Running heading: ST.

MARYS HOME: RAISING AWARENESS 1

Theres No Place Like St. Marys Home: An Awareness Campaign

Daniela M. Perez and Sarah N. Winter

Spring Hill College

Table of Contents
ST. MARYS HOME: RAISING AWARENESS 2

Abstract .. 3

Introduction .... 4

Literature Review.... 5

Method ......13

Results ...21

Conclusion ... 24

Reflection ..26

References .....30

Appendices ....32

Abstract
ST. MARYS HOME: RAISING AWARENESS 3

Sexual abuse, neglect and abandonment are issues often disregarded by the public.

However, despite the severity of these issues, many people are left unaware of the different ways

they can help. Whether the volunteer work be physically going to the nonprofit and spending

time with the individuals who live or work there, monetary or clothing donations, people must

realize that all these do in fact help in more ways than acknowledged. A multi-platform

campaign, social media and events are ways in which awareness can be brought to the issue in

order to maximize public recognition. Each of the different aspects of the campaign are geared

towards bringing eye-opening examples to the issues and in turn generate awareness and

donations for the nonprofit organization, St. Marys Home. St. Marys Home specializes in the

care for children who have been sexually abused and neglected by family members. Raising

awareness and generating donations are ways in which a multitude of people are made aware of

the issue and can potentially help to eradicate sexual abuse and abandonment.

Introduction
ST. MARYS HOME: RAISING AWARENESS 4

Nonprofit organizations continue to struggle financially because donations seem to be

their main source of support. Without the sufficient support and funds, nonprofits would not be

able to offer their services. These organizations need the support from the community in order to

survive. St. Marys Home in Mobile, Ala. has been providing care for children since 1838. It

offers residential treatment facility for boys and girls facing serious conflict, abuse, neglect and

abandonment. The children who live at St. Marys Home suffer emotional, behavioral and

educational problems because of family circumstances. All of these children have been deprived

of the love and safety that comes from a secure home. People may fail to realize the need to

donate or may feel that their donation is not significant.

According to the U.S. Department of Health Services, it was reported that an estimated

1,520 children died in 2016 from abuse and neglect in the United States, which is equivalent to

four children a day (St. Marys Home, 2016, p.1). As time goes on, the number of children being

raped is increasing drastically. The National Institute on Drug Abuse found that two out of three

patients in drug abuse treatment centers say they were physically or sexually abused as children

(St. Marys Home, 2016, p.1). It was concluded that 80 percent of reported fatalities as a result of

abuse and neglect were caused by one or more of the child victims parents (St. Marys Home,

2016, p.1).

Abuse is an issue that is often overlooked and needs to be addressed. Therefore, it is

important for this multi-platform campaign and events to be done in order to benefit nonprofit

organizations and determine if a multi-platform campaign coupled with social media marketing

is effective and beneficial in raising awareness about this specific nonprofit organization.

Results were evaluated through the lens of the Theory of Planned Behavior, or TPB. This

is a theory proposed by Icek Ajzen which states that, personal attitudinal judgments and social-
ST. MARYS HOME: RAISING AWARENESS 5

normative considerations influence a persons intentions to perform a behavior, but TPB adds a

third element: perceived behavioral control. This element is the perception of how easy or

difficult it is to perform the behavior (Communication Theories, 2013, 27). Through the use of

this theory, the effectiveness of a multi-platform campaign, events and fundraising are will be

determined in raising awareness about a nonprofit organization.

The purpose of this work is to bring awareness to child neglect, abuse and abandonment.

The facilitators wish to bring awareness through a multi-platform campaign, fundraiser and two

separate events. This raises the following question: Will a multi-platform campaign, fundraiser

and event planning raise awareness for a nonprofit organization?

Literature Review

According to the National Center for Charitable Statistics (NCCS), more than 1.5 million

nonprofit organizations are registered in the United States. Without the charity of others, the

benefactors of those 1.5 million nonprofits would be left without the essentials for a healthy and

successful future. Now more than ever, nonprofits need to boost their online presence, gain

awareness and showcase why their work is so significant. It has been noted that approximately

69 percent of Americans give charitable donations (Morpus, 2016, p.1). These donations can be

in the form of money, clothing, food and toys. There are some individuals who may wish to

donate to nonprofits and charitable organizations; however since there are so many, they don't

know which one to choose.

Nearly six out of 10 sexual assaults occur in the victims home or the home of a friend,

relative, or neighbor (Balfour, 2017, p.1). Many think because this is something that is

happening behind closed doors or inside a home, there is nothing one can do to stop or prevent it.

In eight out of 10 rape cases, the victim knows the perpetrator. Sexual assault can happen
ST. MARYS HOME: RAISING AWARENESS 6

anywhere and at any time. The majority of assaults occur in places ordinarily thought to be safe,

such as homes, cars and offices. Most of the victims of these acts are helpless children who have

nowhere else to go. One in every seven victims of sexual assault is under the age of six

(Balfour, 2017, p.1). This is happening in our community and to our children. Some are just

choosing not to see it.

According to the National Coalition Against Domestic Violence, Unfortunately, timely

statistics and information about child sexual abuse is scarce because of the lack of accurate

reporting of incidences and a true definition of this abuse (St. Marys Home, 2014, 6). The

brochure added to the previous statement by acknowledging that awareness among mental

health and child protection agencies that child sexual abuse is more common than originally

thought and is a grave problem in the United States (St. Marys Home, 2014, 6). The Nation

Coalition Against Domestic Violence defines domestic violence as the willful intimidation,

physical assault, battery, sexual assault, and/or other abusive behavior as part of a systematic

pattern of power and control perpetrated by one intimate partner against another. It includes

physical violence, sexual violence, psychological violence, and emotional abuse (NCADV,

2017, 1).

