Subject: CTE Graphic Design Technology II

Instructor(s): Erynn Marlar

Standards Content Skills Resources Assessment

August ALG 1.0 Identity

Evaluate the evolution of graphic design for its dynamic relationship to society.
1. Research 1. Critical thinking 1. Paper and pencil, scanner, 1. Students will be assessed during the lesson
ALG 1.2 notebook. on their completed student notes and research
Assess the use of graphic design to communicate messages or influence society. form.
Analyze how graphic design is used to alter or modify an existing message. Students will be assessed by rubric.
Compare and contrast the uses of graphic design in differentiating similar products. 2. Logo 2. Photoshop, 2. Adobe Photoshop, Adobe 2. Students will be assessed by their
Evaluate how graphic design directly and indirectly influences society. Illustrator, design Illustrator, Google Drive, completed notes and brainstorming packet.
Assess graphic design use in educational material and information graphics. principles, and color Internet (research), TV Students will be assessed by rubric
Assess graphic design use in promotional material for products, services or theory based on concept, presentation, the
ideas. quality of their logo, and their
Analyze graphic design as a propaganda tool. knowledge of the software.

ALG 1.3
Assess the use of graphic design to elicit desired responses.
Examine common responses to the use of graphic design.
Research societal preferences and aversions among a variety of audiences.
Correlate the influence personal psychology and prior experiences have on the
perception of presented media.

ALG 3.0
Evaluate the use of graphic design theory to convey specific messages.

ALG 3.1
Assess the application of graphic design elements, principles, and techniques to
determine their effect on design and messaging.
Evaluate the use of design elements within a composition.
Distinguish basic geometric visual concepts used in graphic design such as space,
line, and shape.
Examine the tactile or visual use of texture in graphic design.
Analyze the significance of color and color theory to graphic design.
Evaluate visual elements that purposefully interact to convey a message in a
graphic design. (Illustration, graphic icons, photography, effects, image quality,
etc.)
Assess the use of design principals to convey various messages.
Review how composition and gestalt principles are applied to graphic design.
Explain how messages can be changed depending on the arrangement of text and
images (what comes first, what comes next, hierarchy, size).
Compare and contrast various design principles used in a graphic design process.
Evaluate the use of tools and techniques that facilitate the production of graphic design.
Examine computer based image synthesis and manipulation tools.
Examine photographic techniques that convey realism and illustrate symbolic
imagery.
Analyze the role of typography in graphic design.
Assess the use of structural and organizational techniques in graphic design for its
impact on planning and organizing ideas and information.
ALG 4.0
Synthesize graphic design techniques to produce a message or concept that addresses the needs of
a client.

ALG 4.1
Develop a message, idea, or narrative concept that addresses client needs.
Examine design choices that target a specific audience or perspective.
Identify an audience or perspective to target project designs.
Research preferences and aversions of the target perspective.
Manage potential risks associated with various design choices.
Assess legal, ethical, and market-based risks to project goals.
Determine appropriate production responses to project concerns or risks.

Vertical Curriculum Map Template

 Refine project concepts from a review of existing criteria.

ALG 4.2
Create or acquire pre-production assets for a graphic design product that addresses
client needs.
Create a design brief to identify design goals.
Outline design concepts that target a specific audience or perspective.
Create draft imagery to assist in the visualization of a complete project.
Review and refine design concepts.

ALG 4.3
Create a g
raphic design product from budgeted resources that addresses client needs.
Organize available resources to address project criteria.
Identify the scope, time, and budget required to address project goals.
Correlate appropriate production methods to project criteria.
Apply techniques and theory to the creation of a graphic design product.
Apply a review or revision process to address and adapt to changing criteria or
resources.
Critique and revise a graphic design product to improve content quality.

