which are allocated budgets. Brand Management is often
viewed in organizations as a broader and more strategic role than
Marketing alone. While forming a brand company has to go through
certain procedures:-

‡ Establishing a set of Brand policies

‡ Identifying Brand promise

‡ Implement measurement of Brand equity

Brand management has undergone a lot of development in recent

times. For example, HLL and Proctor and Gamble these companies
concentrate on particular set of brands. When a firm position a
brand by giving it someone cultural, actual, and historical relevance
people start looking at the brand with curiosity, ensuring that the
brand never loses its shine. Brand never bored the audience and
will keep its freshness for years together.

Brand management is necessary in all aspects of the brand that is:-

-- Developing the Brand

-- Maintaining and Extending the Brand

-- Protecting the Brand

 ODUCcOþþONþNGc
c
Product positioning is closely related to market segment focus. Product
positioning involves creating a unique, consistent, and recognized customer
perception about a firm's offering and image. A product or service may be
positioned on the basis of an attitude or benefit, use or application, user, class,
price, or level of quality. It targets a product for specific market segments and
product needs at specific prices. The same product can be positioned in many
different ways.

The illustration below shows an example taken from Philip Kotler's book,
Marketing Management published by Prentice Hall. This two-dimensional
perception map shows how Kotler analyses the positioning of an instant
breakfast drink relative to variables of the price of the product and speed of
preparation.
Another common framework for product positioning is taken from a series of
questions. You can position a product using a positioning statement that
answers these important questions:

‡ For whom is the product designed?

‡ What kind of product is it?

‡ What is the single most important benefit it offers?

‡ What is its most important competitor?

‡ How is your product different from that competitor?

‡ What is the significant customer benefit of that difference?

For example, the following are positioning statements used by Palo Alto
Software to focus marketing for two new products introduced in late 1994:

‡ Business Plan Pro for the businessperson who is starting a new company,
launching new products or seeking funding or partners, Business Plan Pro is
software that produces

Professional business plans quickly and easily. Unlike (deleted), Business Plan
Pro is a stand-alone product, and requires no other programs to buy or learn.

‡ Marketing Plan Pro for business owners and managers who oversee their
company's marketing programs, Marketing Plan Pro is software that creates
and helps manage professional marketing plans. Unlike our most aggressive
competitor, Marketing Plan Pro provides a system for scheduling and tracking
the entire marketing process from plan to action.

Some positioning strategies will work better than others. The best positioning
plays to your company's strengths and the product's strengths, and away from
weaknesses. Position your product to reach the buyers whose profiles most
closely match needs you serve, in the channels you can reach, at the prices
you set.
 E  
 cccc
þ c
ANDcMANAGEMENc


c 
yc

Two elements thus affect an individual's relationship with a brand. First, there
is the relationship between the brand-as-person and the customer, which is
analogous to the relationship between two people. Second, there is the brand
personality--that is, the type of person the brand represents. The brand
personality provides depth, feelings and liking to the relationship. Of course, a
brand-customer relationship can also be based on a functional benefit, just as
two people can have a strictly business relationship.

It is the description of a brand in the terms human characteristics. Effective

personality of a brand to its prospective customers in an idealized sense. It
tends to create an identity of a brand with the person. It plays the role of a
differentiator. It create link between brand and customer. It is also called AIDA
(attention, interest, desire, action) it is a strategic weapon in a cluttered
marketplace.

Advantages of brand personality:-

Xc It creates favorable brand image of a product.

Xc It helps the advertiser to face brand wars and market competition
effectively.
Xc It acts as positive selling points.
Xc It facilitates psychological satisfaction in specific segment.
Xc It facilitates selection of an appropriate advertising media.
For example,

Apple : - Intelligent, Creative,

IBM : - Confident, Expert, Advisor

Disney : - family fun entertainment

Google : - simplicity

Some famous Brand personalities

‡ Pepsi- Brand Personality:-

Pepsi built youth, spontaneity and irreverence as key elements of the brand
personality. Sachin was shown smashing a windscreen and Azhar swiping a
Pepsi. Coke has still defined a personality for itself.

‡ MRF Tyres:-

Up market, sporty, powerful.

Cellular Phone Personality:-

‡ Nokia:-

The charming European. A widely travelled global citizen, with a sense of

humor. Practical technology. Likes to interact with the people, and explore
what they expect, and fulfill those expectations.

