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COMPANY
PROFILE
1
Bajaj AUTO Ltd (BEL) (BSE: 500031) is Indian consumer electrical products manufacturing
company based in Mumbai, Maharashtra.[5] It is a part of the 30,000 crore (US$5.7 billion)
Bajaj Group. It has diversified with interests in lighting, luminaries, appliances, fans, LPG based
Generators,[6] engineering and projects. It main domains are lighting, consumer durables,
engineering and projects. Lighting includes lamps, tubes and Luminaries. Consumer durables
include appliances and fans. Engineering and projects includes transmission line towers,
telecommunications towers, highmast, poles and special projects, and others include die casting,
Wind energy & Solar energy.[7] Some notable project includes lighting works at the
Commonwealth Games stadium and the Bandra Worli Sea Link[3]
It has 19 branch offices spread in different parts of the country with a chain of about 1000
distributors, 4000 authorized dealers, over 4,00,000 retail outlets and over 282 Customer Care
centers.
Jamnalal Bajaj was the founding father of the Bajaj Group. The adopted fifth son
of Mahatma Gandhi, and the 'merchant prince' who held the wealth he created in
trust for the people of his country. Trust - a simple word that contains a whole
philosophy handed down by Jamnalal Bajaj to his successors. He valued honesty
over profit, actions over words and common good over individual gain.
Kamalnayan Bajaj, elder son of Jamnalal Bajaj, followed footsteps of his illustrious
father and consolidated the bajaj foundation. With characteristic foresight and
pragmatic vision, he launched a steady diversification programme which gave the
current name "Bajaj" both its shape and size. His unique management style created a
work culture that matched well with the national spirit he had inherited.
2
Ramkrishna Bajaj took over the reins of the "Bajaj group" in 1972 after
Kamalnayan Bajaj and steered the Group from strength to strength for over 22
years. He had also actively participated in the freedom struggle of the country. In
post independent India, he had led the youth movement. All along, he actively
strengthened the foundations of business through ethics and practices both within
the group and amongst the business community as well.
Shekhar Bajaj, Chairman & Managing Director of Bajaj AUTO Ltd., started his
career with Bajaj Sevashram after which he worked at Bajaj International, the
group's export company. Mr. Shekhar Bajaj joined Bajaj AUTO in 1980, became
the Managing Director in 1987 and took over as the Chairman and Managing
Director in 1994.
Mr. Bajaj is the Chairman of Bajaj Group companies Bajaj International and Hercules Hoist Pvt.
Ltd. and on the Board of Directors of Bajaj Auto and IDBI Bank. He was the President of
ASSOCHAM, former President of Indian Merchant Chambers (IMC) and Council for Fair
Business Practices (CFBP).
In the financial year 1993-1994, our Company entered into a joint venture with Black & Decker
Corporation, United States, for the manufacture and marketing of power tools, household
appliances, and related accessories, through a separate company named Black & Decker Bajaj
3
Private Limited, ("Black & Decker Bajaj"). During the financial year 1999-2000 Black & Decker
Bajaj became a 100% subsidiary of our Company upon our Company acquiring a further 50% of
the shareholding thereof from Black & Decker Corporation, pursuant to which Black & Decker
Bajaj was renamed as Bajaj Ventures Limited. However, the financial year 2002-2003, our
Company divested 50% of its shareholding in Bajaj Ventures Limited and Bajaj Ventures
Limited ceased to be a subsidiary of our Company.
In January 1998, our Company established a new manufacturing unit at Chakan near Pune and
commenced operations of manufacturing of fans and die-cast components. The production of
fans at our manufacturing activities of the Matchwell unit also was gradually shifted to our
Chakan unit.
In September 1999, our Company established and commissioned a wind energy generation unit
with an installed capacity of 2.8 mega watts at Village Vankusawade, Tal. Patan, District Satara,
Maharashtra.
In the year 2000-2001 our Company set-up our manufacturing facilities including a fabrication
unit and a galvanizing plant at Ranjangaon, near Pune for the manufacture of high masts, lattice
towers, and related products, and the said manufacturing facilities commenced commercial
production with effect from April 1, 2001.
In November 2002, our Company entered into a technical collaboration and brand licensing
agreement with Morphy Richards, United Kingdom, for the sales and marketing of electrical
appliances under the brand name of "Morphy Richards" in India.
In the financial year 2002-2003 our Company discontinued manufacturing die-cast components.
In the year 2005 our company entered into a Distribution agreement with Trilux Lenze of
Germany for high end technical lighting.
4
In the year 2007, we acquired 32% of the share capital of Starlite Lighting Limited, a company
engaged in the manufacture of Compact Fluorescent Lamps ("CFLs").
5
3.1 COMPANYS HISTORY:
Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation
Private Limited. It started off by selling imported two- and three wheelers in India. In 1959, it
obtained license from the Government of India to manufacture two- and three-wheelers and it
went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce
and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj in
Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year.
In 1995, it rolled out its ten millionth vehicle and produced and sold 1 million vehicles in a year.
Company Profile:
Founder Jamnalal Bajaj
Listings and its codes BSE Code: 500490; NSE - Code: BAJAJAUTO
E-mail rahulbajaj@bajajauto.co.in
Website www.bajajauto.com
6
3.2 BAJAJ AUTO LIMITED.
The Groups' principal activity is to manufacture two and three wheeler vehicles. Other activities
of the group include insurance and investment business. The Group operates in three segments,
which are Automotive, Insurance and Investment and Others. It has a network of 498 dealers and
over 1,500 service dealers and 162 exclusive three-wheeler dealers spread across the country.
