Informatica

The #1 independent leader in Data Integration

$550
• 2009 Revenue: $500 million
$500
• 5-year Average
Growth Rate: 18% per year $450
• Customers: 3,931
$400
• 84 of Fortune 100
• 87%+ of Dow Jones $350
• Government organizations
in 20 countries $300
• Partners: 400+
$250
• Major SI, ISV, OEM and
On-Demand Leaders $200
• Employees: 1,755
$150
• Direct in 28 Countries
2005 2006 2007 2008 2009

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 Enabling the Data-Driven
Enterprise

Delivering Timely, Trusted, Relevant

Data to the Business

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 We enable you, our customers,
to gain a competitive advantage
in today’s global information
economy by empowering you
with timely, relevant and
trustworthy data for your
top business imperatives.

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Business Imperatives
and Data

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Transform the business

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Improve Lives

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Save Lives

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 Data: The Good and the Bad

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Data: More Volume

GOOD NEWS: BAD NEWS:

More information Data proliferation

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Data: More Variety

GOOD NEWS: BAD NEWS:

More complete information Fragmented data

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Data: More Places

GOOD NEWS: BAD NEWS:

Broader ecosystem Fragmented data

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Data: More Sources of the Truth

GOOD NEWS: BAD NEWS:

Independent departmental Inconsistent, duplicate
operations (potentially polluted) data

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Data: Increased Business Involvement

GOOD NEWS: BAD NEWS:

Understand the importance Can’t trust the data
of the data

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Data: More Real-time Business Demand

GOOD NEWS: BAD NEWS:

Business becoming more Slow response
data-driven

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Data: Asset or Liability?

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 Data Driven Enterprise

Timely Trustworthy Relevant

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 No
No Single
Single
Fragmented
Fragmented Fragmented
Fragmented
Fragmented
Fragmented Version
Version of
of Slow
Slow
Data
Data in
in the
the Data
Data Between
Between
Data
Data Across
Across the Truth
the Truth Response
Response
Cloud
Cloud Enterprises
Enterprises
the
the Untrustworthy
Untrustworthy to
to Data
Data
Enterprise
Enterprise Data Data
Data
Data
Proliferation
Proliferation

SWIFT NACHA HIPAA …

Cloud Computing Application Database Unstructured Partner Data

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Comprehensive Unified Open Economical

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Data Fragmentation
Hindering Business Agility

WEB ERP FIN

New Data Source CRM MFG DW Transient Data

Many months to IT hand codes Near impossible to

integrate a new one-off solutions, access transient data
system proliferates data in a timely manner

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Increase Agility with Data Services

BI Composite
Apps Portal

SQL Web Service

Informatica
Data Services
CUSTOMER ORDER PRODUCT INVOICE

WEB ERP FIN

New Data Source CRM MFG DW Transient Data

Improve Operational
Accelerate M&A Ensure Compliance
Efficiency

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How Long Does a Change Take?
Scenario: Request for data that is not in the data warehouse

Business What if? IT

Change
Request Deployment

Weeks/Days
3-6 Months

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The Data Warehousing Conundrum –
More More, Faster Faster
Cannot
Many Data
On-board
Cannot Marts,New
InsulateDWor
Short-Lived
&From
DataChange
Sources
Data Quickly

xDM
x
x
DW

DM

x x
DM

Too Long, Too Costly, More Risk

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Enterprise Data Integration
Complementing with Data Virtualization

BI Composite App Portal

QUERY

Cust DW
CUSTOMER ORDER PRODUCT INVOICE

Greater agility, increased reuse, lower cost of change

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Informatica Data Services Demo Scenario

• TeleCo is a large Telecommunications company focused on

small to medium sized markets.
• Offering traditional land line, IP-telephony and wireless
communication services
• Growing rapidly and mission critical applications lack the agility
they need to adapt to all the operational changes occurring
• Traditional Data Warehouse cannot keep up with the frequency
of changes in the operational systems
• Current latency between operational systems and Data
Warehouse is between 24 hours and 3 days
• Sales needs more timely information costing TeleCo customer
satisfaction issues and millions in potential revenue

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Informatica Data Services Demo Scenario