‡ Motorola:-

The live-wire America executives. Powerful as well as resourceful. He believes in

hard sell. Command over technology.
 —
cþ
 
yc

Brand Identity is the unique set of brand associations that the brand strategist
aspires to create or maintain. These associations represent what the brand
stands for and imply a promise to customers for the organization members.

It is much more comprehensive than brand positioning which communicate to

the consumer relevant value to the brand to distinguish from competitor·s
brand.


cþ
 
yccCcU chc c

Core Identity : - Oral freshness which allows young people to come

closer to each other

Extended Identity : - quality products from Lever

Value Proposition : - It is a sweet gel, having bright colors. It is only cleanness

but freshness the mouth


cþ
 
yccNy
c

Core Identity : - A powder which takes care of prickly heat in

summer

Extended Identity : - It is a sweat fighter. It is life style products.

Value Proposition : - Relief from prickly heat in tropical climate and summer.
Make life comfortable.
hc ccchc
c
c c  cc
c

 
yc

 
c D
 
 c  c

Brand as product ëc Quality Quality price relationship is kept

in mind

Johnson and Johnson are for

ëc Users
babies.

Organization Organization Tata Stands for quality. Such an

attributes association is more enduring than
one based on product attributes

Symbol ëc visuals Coca cola·s classic bottle

imagery
Kodak and Yellow pages
ëc Metaphor
The journey in palace on wheels,
ëc Heritage the coaches of which are the
saloons of former Maharajas.

c c
 ˜
c  h
c
It is form of publicity, which is done by supporting and linking the organization
name with a particular event most commonly, sporting events or an activity
that involves a large public gathering. Sponsorship of major events it·s a great
opportunity for companies to gain publicity.

The company should be cleared about the benefit it is trying to derive out of
sponsoring a particular event. v
ccreating awareness of the brand during the
event and developing association and relationship with the brand. 
 from
the option available the firm should choose the event that will help to achieve
its sponsoring objective. 

 brand easily gets associated with the event.
v
 it is better to have long term relationship with the event rather the
sponsor a new event every time.

Fc    'Coca-Cola' is one of the top global

sponsors of sport. The rationale for sponsoring
international and local sporting events is that it is ù c


c  ù. By matching the brand with world standard
events 'Coca-Cola' benefits from the exposure and the associations made
between it and the event being sponsored. Equally by ensuring that local
events are sponsored the brand is exposed exclusively to a local market and
will thus be seen as a local brand. ŠC C Šc c
c   h
c
!
c

ëc To connect with teens in an interesting and fun way.

ëc To create unforgettable teen moments linked to 'Coca-Cola'.
ëc To communicate the dynamic and leading attributes of the
brand.
ëc To be seen as a national sponsor at a local level and global
sponsor on an international level.
 r
cLy yc
Brand loyalty can be considered as conscious or unconscious decision of
consumers that is reflected in his expressed intent or behavior to purchase and
repurchase it on a continuous basis. Consumer loyalty towards a brand can be
attributed to his perception about the brand that it provides the right mix of
features and quality. Behavioral scientists argue that brand loyalty occurs
because of reinforcement. Cognitive scientist states that brand loyalty is a
problem solving behavior. It is aspects of marketers.


c y y has been proclaimed by some to be the ultimate goal of

marketing. In marketing, brand loyalty consists of a consumer's commitment
to repurchase the brand and can be demonstrated by repeated buying of a
product or service or other positive behaviors such as word of mouth advocacy.
True brand loyalty implies that the consumer is willing, at least on occasion, to
put aside their own desires in the interest of the brand.

Brand loyalty is more than simple repurchasing, however. Customers may

repurchase a brand due to situational constraints, a lack of viable alternatives,
or out of convenience. Such loyalty is referred to as "spurious loyalty". True
brand loyalty exists when customers have a high relative attitude toward the
brand which is then exhibited through repurchase behavior. This type of
loyalty can be a great asset to the firm: customers are willing to pay higher
prices, they may cost less to serve, and can bring new customers to the firm.
Fc    if Joe has brand loyalty to Company A he will purchase
Company A's products even if Company B's are cheaper and/or of a higher
quality. Philip Kotler, again, defines four patterns of behavior:

Xc ( 
cCcLy c who buy the brand all the time.