ABOUT BAJAJ
The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a
wide range of industries, spanning automobiles (two-wheelersand three-wheelers), home
appliances, lighting, iron and steel, insurance, travel and finance. The groups flagship company,
Bajaj Auto, is ranked as the worlds fourth largest two- and three- wheeler manufacturer and the
Bajaj brand is well-known in over a dozen countries in Europe, Latin America, the US and Asia.
Founded in 1926, at the height of India's movement for independencefrom the British, the group
has an illustrious history. The integrity, dedication, resourcefulness and determination to succeed
which are characteristic of the group today, are often traced back to its birth during those days of
relentless devotion to a common cause. Jamnalal Bajaj, founder of the group, was a close
confidant and disciple of Mahatma Gandhi. In fact, Gandhiji had adopted him ashis son. This
close relationship and his deep involvement in the independence movement did not leave
Jamnalal Bajaj with much time to spend on his newly launched business venture. His son,
Kamalnayan Bajaj, then 27, took over the reins of business in 1942. He too was close to Gandhiji
and it was only after Independence in 1947, that he was able to give his full attention to the
business. Kamalnayan Bajaj not only consolidated the group, but also diversified into various
manufacturing activities.
The present Chairman and Managing Director of the group, Rahul Bajaj, took charge of the
business in 1965. Under his leadership, the turnover of the Bajaj Auto the flagship company has
gone up from Rs.72 million to Rs.46.16 billion (USD5 936 million), its product portfolio has
expanded from one to and the brand has found a global market. He is one of Indias most
distinguished business leaders and internationally respected for his business acumen and
entrepreneurial spirit.
7
Management Profile:
Rahul Bajaj
Chairman
Rahul Bajaj is an honours Graduate in Economics and Law and a Business Graduate from the
Harvard Business School. He was appointed Chief Executive Officer of Bajaj Auto in 1968 and
took over later as Head of the Bajaj Group of companies.
Madhur Bajaj
Vice Chairman.
After graduating in Commerce, Mr. Bajaj did his MBA from Lausanne, Switzerland. Joined as
DGM6 in March 1983, took over as General Manager - Aurangabad Division in June1986, as its
Chief Executive in October 1988, became President of Bajaj Auto in September 1994, Executive
Director in May 2000 and is Vice Chairman since July 2001.
Rajiv Bajaj
Managing Director
Rajiv Bajaj, who took charge as Managing Director on 1st April 2005, is a Mechanical Engineer
from Pune University. He later did his Masters in Manufacturing Systems Engineering from the
University of Warwick. He Joined as Officer on Special Duty in 1990, took over as General
Manager (Products) in February 1993, Vice President (Products) in June 1995, President in May
2000, President and Whole Time Director in March 2002 and as JointManaging Director in
March 2003.
8
Sanjiv Bajaj
Executive Director
Mr.Sanjiv Bajaj, who took charge as the Executive Director in April 2004, is a
MechanicalEngineer from Pune University. He obtained a Masters Degree in Manufacturing
Systems from the University of Warwick and an MBA degree from Harvard Business School.
Mr.Sanjiv Bajaj joined as an Officer on Special Duty in 1994, took over as the General Manager
(CF7) in 1997 and Vice
President (Finance) in April 2001.
SWOT ANALYSIS:
Market trends must be considered as the company the company develops its marketing strategies.
1.Strengths:
"Bajaj" is a well-established Brand name in the scooter segment.
Bajaj Auto is a cost-effective producer in the two wheeler market.
It has a huge market share in the scooter segment of the two-wheeler industry. This acts
as a cushion for the company in their efforts of foraying into the motorcycle segment.
Bajaj has established a wide distribution network for the scooter segment which will
favor them in their efforts in the motorcycle segment.
Marketing has been a strength for Bajaj since inception.
Strengths are internal capabilities that can help the company reach its objectives
Bajaj can build three important strengths:
1. Style
2. Pick up
3. Speed
2. Weaknesses:
9
Bajaj has become a generic name associated with the scooters and that needs to be
changed in the minds of the consumers before it could expect a great success in the
motorcycle segment.
Bajaj is dependent on its foreign counterparts for technological support. This needs to be
addressed as it might be crucial when the foreign players enter the Indian market directly.
Weaknesses are internal elements that may interfere with the companys ability to achieve its
objectives.
The weaknesses evaluated after the study are:
1. Heavy weight of the motorcycles
2. Mileage
3. Costly spare parts
3.Opportunities:
The motorcycle segment is expected to grow at a considerable rate and this would
provide a good opportunity for Bajaj Auto to increase its market share in this segment.
Kawasaki of Japan, when it comes to India, can help Bajaj enhance its product portfolio
in the motorcycle segment as Kawasaki plans to use Bajaj's manufacturing base for its
global operations.
Opportunities are areas of buyers needs or potential interest in which the company might
perform profitability. They are all external factors.
Bajaj can take advantage of three major market opportunities:
1.Increasing demand for high speed motorcycles.
2. Launching low cost motorcycles especially for Indias large number of middle class which is
more than 60% of total population.