September ALG 1.0 Brand Creation

Evaluate the evolution of graphic design for its dynamic relationship to society.
1. Business Card 1. Photoshop, 1. Adobe Illustrator, Adobe 1. Students will be assessed by their
ALG 1.2 Illustrator, InDesign, Photoshop, Adobe Indesign, completed notes and brainstorming packet.
Assess the use of graphic design to communicate messages or influence society. design principles, and Google Drive, Internet Students will be graded by rubric
Analyze how graphic design is used to alter or modify an existing message. color theory (research), TV based on concept, presentation, the
Compare and contrast the uses of graphic design in differentiating similar products. quality of their business card, and
Evaluate how graphic design directly and indirectly influences society. their knowledge of the software.
Assess graphic design use in educational material and information graphics. 2. Students will be assessed by their
Assess graphic design use in promotional material for products, services or 2. Letterhead & 2. Photoshop, 2. Adobe Illustrator, Adobe completed notes and brainstorming packet.
ideas. Envelope Illustrator, InDesign, Photoshop, Adobe Indesign, Students letterhead and envelope
Analyze graphic design as a propaganda tool. design principles, and Google Drive, Internet will be graded by rubric based on
color theory (research), TV concept, design, the quality of their
ALG 1.3 logo, and their knowledge of the
Assess the use of graphic design to elicit desired responses. software.
Examine common responses to the use of graphic design. Student's presentation will also be
Research societal preferences and aversions among a variety of audiences. graded by rubric based on
Correlate the influence personal psychology and prior experiences have on the communication skills, creative
perception of presented media. description, and Visual Identity
Knowledge.
ALG 3.0
Evaluate the use of graphic design theory to convey specific messages.

ALG 3.1
Assess the application of graphic design elements, principles, and techniques to
determine their effect on design and messaging.
Evaluate the use of design elements within a composition.
Distinguish basic geometric visual concepts used in graphic design such as space,
line, and shape.
Examine the tactile or visual use of texture in graphic design.
Analyze the significance of color and color theory to graphic design.
Evaluate visual elements that purposefully interact to convey a message in a
graphic design. (Illustration, graphic icons, photography, effects, image quality,
etc.)
Assess the use of design principals to convey various messages.
Review how composition and gestalt principles are applied to graphic design.
Explain how messages can be changed depending on the arrangement of text and
images (what comes first, what comes next, hierarchy, size).
Compare and contrast various design principles used in a graphic design process.
Evaluate the use of tools and techniques that facilitate the production of graphic design.
Examine computer based image synthesis and manipulation tools.
Examine photographic techniques that convey realism and illustrate symbolic
imagery.

Vertical Curriculum Map Template

 Analyze the role of typography in graphic design.
Assess the use of structural and organizational techniques in graphic design for its
impact on planning and organizing ideas and information.

ALG 4.0
Synthesize graphic design techniques to produce a message or concept that addresses the needs of
a client.

ALG 4.1
Develop a message, idea, or narrative concept that addresses client needs.
Examine design choices that target a specific audience or perspective.
Identify an audience or perspective to target project designs.
Research preferences and aversions of the target perspective.
Manage potential risks associated with various design choices.
Assess legal, ethical, and market-based risks to project goals.
Determine appropriate production responses to project concerns or risks.
Refine project concepts from a review of existing criteria.

ALG 4.2
Create or acquire pre-production assets for a graphic design product that addresses
client needs.
Create a design brief to identify design goals.
Outline design concepts that target a specific audience or perspective.
Create draft imagery to assist in the visualization of a complete project.
Review and refine design concepts.

ALG 4.3
Create a g
raphic design product from budgeted resources that addresses client needs.
Organize available resources to address project criteria.
Identify the scope, time, and budget required to address project goals.
Correlate appropriate production methods to project criteria.
Apply techniques and theory to the creation of a graphic design product.
Apply a review or revision process to address and adapt to changing criteria or
resources.
Critique and revise a graphic design product to improve content quality.