Xc cCcLy c loyal to two or three brands.
Xc h

cLy c moving from one brand to another.
Xc 
hc with no loyalty they are switching their brand constantly.
 iANDcþMAGEc
A unique set of associations in the minds of customers concerning what a
brand stands for and the implied promises the brand makes. The sum of all
tangible & intangible traits. It represents all internal & external characteristics.
It's anything & everything that influences how brand or a company is perceived
by its target constituencies. It is the best, single marketable investment a
company can make. Ideas, beliefs, values, culture, name, symbol, packaging,
advertising, sales materials. Fc   when you listen to the song of U and
I and when you see the red color you remember the
brand Vodafone. That·s the brand image created by
Vodafone on their customer.


c
  = the image of a good or service
which is formed in the customer·s mind

C yc
  = the valued customers, potential customers, lost customers
and other groups of people connect with the organization

hcþ  cOcþ c

Xc Image communicates expectations

Xc Image is a filter influencing perceptions of the performance of the firm
Xc Image is a function of expectations and experiences
Xc Image has an internal impact on employees

Research on image built through endorsement of celebrities show that there

are three aspects that influence a consumer·s attitude of a brand. These are:

ëc Attractiveness

ëc Trustworthiness

ëc Expertise
F c 
c
cþ c

I.c Contents of Advertisement:-

The quality of contents i.e. headlines, the color combination, words can give
indented image to the brand. Fc   if cheap humor is used in the
ad, the brand may get cheap image.

II.c Media used:-

The quality of media or programmes aponsors also affects the brand image. For
example, Reid and Taylor advertised in business.

III.c Price:-
The price factor can generate image for the brands. For example, the premium
pricing for Toyota has developed a rich image not only for company but for
brand.

IV.c Packaging:-
The package must be properly designed in order to give a rich image to the
brand as package is the face of the product.

V.c Distribution:-
The type of distribution by a company may affect the image of the brand. Fc
   ccompanies enjoy goodwill in the market can generate favorable image
for their brands.

c c
 (EcOc"cGLOALcAND

þ  h c

E
 M

 Coca-Cola 1 6

— Sony 4 1

˜ Mercedes-Benz 12 2

r Kodak 5 9

i Disney 8 5

Nestle 7 14

Toyota 6 23

 McDonalds 2 85

 IBM 20 4

" Pepsi Cola 3 92

c c
 þNDU#cOFþLEc

c
Nestlé IndiaX

Nestlé India is a subsidiary of N$cA of Switzerland. With seven factories

and a large number of co-packers, Nestlé India is a vibrant Company that
provides consumers in India with products of global standards and is
committed to long-term sustainable growth and shareholder satisfaction.

The Company insists on honesty, integrity and fairness in all aspects of its
business and expects the same in its relationships. This has earned it the trust
and respect of every strata of society that it comes in contact with and is
acknowledged amongst India's 'Most Respected Companies' and amongst the
'Top Wealth Creators of India'.

c c
 NELEcþNDþAcOVEcVþEW

Nestlé·s relationship with India dates back to 1912, when it began trading as
The Nestlé Anglo-Swiss Condensed Milk Company (Export) Limited, importing
and selling finished products in the Indian market.

After India·s independence in 1947, the economic policies of the Indian

Government emphazised the need for local production. Nestlé responded to
India·s aspirations by forming a company in India and set up its first factory in
1961 at Moga, Punjab, where the Government wanted Nestlé to develop the
milk economy. Progress in Moga required the introduction of Nestlé·s
Agricultural Services to educate, advise and help the farmer in a variety of
aspects. From increasing the milk yield of their cows through improved dairy
farming methods, to irrigation, scientific crop management practices and
helping with the procurement of bank loans. Nestlé set up milk collection
centres that would not only ensure prompt collection and pay fair prices, but
also instil amongst the community, a confidence in the dairy business.
Progress involved the creation of prosperity on an on-going and sustainable
basis that has resulted in not just the transformation of Moga into a
prosperous and vibrant milk district today, but a thriving hub of industrial
activity, as well

Nestlé has been a partner in India's growth for over nine decades now and has
built a very special relationship of trust and commitment with the people of
India. The Company's activities in India have facilitated direct and indirect
employment and provides livelihood to about one million people including
farmers, suppliers of packaging materials, services and other goods.