3. Reaching the towns through dealership as the middle class living in this area is getting rich
and their purchasing power is also increasing.
4.Threats:
The market share in the scooter segment has taken a beating from TVS Suzuki's entry
into this segment.
Entry of Multinational companies, especially Chinese ones, in the motorcycle segment
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will stiffen the competition and will hamper the efforts of Bajaj to establish itself in the
motorcycle segment.
Threats are challenges posed by an unfavourable trend or developmentthat could lead to lower
sales and profit.
They are external factors.
Bajaj faces three major threats in future:
1. Increasing competition
2. Launch of cheaper motorcycles by competitors
3. Launch of cheaper cars by TATA whose price is equivalent to Bajajs Pulsar
segment
PRODUCTS
11
CODE OF CONDUCT FOR AFFIRMATIVE ACTION
Baja Auto Limited
(herein after referred to as the Company)
hereby adopts the following Code of Conduct for Affirmative
Action. This will be effective from 1st December 2006
The Company affirms that its competitiveness is interlinked with the well being of all sections of
the Indian society.
1. The Company believes that equal opportunity in employment for all sections of the society is
a component of its growth and competitiveness. It further believes that inclusive growth is a
component of growth and development of the country.
2. The Company affirms the recognition that diversity to reflect socially disadvantages sections
of the society in the workplace has a positive impact on business.
3. The Company will not practice nor support conscious discrimination in any form.
4. The Company does not bias employment away from applicants belonging to disadvantaged
sections of society if such applicants possess competitive skills and job credentials.
5. The Companys selection of business partners is not based on any considerations other than
normal business parameters. In case of equal business offers, the Company will select a
business partner belonging to a socially disadvantaged section of society.
6. The Company makes all efforts for up skilling and continual training of all its employees in
order to enhance their capabilities and competitive skills. No discrimination of any type will
be shown in this process.
7. The Company may have a partnership programme with educational institution/s to support
and aid students from socially disadvantaged sections of society.
8. This Code of Conduct for Affirmative Action will be put up on the company web-site to
encourage applications from socially disadvantaged sections of society.
9. The Company will maintain records of Affirmative Action.
10. The Company has nominated Mr. K Srinivas, Vice President
(HR), to oversee and promote the Affirmative Action policies and programmes. He will be
accountable to the Chairman.
12
11. The Company will make available its learning and experiences as a good corporate citizen
in Affirmative Action to other companies desiring to incorporate such policies in their own
business.
Awards
Bajaj Pulsar DTS-Fi - Bike of the Year 2010 CNBC-TV18 Auto car Auto Awards
Bajaj Platina 100cc Bike of the Year 2009 NDTV Profit Bike India
Mr. Rajiv Bajaj - Man of the year 2005 2007 Auto car Professional
Mr. Rajiv Bajaj - Automotive Man of the year 2005 2007 Bike India and NDTV India
Bajaj Discover DTS-i - Bike of the Year 2005 2006 OVERDRIVE Awards 2005
Bajaj Discover DTS-i - Indigenous Design of the Year 2005 OVERDRIVE Awards 2005
2005
BAJAJ AUTO - Bike Maker of the Year 2004 2004 ICICI Bank OVERDRIVE Awards 2004
DTS-i Technology - Auto Tech of the Year 2004 2004 ICICI Bank OVERDRIVE Awards 2004
Bajaj Pulsar DTS-i Bike of the Year 2004 2004 ICICI Bank OVERDRIVE Awards 2004
13
Wind 125 Two Wheeler of the Year 2004 2004 CNBC AUTOCAR Awards 2004
Wind 125 Bike of the Year 2004 2004 Business Standard Motoring
Bajaj Pulsar 180 DTS-i BBC World Wheels Viewers 2003 BBC World Wheels Award 2003
Choice Two Wheeler of Year 2003
Bajaj Pulsar 180 DTS-i BBC World Wheels Award 2003 BBC World Wheels Award 2003
for Best Two Wheeler between Rs 55,000 to Rs
70,000
Bajaj Pulsar 150 DTS-i BBC World Wheels Award 2003 BBC World Wheels Award 2003
for Best Two Wheeler between Rs 45,000 to Rs
55,000
Bajaj Boxer AT KTEC BBC World Wheels Award 2003 BBC World Wheels Award 2003
for Best Two Wheeler under Rs 30,000
Bajaj Pulsar - Bike of the year 2003 ICICI Bank OVERDRIVE Awards 2003
Bajaj Pulsar - Most exciting bike of the year 2002 OVERDRIVE Awards
Bajaj Eliminator - Most exciting bike of the year 2001 OVERDRIVE Awards
Milestones
2007
14
February 200 cc Pulsar DTS-i launched
2006
2005
2004
January Bajaj unveils new brand identity, dons new symbol, logo and brand line
2003
2001
November Bajaj Auto launches its latest offering in the premium bike segment Pulsar.
2000
1999
15
Caliber motorcycle notches up 100,000 sales in record time of 12 months.
1998
July 25th Legend, Indias first four-stroke scooter rolls out of Akurdi.
1997
The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are introduced.
1995
The Bajaj Super Excel is introduced while Bajaj celebrates its ten millionth
vehicles.
One million vehicles were produced and sold in this financial year.
1994
1991
1990
1986
The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are introduced.
1985
16
The Waluj plant inaugurated by the erstwhile President of India,
November 5
ShriGianiZail Singh.
