K J Somaiya Institute of Management Studies & Research

Vidyanagar, Vidyavihar (E)

Mumbai - 400077
AOL/01/2017

Course Details Program Faculty Email

PGDM IB ID sanjiwani@somaiya.edu

Trimester Faculty Contact 9869900492

II Number

Faculty Dr. Sanjiwani Students 3 Hours

Name Kumar Contact Hours
Course Business Course Code
Name Research

Max Marks 100 Credits

Full

Course Objectives Course Objective :

and Outcomes
To understand the basic concepts of research methods and its usefulness in
Business related situations.
To develop the ability to apply the research methods while working on a small
research project work.
To learn the methods of data collection and processing.
To apply tools of analysis for the set of data collected.
To acquire the skill to interpret the results.
To design and frame research reports with appropriate presentation tools.
Course content / Coverage (brief): This course covers Research types, scales,
sampling and data analysis.

General Description of Pedagogy : The focus is on Active, real, project

and experimental research for understanding theory section. Emphasis is on
hands- on, do it yourself approach for the section data analysis using SPSS.

Student learning outcomes from the course: This subject helps students to
understand fundamental concepts of research and application of that in real life
situations

Session Details
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K J Somaiya Institute of Management Studies & Research
Vidyanagar, Vidyavihar (E)
Mumbai - 400077
AOL/01/2017

Session Topics to be covered

No.

1 Role of Business Research

2 Types of research
3 Research Design
4 Research methods for collection of data

5 Measurement Concepts ,Attitude

measurement , questionnaire design

6 Sampling Design and procedures

7 Introduction to SPSS, data preparation

and data entry

8 Hypothesis Testing basic and Advance

9 Analysis of Variance

10 Measurement of association , Chi Square

Test

11 Bi-variate Regression

12 Multivariate Regression

13 Comprehensive Case Studies

14 Communicating research results

15 Report presentation

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 K J Somaiya Institute of Management Studies & Research
Vidyanagar, Vidyavihar (E)
Mumbai - 400077
AOL/01/2017

Course Coverage/ Upon completion of the course the students will be able to :
Topics relevant to
the Learning Goals
(LG) 1. Present and describe business data and information, draw conclusions
about large populations using information (CT ***).

Indicate extent to 2. Work on databases in team and by active contribution in the decision-
which the same is making (TO**).
addressed for each
LG
* - Addresses the 3. Effectively communicate Research output (CS *).
Learning Goal
Barely
** - Addresses the
Learning Goal
Moderately
*** - Addresses the
Learning Goal
Strongly

Assessment Criteria Program General Learning Goals Assessed *

Component

Weightage

(including continuous Specific Goals

evaluation and end Assessed *
term assessment)

Indicate extent of PSG1 PSG2 LG1 LG2 LG3 LG4 LG5 LG6
alignment with ( ) ( ) (MK) (CT) (CS) (TO) (GA) (ER)
intended Learning
Goals (LG) Atte 10
ndan
- Assesses the ce
Learning Goal Clas 20
Barely s
Test
- Assesses the Case 10
Learning Goal
stud
Moderately y
disc
- Assesses the ussi
Learning Goal on
Strongly
Gro 10
up
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 K J Somaiya Institute of Management Studies & Research
Vidyanagar, Vidyavihar (E)
Mumbai - 400077
AOL/01/2017

Assi
gnm
ent
End 50
term
exa
mina
tion
Explanation of the
choice of methods for Learning goal Critical thinking of the students will be assessed in the final
assessment of examination.
Learning Goals

Learning Goals*

1. LG 1(MK) = Management Knowledge

2. LG 2(CT) = Critical Thinking
3. LG 3(CS) =Communication Skills
4. LG 4(TO) = Team Orientation
5. LG 5(GA) = Global Awareness
6. LG 6(ER) = Ethical Responsibility

Program Specific Goals*

PGDM PSG1(IT) = Integrative Thinking

PSG2(L) =Leadership
PGDM- International PSG1(EIB) = Expertise in International Business
Business PSG2(SCGE) =Strategies in Changing Global Environment
PGDM- Financial PSG1(IFS)=Understanding Indian Financial System
Services
PGDM- Retail PSG1(ITR) =Integrative Thinking in Retail
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 K J Somaiya Institute of Management Studies & Research
Vidyanagar, Vidyavihar (E)
Mumbai - 400077
AOL/01/2017

Management PSG2(CS)=Understanding Customer Service

PGDM- Executive PSG1(L) =Leadership
PGDM- PSG1(MIC) =Managing Integrated Internal and External Communication
Communications PSG2(IMCP)=Designing Integrated Marketing Communication Plan

Assessment Criteria:

Component Weightage Description

Class test 25% Comprehensive data
analysis based Test
Assignments(Projects)/Presentations 25% Research project
Exams (End-Term) 50% Marks obtained by the
students
***Above mentioned criterions are just indicative.

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