Chapter 1 Assessing the Environment: Political, Economic, Legal, Technological 22 Chapter 2 Managing Interdependence: Social Responsibility, Sustainability 58
Comprehensive Cases PC1-1
NEW: Case 1 An Ethics Case: Stockholders versus Stakeholders Lanka) PC1-1 NEW: Case 2 in International Markets: Balancing Business Interests and Host Nations' Security Concerns (Global/Middle East) PC1-3
PART 2 The Cultural Context of Global Management 89
Chapter 3 Understanding the Role of Culture 90 Chapter 4 Communicating Across Cultures 130 Chapter 5 Negotiation and Decision Making 163
Comprehensive Cases PC2-1
NEW: Case 3 Google's Orkut in Brazil: So Social about (Brazil) PC2-1 Case 4 MTV Networks: The Arabian Challenge (Saudi Arabia) PC2-9
PART 3 Formulating and Implementing Strategy for International
and Global Operations 191 Chapter 6 Formulating Strategy 192 Chapter 7 Implementing Strategy: Alliances; Businesses; Emerging Economy 234 Chapter 8 Organization Structure and Control Systems 261
Comprehensive Cases PC3-1
NEW: Case 5 Alibaba in in China & Beyond (China/Global) PC3-1 NEW: Case 6 Carrefour's Misadventure in Russia (France/Russia) NEW: Case 7 Expansion in Africa: A New Exploration Strategy (U.S./Africa) PC3-27 NEW: Case 8 Evaluating the Chrysler-Fiat Auto Alliance PC3-33
PART 4 Global Human Resources Management 287
Chapter 9 Staffing, Training, and Compensation for Global Operations 288 Chapter 10 Developing a Global Management Cadre 318 Chapter 11 and Leading 348
Deresky, Helen digitalisiert durch:
International management IDS Basel Bern 2014 BRIEF CONTENTS
Comprehensive Cases PC4-1
NEW: Case 9 Foreign Investment in Chinese Banking Sector: HR Challenges (China) PC4-1 NEW: Case 10 Nooyi: A Transcultural Leader PC4-9
PART 5 Integrative Section
Integrative Project IC-1 NEW: Integrative Case: Case Mahindra and (B): An Emerging Global Giant? (India/ Global) NEW: Case 12 After the Breakup: The Troubled Between Volkswagen and Suzuki