1984
January 19 Foundation stone laid for the new Plant at Waluj, Aurangabad.
1981
1977
1976
1975
1972
1971
1970
1960
1959
17
Bajaj Auto obtains licence from the Government of India to manufacture
two- and three-wheelers.
1948
1945
Bajaj Auto comes into existence as M/s Bachraj Trading Corporation Private
November 29
Limited.
18
19
CHAPTER 2
INTRODUCTION TO
TOPIC
20
INTRODUCTION
Job satisfaction is not the same as motivation. It is more if an attitude, an internal state of the
person concerned. It could, for example, be associated with a personal feeling of achievement.
Job satisfaction is an individuals emotional reaction to the job itself. It is his attitude towards his
job.
Definitions:
Job satisfaction does not seem to reduce absence, turnover and perhaps accident rates.
-Robert L. Kahn
Job satisfaction is a general attitude towards ones job: the difference between the amount of
reward workers receive and the amount they believe they should receive.
-P. Robbins
Job satisfaction defines as The amount of over all positive affect (or feeling) that individuals
have toward their jobs.
-Hugh J. Arnold and Daniel C. Feldman
Job satisfaction is the amount of pleasure or contentment associated with a job. If you like your
job intensely, you will experience high job satisfaction. If you dislike your job intensely, you will
experience job dissatisfaction.
By Andrew J DuBrins,
21
THE PRACTICE OF SUPERVISION, NEW DELHI
Job satisfaction is one part of life satisfaction. The environment influences the job. Similarly,
since a job is important part of life, job satisfaction influences ones general life satisfaction.
Manager may need to monitor not only the job and immediate work environment but also their
employees attitudes towards other part of life.
JOB FAMILY
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RELATED ELEMENT OF LIFE SATISFACTION
Human life has become very complex and completed in now-a-days. In modern society the needs
and requirements of the people are ever increasing and ever changing. When the people are ever
increasing and ever changing, when the peoples needs are not fulfilled they become dissatisfied.
Dissatisfied people are likely to contribute very little for any purpose. Job satisfaction of
industrial workers us very important for the industry to function successfully. Apart from
managerial and technical aspects, employers can be considered as backbone of any industrial
development. To utilize their contribution they should be provided with good working conditions
to boost their job satisfaction. Any business can achieve success and peace only when the
problem of satisfaction and dissatisfaction of workers are felt understood and solved, problem of
efficiency absenteeism labour turnover require a social skill of understanding human problems
and dealing with them scientific investigation serves the purpose to solve the human problems in
the industry.
a) Pay.
b) The work itself.
c) Promotion
d) The work group.
e) Working condition.
f) Supervision.
PAY
Wages do play a significant role in determining of satisfaction. Pay is instrumental in fulfilling
so many needs. Money facilities the obtaining of food, shelter, and clothing and provides the
means to enjoy valued leisure interest outside of work. More over, pay can serve as symbol of
achievement and a source of recognition. Employees often see pay as a reflection of
organization. Fringe benefits have not been found to have strong influence on job satisfaction as
direct wages.
23
they do want to be doing mindless jobs day after day. The two most important aspect of the work
itself that influence job satisfaction are variety and control over work methods and work place. In
general, job with a moderate amount of variety produce the most job satisfaction. Jobs with too
little variety cause workers to feel bored and fatigue. Jobs with too much variety and stimulation
cause workers to feel psychologically stressed and burnout.
PROMOTION
Promotional opportunities have a moderate impact on job satisfaction. A promotion to a higher
level in an organization typically involves positive changes I supervision, job content and pay.
Jobs that are at the higher level of an organization usually provide workers with more freedom,
more challenging work assignments and high salary.
SUPERVISION
Two dimensions of supervisor style:
1. Employee centered or consideration supervisors who establish a supportive personal
relationship with subordinates and take a personal interest in them.
2. The other dimension of supervisory style influence participation in decision making, employee
who participates in decision that affect their job, display a much higher level of satisfaction with
supervisor an the overall work situation.
WORK GROUP
Having friendly and co-operative co-workers is a modest source of job satisfaction to individual
employees. The working groups also serve as a social support system of employees. People often
used their co-workers as sounding board for their problem of as a source of comfort.
WORK CONDITION
The employees desire good working condition because they lead to greater physical comfort.
The working conditions are important to employees because they can influence life outside of
work. If people are require to work long hours and / or overtime, they will have very little felt for
their families, friends and recreation outside work.
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DETERMINANTS OF JOB SATISFACTION:
While analyzing the various determinants of job satisfaction, we have to keep in mind that: all
individuals do no derive the same degree of satisfaction though they perform the same job in the
same job environment and at the same time. Therefore, it appears that besides the nature of job
and job environment, there are individual variables which affect job satisfaction. Thus, all those
factors which provide a fit among individual variables, nature of job, and situational variables
determine the degree of job satisfaction. Let us see what these factors are.
INDIVIDUAL FACTORS:
Individuals have certain expectations from their jobs. If their expectations are met from the jobs,
they feel satisfied. These expectations are based on an individuals level of education, age and
other factors.
LEVEL OF EDUCATION:
Level of education of an individual is a factor which determines the degree of job satisfaction.