Sales
Customer Automation
Service Portal Application

SQL WS

ERwin Data Quality Rule

CUSTOMERS TROUBLE TICKETS

Sales Support

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Optimize the Process

Abstract & Up-front join

insulate analysis &
with data objects column profiling

Optimized Role-based
federation Better
Physical
Provision
Certify
Informatica
Single
On-demand
Faster
business-IT
quality
point
ordata
virtual
Data
for
of
in perspective of
of any data DI
federated
any
handling
collaboration
development
in
data
way,
Services
oneupfront
platform
anytime
change
queries common metadata

Switch seamlessly Cleanse federated

with a single Reuse data
objects for all data on the fly
engine
applications

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 Gartner Magic Quadrant: Data Forrester Wave: Information-As-A-Service
Integration Tools, November 2009 (Data Services), Q1 2010

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Improving Customer Service & Operational Efficiency

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Poor Data Quality
Lack of Trustworthy Data

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Traditional Approach: Poor Data Quality
Time-consuming, Hand-coded Data Quality Rules

CUSTOMER

ORDER PRODUCT

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Traditional Approach: Poor Data Quality
Expensive, Inconsistent Data Quality Rules

CUSTOMER CUSTOMER CUSTOMER CUSTOMER CUSTOMER

ORDER PRODUCT CONTRACT INVOICE ORDER FORECAST ORDER PRODUCT CONTACT LEAD

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 Traditional Approach: Poor Data Quality
Not Good Enough for All Stakeholders for Their Purposes

Improve Mergers Increase

Acquire & Outsource Governance
Improve Modernize Efficiency Acquisitions Partner
Decisions Retain Non-core Risk
Business & Reduce & Network
Customers Functions Compliance
Costs Divestitures Efficiency

CUSTOMER CUSTOMER CUSTOMER CUSTOMER CUSTOMER

ORDER PRODUCT CONTRACT INVOICE ORDER FORECAST ORDER PRODUCT CONTACT LEAD

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 Informatica 9: Pervasive Data Quality
Delivering Trustworthy Data to All Stakeholders

Improve Mergers Increase

Acquire & Outsource Governance
Improve Modernize Efficiency Acquisitions Partner
Decisions Retain Non-core Risk
Business & Reduce & Network
Customers Functions Compliance
Costs Divestitures Efficiency

Common
Data
Quality
CUSTOMER ORDER
Rules PRODUCT INVOICE

CUSTOMER CUSTOMER CUSTOMER CUSTOMER CUSTOMER

ORDER PRODUCT CONTRACT INVOICE ORDER FORECAST ORDER PRODUCT CONTACT LEAD

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Can’t get all the right stakeholders involved

BUSINESS IT

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 Role-Specific Tools
Empower the Business, Reduce Reliance on IT
Scorecards

Line of
business manager Browser-based tool

Shared
Repository

Data
IT
Stewards
Developers

Rich development environment

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Gartner Magic Quadrant: Data Quality Tools, June 2009

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Please fill out the 2 minute
survey

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 Exchanging Data Efficiently
Between Enterprises

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 Challenges managing critical external data
Supplier invoices Customer purchase orders

EDI VAN SWIFT

AS2

Market
Sales forecasts Research

Pricing data

Service Email S/FTP EDI

request

Shipments

Sharing information with vendors, customers,

and other business partners is critical
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B2B Data Exchange
B2B Data Exchange

Monitoring

Partner Management
• Universal Data
Transformation
Managed File Transfer
Internal Systems External Partners • Business-driven
Data Exchange
Data Transformation
• Integration
PowerCenter Flexibility

Benefits:
PWX IDQ IIR • Effectively communicate with small
Informatica Platform and large partners and customers
Components • Empower the business to manage
and monitor the data
• Quality-assured data exchange

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B2B Use Case
SWIFT Messaging

Wire transfer indicated high

dollar amount for type of
commodity by a
ACME Bank watch-listed party Alert
receives a transaction
SWIFT monitoring
MT103 specialist
Message and initiate
from XYZ new case
Bank

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 Data collection and sharing

“Unique solution addressing the

EDI intercompany data quality problem in
one comprehensive platform.”

Quality assured Data Exchange

Format Quality

“Transform any data formats into the

format we needed and support
integrated, pre-emptive data quality.“

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Ensuring a Single Version
of the Truth

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 MDM-Related Challenges and Costs
Challenges with…

Governance Acquiring & “MDM will reduce data

Risk Retaining
Compliance Customers
redundancy in
organizations and as a
result, will save 80% of
the costs.”