In order for circumstances like these to be overcome, the public must be made aware of

the issues a particular nonprofit organization is facing. There are a variety of ways a leader of a

nonprofit organization can bring awareness to their issue. Fundraising, social media and event

planning are three of the various ways awareness can be raised. Each one of the aspects

mentioned offers a unique way to bring awareness and attention the nonprofit organization seeks.

A combination of these three can potentially yield a successful campaign and may ultimately

bring public recognition to the issue of the nonprofit.

ST. MARYS HOME: RAISING AWARENESS 7

Nonprofit Fundraising

There has never been a greater need for raising funds necessary to promote the

organizations that will help build a sustainable future (Rosen, 2012, p.1). Now there are more

means to fundraise. Because a lack of funding exists, nonprofit organizations fall short of

necessary resources needed to keep the facilities up to date. This is partly because there is not

enough awareness about that specific organization.

Nonprofit organizations are dedicated to delivering social services that are facing harsher

than ever fundraising environments while having to attend to increased challenges emanating

from emergent social and health problems (Medina-Borja, A., & Triantis, K., 2014, 2). One

way this issue can be eradicated is by raising awareness through the creation of a fundraising

campaign. This in turn, can help to generate donations which can ultimately help to eliminate

this issue. Individuals are more inclined to donate to a nonprofit organization if there are hard

facts, pictures and statistics proving that there is a need for donations (Watson, 2014, 8). To

receive an influx of donations, it has been founded that a storyline must be present. Forbes stated

that, Karen Page Winterich, associate professor of marketing at the Pennsylvania State

University; and William T. Ross Jr., ING Global Chair and professor of marketing at the

University of Connecticut see a challenge for nonprofit storytelling (Watson, 2014, 6). Ross

found that, Its not only the characteristics of the giver that determine their likelihood of

donating but characteristics they perceive in the recipient (Watson, 2014, 7 ). The more

emotions that can be used will draw up more reactions. If the individuals perceive the recipient

in a negative light, they may not be willing to give as much. Additionally, if they perceive the

characteristics of the giver to be pure, the likelihood of receiving a donation is greater.

Social Media
ST. MARYS HOME: RAISING AWARENESS 8

When working with nonprofit organizations, social media platforms are an essential tool

to use in raising awareness and gaining public recognition. However, they are faced with any

number of considerations, including the ways that various constituencies wish to communicate;

what those communications might produce regarding engagement, social action, or donations

(Hou & Lampe, 2016, 3). Additionally, fundraising and relationship building are two concepts

that can cause great success or failure to a campaign. The strength of social media is a two-way

communication. This has the ability to do more than simply sending messages and asking for

donations because it allows relationships to be established through communication.

The Internet provides an ideal platform to reach, inform and engage potential donors

(Hart, 2005, p.2). Hart (2005) states that, Nonprofits that are looking for online success should

approach the Internet as a communication and stewardship tool first and a fundraising tool

second. The social media posts are more than generic information and donation requests. Each

post aims at building and enhancing relationships with potential donors. Establishing a personal

connection between the sender and receiver of the message allows for a key component of a

successful campaign interaction.

Personal interaction between the sender and receiver of the message is key to a successful

campaign. The Internet's value is measured by its ability to give convenient and quick access to

what a supporter [may] want when they want it, and by it empowers supporters to do so (Hart,

2005, p.2). Posting on Facebook, which has over one billion daily active users (Osman, 2011,

p.1), allows for the opportunity of interaction and relationship building. Additionally, people are

using technology more which means they check their accounts more often. According to

comScore, Facebook is accessed at an average of eight times per day, followed by Instagram

(six), Twitter (five) and Facebook Messenger (three) (Osman, 2011, p.2). Therefore,
ST. MARYS HOME: RAISING AWARENESS 9

individuals are more likely to see posts throughout the day and can potentially shape an

individual's behavioral intentions.

Gaining donations for a nonprofit organization, could be difficult, however; if a link to a

donation site such as GoFundMe is posted, donating is made easier. Since the link is posted on a

platform potential donors utilize almost every day, seeing and then clicking the link becomes a

simple task. It has been found that 13.27 percent of final donations come directly through social

media (Morpus, 2016, p.1). Posting a donation link on social media not only reaches the

nonprofit organizations followers but allows for the followers to share the post. This can then

potentially increase the number of page views followers and donations.

Event Planning

Nearly 50 percent of all charities use special events as a way to raise money (Morpus,

2016, p.1). Fundraising events can range from black-tie affairs in large cities to outside banquets

and event to small gatherings in local town halls. No matter the style or location of the event, the

event itself not only raises awareness but also brings in donations.

The most common challenge faced by event planners is promotion and outreach of the

event (Lau, 2017, 7). The use of Facebook and other social media platforms are a vital tool to

get the word out and attract people to the event. More than 60 percent of people discover events

through their Facebook News Feeds (Lau, 2017, 14). The Facebook Events section offers free

customizable event pages that nonprofit organizations can quickly and easily set up through their

organization's profile. This allows supporters to show interest, get the date of the event to appear

in their Facebook notifications, as well as share links and images and even RSVP to the event so

that the event planners can have an estimated number of attendees.

ST. MARYS HOME: RAISING AWARENESS 10

Both social media and word of mouth are the most common methods of event promotion.