For example, several studies have found negative correlation between the level of education,
particularly higher level of education, and job satisfaction. The possible reason for this
phenomenon may be that highly educated persons have very high expectations from their jobs
which remain unsatisfied. In their case, Peters principle which suggests that every individual
tries to reach his level of incompetence, applies more quickly.
AGE:
Individuals experience different degree of job satisfaction at different stages of their life. Job
satisfaction is high at the initial stage, gets gradually reduced, starts rising upto certain stage, and
finally dips to a low degree. The possible reasons for this phenomenon are like this. When
individuals join an organization, they may have some unrealistic assumptions about what they
are going to drive from their work. These assumptions make them more satisfied. However,
when these assumptions fall short of reality, job satisfaction goes down. It starts rising again as
the people start to assess the jobs in right perspective and correct their assumptions. At the last,
particularly at the fag end of the career, job satisfaction goes down because of fear of retirement
and future outcome.
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OTHER FACTORS:
Besides the above two factors, there are other individual factors which affect job satisfaction. If
an individual does not have favourable social and family life, he may not feel happy at the
workplace. Similarly, other personal problems associated with him may affect his level of job
satisfaction. Personal problems associated with him may affect his level of job satisfaction.
NATURE OF JOB:
Nature of job determines job satisfaction which is in the form of occupation level and job
content.
OCCUPATION LEVEL:
Higher level jobs provide more satisfaction as compared to lower levels. This happens because
high level jobs carry prestige and status in the society which itself becomes source of satisfaction
for the job holders.
For example, professionals derive more satisfaction as compared to salaried people: factory
workers are least satisfied.
JOB CONTENT:
Job content refers to the intrinsic value of the job which depends on the requirement of skills for
performing it, and the degree of responsibility and growth it offers. A higher content of these
factors provides higher satisfaction. For example, a routine and repetitive lesser satisfaction; the
degree of satisfaction progressively increases in job rotation, job enlargement, and job
enrichment.
SITUATIONAL VARIABLES:
Situational variables related to job satisfaction lie in organizational context formal and
informal. Formal organization emerges out of the interaction of individuals in the organization.
Some of the important factors which affect job important factors which affect job satisfaction are
given below:
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1. Working conditions:
Working conditions, particularly physical work environment, like conditions of workplace and
associated facilities for performing the job determine job satisfaction. These work in two ways.
First, these provide means job performance. Second, provision of these conditions affects the
individuals perception about the organization. If these factors are favourable, individuals
experience higher level of job satisfaction.
2. Supervision:
The type of supervision affects job satisfaction as in each type of supervision; the degree of
importance attached to individuals varies. In employee-oriented supervision, there is more
concern for people which is perceived favourably by them and provides them more satisfaction.
In job oriented supervision, there is more emphasis on the performance of the job and people
become secondary. This situation decreases job satisfaction
.
3. Equitable rewards:
The type of linkage that is provided between job performance and rewards determines the degree
of job satisfaction. If the reward is perceived to be based on the job performance and equitable, it
offers higher satisfaction. If the reward is perceived to be based on considerations other than the
job performance, it affects job satisfaction adversely.
4. Opportunity:
It is true that individuals seek satisfaction in their jobs in the context of job nature and work
environment by they also attach importance to opportunities for promotion that these job offer. If
the present job offers opportunity of promotion is lacking, it reduces satisfaction.
1. Work group: Individuals work in group either created formally of they develop on their
own to seek emotional satisfaction at the workplace. To the extent such groups are
cohesive; the degree of satisfaction is high. If the group is not cohesive, job satisfaction is
low. In a cohesive group, people derive satisfaction out of their interpersonal interaction
and workplace becomes satisfying leading to job satisfaction.
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EFFECT OF JOB SATISFACTION
Job satisfaction has a variety of effects. These effects may be seen in the context of an
individuals physical and mental health, productivity, absenteeism, and turnover.
Productivity:
There are two views about the relationship between job satisfaction and productivity:
1. A happy worker is a productive worker,
2. A happy worker is not necessarily a productive worker.
The first view establishes a direct cause-effect relationship between job satisfaction and
productivity; when job satisfaction increases, productivity increases; when satisfaction decreases,
productivity decreases. The basic logic behind this is that a happy worker will put more efforts
for job performance. However, this may not be true in all cases.
For example, a worker having low expectations from his jobs may feel satisfied but he may not
put his efforts more vigorously because of his low expectations from the job. Therefore, this
view does not explain fully the complex relationship between job satisfaction and productivity.
The another view: That is a satisfied worker is not necessarily a productive worker explains the
relationship between job satisfaction and productivity. Various research studies also support this
view.
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This relationship may be explained in terms of the operation of two factors: effect of job
performance on satisfaction and organizational expectations from individuals for job
performance. 1. Job performance leads to job satisfaction and not the other way round. The basic
factor for this phenomenon is the rewards (a source of satisfaction) attached with performance.
There are two types of rewardsintrinsic and extrinsic. The intrinsic reward stems from the job
itself which may be in the form of growth potential, challenging job, etc. The satisfaction on
such a type of reward may help to increase productivity. The extrinsic reward is subject to
control by management such as salary, bonus, etc. Any increase in these factors does not hep to
increase productivity though these factors increase job satisfaction.