The Company continuously focuses its efforts to better understand the

changing lifestyles of India and anticipate consumer needs in order to provide
Taste, Nutrition, Health and Wellness through its product offerings. The
culture of innovation and renovation within the Company and access to the
Nestlé Group's proprietary technology/Brands expertise and the extensive
centralized Research and Development facilities gives it a distinct advantage in
these efforts. It helps the Company to create value that can be sustained over
the long term by offering consumers a wide variety of high quality, safe food
products at affordable prices.

Nestlé India manufactures products of truly international quality under

internationally famous brand names such as NESCAFÉ, MAGGI, MILKYBAR,
MILO, KIT KAT, BAR-ONE, MILKMAID and NESTEA and in recent years the
Company has also introduced products of daily consumption and use such as
NESTLÉ Milk, NESTLÉ SLIM Milk, NESTLÉ Fresh 'n' Natural Dahi and NESTLÉ
Jeera Raita.

Nestlé India is a responsible organization and facilitates initiatives that help to

improve the quality of life in the communities where it operates.
Introducing NESTLÉ NIDO, the world·s No. 1 children·s milk brand.

NESTLÉ NIDO is a nutritious milk, specially formulated

for growing children from the age of 2 years onwards.

Fortified with 25 essential nutrients, two glasses# of

NESTLÉ NIDO provide 100% of the child·s RDA* of calcium and vitamin D that
help in the development of stronger bones for healthy growth.NESTLÉ NIDO
has been launched in select cities and is available in 500g tins.
 NESTLÉ EVERYDAY Dairy is a creamy Dairy
Whitener which is specially made to add a rich,
smooth taste to your tea. Every time, every day.

NESTLÉ EVERYDAY Dairy Whitener was launched

in India in 1986 and this innovative product created
a separate category of Dairy Whiteners in India

NESTLÉ EVERYDAY ghee is 100% Shudh [pure] Ghee

which is untouched by hand and hygienically packed

Nestlé has over 135 years of dairy expertise and NESTLÉ

Milk ensures high quality and safety. NESTLÉ Milk goes
through Ultra Heat Treatment to provide bacteria-free milk
to its consumers. The product also goes through stringent
quality checks and can be consumed straight from the pack
as no boiling is required. The sealed pack of NESTLÉ Milk
has a shelf life of 120 days without refrigeration. However,
once opened, it must be refrigerated. The packaging is
tamper-evident.
 Nestlé has over 135 years of dairy expertise and NESTLÉ
Slim Milk ensures high quality and safety. NESTLÉ Slim
Milk has a fat content of less than 0.5%. NESTLÉ Slim
Milk goes through Ultra Heat Treatment to provide
bacteria-free milk to its consumers. The product also goes
through stringent quality checks and can be consumed
straight from the pack as no boiling is required. The sealed
pack of NESTLÉ Slim Milk has a shelf life of 120 days
without refrigeration. However, once opened, it must be
refrigerated. The packaging is tamper-evident.

Nestle fresh n natural is 100% Fresh and Natural and is

made from fresh, high quality pasteurised toned milk. It
has all the goodness of natural Calcium and the Cultures
used in NESTLÉ Fresh 'n' Natural Dahi help improve
digestion.

NESTLÉ MILKMAID is a Partly Skimmed Sweetened

Condensed Milk. NESTLÉ MILKMAID is a versatile product
and excellent as a dessert ingredient. Lip-smacking desserts
can be whipped up in the shortest possible time.

NESTLÉ MILKMAID is a globally recognised and popular

brand of Nestlé. It has been available in India ever since the
Company first started importing and selling its products over 90 years ago.
MAGGþc —MþNUEc N
 is one of the largest & most loved snack food
brands that defines the Instant Noodles category in India. MAGGþc —MþNUEc
N
 also provides essential nutrients for you at all stages of life. 90g of
MAGGI Noodles meets 20% RDA* of Protein for children (14% for adults) and
23% RDA* of Calcium for both children and adults! þc
c 
 c
c rc

 c cM   cCh
 c c
cCy

MAGGI recently launched its latest Renovation - MAGGI Vegetable

Atta Noodles, an offering that exemplifies "Taste Bhi Health Bhi".