Research shows that 72 percent of organizations report using these low-cost tactics to promote

their event (Lau, 2017, 8). However, it has been noted that the most common promotional

material for events is posters and flyers at 66 percent, followed by digital invitations at 50

percent. Additionally, consumers read print materials up to 30 percent faster than digital screens,

and this is thought to improve response rate (Lau, 2017, 9). However, depending on the target

audience will make that nonprofit organization more inclined to post either digitally or print.

It has been found that members in Generation Y and Z tend to be more digitally native

individuals whereas members in Generation X and Baby Boomers tend to prefer things to be

printed out. A study conducted by Pew Research found that the majority of reading done by

adolescents is done digitally rather than print. About eight-in-ten (81%) of 18 to 29-year-olds

who prefer to read their news also prefer to get their news online; just 10% choose a print

newspaper (Mitchell, 2016 3). When it came down to interpreting the data for 30 to 49-year-

olds the results were similar to those ages 18 - 29 . News readers who are ages 50-64, on the

other hand, are more evenly split between a preference for the web (41%) and print paper (40%),

while those 65 and older mostly still turn to the print paper (63%) (Mitchell, 2016 3).

Theory of Planned Behavior

The Theory of Planned Behavior is a theory that links beliefs and behavior. This theory

was developed to predict and explain human social behavior and serve as the framework for

behavior change interventions (Fishbein, M., & Ajzen, 2010, p. 27). The concept was proposed

by Icek Ajzen to improve the predictive power of the theory of reasoned action by including

perceived behavioral control. It is a theory explaining human behavior, and it has been applied to

studies of the relations among beliefs, attitudes, behavioral intentions and behaviors in various
ST. MARYS HOME: RAISING AWARENESS 11

fields such as advertising, public relations and advertising campaigns. The theory states that

attitudes toward behavior, subjective norms and perceived behavioral control, together shape an

individual's behavioral intentions and behaviors. The Theory of Planned Behavior helps to

understand how one can change the behavior of people. The Theory of Planned Behavior

predicts deliberate behavior because behavior can be deliberate and planned (Fishbein, M., &

Ajzen, 2010 p.12).

According to the Theory of Planned Behavior, human action is guided by three kinds of

considerations: behavioral beliefs, normative beliefs, and control beliefs. Ajzens three

considerations are crucial in circumstances, projects and programs when changing the behavior

of people. Attitude toward the behavior subjective norm, perception of attitude and the greater

the perceived control, the stronger the person's intention to perform the behavior in question

should be (Fishbein, M., & Ajzen, 2010, p.2).

The Theory of Planned Behavior predicts that planned behaviors are determined by

behavioral intentions which are largely influenced by an individuals attitude toward a behavior,

the subjective norms encasing the execution of the behavior and the individuals perception of

their control over the behavior (Fishbein, M., & Ajzen, I., 2010, p.1). TPB emerged as a major

framework for understanding, predicting and changing human social behavior. According to Icek,

intention is the immediate antecedent of behavior and is itself is a function of an attitude or

behavior toward the behavior, subjective norm and perceived behavioral control (Fishbein, M.,

& Ajzen, I., 2010, p.1). The theory states that attitude toward the behavior, subjective norms and

perceived behavioral control together shape an individual's behavioral intentions. Using this

theory along with social media may provide an explanation or reasoning to why some individuals

are more inclined to donate than others. It is possible that past experiences, behavior or perceived
ST. MARYS HOME: RAISING AWARENESS 12

behavior has shaped individuals to act a certain way. One's attitudes and behavioral intentions can

shape the actions of an individual. Attitudes refer to the degree to which a person has a favorable

or unfavorable evaluation of the behavior of interest. It entails a consideration of the outcomes of

performing the behavior. One's behavioral intention refers to the motivational factors that

influence a given behavior where the stronger the intention to perform the behavior, the more

likely the behavior will be performed (Fishbein, M., & Ajzen, I., 2010, p.1).

However, few limitations do exists within this theory. While the theory does consider

normative influences, it still does not take into account environmental or economic factors that

may influence a person's intention to perform a behavior (LaMorte, 2016, 12). Another

shortcoming of the Theory of Planned Behavior assumes, the person has acquired the

opportunities and resources to be successful in performing the desired behavior, regardless of the

intention (LaMorte, 2016, 5). This theory also concludes that one's behavior is a result of a

linear decision-making process, and does not consider that it can change over time (LaMorte,

2016, 5). However, this theory was created with the goal of fuller explanation of all behaviors

with which individuals have self-control (LaMorte, 2016, 1).

By incorporating nonprofit fundraising, social media and event planning and examining

the three through the use of the Theory of Planned Behavior, one can become successful in

bringing awareness to a nonprofit organization. Each of the above can serve as an asset to a

successful awareness campaign for a nonprofit organization. The theory presented allows the

communicator to examine the receiver's actions that will determine the successfulness of the

social media, fundraising and events. The Theory of Planned Behavior provides insights to an

individuals behavior based on subjective norms and perceived behavioral control which work

collectively to shape an individuals behavioral intentions.

ST. MARYS HOME: RAISING AWARENESS 13

Method

In July of 2017 the facilitators discussed potential topics for the project. On Aug. 23,

2017, the facilitators decided on a multi-platform campaign, fundraising and events to raise

awareness for a nonprofit organization. Both facilitators agreed and selected to focus their

capstone project on St. Marys Home. On Sept. 5, 2017, at 1 P.M. the facilitators met with Jill

Chenoweth, former Director of Development at St. Marys Home, to discuss a multi-platform

campaign and events benefiting St. Marys Home, a shelter for sexually abused and abandoned

children. The facilitators created a waiver that gained approval on all that was asked to

successfully run this campaign. In addition, the facilitators gained approval to put on two

separate events benefiting St. Marys Home as well as gain temporary administration rights to

their Facebook. The facilitators were also granted the permission to make an Instagram page as

well as set up donation boxes at local churches. Chenoweth granted the facilitators permission to

create GoFundMe page, which was created on Sept. 29, 2017.