“70% of SOA projects

will fail to yield
expected business
Mergers
benefits unless MDM is
Improving
Efficiency Acquisitions included.”
& Reduce &
Costs Divestitures

Source:- Gartner

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 Multidomain MDM Improves Critical
Business Processes

Improve Mergers
Acquire & Governance
Efficiency Acquisitions
Retain Risk
& Reduce &
Customers Compliance
Costs Divestitures

CUSTOMER PRODUCT

Master Data Hub

ORDER INVOICE

SWIFT NACHA HIPAA …

Cloud Application Application Legacy Third Party Partner Data

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Forrester Wave: Customer Hubs, Q3 2008

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 Business Imperative
• Improve customer service through
perfect end-to-end commercial “By leveraging a well-thought-out
customer experience MDM infrastructure, we have
• Ensure critical compliance
been able to strengthen the
customer experience and
Challenge
Four key customer-related business support our critical compliance
processes – contracting, order-to- efforts.”
cash, account management, and
reconciliation – were disconnected - Charles Bloodworth
Director, Information Technology
Impact Johnson & Johnson
Delivered $15 million value by
integrating the key business
processes and improving accuracy,
efficiency, and compliance

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 Effective Management of
Application Data

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Data Proliferation
Are You Drowning In Your Own Data?

• Escalating storage, server, and

database cost
• Diminishing performance
• Inability to retire applications
• Increasing effort on maintenance
& compliance
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 Application ILM Products & Benefits
Reduce Cost, Improve Performance & Ensure Compliance

Production Development/Testing/Training Copies

Performance Copy 1 Copy 2 Copy 3

DATABASE SIZE

Informatica Data Subset

Informatica Data Archive
Copy 1 Copy 2 Copy 3
Inactive data

Active data

TIME

Informatica Data Privacy

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Data Growth Management
MigrateÆ RetireÆ Archive

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 Correlating Data for
Operational Intelligence

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Slow Responses to Changing Business
Conditions

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Empower business users to define their own
rules that meet their business objectives

Find Rules
Continuous
Patterns Monitoring
Intelligence

Temporal Geospatial
Windows Boundaries

Data Data Data Data

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Use the Platform to make Rules Even Smarter
Analyst
Alerts
Rules

Analyst-driven automated Entity

Real-time data search, analysis and alerts disambiguation &
transformation watch list matching

Any Any
time source

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 Purchasing Policy Enforcement

Data/Event Context Response

Purchasing professional
acquires $600 of office supplies
from non-preferred supplier
Nightly resulting in a loss of savings. Notify program
transaction feed administrator and
received from send warning email
credit card issuer to purchaser

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 Maritime Domain Awareness
Data/Event Context Response

Watched vessels loitering in

known drug trafficking domain
Multiple ships enter geo- Notify watch officers, coast
spatial area of interest guard, & initiate interdiction

ALERT!
Private Boat:
Departed from
Bahamas

ALERT!
Tourist Boat:
Sanibel Island to
Key West
ALERT!
Fishing Boat:
Departed from
Key Largo

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Retaining Control of Data
Across the Clouds

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“ 65 percent of IT managers recognize
integration issues as the top barrier
for SaaS adoption
”

Your Company

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The Informatica Cloud
The Industry’s Broadest Cloud Integration Portfolio

Informatica Cloud
Business Services
Managers Migrate Synch Monitor Validate Replicate

Informatica Cloud
SIs, ISVs,
Platform
Developers Custom

Informatica Cloud
Editions & Options
IT

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Driving IT and Line of Business Collaboration
Ease of Use & Rapid Cost Scalable Enterprise
Maintenance Deployment Architecture Functionality

Business SaaS www.informaticacloud.com

Manager IT Developer
Administrator

Cloud Services:
Self-Service Cloud Platform:
Broader Adoption Common Metadata
Trusted Data Common Engine
Interoperable Jobs

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 Delivering More to the Business

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Business Imperatives
and Data

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Why Informatica?
Broad partner ecosystem to provide solutions
BI OEM Partners On-Demand
Global SI Partners

Elite SI Partners
Database and Infrastructure

Operating Systems

Platforms and Technologies

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Why Informatica?
The Most Neutral Trusted partner

CRM
Application

Custom Custom Custom

Application Application Application
Mainframe HP
Custom Custom HR
Application Application Application
SUN

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Washington, D.C.

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November 2-4, 2010

www.informatica.com/world

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