1. A happy worker does not necessarily contribute to higher productivity because he has to
operate under certain technological constraints and, therefore, he cannot go beyond
certain output. Further, this constraint affects the managements expectations from the
individual in the form of lower output. Thus, the work situation is pegged to minimally
acceptable level of performance. However, it does not mean that the job satisfaction has
no impact o productivity. A satisfied worker may not necessarily lead to increased
productivity but a dissatisfied worker leads to lower productivity.
Perceived equity
of rewards
29
THE RELATION BETWEEN PERFORMANCE AND SATISFACTION
Absenteeism:
Absenteeism refers to the frequency of absence of job holder from the workplace either
unexcused absence due to some avoidable reasons or long absence due to some unavoidable
reasons. It is the former type of absence which is a matter of concern. This absence is due to lack
of satisfaction from the job which produces a lack of will to work and alienate a worker form
work as for as possible. Thus, job satisfaction is related to absenteeism.
HIGH
TURNOVER
JOB ABSENCES
SATISFACTION
LOW
LOW HIGH
Employee turnover:
Turnover of employees is the rate at which employees leave the organization within a given
period of time. When an individual feels dissatisfaction in the organization, he tries to overcome
this through the various ways of defense mechanism. If he is not able to do so, he opts to leave
30
the organization. Thus, in general case, employee turnover is related to job satisfaction.
However, job satisfaction is not the only cause of employee turnover, the other cause being
better opportunity elsewhere.
For example, in the present context, the rate of turnover of computer software professionals is
very high in India. However, these professionals leave their organizations not simply because
they are not satisfied but because of the opportunities offered from other sources particularly
from foreign companies located abroad.
Job satisfaction is a complex concept and difficult to measure objectively. The level of job
satisfaction is affected by a wide range of variables relating to individual, social, cultural,
organizational factors as stated below:-
DIMENSIONS
31
Organizational factors:- Nature and size, formal structure, personnel policies and
procedures, industrial relation, nature of work, technology and work organization,
supervision and styles of leadership, management systems, working conditions.
These factors affect job satisfaction of certain individuals in a given set of circumstances but
not necessarily in others. Some workers may be satisfied with certain aspects of their work and
dissatisfied with other aspects .Thus, overall degree of job satisfaction may differ from person to
person.
32
CHAPTER 3
OBJECTIVE OF
THE STUDY
33
OBJECTIVES
The objective of the study is to find out the satisfaction level of employee in BAJAJ AUTO ,.
To find that they are satisfied with their job profile or not.
To study the relationship between the personal factors of the Employee (Income,
Designation, Educational qualification, Gender, etc.,)
34
CHAPTER 4
RESEARCH METHODOLOGY
35
RESEARCH METHODOLOGY
Research methodology is a way to systematically solve the problem. It may be understood has a
science of studying how research is done scientifically. In it we study the various steps that all
generally adopted by a researcher in studying his research problem along with the logic behind them.
The scope of research methodology is wider than that of research method.
Meaning of Research
Research is defined as a scientific & systematic search for pertinent information on a specific
topic. Research is an art of scientific investigation. Research is a systemized effort to gain new
knowledge. It is a careful inquiry especially through search for new facts in any branch of
knowledge. The search for knowledge through objective and systematic method of finding solution
to a problem is a research.
DATA COLLECTION
For any study there must be data for analysis purpose. Without data there is no means of
study. Data collection plays an important role in any study. It can be collected from various sources.
I have collected the data from two sources which are given below:
1. Primary Data
Personal Investigation
Observation Method
Information from correspondents
Information from superiors of the organization
2. Secondary Data
Published Sources such as Newspapers and Magazines etc.
Unpublished Sources such as Company Internal reports prepare by them given to their
analyst & trainees for investigation.
Websites like BAJAJ AUTO official site, some other sites are also searched to find data.
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SCOPE OF THE STUDY
The scope of the study is very vital. Not only the Human Resource department can use the facts and
figures of the study but also the marketing and sales department can take benefits from the findings
of the study.
Sample Size :-
Questionnaire is filled by 100 employees of BAJAJ AUTO IP .
The questionnaire was filled in the office and vital information was collected which was then
subjects to:-
A pilot survey was conducted before finalizing the questionnaire.
Data collection was also done with the help of personal observation.
After completion of survey the data was analyzed and conclusion was drawn.
At the end all information was compiled to complete the project report.
37
CHAPTER 5
DATA ANALYSIS
&
INTERPRETATION
38
Q1. Working hours are convenient for me
PERCENT
Strongly agree 34
Agree 32
Neither agree nor disagree 18
Disagree 13
Strongly disagree 3
TOTAL 100
CHART 1
strongly agree
100
80 agree
20 strongly disagree
0 Total
PERCENT
Interpretation:
From the above chart and table it is clearly evident that 34% of the respondents strongly agree
that working hours are convenient from them and 32% agree with that and 18% neither agree nor
disagree and 13% disagree with the working hours and 3% are strongly against working hours.
39
Q 2 I'm happy with my work place
PERCENT
Strongly agree 30
Agree 39
Neither agree nor disagree 18
Disagree 8
Strongly disagree 5
100
Chart 2
Strongly agree
100
Agree
80
20
strongly disagree
0
percent Total
Interpretation:
From the above table it is clear that 30% respondents strongly agree and 39% respondents agree
that they are happy with their work place only. 13% disagreed and 18% have no idea towards
their work place.
