TABLE OF CONTENTS:

1- Introduction to GREEN PROSPECT _06

2- GREEN PROSPECT Signature (logo) _08

3- Signature Clear Zones _10

4- Signature Colors _14

5- Signature Misuses (DONT's) _16

6- Color Palette _19

7- Typography _21

8- Branded Examples _23

02
01 INTRODUCTION TO
GREEN PROSPECT

03
01 INTRODUCTION TO
GREEN PROSPECT

Bienvenue chez Green Prospect !

Pourquoi ltre humain se sent-il si bien, si dtendu, et capable de franchir tous les obstacles lorsquil se retrouve contempler les beauts de la nature ?

Les grandes prairies dherbe soyeuse qui oscille doucement dans le vent ; les ondulations parfaites des massifs montagneux ;

le port majestueux des arbres centenaires au cur dun parc urbain on aurait envie dy rester pour toujours !

Vous me direz, oui cest bien beau, mais jai du travail faire, et je ne peux pas rester en vacances ou en weekend tous les jours ! Hlas

Et si je vous disais que pourtant en fait tout simplement

Pas coups de baguette magique ! Beaucoup plus simple que !

Il sagit simplement dintroduire dans vos espaces professionnels ces lments de la nature qui vous revitalisent. Pour que, mme au travail, vous et vos

collaborateurs retrouviez cette mme nergie et joie de vivre lors de vos balades en famille ou entre amis.

Car, sans conteste possible, on est toujours plus performants quand on se sent bien.

05
01 INTRODUCTION TO
GREEN PROSPECT

Experts en amnagement vgtal dentreprise, reconnus pour nos talents de paysagiste dcorateur intrieur, et souvent flicits comme architectes

paysagistes, quel que soit le terme employ, nous tudions les solutions pour lamnagement vgtal de vos locaux.

Des compositions florales aux plantes vertes dans les bureaux, de larbre stabilis sur-mesure la sparation vgtale dintrieur, ou encore du patio

dentreprise au mur vgtal (et bien sr le tableau vgtal aussi !)

Notre exprience nous permet de sadapter votre environnement.

Vous lavez compris, on est l pour vous aider et vous conseiller, dans le but dassurer le confort et le bien-tre de tous vos collaborateurs.

Et cerise sur le gteau, cela vous permettra aussi de renforcer votre image de marque auprs de vos clients et partenaires.

Un plus pour attirer des nouveaux talents ? Jen suis convaincu !

06
02 SIGNATURE
GREEN PROSPECT

07
02 SIGNATURE
GREEN PROSPECT

SIGNATURE (LOGO)

SYMBOL WORDMARK

GREEN PROSPECT SIGNATURE

10 mm

MINIMUM SIZE 55mm

08
03 SIGNATURE CLEAR ZONE
GREEN PROSPECT

09
 03 SIGNATURE CLEAR ZONE
GREEN PROSPECT

SIGNATURE CLEAR ZONE

To have the maximum visibility, the GREEN PROSPECT Signature should always appear with a minimum area of clear space around the logo.
This area should be free of any typographic and/or any graphic element. Using center-line height of the letters GREEN PROSPECT the clear
space is a 1x area around the entire Signature. This rule applies to all versions of the GREEN PROSPECT Signature on all supports.

x
x x
x x x
x x

10
04 SIGNATURE COLORS
GREEN PROSPECT

11
04 SIGNATURE COLORS
GREEN PROSPECT

SIGNATURE COLORS
Full Color on a white background

Color is a powerful means of identification.

GRAY YELLOW/GREEN GRAY
Consistent use of GREEN PROSPECT Signature colors

will help to build visibility and awareness and will

differentiate GREEN PROSPECT from competitors.

YELLOW/GREEN
Across applications, every effort should be made

to use the full-color signature of GREEN PROSPECT.

GRAY

Spot Color with Gradient

Always use this version for spot color applications.

12
04 SIGNATURE COLORS
GREEN PROSPECT

SIGNATURE COLORS
Full Color on a black (dark) background.

Always use a white background with a standard

"signature clear zone", to print a logo on a dark (dark)

background. Or simply use the white version of the logo.

Spot Color with Gradient

Always use this versions for spot color applications.

13
04 SIGNATURE COLORS
GREEN PROSPECT

SIGNATURE COLORS
Single Color Signature

For any application, the best effort should be made

to use the full-color GREEN PROSPECT Signature,

on a white or black (dark) background.

However, if there is only one color available for printing,

use the one-color options on the right.

Black and White Color

Use this simple, 1-color version where gradations

may not be possible (such as embossing, glass decals

or embroidery).

14
05 SIGNATURE MISUSES
GREEN PROSPECT

15
05 SIGNATURE MISUSES
GREEN PROSPECT

SIGNATURE MISUSES
SCALE. Do not play with the scale of COLOR. Do not change the colors
the logo. The proportions of the logos of any of the logos.
should not be altered in any way.

Because the GREEN PROSPECT Signature is the brands primary

visual representation, its integrity (shape, colors, proportions)

should be always respected, on every application.

ORIENTATION. Do not change CONTRAST. The logos should

the orientation of the logo by always be placed in locations that
rotating it any way. are not too complex to allow them
Please do not stretch, condense, augment or distort its form. to be viewed clearly.

The illustrations on the right show some, but not all, of the more

common inappropriate uses of the Signature.

STROKE. Do not stroke the logo. EFFECTS. Do not add any kind of
effects like a drop shadow to the logo.

EFFECTS. Do not add any kind of CROP. Do not crop the logo in any way.
effects like a transparent shadow to the logo.
16
06 COLOR PALETTE
GREEN PROSPECT

18
06 COLOR PALETTE
GREEN PROSPECT

COLOR PALETTE
Primary Color Palette
Color is a primary means of visual identification that is used to create a powerful emotional response. The colors were chosen with care to show that
GREEN PROSPECT is a vibrant, forward-looking brand. The consistent use of a limited number of colors will build strong external recognition and
memorability for GREEN PROSPECT.

PANTONE 375C PANTONE 424C BLACK WHITE

CMYK 35 0 73 0 CMYK 53 45 44 9 CMYK 0 0 0 0 CMYK 0 0 0 0

RGB 186 210 103 RGB 134 130 129 RGB 255 255 255 RGB 255 255 255

# BAD267 # 878785 # FFFFFF # FFFFFF

PANTONE 338C PANTONE 649C

CMYK 66 4 53 0 CMYK 13 11 10 3

RGB 90 180 145 RGB 222 220 221

# 5AB491 # DBDBE0

TO BE USED FOR GRADIENTS ONLY 19

07 TYPOGRAPHY
GREEN PROSPECT

20
07 TYPOGRAPHY
GREEN PROSPECT

TYPOGRAPHY
Primary Font

GREEN PROSPECT primary typeface is TITILLIUM Regular (Uppercase). Modern, flexible and easy to read, Titillium is uniquely suited for a wide range
of visual communications. For the tagline we also have chosen the font TITILLIUM Regular (lowercase), which also fits perfectly with the entire logo.

21
08 BRAND EXAPLES
GREEN PROSPECT

22
08 BRAND EXAMPLES
GREEN PROSPECT

23
94/96 chemin de Pied Chardon
69300 Caluire et Cuire
France

+33 (0)4 78 23 01 87
www.greenprospect.net