On Sept. 29, 2017 the facilitators sent out an email and physically went to Rouses

Supermarket on Old Shell Road and requested that donation boxes be placed at each of the

entrances of the market. Unfortunately, this request was not possible. Therefore the facilitators

filled out a Donation Request Form asking if any food donations would be made available for the

Color Me Bright event. The facilitators were informed that a donation committee met at the

beginning of each month and decided where the donations would go for that month. The

facilitators were told that should the donation request be approved, they would be contacted. The

facilitators did not receive a response and therefore made the assumption that the request had

been denied.
ST. MARYS HOME: RAISING AWARENESS 14

The facilitators met with Andrea Rehm, Director of Volunteers at St. Marys Home on

Sept. 21, 2017 to discuss the agreements made with Chenoweth and to gain Rehms final

approval. After this meeting, the facilitators received the approval to launch their campaign.

Initially both facilitators contacted local churches to gain approval to place donation boxes on

their property. The churches that were contacted included: St. Paul's Episcopal Church, St.

Ignatius Parish, Corpus Christi Church, Government Street Baptist Church, St. Dominic's

Catholic Church, Pathway Church, Spring Hill Baptist Church, Grace Bible Church, Mars Hill

Church and Spring Hill Presbyterian Church. All of the churches the facilitators contacted were

recommended by Rehm. However, this action was denied by all.

Although St. Ignatius denied the request of the donation boxes, the parish still wanted to

help. The facilitators were in constant contact with Melinda Seiter, Ministry Coordinator for St.

Ignatius, via email. After an exchange of emails, Seiter agreed to assist the facilitators with the

execution of The Mini Olympic event (See Appendix I). Seiter informed the facilitators that she

should relay the youth group at St. Ignatius.

On Oct. 4, the facilitators emailed the President of Spring Hill College, Dr. Christopher

Puto, Ph.D, in order to gain his approval for the donation boxes to be placed on Spring Hill

College campus (See Appendix J). Upon receiving Putos approval, the facilitators met with J

Kevin Anderson, Chief of Police of Public Safety at Spring Hill College who gave the facilitators

the permission on behalf of Public Safety to proceed with placing the donation box at Spring Hill

College. Anderson suggested the facilitators contact Joy Morris, Director of Residence Life.

Morris then informed the facilitators that Mike Freyaldenhoven, Director of Student

Development, would have to have the final approval. After receiving permission from
ST. MARYS HOME: RAISING AWARENESS 15

Freyaldenhoven, the donation box was purchased and placed in the public safety guard house at

the Old Shell entrance of Spring Hill College on Oct. 5, 2017.

The first event planned served as a kickstart event, and was called Color Me Bright. This

event was held at Spring Hill College in the Gautrelet Room on Thursday, Oct. 5, 2017 at 12

P.M.

Flyers were created by the facilitators for the Color Me Bright event, using the software

Canva. The flyers were approved by Natalie Fonseca, the Administrative Assistant in the Center

for Student Involvement at Spring Hill College. The flyers were then hung throughout Spring

Hill College campus, placed in the Mobile Public Library and posted on both Facebook and

Instagram. On Sept. 26, 2017 the facilitators reached out to Camryn Nethken, SpringHillian

Editor to have the Color Me Bright event listed in the Around The Hill section of the

SpringHillian (see Appendix P).

The facilitators were in contact with Rachel Hatley and Wanda Sullivan, members of the

art department at Spring Hill College. Both of the women served as the judges and moderators of

the event. In the likelihood one judge becomes ill or cannot make the event, the other is there to

help guide the event attendees and assist with the execution of the event. However, if both of

them were present the event would be successful. Additionally, the facilitators invited Rehm, to

attend the event as a representative from St. Marys Home. The facilitators wrote an informative

speech about St. Mary's Home to offer insight, knowledge and awareness to those in

participation. There was a minimal fee of one dollar to participate in this event. To increase the

participation in Color Me Bright, the facilitators provided pizza, pink lemonade and candy for

the participants.
ST. MARYS HOME: RAISING AWARENESS 16

An Instagram account was created on Sept. 25, 2017, for St. Mary's Home. The

facilitators followed school clubs, organizations, community members as well as local

businesses, neighboring churches, schools and universities. The facilitators encouraged the

Facebook users to follow the Instagram account. The facilitators regularly followed accounts to

raise awareness and informed the community on ways they can help.

After weeks of constant communication with the Rehm and numerous failed attempts at

gaining temporary administration access, the facilitators went to St. Marys Home on Sept. 29,

2017, where they assisted Rehm in granting the facilitators access. After this meeting, the

facilitators had temporary administration access to the St. Marys Home Facebook page. Before

posting on their Facebook, the facilitators ran analytics on the account (See Appendix U). The

facilitators initially began posting on the account everyday, however; to keep the audience

informed, but not overwhelmed, the facilitators chose not to post on both platforms everyday. On

the days there were no physical postings, the facilitators posted the donation flyer on Instagram

stories. Information posted on both Facebook and Instagram included but was not limited to

information on St. Marys Home, ways one can help the home, volunteer opportunities, statistics

and information on children who have been raped, abused and neglected. Social media posts also

publicized the opportunity to donate through the GoFundMe Page and the Donation Boxes at

Spring Hill College (See Appendix T & Y).