October ALG 1.0 Product

Evaluate the evolution of graphic design for its dynamic relationship to society.
1. Clothing 1. Photoshop, 1. Adobe Illustrator, Adobe 1. Students will be assessed on their
ALG 1.2 Illustrator, InDesign, Photoshop, Adobe Indesign, completion of notes on the steps to
Assess the use of graphic design to communicate messages or influence society. design principles, and Google Drive, Internet brainstorming, their completion their
Analyze how graphic design is used to alter or modify an existing message. color theory (research), TV brainstorming packet and 10 thumbnail
Compare and contrast the uses of graphic design in differentiating similar products. sketches, and the completion of the exit slip.
Evaluate how graphic design directly and indirectly influences society.
Assess graphic design use in educational material and information graphics. 2. Packaging 2. Photoshop, 2. Adobe Illustrator, Adobe 2. Student's t-shirt design project will be
Assess graphic design use in promotional material for products, services or Illustrator, InDesign, Photoshop, Adobe Indesign, graded by rubric based on how clear their
ideas. design principles, and Google Drive, Internet concept was, the quality of their presentation,
Analyze graphic design as a propaganda tool. color theory (research), TV the quality of their artwork, and how well the
artwork demonstrates knowledge of standard
ALG 1.3 software.
Assess the use of graphic design to elicit desired responses.
Examine common responses to the use of graphic design.
Research societal preferences and aversions among a variety of audiences.
Correlate the influence personal psychology and prior experiences have on the
perception of presented media.

ALG 3.0
Evaluate the use of graphic design theory to convey specific messages.

ALG 3.1
Assess the application of graphic design elements, principles, and techniques to
determine their effect on design and messaging.
Evaluate the use of design elements within a composition.

Vertical Curriculum Map Template

 Distinguish basic geometric visual concepts used in graphic design such as space,
line, and shape.
Examine the tactile or visual use of texture in graphic design.
Analyze the significance of color and color theory to graphic design.
Evaluate visual elements that purposefully interact to convey a message in a
graphic design. (Illustration, graphic icons, photography, effects, image quality,
etc.)
Assess the use of design principals to convey various messages.
Review how composition and gestalt principles are applied to graphic design.
Explain how messages can be changed depending on the arrangement of text and
images (what comes first, what comes next, hierarchy, size).
Compare and contrast various design principles used in a graphic design process.
Evaluate the use of tools and techniques that facilitate the production of graphic design.
Examine computer based image synthesis and manipulation tools.
Examine photographic techniques that convey realism and illustrate symbolic
imagery.
Analyze the role of typography in graphic design.
Assess the use of structural and organizational techniques in graphic design for its
impact on planning and organizing ideas and information.

ALG 4.0
Synthesize graphic design techniques to produce a message or concept that addresses the needs of
a client.

ALG 4.1
Develop a message, idea, or narrative concept that addresses client needs.
Examine design choices that target a specific audience or perspective.
Identify an audience or perspective to target project designs.
Research preferences and aversions of the target perspective.
Manage potential risks associated with various design choices.
Assess legal, ethical, and market-based risks to project goals.
Determine appropriate production responses to project concerns or risks.
Refine project concepts from a review of existing criteria.

ALG 4.2
Create or acquire pre-production assets for a graphic design product that addresses
client needs.
Create a design brief to identify design goals.
Outline design concepts that target a specific audience or perspective.
Create draft imagery to assist in the visualization of a complete project.
Review and refine design concepts.

ALG 4.3
Create a g
raphic design product from budgeted resources that addresses client needs.
Organize available resources to address project criteria.
Identify the scope, time, and budget required to address project goals.
Correlate appropriate production methods to project criteria.
Apply techniques and theory to the creation of a graphic design product.
Apply a review or revision process to address and adapt to changing criteria or
resources.
Critique and revise a graphic design product to improve content quality.

November ALG 1.0 Event

Evaluate the evolution of graphic design for its dynamic relationship to society.
1. Posters 1. Photoshop, 1. Adobe Illustrator, Adobe 1. Students will be assessed on notes and
ALG 1.2 Illustrator, InDesign, Photoshop, Adobe Indesign, brainstorming.
Assess the use of graphic design to communicate messages or influence society. design principles, and Google Drive, Internet The students posters will be graded
Analyze how graphic design is used to alter or modify an existing message. color theory (research), TV by rubric on originality, design
Compare and contrast the uses of graphic design in differentiating similar products. principles, and title.
Evaluate how graphic design directly and indirectly influences society.
Assess graphic design use in educational material and information graphics.
Assess graphic design use in promotional material for products, services or
ideas.

Vertical Curriculum Map Template

 Analyze graphic design as a propaganda tool.

ALG 1.3
Assess the use of graphic design to elicit desired responses.
Examine common responses to the use of graphic design.
Research societal preferences and aversions among a variety of audiences.
Correlate the influence personal psychology and prior experiences have on the
perception of presented media.