Tasty because it is loaded with everyone's favourite "MAGGI Masala"

taste & healthy because it now has more real vegetables in its
garnish and is packed with the power of fibre. One 85g pack of MAGGI
Vegetable Atta Noodles provides dietary fibre equal to 3 prepared rotis (20g
each). MAGGI vegetable Atta Noodles is available in a fresh, vibrant and eye-
catching packaging.
 Each offering of MAGGI noodles has been
developed keeping in mind the Indian palate
& what the consumer likes and dislikes.

Since in today·s fast paced busy life,

multitasking is a reality, the consumer
wants something that fits with such a rushed lifestyle. He/she seeks a product
which in addition to being tasty and healthy is convenient to prepare, eat and
at the same time is also filling.

MAGGI CUPPA MANIA:

ëc Offers delicious taste combined with goodness of real vegetables

ëc Comes in two mouth watering variants
ëc Is convenient to make ² Only boiling water needs to be added
ëc Has a fork inside for on- the- go usage
ëc Comes packed with Power of Calcium
ëc In addition to the delicious new product, MAGGI CUPPA MANIA comes in
attractive sleeved cups
Nestlé pioneered the dehydrated soups market in India and was the first to
introduce tasty and convenient packaged soups.

The new MAGGI Healthy Soups have been carefully prepared through the
Research and Development efforts of Nestlé Group and are even more delicious,
quick to prepare, convenient and healthy.
Taste Bhi, Health Bhi!.

MAGGI Healthy Soups contain real vegetables, are low fat, low cholesterol and
free from synthetic colours and added MSG.

These superior healthy soups are now available in an enhanced range of 10

delicious variants:

(c y Creamy Chicken Mixed Vegetable Rich Tomato Masala

Noodles Soup Chc y Cream Mushroom Sweet sour tomato noodles
Tangy tomato vegetable Palak Corn Soup Ch
cy Chinese Sweet
corn chicken Chinese Sweet corn vegetable Chinese Hot & sour vegetable
Oriental Thai Noodles Soup

Presenting another first from MAGGI ! The first ever

fortified taste enhancer that can be used across different cuisines in India. It is
not a simple masala, but is unique in that it efficiently enhances the taste
inherent in
the food ingredients already present. It is specifically fortified with Iron,
Vitamin A & Iodine that are known to be widespread deficiencies in India.
Everyday food now becomes delicious & healthier in 2 simple steps: 1. Cook
Dish as you normally do 2. Add 1 sachet 2-3 minutes before taking off the
flame and stir well

We have been making you laugh over these years with our communication,
over an oft repeated line ¶It·s different·. Now, it is your turn to make someone
laugh, to 'Make a Difference'

So with MAGGI Sauces, "Hasao Khushi Phelao, India ko Healthy Banao". Make
a Difference!'" joke suno sunao & you have a chance to get famous on radio,
sauces bottles, internet and IVR".
Introducing new NESCAFÉ 3in1, a perfectly balanced mix of 100% pure instant
coffee, skimmed milk and sugar that gives you a cup with great coffee taste and
aroma. Go ahead, enjoy the taste of your favourite coffee ² anytime, anywhere!

It is very easy to prepare. Just empty the sachet into a cup, pour hot water
(~120ml) and stir. A great-tasting cup is ready!

Or, to enjoy a refreshing cold coffee taste, empty contents of sachet in a small
glass. Add cold water (~120ml) and stir. Top it up with 2-3 ice cubes and serve!

What·s more, new NESCAFÉ 3in1 is low fat and enriched with Calcium. So with
great taste, you also get a cup full of goodness.

Available in two convenient packs ² the single serve sachet for Rs. 5/- as well
as the stylish multi-pack, containing 5 sachets, for Rs. 25/-.

NcNEEAcþ  c gives you a full-bodied, rich tasting cup of flavourful

tea. Refresh yourself with a delicious cup anytime you want!

NcNEEAcþ  cM   c is a delicious cup of tea with the flavour of

traditional Indian spices like ginger and cardamom. Refresh yourself with this
aroma filled, great-tasting tea!
NESTEA Iced Tea is a special blend of natural tea & natural fruit flavour. Its so
convenient to make that now you can enjoy your favourite iced tea at home.

1 glass of NESTEA Iced Tea provides you with 50% of your daily requirement
for Vitamin C*.

Enjoy its great Refreshingly Good taste!

