PROJECT REPORT

On
Distribution channel of Soft-drink
Industry
(COKE)

SUBMITTED BY

Ashish Rahate

INDEX

1
1. OBJECTIVE

2. LIMITATIONS

3. RESEARCH METHODOLOGY

4. DATA ANALYSIS

5. CONCLUSION

6. LEARNING

7. REFERRENCES

2
 CURRENT STATUS:
India is one of the top five markets in turn of growth of soft
drink market.
The per capita consumption of soft drinks in the country is
estimated to be around 6 bottles per annum in the year 2003.

PARAMETER OF STUDY:
Distribution Channel

SIGNIFICANCE OF STUDY:
To study distribution strategy adopted by COKE to get success,
COKE is the very popular product ,to know that how they bring product up to
the consumer,

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OBJECTIVE:
To understand the distribution channels of Soft drink Company
in Nagpur .

LIMITATIONS:
The study is limited to Nagpur.
Limited sample size and random sampling having a drawback of
results.
The entire customer will not giving good response
There was no way to check the authenticity of the information given
by the respondents and thus had to be accepted as genuine.
Topic is vast but availability of information and timeline is short.

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 DISTRIBUTION CHANNEL:
Distribution (or place) is one of the four elements of marketing
mix. An organization or set of organizations (go-betweens) involved in the
process of making a product or service available for use or consumption by a
consumer or business user.

Hingna Nagpur
Manufacture Dealer
r

Ambica Sales
6-Ten,Dharampeeth Sub- dealer
etc
Retailer

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RESEARCH METHODOGY:

OBJECTIVE:
To understand the distribution channels of COKE in Nagpur
a. To study the availability of Soft-drink in the market,
b. To study the customer preferences for Soft-drink,
c. To analysis the place important for the distribution
channels for the Company,

Universe of the study: Nagpur City

a. Sample Size - 50
b. Sampling method - Random sampling
c. Data collection -
Primary Data - customer (50),
Dealer and manager
Nagpur Beverages Pvt. Ltd.
F- 4 (A) M.I.D.C. Hingna,
Nagpur 440016
cont. 91232992, 37423
Secondary Data - Internet, News Papers and
Journals

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 Data :

About Product:
Brand - COCA COLA
Product - COCA COLA
Product category - Carbonate soft drink
MRP - Rs. 20 /-, 600 ml
Selling pricing - Rs. 18.75 /-
Manufacturing units - Saoner (MH)
Head quarter - New York
Head office in India - New Delhi

AUTHORIZED DEALER IN NAGPUR:

Dealer
Sanjay Turhate
Nagpur Beverages Pvt. Ltd.
F-4(A) M.I.D.C. Hingna, Nagpur -440016
We have asked certain question to the manager and get certain
information.
10 distributors working under company in Nagpur. Company provides 2
vehicles to each distributor.

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 They increase (double) the number of vehicles in summer season. Each
distributor covers specific area.
Distributor has to deposit Rs.220 per caret. Every caret has 24 bottles.

There are 3 types of flavor in COKE

1. Erited(gas)
2. JBD (juice base drink)
3. Water

AUTHORIZED SUB-DEALER IN NAGPUR:

Ambika Sales,Sunil Aparment,
Near OM Sales Corporation,
Varma lay out, Nagpur
Ambika Sales Agency
Sunil apartment near om sales corporation,
Verma layout,Nagpur.
We have asked some question to the owner of the agency and get
following information:
Company cannot cover more area thats why it makes distributors.
We are distributed specific areas we cannot interfere in the business of
the other distributer.
Covered areas: Buldi , Dharampeth.
Send one salesman on each vehicle, to collect money and to maintain
all records.
Distributer works as mediator between company and retailer.

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 RETAILER:
1) 6-Ten (Dharampeeth, Hill top)

2) Lucky Emporium (Dharampeeth)

3) Prabhat Restrorant (Dhrampeeth)

4) Mahesh Foods (Dharampeeth)

5) etc.

TRANSPORTATION:
Own transportation facilities

MARGIN OF RETAILER:
Marginal Retailer is that bottle of 200ml - 10%
600ml - 6.25%
2 liter - 8.5%

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DATA ANALYSIS:

Preferred brands of coke

People preferred to the Pepsi ,according to our survey 50% people like Pepsi,
41% Coca-cola, 9% Other.
It means Pepsi have more market share.

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 Do you get coke, when you want it?

Yes 90 percent, No 10 per.

As per our survey 90% People get coke, when they want, It means the
distribution of the coke is very good.

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 Why is coke liked?

Why coke ?

90
80
Persentage

70
60
50
Series1
40
30
20
10
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Ta

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From the above graph we can conclude that maximum people drink
coke due to its taste, pleasure & when they feel very hot.

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CONCLUSION:
COKE FULLY concentrating on the distribution channel, they
are providing less money to the distributors and retailers, they are doing
more work in less expense

LEARNING:
By the help of project, we came to know about the channel
of coke . How the retailers of COKE get product and complication
of channel.

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