ALG 3.0
Evaluate the use of graphic design theory to convey specific messages.

ALG 3.1
Assess the application of graphic design elements, principles, and techniques to
determine their effect on design and messaging.
Evaluate the use of design elements within a composition.
Distinguish basic geometric visual concepts used in graphic design such as space,
line, and shape.
Examine the tactile or visual use of texture in graphic design.
Analyze the significance of color and color theory to graphic design.
Evaluate visual elements that purposefully interact to convey a message in a
graphic design. (Illustration, graphic icons, photography, effects, image quality,
etc.)
Assess the use of design principals to convey various messages.
Review how composition and gestalt principles are applied to graphic design.
Explain how messages can be changed depending on the arrangement of text and
images (what comes first, what comes next, hierarchy, size).
Compare and contrast various design principles used in a graphic design process.
Evaluate the use of tools and techniques that facilitate the production of graphic design.
Examine computer based image synthesis and manipulation tools.
Examine photographic techniques that convey realism and illustrate symbolic
imagery.
Analyze the role of typography in graphic design.
Assess the use of structural and organizational techniques in graphic design for its
impact on planning and organizing ideas and information.

ALG 4.0
Synthesize graphic design techniques to produce a message or concept that addresses the needs of
a client.

ALG 4.1
Develop a message, idea, or narrative concept that addresses client needs.
Examine design choices that target a specific audience or perspective.
Identify an audience or perspective to target project designs.
Research preferences and aversions of the target perspective.
Manage potential risks associated with various design choices.
Assess legal, ethical, and market-based risks to project goals.
Determine appropriate production responses to project concerns or risks.
Refine project concepts from a review of existing criteria.

ALG 4.2
Create or acquire pre-production assets for a graphic design product that addresses
client needs.
Create a design brief to identify design goals.
Outline design concepts that target a specific audience or perspective.
Create draft imagery to assist in the visualization of a complete project.
Review and refine design concepts.

ALG 4.3
Create a g
raphic design product from budgeted resources that addresses client needs.
Organize available resources to address project criteria.
Identify the scope, time, and budget required to address project goals.
Correlate appropriate production methods to project criteria.
Apply techniques and theory to the creation of a graphic design product.

Vertical Curriculum Map Template

 Apply a review or revision process to address and adapt to changing criteria or
resources.
Critique and revise a graphic design product to improve content quality.

December ALG 1.0 Narrative

Evaluate the evolution of graphic design for its dynamic relationship to society.
1. Brochure/Booklet 1. Photoshop, 1. Adobe Illustrator, Adobe 1. Students will be assessed on notes, and
ALG 1.2 Illustrator, InDesign, Photoshop, Adobe Indesign, brainstorming.
Assess the use of graphic design to communicate messages or influence society. design principles, and Google Drive, Internet The students final brochure will be
Analyze how graphic design is used to alter or modify an existing message. color theory (research), TV graded by rubric based on how clear
Compare and contrast the uses of graphic design in differentiating similar products. their design is, the quality of their
Evaluate how graphic design directly and indirectly influences society. work, and how the design
Assess graphic design use in educational material and information graphics. demonstrates knowledge of the
Assess graphic design use in promotional material for products, services or standard software
ideas.
Analyze graphic design as a propaganda tool.

ALG 1.3
Assess the use of graphic design to elicit desired responses.
Examine common responses to the use of graphic design.
Research societal preferences and aversions among a variety of audiences.
Correlate the influence personal psychology and prior experiences have on the
perception of presented media.

ALG 3.0
Evaluate the use of graphic design theory to convey specific messages.