*Basis RDA (Recommended Dietary Allowance) per day, Adult, ICMR 2007

New NESTEA Iced Tea with Green Tea brings natural,

healthy goodness of Green tea into your glass. Green tea is a good source of
NATURAL ANTIOXIDANTS which are known to protect body cells from damage
caused by free radicals.

Feel good everyday with the refreshingly light taste of NESTEA with Green Tea.

The world's favourite instant coffee brand

NESCAFÉ brings two delicious new Cappuccino variants - NESCAFÉ Choco
Mocha and NESCAFÉ Vanilla Latte. Treat yourself to its rich coffee taste and
delicious froth. Comforting, relaxing - a delicious cup of NESCAFÉ Cappuccino
is a great way to enjoy a true café experience at home.

NESCAFÉ SUNRISE Special is an Instant Coffee-Chicory mixture

(Coffee:Chicory = 60%:40%) A special blend of select Robusta coffee beans are
specially roasted to give you great, stimulating coffee taste and aroma. And at a
price that is so affordable.

NESCAFÉ SUNRISE Premium is an Instant Coffee-Chicory

mixture (Coffee:Chicory = 70%:30%).A fine blend of Arabica and Robusta beans
is specially granulated to retain its fresh aroma and flavor, giving you an
incomparable coffee experience.

is 100% Pure Instant Coffee

NESCAFÉ CLASSIC has the unmistakable taste of 100% pure coffee and is
made from carefully selected coffee beans picked from the finest plantations,
blended and roasted to perfection. 100% coffee«100% pleasure«.. dddd
 NESTLÉ KITKAT is crisp wafer fingers covered with chocolayer. NESTLÉ KITKAT
has a unique finger format with a ¶breaking' ritual
attached to it.

NESTLÉ KITKAT is one of the most successful brands in the world and every year
over 12 billion NESTLÉ

NESTLÉ KITKAT fingers are consumed around the globe.

Your favorite KIT KAT is now available in an exciting new format - a single finger
with three portions.

So go ahead, have a BREAK and relish the great new taste!

KIT KAT CHUNKY, a favorite around the world, is now in India. It comes in two
delicious variants - KIT KAT CHUNKY Choko and KIT KAT CHUNKY Hazelnut made
from cocoa beans from Africa and real hazelnut paste from Turkey.

It·s easy to open tear ² away packaging has been launched for the first time in the
Indian market. Each bar has three portions for you to enjoy one delicious chunk at a
time.
Nestlé MUNCH Guru pack is yet another offering from MUNCH that provides great
value-for-money for MUNCH lovers. It is a delicious
chocolaty treat that delivers the superlative crunch
which MUNCH is known for.

With less than 80 calories per serve and affordable price, Nestlé MUNCH Guru pack is
delighting consumers all over the country.

Nestlé MUNCH is wafer covered with delicious chocolayer and is the largest distributed
brand in its category. The new MUNCH campaign highlights the great crunchy taste
that has made MUNCH so popular. To know more view the new ad here. Mera MUNCH
mahan!

MUNC(cOcC(OC" is a pack of delightfulc hy chocolaty nibbles - wafer cubes

covered with delicious chocó layer.chc
c easy way to eat this chocolicious treat
- Just Open Pop & Enjoy!"

NESTLE MILKYBAR has the goodness of milk and the power of calcium packed
in every bite. Give your kids the power of MILKYBAR and watch the champions
say

MþLK#AcC(OO - the tasty chewy MILKYBAR - now has power of Calcium!

Outdoor champions, grab one now. Also available in yummy Strawberry and
Choko flavours!!
mm, mm, mmmmmmmmm...................
BAR-ONE is a delicious combination of luscious nougat, caramel and an
intense chocolayer.

NELÉc M
c Ch c is a milk chocolate with a delicious taste. Kids just
love it!

POLO is popularly described as a ¶Refreshmint'. It is unique in the category ²c

%hc M
c 
hc hc hŠ

POLO-The mint with the hole, now at 50 paisa !!

NELÉcE
cwith an irresistible outer layer of caramel and a yummy milky
filling, you will not find a better temptation.
 WOcANAL#þc
‡ Strengths:

Strong brand names like Nestle Dairy Milk, Munch, Kitket ect.

Rich product mix.

‡ Weaknesses:

Lack of launch of new brands in Chocolates segment.

‡ Opportunities:

The Indian market and more specifically the urban areas where the
penetration of Chocolates is low can be developed as a future market through
affordability and availability.