40
Q3. I feel i have too much work to do
PERCENT
strongly agree 7
Agree 9
Neither agree nor disagree 25
Disagree 37
Strongly disagree 22
100
Chart 3
strongly agree
100
Agree
80
20
strongly disagree
0
PERCENT Total
Interpretation:
From the above table it is quite clear that the work load is not high, 37% of the respondents
disagreed with the question I feel I have too much work and another 22% strongly disagreed,
18% admits they have too much work and 23% have no idea towards this question.
41
Q4 Safety measures provided by the company
PERCENT
strongly agree 28
Agree 31
Neither agree nor disagree 24
Disagree 11
Strongly disagree 6
TOTAL 100
CHART 4
80 Agree
20 strongly disagree
0 Total
PERCENT
Interpretation:
From the above table it is evident that the safety measures provided by the organizations are
good as 28 and 31% of the respondents agree with that and only 11& 6% disagreed and 24%
neither agreed nor disagreed.
42
Q5. My relationship with my supervisor is cordial
PERCENT
strongly agree 30
Agree 41
Neither agree nor disagree 16
Disagree 6
Strongly disagree 7
TOTAL 100
CHART 5
strongly agree
100
80 Agree
20 strongly disagree
0
Total
PERCENT
Interpretation:
From the above table it is clear that relationship between employees and their supervisors are
cordial because 30% of respondents strongly agreed to it and 41% agreed to it and only 13%
disagreed and 16% of respondents have neither agreed nor disagreed.
43
Q6. My supervisor is not partial
PERCENT
strongly agree 18
Agree 30
Neither agree nor disagree 15
Disagree 19
Strongly disagree 18
TOTAL 100
CHART 6
100
Agree
80
20 strongly disagree
0
PERCENT Total
Interpretation:
From the above table it is evident that the supervisors are notpartial to the employees as 18%
strongly agreed and 30% agreed to the question but 19% disagreed and 18% strongly disagreed
this level is quite high compared to other questions.
44
Q7. My supervisor considers my idea too while taking decision
PERCENT
strongly agree 26
Agree 43
Neither agree nor disagree 26
Disagree 2
Strongly disagree 3
TOTAL 100
CHART 7
strongly agree
100
Agree
80
20
strongly disagree
0
PERCENT Total
Interpretation:
From the above table it is clear that 26 and 42% of the respondents agree that supervisors
consider their employees ideas also and only 5% disagreed and 26% neither agreed nor
disagreed.
45
Q8. I'm satisfied with the support from my co-workers
PERCENT
strongly agree 21
Agree 47
Neither agree nor disagree 16
Disagree 9
Strongly disagree 7
TOTAL 100
CHART 8
strongly agree
100
80 Agree
20 strongly disagree
0
PERCENT Total
Interpretation:
From the above table it is clear that relation with co-workers is quite good as nearly 68% of the
respondents agree that they are satisfied with support from co-workers and only 15% disagreed
and 16% have no answer to this.
46
Q9. People here have concern from one another and tend to help one another
PERCENT
strongly agree 26
Agree 41
Neither agree nor disagree 19
Disagree 9
Strongly disagree 5
TOTAL 100
CHART 9
strongly agree
100
80 Agree
20 strongly disagree
0
Total
PERCENT
Interpretation:
From the above table it is clear that in this organization people have concern over each other as
26% strongly agreed and 41% agreed and only 14% disagreed and 19% neither agreed nor
disagreed.
47
Q 10. I'm satisfied with the refreshment facilities
PERCENT
strongly agree 26
Agree 20
Neither agree nor disagree 30
Disagree 15
Strongly disagree 9
TOTAL 100
CHART 10
strongly agree
100
80 Agree
20 strongly disagree
0
Total
PERCENT
Interpretation:
From the above table it is clear that 26% employees are strongly satisfied with the refreshment
facilities offered by the company as 15% of respondents disagreed and 9% strongly disagreed
and 30% neither agreed nor disagreed and only 20% agreed.
48
Q11. We are provided with the rest and lunch room and they are good
PERCENT
strongly agree 16
Agree 34
Neither agree nor disagree 22
Disagree 20
Strongly disagree 8
TOTAL 100
CHART 11
strongly agree
100
Agree
80
20
strongly disagree
0
PERCENT Total
Interpretation:
From the above table it is quite evident that 8% strongly disagreed and 20% of the respondents
disagreed and 22% neither agreed nor disagreed and only 50% of the respondents are satisfied
with the rest and lunch room provided.
49
Q.12 The parking space for our vehicles are satisfactory
PERCENT
strongly agree 4
Agree 9
Neither agree nor disagree 24
Disagree 32
Strongly disagree 31
TOTAL 100
CHART 12
strongly agree
100
Agree
80
neither agree nor
60 disagree
40 Disagree
20 strongly disagree
0 Total
PERCENT
Interpretation:
From the above table it is clear that respondents are not satisfied with the parking facilities
provided by the company as 31% of respondents strongly disagreed and 32% of respondents
disagreed and only 13% of respondents are satisfied with the parking facilities and 24% have
neither agreed nor disagreed.
50
Q13. I fell I'm paid a fair amount for the work i do
PERCENT
strongly agree 15
Agree 39
Neither agree nor disagree 25
Disagree 13
Strongly disagree 8
TOTAL 100
Chart 13
strongly agree
100
80 Agree
20 strongly disagree
0
Total
percent
Interpretation:
From the above table it is evident that the respondents are satisfied with their salary as 39%
agree and 15% strongly agree. Only `3% disagree and 8% strongly disagree, 25% neither agree
nor disagree.