ALG 3.1
Assess the application of graphic design elements, principles, and techniques to
determine their effect on design and messaging.
Evaluate the use of design elements within a composition.
Distinguish basic geometric visual concepts used in graphic design such as space,
line, and shape.
Examine the tactile or visual use of texture in graphic design.
Analyze the significance of color and color theory to graphic design.
Evaluate visual elements that purposefully interact to convey a message in a
graphic design. (Illustration, graphic icons, photography, effects, image quality,
etc.)
Assess the use of design principals to convey various messages.
Review how composition and gestalt principles are applied to graphic design.
Explain how messages can be changed depending on the arrangement of text and
images (what comes first, what comes next, hierarchy, size).
Compare and contrast various design principles used in a graphic design process.
Evaluate the use of tools and techniques that facilitate the production of graphic design.
Examine computer based image synthesis and manipulation tools.
Examine photographic techniques that convey realism and illustrate symbolic
imagery.
Analyze the role of typography in graphic design.
Assess the use of structural and organizational techniques in graphic design for its
impact on planning and organizing ideas and information.

ALG 4.0
Synthesize graphic design techniques to produce a message or concept that addresses the needs of
a client.

ALG 4.1
Develop a message, idea, or narrative concept that addresses client needs.
Examine design choices that target a specific audience or perspective.
Identify an audience or perspective to target project designs.
Research preferences and aversions of the target perspective.
Manage potential risks associated with various design choices.
Assess legal, ethical, and market-based risks to project goals.
Determine appropriate production responses to project concerns or risks.

Vertical Curriculum Map Template

 Refine project concepts from a review of existing criteria.

ALG 4.2
Create or acquire pre-production assets for a graphic design product that addresses
client needs.
Create a design brief to identify design goals.
Outline design concepts that target a specific audience or perspective.
Create draft imagery to assist in the visualization of a complete project.
Review and refine design concepts.

ALG 4.3
Create a g
raphic design product from budgeted resources that addresses client needs.
Organize available resources to address project criteria.
Identify the scope, time, and budget required to address project goals.
Correlate appropriate production methods to project criteria.
Apply techniques and theory to the creation of a graphic design product.
Apply a review or revision process to address and adapt to changing criteria or
resources.
Critique and revise a graphic design product to improve content quality.

January ALG 1.0 Media Channel

Evaluate the evolution of graphic design for its dynamic relationship to society.
1. Website Design 1. Photoshop, 1. Adobe Illustrator, Adobe 1. Students will be assessed on notes,
ALG 1.2 Illustrator, design Photoshop, Google Drive, brainstorming, overall presentation, ease of
Assess the use of graphic design to communicate messages or influence society. principles, and color Internet (research), TV use and design principles..
Analyze how graphic design is used to alter or modify an existing message. theory Grades will be based on rubric.
Compare and contrast the uses of graphic design in differentiating similar products.
Evaluate how graphic design directly and indirectly influences society.
Assess graphic design use in educational material and information graphics.
Assess graphic design use in promotional material for products, services or
ideas.
Analyze graphic design as a propaganda tool.

ALG 1.3
Assess the use of graphic design to elicit desired responses.
Examine common responses to the use of graphic design.
Research societal preferences and aversions among a variety of audiences.
Correlate the influence personal psychology and prior experiences have on the
perception of presented media.

ALG 3.0
Evaluate the use of graphic design theory to convey specific messages.

ALG 3.1
Assess the application of graphic design elements, principles, and techniques to
determine their effect on design and messaging.
Evaluate the use of design elements within a composition.
Distinguish basic geometric visual concepts used in graphic design such as space,
line, and shape.
Examine the tactile or visual use of texture in graphic design.
Analyze the significance of color and color theory to graphic design.
Evaluate visual elements that purposefully interact to convey a message in a
graphic design. (Illustration, graphic icons, photography, effects, image quality,
etc.)
Assess the use of design principals to convey various messages.
Review how composition and gestalt principles are applied to graphic design.
Explain how messages can be changed depending on the arrangement of text and
images (what comes first, what comes next, hierarchy, size).
Compare and contrast various design principles used in a graphic design process.
Evaluate the use of tools and techniques that facilitate the production of graphic design.
Examine computer based image synthesis and manipulation tools.
Examine photographic techniques that convey realism and illustrate symbolic
imagery.

Vertical Curriculum Map Template

 Analyze the role of typography in graphic design.
Assess the use of structural and organizational techniques in graphic design for its
impact on planning and organizing ideas and information.

ALG 4.0
Synthesize graphic design techniques to produce a message or concept that addresses the needs of
a client.