Using information and technology to bring efficiency in logistics and

distribution.

‡ Threats:

Stiff competition in Confectionery segment.

The company has large exposure to foreign currency exchange rate risk,
mainly on account of imported cocoa beans and cocoa butter in US Dollar and
Pound Sterling.
 ]UEþONAþEc
Name: - Contact No:-
Age: - E-mail ID:-
Address:-

1.cDo you like chocolates?

a)c Yes
b)cNo

2.cWhat kind of Chocolate do you eat?

a)c Branded
b)cNon branded

3.cWhich type of chocolates you like?

a)c Cookies
b)cBar
c)c Wafer
d)cOther

4.cIf ask, to name top three brands of chocolates would you

prefer to include Nestle in that?
a)c Yes
b)cNo

5.cIf yes, why do you prefer nestle over other chocolate?

a)c Quality
b)cPrice
c)c Advertisement
d)cAll of three
6.cHow different is the style of expressing information in the ad
comparing with other brands?
a)c Not at all different
b)cQuite different
c)c Very different

7.cHave you seen our latest advertisement of Nestle

a)c Yes
b)cNo

8.cDo you prefer sweets after meal?

a)c Yes
b)cNo

9.cIf yes, would you like to add NESTLE Desserts in that?

a)c Yes
b)cNo

10.c You purchased Nestle product because;

a)c Cadbury ad is influencing

b)cIt·s Cadbury·s product
c)c Both
SURVEY WAS CONDUCTED ON THE BRAND OF NESTLEY COMPANY WHERE
IN THE FOLLOWING ABOVE 10 QUEDSTIONS WERE ASKED TO THE 30
PEOPLE OF DIFFERENT AGE STATUS AND LIVING FOLLOWING ARE THE
STATISTICAL DATA IN PERCENTAGE FORM AND THE OUT COME AND
CONCLUþONcOFc(EcUVE#.
O c
 

 
c  
c 

 V

VV

V

V

V

V
 


 c  
   

 c           
 c   c c c
c

V

 

  c 





˜ c 
  

  
c           
c     

c        
c   

V

 
V
 

V 

 
V

V
     


 c   !    


 "   
 
   
c  
c 

VV

V
V
V
V

V


V
V
V
V
V
 



i c   "     #   

 
c $ 
c %


c &#   !  
c &  


V
 

!

 "# $

"c 



' c ("        ) *!   
!*"   
c      
c $    

c +    

 cc 


 c 
% c 




± c (#    #   !     
 


V
V
V
V
V 

V 
V
V
V
V
 


, c 
    

 -.......................................
c     
*
c  /   


c  

& ccc!' ()c& )c* !  

 







j c
  "  ! 
c  
c 


V

V

V

V

V

V

V
 

O0 c  "     c


  
c  
c 











 FþNDþNGcc
c
v*
     
              1  * 


     23  4    v*         1

! 
      1 

5
#       !*
   "   !# " 1  !    
 #   5
#  "
"
       ! !      !    
     *     
6  
**    

Xc  j07  !   


    

Xc    
 " "    8 
!    
 

Xc   ! *  $   ! # *!* 

! /!

  
  
 c
cc
c

Xc &! ji7    

 !*   ˜  ! 

Xc (" #   #   !  
   "
 5*"  !  c

Xc %
*  *    
  
 !  
   
c

c
 UGGEþONc
Xc !  


    " 
# 
* 
*  !*    


 
! ! 
Xc !   
   !  
 !        
    
* 

Xc &#   !  
     "       !     

  
* 
 

  
! *   *!  
Xc   #    
!*"  "
   *! 
#  
* #      
!*"   
   !  ! 1  
!*
"   
 # **  
Xc !


  "# 9
!c à " 
!c K

!c 3*
!c %  

CONCLUþONc
Xc  !* !    #     
! "        #
  


     

!/
    
  #   
 !  

Xc     
 3 ! *       O !      3!    00i

 K8 :3 1 #  

Xc $   ! *

"
 

!  
   


 j0/   
! !   
 "    !"     

    !    #*!)!!!  

!     

Xc 1        #              * #   

!  # 

!  
     

          #      

*"* 
 
 WELþOGA(#c
‡ www.nestleindia.com

‡ www.foster.com

‡ www.google.com

‡ www.pg.com

‡ www.scribd.com

‡ www.slideshare.com