Beruflich Dokumente
Kultur Dokumente
for a
New Android App
App Logo
SongScore
Executive summary Situational
Goal
Analysis
College Students
56 Young professionals
30
Middle-aged
Others
App Analysis
Parameter Saavn Gaana Hungama
Rating 4.2 4.3 4.2
Website Analysis
Parameter Saavn Gaana Hungama
Country rank 197 143 2,773
Total visits 11.21 million 14.96 million 1.38 million
Average visit duration 00:03:30 00:03:31 00:01:47
Pages per visit 2.99 2.78 2.09
2.3
Target
Customers
Thus target customers that
emerge are college students and
young professionals in the age
group of 14-30
3.
Goal
(1 year)
At least 0.5 million
app downloads in first
month
Valuation of a
minimum of $50000
USD
4.
Strategy
4.1
Target Market
Customer Needs
Staying updated with
latest Music
A necessary dose of
news and entertainment
amidst the banality of
day-to-day routine
Communication Partners
Social media sites like Facebook,
Twitter, Instagram, LinkedIn,
Whatsapp via which the app will be
promoted.
Brands/companies wholl promote
our app through their channels
Goals of Communication Partners
To target as large and diverse a consumer
base as possible
To attract new customers toward their
product/service
Build brand image, strengthen brand
awareness and drive brand equity
Companys Strategic Business Unit
1. App Development team: Coders, developers,
software engineers
2. Business Development team: Growth hackers,
strategists, negotiators, networkers, planners
3. Marketing team: Promotions, communications and
distribution team
4. Data Analysis team: Analysts, statisticians, online
trends trackers
5. Finance and Accountancy team
6. Public Relations team: Employee relations and
Investor relations team
7. Customer team: Customer care department, CRM
team
The Apps Points-of-Parity
High quality music,
A specified price for
premium version,
A defined time for
free version.
The Apps Points-of-Difference
Ad-free music for first 30 days, followed
by 15 days of with ad music in the free
version.
DJ playlist
News related to entertainment
Providing a schedule of upcoming concerts
of singers.
Sharing of PLAYLISTS is allowed through
this app.
Technological Context
There are 195 million Smartphone
users and 360 million Internet
subscribers as of 2016
Determining Demand
Estimating Costs
Defining the Android Apps mission: Identifying core competencies and choosing value
Identifying Market segments and targets and crafting the Market Positioning