On Oct. 3, 2017, the facilitators created a Sprout Social account. This was a free 30 day

trial. The platform allowed the facilitators to add both the Instagram and Facebook accounts and

track the engagements, impressions and reach of each post made. The facilitators visited the

platform on a weekly basis to view which posts received the most engagements and impressions

in comparison to the others. Based on this data, the facilitators changed the variation of the posts.
ST. MARYS HOME: RAISING AWARENESS 17

To gain attention and raise awareness through social media, the facilitators created the

appropriate social media outlets. Facebook was primarily used to target the older demographic

ranging from age 30 and older. This age range was primarily chosen since these individuals have

a steady income and are more inclined to donate. Instagram was created and used to gain

attention from the younger demographic, individuals ranging from 19-29 years old. This was

done to gain awareness and bring about the need for volunteers and to attract individuals to the

Color Me Bright event.

The facilitators created a PR Plan which was used to keep track of postings in addition

this plan served as an organization tool (See Appendix DD). The facilitators organized and filed

the photographs based on when they were posted and on which platform.

To track each platform, the facilitators used Sprout Social. This social media listening

platform was initially used to track St. Marys Facebook presence prior to the facilitators posting

content on the page. However, when the social media facilitator went to log into Sprout Social,

none of the data previously recorded appeared. After multiple attempts the facilitator met with

Stacy Wellborn, Adjunct Professor at Spring Hill College, on Oct. 12, 2017 where Wellborn

directed and suggested the facilitator to refer to Facebook and Instagram analytics instead.

Each of the social media posts provided a report that showcased data such as the number

of page views, reach, engagements, clicks and shares. This helped the facilitators to determine

the successfulness of the social media campaign. Frequent postings on both platforms was

another essential aspect of the social media campaign. Frequent posting coupled with social

media listening not only allowed the followers to stay informed but for the facilitators to make

observations on posts that gain attention versus the those that obtained the least attention. The

facilitators took pictures using a Nikon D3300 DSLR camera with an AF-S DX Zoom-Nikkor
ST. MARYS HOME: RAISING AWARENESS 18

ED 18-55mm F3.5-5.6G lens shooting pictures with 1/320, F9 and ISO of 200, which changed

depending on the lighting each time a photo was taken.

To generate and gain monetary donations from the public, a GoFundMe page was

created. This was created for those not affiliated with Spring Hill College, who could offer their

help in supporting St. Marys Home. However, all were welcomed to donate to this organization

through this platform. To gain awareness, the GoFundMe page was posted to both the Instagram

and Facebook account. To ensure donors that their money will be going to St. Marys Home and

not to the facilitators, the facilitators placed Rehm, as the administrator. Over the course of the

campaign, the facilitators tracked the donations and ensured they reached the goal.

The final event titled, The Mini Olympics, took place Saturday, Nov. 4, 2017, from 10

A.M. - 12 P.M. at St. Marys Home. This day consisted of games and activities that were

previously planned by the facilitators. Additionally, this event showcased the donations raised

for the home. The facilitators met with Rehm on Oct. 30, 2017 and finalized the games and

selected teams. St. Marys Home provided the required supplies needed for The Mini Olympics

games. In the likelihood of rain, the facilitators selected a secondary location within the home

and composed modified versions to the originally planned games. This secondary location was

not needed and the games went as originally planned.

The Mini Olympics consisted of ten games: Over/Under Throw, Sponge and Bucket

Relay Race, Hula-Hoop Pass, Caterpillar Crawl, Corn - Hole Toss with Targets, Three Legged

Race Relay, Beach Ball Walk, Volleyball Sheet Toss, Waiter, Waiter and What Can You Spell?

Each team went head-to-head and competed for the winning title. All of theses games were

strategically planned and required each team to collaborate in order to be named the winner.

However, due to time constraint only four games were played and the games varied amongst the
ST. MARYS HOME: RAISING AWARENESS 19

teams. There were four teams with one team captain per team. Due to a retreat that took place the

same weekend as this event, volunteers from St. Ignatius were sparse. The facilitators were made

aware of the retreat the same week as the event. Left with no choice, the facilitators turned to

classmates at Spring Hill College. Each of the team captains were Spring Hill students; Brianna

Bossert, Daniela Perez, Courtney Willamore and Sarah Winter. The facilitators partnered with

the St. Ignatius youth group called LifeTeen. Seiter and James Johnson, a member of LifeTeen,

were the two representatives from St. Ignatius who volunteered their time to assist with the

event. The winning team received bags of candy and were the first group to walk to the table to

pick out two items from the donation tables. Each of the team has the opportunity to go up to the

donation tables at least twice. Once the children collected their desired items, they took their new

belongings to their room which signified the conclusion of the event. The remaining clothes that

were not collected by the children were given to the St. Marys Home Staff.

The facilitators looked at Sprout Social as the free trial was coming to a close and the

information previously missing, appeared. The facilitators then made a second account using a

different email address, however; a day later on Nov. 7, 2017, Sprout Social warned the

facilitators the account would be deleted, and blacklisted due to an organization having duplicate

free-trial account. The facilitators then reached out via telephone call to Kelsey Winn, a

representative from Sprout Social. (K. Winn, personal communication, November 8, 2017).

After various phone calls and voicemails, and no response, the facilitators turned back to using

Facebook and Instagram Analytics.

The facilitators wanted to maintain consistency within the social media tracking.