ALG 4.1
Develop a message, idea, or narrative concept that addresses client needs.
Examine design choices that target a specific audience or perspective.
Identify an audience or perspective to target project designs.
Research preferences and aversions of the target perspective.
Manage potential risks associated with various design choices.
Assess legal, ethical, and market-based risks to project goals.
Determine appropriate production responses to project concerns or risks.
Refine project concepts from a review of existing criteria.

ALG 4.2
Create or acquire pre-production assets for a graphic design product that addresses
client needs.
Create a design brief to identify design goals.
Outline design concepts that target a specific audience or perspective.
Create draft imagery to assist in the visualization of a complete project.
Review and refine design concepts.

ALG 4.3
Create a g
raphic design product from budgeted resources that addresses client needs.
Organize available resources to address project criteria.
Identify the scope, time, and budget required to address project goals.
Correlate appropriate production methods to project criteria.
Apply techniques and theory to the creation of a graphic design product.
Apply a review or revision process to address and adapt to changing criteria or
resources.
Critique and revise a graphic design product to improve content quality.

February ALG 1.0 Media Channel

Evaluate the evolution of graphic design for its dynamic relationship to society.
1. Website Design 1. Photoshop, 1. Adobe Illustrator, Adobe 1. Students will be assessed on notes,
ALG 1.2 Illustrator, design Photoshop, Google Drive, brainstorming, overall presentation, ease of
Assess the use of graphic design to communicate messages or influence society. principles, and color Internet (research), TV use and design principles..
Analyze how graphic design is used to alter or modify an existing message. theory Grades will be based on rubric.
Compare and contrast the uses of graphic design in differentiating similar products.
Evaluate how graphic design directly and indirectly influences society. 2. App Design Story 2. Design principles, 2. Paper and pencil, scanner, 2. Students app design storyboard project will
Assess graphic design use in educational material and information graphics. Board and color theory notebook, Google Drive, be assessed by presenting. This is an informal
Assess graphic design use in promotional material for products, services or Internet (research), TV evaluation and observation.
ideas.
Analyze graphic design as a propaganda tool.

ALG 1.3
Assess the use of graphic design to elicit desired responses.
Examine common responses to the use of graphic design.
Research societal preferences and aversions among a variety of audiences.
Correlate the influence personal psychology and prior experiences have on the
perception of presented media.

ALG 3.0
Evaluate the use of graphic design theory to convey specific messages.

ALG 3.1
Assess the application of graphic design elements, principles, and techniques to
determine their effect on design and messaging.
Evaluate the use of design elements within a composition.

Vertical Curriculum Map Template

 Distinguish basic geometric visual concepts used in graphic design such as space,
line, and shape.
Examine the tactile or visual use of texture in graphic design.
Analyze the significance of color and color theory to graphic design.
Evaluate visual elements that purposefully interact to convey a message in a
graphic design. (Illustration, graphic icons, photography, effects, image quality,
etc.)
Assess the use of design principals to convey various messages.
Review how composition and gestalt principles are applied to graphic design.
Explain how messages can be changed depending on the arrangement of text and
images (what comes first, what comes next, hierarchy, size).
Compare and contrast various design principles used in a graphic design process.
Evaluate the use of tools and techniques that facilitate the production of graphic design.
Examine computer based image synthesis and manipulation tools.
Examine photographic techniques that convey realism and illustrate symbolic
imagery.
Analyze the role of typography in graphic design.
Assess the use of structural and organizational techniques in graphic design for its
impact on planning and organizing ideas and information.

ALG 4.0
Synthesize graphic design techniques to produce a message or concept that addresses the needs of
a client.

ALG 4.1
Develop a message, idea, or narrative concept that addresses client needs.
Examine design choices that target a specific audience or perspective.
Identify an audience or perspective to target project designs.
Research preferences and aversions of the target perspective.
Manage potential risks associated with various design choices.
Assess legal, ethical, and market-based risks to project goals.
Determine appropriate production responses to project concerns or risks.
Refine project concepts from a review of existing criteria.

ALG 4.2
Create or acquire pre-production assets for a graphic design product that addresses
client needs.
Create a design brief to identify design goals.
Outline design concepts that target a specific audience or perspective.
Create draft imagery to assist in the visualization of a complete project.
Review and refine design concepts.

