Beruflich Dokumente
Kultur Dokumente
() 5000 10000
() 11000 15000
() 16000 20000
() more than 20000
S.NO
POTENTIAL OF WHOLSALER
RESOPNCE
PERCANTAGE
1
5000-10000
20
20.0
2
11000-15000
30
30.0
3
16000-20000
25
25.0
4
MORE THAN 20000
25
25.0
TOTAL=
100
100%
TOTAL
100
100%
TOTAL
100
100%
Has the price change of CAS 23g (Rs.10 to Rs.12)
changed the buying behavior of the wholesalers?
() Yes () No
S.NO
PARTICULARS
1
YES
60
60.0
2
NO
40
40.0
3
TOTAL
100
100%
Is the wholesaler satisfied with the distribution driver provided by
the company for all the products? Rate the amount of satisfaction of
the wholesalers from 1 to 5, where 1 being highly dissatisfied & 5
being highly satisfied.
1 2 3 4 5
() () () () ()
S.NO
1
1
10
10.0
2
2
20
20.0
3
3
15
15.0
4
4
25
25.0
5
5
30
30.0
6
TOTAL
100
100%
1
1
5
5.0
2
2
20
20.0
3
3
15
15.0
4
4
15
15.0
5
5
45
45.0
6
TOTAL
100
100%
S:NO
PRICE CHANGES
RESPONSE
percent
1
Other brands
30
30.0
2
Other company
40
40.0
3
Higher skus
30
30.0
Total
100
100.0
Some retailers buy from the wholesalers instead of
the stockist mainly because
a. they sell at a lesser price
b. they can buy whenever they want according to their requirements
c. both a & b
S:no
Wholesalers
response
Percent
1
Lesser price
25
25.0
2
Requirement
50
50.0
3
Both a& b
25
25.0
Total
100
100.0
S:no
Wholesaler opinion
response
Percent
1
1
10
10.0
2
2
5
5.0
3
3
25
25.0
4
4
30
30.0
5
5
20
20.0
Total
100
100%
Range selling is necessary in wholesale market. Rate
the willingness of the wholesalers from scale 1 to 5 where 1
being strongly disagree and 5 being strongly agree.
1 2 3 4 5
() () () () ()
S:no
Wholesaler opinion
response
Percent
1
1
8
8.0
2
2
22
22.0
3
3
20
20.0
4
4
20
20.0
5
5
30
30.0
Total
100
100%
CHI-SQUARE
Chi-square is the sum of the squared difference observed (o) and the expected (e) data (or the
deviation, d), divided by the expected data in all possible categories.
Cases
Valid
Missing
Total
N
Percent
N
Percent
N
Percent
Age * potential level of wholesaler
100
100.0%
0
0.0%
100
100.0%
Yes
No
Can't say
Age
18 25 years
Count
15
0
0
15
Expected Count
9.9
2.6
2.6
15.0
26-35 years
Count
40
0
0
40
Expected Count
26.4
6.8
6.8
40.0
36-45 years
Count
11
17
7
35
Expected Count
23.1
6.0
6.0
35.0
Above 45
Count
0
0
10
10
Expected Count
6.6
1.7
1.7
10.0
Total
Count
66
17
17
100
Expected Count
66.0
17.0
17.0
100.0
Chi-Square Tests
Value
df
Asymptotic Significance (2-sided)
Pearson Chi-Square
104.202a
6
.000
Likelihood Ratio
102.792
6
.000
Linear-by-Linear Association
58.067
1
.000
N of Valid Cases
100
a. 4 cells (33.3%) have expected count less than 5. The minimum expected count is 1.70.
INFERENCE:
Since, Cal (X) = 104.202> Tab (X)) = 12.592, so the Null hypothesis H0 is accepted and
alternative hypothesis H1 is rejected. Thus, there is no association between age and potential
level of wholesaler