Therefore, the facilitators met with Dr. Stuart Babington, Ph.D, associate professor and

department chair. Babington advised them to contact the Sprout Social customer service. On
ST. MARYS HOME: RAISING AWARENESS 20

Friday, Nov. 10, 2017 the facilitators called Sprout Social customer service and spoke with

Tatijana, who informed the facilitators that the sales representatives were in a meeting and that

they would contact the facilitators back at their earliest convenience (T, personal communication,

November 10, 2017). A few hours later the facilitators received an email from Marshall

Hamilton, a sales manager at Sprout Social. After a series of emails, the facilitators were granted

an additional 24 hours to Sprout Social at no additional charge (See Appendix BB).

Results

The results from the kickstart event, Color Me Bright, were received through the

questionnaire that was distributed at the conclusion of the event. A thematic analysis was

conducted with the questionnaire responses (See Appendix O). In addition to the members of the

art department, 42 participants showed their support to St. Marys Home. Of the 42 participants,

22 filled out the questionnaire. The Color Me Bright event raised a total of $137 for St. Marys

Home. Before attending the event, only four participants had heard of St. Marys Home while the

other 18 had no perceived notion about the organization. Others reported the familiarity of the

name but did not know the cause. By the conclusion of the event, 20 of the 22 participants knew

that St. Marys Home helped sexually, abused and abandoned children.

Word of mouth was found to be the most popular form of gaining individuals to come to

Color Me Bright. It was found that 14 participants heard about the event through their friends,

nine participants saw flyers hung throughout Spring Hills campus and six participants were

made aware through social media. One participant reported, I didn't know about St. Mary's

Home at all until they followed me on Instagram and I came to this event! The most

memorable or impactful aspect of the event was the speech that the facilitator read aloud (see

Appendix M). However, one participant reported that the most impactful part of the event was
ST. MARYS HOME: RAISING AWARENESS 21

reading the stories of the children: I read one of the stories of the children at St. Mary's. It was

repulsive and unimaginable what happened to the child I read about. Now that I know about

Saint Mary's, I will spread the word to the people and see if I can find future opportunities to

help (See Appendix FF).

The results from The Mini Olympics were analyzed through the feedback the facilitators

received from the questionnaire that was distributed at the conclusion of the event. The

questionnaire was filled out by St. Marys staff along with Seiter and Johnson, who supervised

the event. A thematic analysis was done with the questionnaire responses (See Appendix S). This

feedback showcased the effectiveness of the event and the knowledge of what the facilitators had

done. The participants who filled out the questionnaire all agreed that this event, overall, left the

children happy. One respondent said, The children really enjoyed the activities today. The

children had the chance to interact with the other groups. Great physical, social and intellectual

benefits for the children. All of the participants provided positive feedback and agreed that the

event was effective. Another respondent said, The event went really well. I really enjoyed how

the guests donated their clothes for the kids. You must be willing to give whatever it takes to do

good for others. For it is in giving that we receive.

Over the duration of the fundraiser, the facilitators received 10 bags of donations. These

included: 32 T-shirts, 31 dress shirts, 18 sweaters or jackets, 16 undergarments, 14 pairs of

athletic shorts, 10 young women's dresses, five pairs of pants, two skirts, two pairs of shorts, one

blazer and one swim suit, for young women. For the young girls, the facilitators received eight

pairs of pants, seven athletic shirts, seven dress shirts, five dressses, four sweaters and two pairs

of athletic shorts. In addition to this, the young men at St. Marys Home received: 30 dress

shorts, 21 dress shirts, 25 athletic shirts, 26 pairs of athletic shorts, 12 jackets, 10 T-shirts, six
ST. MARYS HOME: RAISING AWARENESS 22

pairs of pajama pants, three pairs of pants, three jerseys, two pairs of sweatpants and one pair of

baseball pants. Additionally, 32 stuffed animals, 31 pairs of shoes, eight board games, four sets

of twin bed sheets, four pairs of womens sunglasses, three iPhone 4 cases, three pairs of socks,

three bars of Olay soap, two stockings, two wallets, a rosary and a pedicure kit were donated.

All the items were generously donated through the donation box at Spring Hill College.

However, rather than placing the items in the box themselves, those who donated the items

called either one of the facilitators. A time and location was arranged and the items were picked

up at the designated time and location. Despite the abundance of donations the facilitators

received, the location of the donation box showed to be unsuccessful.

The results from the social media questionnaire were analyzed through the feedback that

the facilitators received from the Google Form that was shared on Facebook and Instagram. A

thematic analysis was conducted with the questionnaire responses (See Appendix X). Facebook

was found to be the social media platform that had the greatest amount of followings and was

most effective. Many individuals reported that they helped St. Marys Home previously by either

sponsoring a child, volunteering or donating through a different fundraiser. When the individuals

were asked which was their preferred post, many people expressed that they preferred when St.

Marys publicized the needs of the home, volunteer opportunities and information on the home

itself. When asked about the ways St. Marys can improve their social media presence, one

individual stated, Tell stories of the kids. Even small successes make great status updates. No

need to use identifying characteristics, but it makes the kids more real.

The results from the social media posts show a substantial increase in reach and

awareness. Social media analytics were collected through Sprout Social, and show the

effectiveness of the social media posts. When the facilitators were first granted access to St.
ST. MARYS HOME: RAISING AWARENESS 23

Marys Facebook Page, the page had a total of 1,362 page likes, 1,636 impressions, four

engagements and the number of clicks on the page was unavailable (See Appendix U). After the

facilitators gained access to the Facebook Page, the analytics as of Nov. 11, 2017, appeared as

follows: 1,467 likes, 61,856 impressions 903 engagements and 181 clicks (See Appendix V).