51
Q 14. I'm satisfied with the chances for my promotion
PERCENT
strongly agree 27
Agree 43
Neither agree nor disagree 13
Disagree 9
Strongly disagree 8
TOTAL 100
Chart 14
80 Agree
20 strongly disagree
0 Total
percent
Interpretation:
From the above table it is quite clear that employees are satisfied with their chances for
promotion as 43% agree and 27% strongly agree. Only 9% disagree and 8% strongly disagree,
13% neither agree nor disagree.
52
Q15. I'm satisfied with the allowances provided by the organization
PERCENT
strongly agree 19
Agree 42
Neither agree nor disagree 21
Disagree 11
Strongly disagree 7
TOTAL 100
Chart 15
Interpretation:
From the above table it is clear that the employees are satisfied with the allowances and other
benefits provided by the organization as 42% agree and 19% strongly agree. Only 11% disagree
and 7% strongly disagree, 21% neither agree nor disagree.
53
Q16 I feel my boss motivate me to achieve the organizational goals
PERCENT
strongly agree 11
Agree 33
Neither agree nor disagree 25
Disagree 22
Strongly disagree 9
TOTAL 100
CHART 16
80 Agree
20 strongly disagree
0 Total
PERCE3NT
Interpretation:
From the above table it is evident that employees boss are
motivating to achieve organizational goals as 33% agree and 11%
strongly agree. 22% disagree this is quite high compared to other factors
and 9% strongly disagree and 25% neither agree nor disagree.
54
Q. 17 My supervisor motivates me to increase my efficiency at times when i'm not
PERCENT
strongly agree 18
Agree 44
Neither agree nor disagree 18
Disagree 13
Strongly disagree 7
TOTAL 100
CHART 17
strongly agree
100
80 Agree
20 strongly disagree
0 Total
PERCENT
Interpretation:
From the above table it is evident that employees boss motivates the employee when he is
unproductive and help him to be productive as 44% agree and 18% strongly agree. Only 7%
strongly disagree and 7% disagree, 18% neither agree nor disagree.
.
55
Q. 18 I feel that my job has little impact on the success of the company
PERCENT
strongly agree 35
Agree 40
Neither agree nor disagree 10
Disagree 9
Strongly disagree 6
TOTAL 100
Chart 18
strongly agree
100
80 Agree
20 strongly disagree
0 Total
PERCENT
Interpretation:
From the above chart it is clear that 75% respondents are think that they contribute in the success
of a company, 9% respondent disagree from the statement and 6% respondent strongly disagree
from the question.
56
Q 19. Overall I'm satisfied with my job
PERCENT
strongly agree 28
Agree 35
Neither agree nor disagree 20
Disagree 12
Strongly disagree 5
TOTAL 100
Chart 19
strongly agree
100
Agree
80
20
strongly disagree
0
percent Total
Interpretation:
From the above table it is evident that Overall satisfactions of the respondents are good as 35%
agree and 28% strongly agree. Only 5% strongly disagree and 12% disagree and 20% neither
agree nor disagree.
57
CHAPTER 6
FINDINGS
58
FINDINGS
From the study, the researcher has come to know that most of the respondents have job
satisfaction; the management has taken the best efforts to maintain cordial relationship with the
employees. Due to the working conditions prevailing in this company, job satisfaction of each
respondent seems to be the maximum. From the study, I have come to know that most of the
employees were satisfied with the welfare measures provided by BAJAJ AUTO . The employees
of BAJAJ AUTO get more benefits compare to other companies.
The respondents are satisfied with the environment and nature of work factors .
The respondents relationship with the superiors and colleagues are quite good .
The Parking facilities provided by the organization are not good thats why most respondents
disagree with this question.
59
CHAPTER 7
SUGGESTION AND
RECOMMENDATION
60
SUGGESTION AND RECAMANDATION
In the organization most of employees are satisfied with all the facilities provided by company.
But there are some employees also who are not satisfied with the company. Management should
try to convert unsatisfied employees in to satisfied employees. Because if employee is not
satisfied than the he is not able to give his 100% to his work and the productivity of employee
decrease. So management should try to satisfied his employees because employees are the assets
of the company not a liabilities.
61
CHAPTER 8
LIMITATIONS OF THE
STUDY
62
Limitation are as follows-
63
ANNEXURE
64
Questionnaire
2. Age:
3. Gender: Male
Female
4. Designation..
65
Ques8- I am satisfied with the support from my coworkers-
1. strongly agree 2. Agree 3.neither agree nor disagree 4. disagree 5. strongly disagree
Ques9- People here have concern from one another and tend to help-
1. strongly agree 2. agree 3.neither agree nor disagree 4. disagree 5. strongly disagree
Ques11- We are provided with the rest and lunch room and they are good-
1. strongly agree 2. agree 3.neither agree nor disagree 4. disagree 5. strongly disagree
66
Ques18- I feel my job little impact on the success of the company-
1. strongly agree 2. agree 3.neither agree nor disagree 4. disagree 5. strongly disagree
67
BIBLIOGRAPHY
BOOKS:
Ashwathapa K., Human Resource Management (third edition), Tata Mc Graw Hill
Publication Company Ltd.
Web-Site:-
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