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AGENTS: Party that has express(oral or written)or implied authority to act for
another (the principal)so as to bring the principal into contractual relationships
with other parties. An agent is under the control (is obligated to) the principal,
and (when within the scope of authority delegated by the principal) binds the
principal with his or her acts.
BUYERS NEEDS: Problems that customers intend to solve with the purchase
of a good or service.
PLACE: In marketing mix, location of the market and means of distribution used
in reaching it.
WHOLESALERS: Person or firm that buys large quantity of goods from various
producers or vendors, warehouses them, and resells to retailers. Wholesalers
who carry only non-competing good or lines are called distributors.