Since the facilitators concluded the social media campaign, the social media analytics have risen

substantially. The campaign increased the number of impressions by 1,765.4 percent. In addition,

the number of posts sent increased by 950 percent and the engagements rose by 1251.6 percent

by the conclusion of the campaign. Before the campaign commenced, St. Marys Home lacked

an Instagram account, leaving the facilitators to build this platform from the bottom up. The

analytics for Instagram are as follows: starting from a total follower count of zero, the facilitators

as of Nov. 11, 2017, received a total of 304 followers and a grand total of 451 likes and two

comments (See Appendix Z).

At the end of the multi-platform campaign, fundraiser and events, the facilitators not only

raised awareness but received a multitude of support from members of the Mobile community.

Without the generosity of these individuals the GoFundMe page goal would not have been

attained nor would the children have received a large amount of donated items. The facilitators

raised a grand total of $1,682, which helped provide for the needs of the children. A combination

of the monetary donations, clothing donations and social media impressions brought about

awareness to St. Marys Home as well as the severity of sexual abuse, assault and neglect.

Conclusion

The research conducted serves to suggest that a multi-platform campaign, fundraiser and

events are effective in raising awareness and donations for nonprofit organizations. Social media

analytics such as number of page views, reach, engagements, clicks and shares are required to
ST. MARYS HOME: RAISING AWARENESS 24

determine if the posts were effective in raising awareness. The number of impressions on posts

increased by 60,000 which was an indicator of the successfulness of the social media campaign

conducted. Donation requests were made through social media and was found to be successful

based on the grand total on the GoFundMe page of $1,545 and the 10 donation bags received.

Despite the location of the donation box not generating donations, the concept of having a

donation box was still found to be successful.

A thematic analysis was conducted on all questionnaires to show the effectiveness of

each event and social media platforms. Each of the analyses did reveal the successfulness of the

campaign based on the responses of those who took part in answering the questionnaire. Prior to

the Color Me Bright event, many of the attendees were unfamiliar with St. Marys Home. The

few that did know were able to expand their knowledge on the nonprofit and were made aware of

the ways they can offer their help. In regards to the Mini Olympics, the staff and children of St.

Marys Home were made cognizant of the efforts that the facilitators made to raise monetary

donations and clothing for the children at the home.

Secondary research and preliminary observations suggest that findings can be expected to

be consistent with the Theory of Planned Behavior. This insinuates that individuals are more

inclined to donate to St. Marys Home if social media makes sexual abuse, abandonment and

neglect apparent to its followers. The Theory of Planned Behavior helps researchers gain a better

understanding on how they can change the behavior of people. Therefore, posting statistics

referencing sexual abuse and abandonment will alter the behavior of individuals and in turn

make potential donors more inclined to donate.

A multi-platform campaign and events do in fact have a positive impact on nonprofit

fundraising. There were multiple donations generated through social media postings that would
ST. MARYS HOME: RAISING AWARENESS 25

more than likely not be available had this project not been conducted. Awareness through the

events and social media were made apparent and provided real life stories from the children at

St. Marys Home which was eye opening to those who attended the Color Me Bright event. The

children and staff at St. Marys Home were made aware of the donations acquired by the

facilitators on the day of the Mini Olympics.

Reflection

Throughout the semester and execution of our multi-platform campaign, fundraiser and

events, our main takeaway is the importance of organization and planning for the future.

Agreeing and listening to one anothers thoughts is key to the success of this project. It is safe to

say that we both listened to each other's thoughts and from there discussed the best way to

execute the plan. Another main aspect the facilitators learned is the importance of being

persistent. We did not gain access of the Facebook page until late Sept., weeks after the initial

meeting that granted us permission. After weeks of unreciprocated communication with Rehm,

we decided to go to St. Marys Home and make ourselves the temporary administrator by asking

Rehm to log onto her Facebook and adding ourselves to the administrator board of the St. Marys

Facebook page.

From a social media perspective, we should have used the St. Marys Home Twitter

account. We did not think it was going to be an effective platform to get our message across due

to the character limit; posting statistics and facts is made very difficult. However, in our social

media awareness questionnaire, it was brought to our attention the desire for St. Marys Home to

have an updated Twitter account.

Before beginning Sprout Social we should have called, explained our project and made it

clear that we were students in order to see if we would be able to negotiate a price to have access
ST. MARYS HOME: RAISING AWARENESS 26

to Sprout Social to keep with the consistency of our analytics. This would have prevented us

from having to switch from platform to platform trying to find the one that works best. The

multiple exchange of emails between Daniela Perez and Marshall Hamilton of Sprout Social did

work out for the best and provided us with an extra 24 hour access to Sprout Social for free.

Additionally, Marshall informed Perez that Sprout Social offers a discounted service for

nonprofit organizations as well as a version he called Sprout in the Classroom. Which as he

said, [can] even provide some additional learning and strategy pieces that could be killer for the

class.

If given a second opportunity to execute this project, creating a HootSuite account is

something we would use. Initially, we created a PR Plan that listed dates as well as the text that

would go within each post. This was a good idea for us to do since we had not yet received

temporary administrative rights to St. Marys Facebook Page. Additionally, statistics are

changing and we wanted to ensure we posted accurate information so that we would not mislead

our audience. Lastly, Hootsuite was not used because we wanted to keep our followers up to date

on the amount of money we had left in our GoFundMe fundraiser. We wanted our progress on

the GoFundMe page to be exciting, to be real and wanted to keep our audience up to date in the

moment.