ALG 4.3
Create a g
raphic design product from budgeted resources that addresses client needs.
Organize available resources to address project criteria.
Identify the scope, time, and budget required to address project goals.
Correlate appropriate production methods to project criteria.
Apply techniques and theory to the creation of a graphic design product.
Apply a review or revision process to address and adapt to changing criteria or
resources.
Critique and revise a graphic design product to improve content quality.

March ALG 1.0 Media Channel

Evaluate the evolution of graphic design for its dynamic relationship to society.
1. App Design Digital 1. Photoshop, 1. Adobe Illustrator, Adobe 1. Students digital App design (non
ALG 1.2 Design Illustrator, design Photoshop, Google Drive, functional) will be graded by rubric. Students
Assess the use of graphic design to communicate messages or influence society. principles, and color Internet (research), TV will also reflect in their notebooks about how
Analyze how graphic design is used to alter or modify an existing message. theory they feel the app could work and any changes
Compare and contrast the uses of graphic design in differentiating similar products. they could make to improve functionality.
Evaluate how graphic design directly and indirectly influences society.
Assess graphic design use in educational material and information graphics.
Assess graphic design use in promotional material for products, services or
ideas.

Vertical Curriculum Map Template

 Analyze graphic design as a propaganda tool. Thought Process
Book
ALG 1.3
Assess the use of graphic design to elicit desired responses. 2. Book Design - 2. Photoshop, InDesign, 2. Adobe Illustrator, Adobe 2. Will be assessed on presenting their
Examine common responses to the use of graphic design. Collection of Work design principles, and Photoshop, Adobe Indesign, completed projects to the class and discuss
Research societal preferences and aversions among a variety of audiences. color theory Google Drive, Internet why they chose the things they did.
Correlate the influence personal psychology and prior experiences have on the (research), TV
perception of presented media.

ALG 3.0
Evaluate the use of graphic design theory to convey specific messages.

ALG 3.1
Assess the application of graphic design elements, principles, and techniques to
determine their effect on design and messaging.
Evaluate the use of design elements within a composition.
Distinguish basic geometric visual concepts used in graphic design such as space,
line, and shape.
Examine the tactile or visual use of texture in graphic design.
Analyze the significance of color and color theory to graphic design.
Evaluate visual elements that purposefully interact to convey a message in a
graphic design. (Illustration, graphic icons, photography, effects, image quality,
etc.)
Assess the use of design principals to convey various messages.
Review how composition and gestalt principles are applied to graphic design.
Explain how messages can be changed depending on the arrangement of text and
images (what comes first, what comes next, hierarchy, size).
Compare and contrast various design principles used in a graphic design process.
Evaluate the use of tools and techniques that facilitate the production of graphic design.
Examine computer based image synthesis and manipulation tools.
Examine photographic techniques that convey realism and illustrate symbolic
imagery.
Analyze the role of typography in graphic design.
Assess the use of structural and organizational techniques in graphic design for its
impact on planning and organizing ideas and information.

ALG 4.0
Synthesize graphic design techniques to produce a message or concept that addresses the needs of
a client.

ALG 4.1
Develop a message, idea, or narrative concept that addresses client needs.
Examine design choices that target a specific audience or perspective.
Identify an audience or perspective to target project designs.
Research preferences and aversions of the target perspective.
Manage potential risks associated with various design choices.
Assess legal, ethical, and market-based risks to project goals.
Determine appropriate production responses to project concerns or risks.
Refine project concepts from a review of existing criteria.

ALG 4.2
Create or acquire pre-production assets for a graphic design product that addresses
client needs.
Create a design brief to identify design goals.
Outline design concepts that target a specific audience or perspective.
Create draft imagery to assist in the visualization of a complete project.
Review and refine design concepts.

ALG 4.3
Create a g
raphic design product from budgeted resources that addresses client needs.
Organize available resources to address project criteria.
Identify the scope, time, and budget required to address project goals.
Correlate appropriate production methods to project criteria.
Apply techniques and theory to the creation of a graphic design product.

Vertical Curriculum Map Template

 Apply a review or revision process to address and adapt to changing criteria or
resources.
Critique and revise a graphic design product to improve content quality.

April ALG 1.0 Thought Process

Evaluate the evolution of graphic design for its dynamic relationship to society. Book

ALG 1.2 1. Collection of work 1. Photoshop, InDesign, 1. Adobe Illustrator, Adobe 1. Will be assessed on presenting their
Assess the use of graphic design to communicate messages or influence society. through the school design principles, and Photoshop, Adobe Indesign, completed projects to the class and discuss
Analyze how graphic design is used to alter or modify an existing message. year/drafts color theory Google Drive, Internet why they chose the things they did.
Compare and contrast the uses of graphic design in differentiating similar products. (research), TV
Evaluate how graphic design directly and indirectly influences society.
Assess graphic design use in educational material and information graphics. Digital Portfolio
Assess graphic design use in promotional material for products, services or
ideas. 2. Create from 2. Photoshop, InDesign, 2. Adobe Illustrator, Adobe 2. Students will be assessed by overall layout
Analyze graphic design as a propaganda tool. scratch portfolio design principles, and Photoshop, Adobe Indesign, and presentation of portfolio.
color theory Google Drive, Internet Students portfolio will be graded
ALG 1.3 (research), TV design, skill and craftsmanship, and
Assess the use of graphic design to elicit desired responses. content
Examine common responses to the use of graphic design.
Research societal preferences and aversions among a variety of audiences.
Correlate the influence personal psychology and prior experiences have on the
perception of presented media.

ALG 4.0
Synthesize graphic design techniques to produce a message or concept that addresses the needs of
a client.

ALG 4.2
Create or acquire pre-production assets for a graphic design product that addresses
client needs.
Create a design brief to identify design goals.
Outline design concepts that target a specific audience or perspective.
Create draft imagery to assist in the visualization of a complete project.
Review and refine design concepts.

ALG 4.3
Create a g
raphic design product from budgeted resources that addresses client needs.
Organize available resources to address project criteria.
Identify the scope, time, and budget required to address project goals.
Correlate appropriate production methods to project criteria.
Apply techniques and theory to the creation of a graphic design product.
Apply a review or revision process to address and adapt to changing criteria or
resources.
Critique and revise a graphic design product to improve content quality.

May ALG 1.0 Digital Portfolio

Evaluate the evolution of graphic design for its dynamic relationship to society.
1. Create from 1. Photoshop, InDesign, 1. Adobe Illustrator, Adobe 1. Students will be assessed by overall layout
ALG 1.2 scratch portfolio - design principles, and Photoshop, Adobe Indesign, and presentation of portfolio.
Assess the use of graphic design to communicate messages or influence society. uploaded on color theory Google Drive, Internet Students portfolio will be graded
Analyze how graphic design is used to alter or modify an existing message. Issu.com (research), TV design, skill and craftsmanship, and
Compare and contrast the uses of graphic design in differentiating similar products. content
Evaluate how graphic design directly and indirectly influences society.
Assess graphic design use in educational material and information graphics.
Assess graphic design use in promotional material for products, services or
ideas.
Analyze graphic design as a propaganda tool.

ALG 1.3
Assess the use of graphic design to elicit desired responses.
Examine common responses to the use of graphic design.
Research societal preferences and aversions among a variety of audiences.

Vertical Curriculum Map Template

 Correlate the i nfluence personal psychology and prior experiences have on the
perception of p resented media.

ALG 4.0
Synthesize graphic design techniques to produce a message or concept that addresses the needs of
a client.

ALG 4.2
Create or acquire pre-production assets for a graphic design product that addresses
client needs.
Create a design brief to identify design goals.
Outline design concepts that target a specific audience or perspective.
Create draft imagery to assist in the visualization of a complete project.
Review and refine design concepts.

ALG 4.3
Create a g
raphic design product from budgeted resources that addresses client needs.
Organize available resources to address project criteria.
Identify the scope, time, and budget required to address project goals.
Correlate appropriate production methods to project criteria.
Apply techniques and theory to the creation of a graphic design product.
Apply a review or revision process to address and adapt to changing criteria or
resources.
Critique and revise a graphic design product to improve content quality.

Vertical Curriculum Map Template