If this project was to be repeated, we would choose to have multiple fundraiser boxes

placed throughout the campus and perhaps have sororities, fraternities and other student clubs

and organizations compete to see who can raise the greatest amount of donations and money. We

also would call different locally-owned and operated businesses and ask if we could place the

donation boxes at their place of work. We feel that the more people who hear about and see the
ST. MARYS HOME: RAISING AWARENESS 27

boxes, the more people will be inclined to donate. By doing this, we would be spreading

awareness about St. Marys Home to businesses in the surrounding community.

Daniela Perezs Life Work:

I have always considered myself a service oriented individual and really enjoy giving

back to the community and spending time with those in need. Over the summer, I began thinking

of potential ideas for Senior Seminar and I knew I wanted to focus my work on assisting a

nonprofit organization in some way. I began researching nonprofit organizations in Mobile; and

St. Marys Home was the one that stood out to me the most. Sexual abuse and assault is an issue

that many people face today. Looking at their website and finding out it was a home for children

who have been through these appalling situations really broke my heart and made me more

inclined to choose them as the focus of my Seminar project.

I then contacted Sarah, who had agreed to do Seminar with me since Spring 2017, and

suggested St. Marys Home to her. After she agreed to focusing our capstone project on St.

Marys Home, I immediately became excited yet somewhat nervous to begin seminar. I first

realized that this is my life's work when I was working on the social media platforms and later

seeing the results. Social Media is a potential career option for me as I feel it is essential and can

potentially serve as an asset to a company. I never expected to have an increase of impressions

by 60,000 on Facebook, nor did I expect to have 300+ followers on Instagram in such a short

amount of time. I was also so nervous with the GoFundMe page. Not seeing donations made me

worried that the goal would not be met. I continued posting and promoting the GoFundMe page

as much as possible and little by little I began to see an increase in the amount. I am grateful that

the Spring Hill College Communication Arts program allows its seniors to really immerse

themselves in the field by composing a project like the one Sarah and I did.
ST. MARYS HOME: RAISING AWARENESS 28

Sarah Winters Life Work:

Before starting Senior Seminar, I already had an idea that I wanted to work with St.

Marys Home. I was given the chance to spend some time there volunteering and tutoring last

semester. I was given the opportunity to get to know the staff, what they truly do and how

selfless and remarkable their work is. I was able to get to know the children and see how much

they were affected by their past home lives. There are children at St. Mary's Home that are

teenageers who could barely read or write a proper sentence. From my volunteer work, I learned

that 100% of the children living at St. Marys Home have been raped and abused by someone

they once lived with. I knew from that moment, I wanted to something to better their lives. To

see how excited and grateful the children were to receive clothes and spend a day being a kid

was worth all of the hard work. Being able to combine my love for helping others and giving

back to the community with my interest and passion for becoming an event planner was the

highlight of my senior seminar experience.

References

Balfour, J. (2017). Facts, Figures and Definitions. Retrieved September 21, 2017, from

https://endsexualviolencect.org/resources/get-the-facts/national-statistics-on-sexual-

violence/

Communication Theories. (2013, January 29). Retrieved October 9, 2017, from

http://www.communicationstudies.com/communication-theories
ST. MARYS HOME: RAISING AWARENESS 29

Fishbein, M., & Ajzen, I. (2010). Predicting and changing behavior: The reasoned action

approach. New York: Psychology Press.

Hart, T., Greenfield, J. M., & Johnston, M. W. (2005). Nonprofit internet strategies: Best

practices for marketing, communications, and fundraising success. Hoboken, N.J: Wiley.

Hou, Y., & Lampe, C. (2016, June 02). Social Media Effectiveness for Public

Engagement: An Example of Small Nonprofits. Retrieved September 20, 2017, from

https://nonprofitquarterly.org/2016/04/25/social-media-effectiveness-for-public-

engagement-an-example-of-small-nonprofits/

LaMorte, W. W., MD, PhD, MPH. (2016, April 28). The Theory of Planned Behavior.

Retrieved October 12, 2017, from http://sphweb.bumc.bu.edu/otlt/MPH-

Modules/SB/BehavioralChangeTheories/BehavioralChangeTheories3.html

Lau, S. (2017). How Nonprofits Are Promoting Fundraising Events in 2017 . Retrieved

October 13, 2017, from http://blog.winspireme.com/event-planning-trends-2017-

infographic

https://sproutsocial.com/insights/facebook-stats-for-marketers/

Mitchell, A. (2016, October 06). Younger adults more likely than their elders to prefer

reading news. Retrieved October 10, 2017, from http://www.pewresearch.org/fact-

tank/2016/10/06/younger-adults-more-likely-than-their-elders-to-prefer-reading-news/

Morpus, N. (2016, April 29). 10 Powerful Nonprofit Statistics You Should Know for

2016. Retrieved October 10, 2017, from https://blog.capterra.com/10-powerful-nonprofit-

statistics-you-should-know-for-2016/

NCADV | National Coalition Against Domestic Violence. (n.d.). Retrieved October 07,

2017, from https://ncadv.org/learn-more

ST. MARYS HOME: RAISING AWARENESS 30

Osman, M. (2017, September 11). 28 Powerful Facebook Stats Your Brand Cant Ignore

in 2017. Retrieved October 10, 2017, from https://sproutsocial.com/insights/facebook-

stats-for-marketers/

Rosen, R. A. (2012). Money for the cause: A complete guide to event fundraising.

College Station: Texas A & M University Press.

St. Marys Home. (2016). Heart & Soul [Brochure]. Mobile, Alabama: Author.

St. Marys Home. (2014). Heart & Soul [Brochure]. Mobile, Alabama: Author.

Watson, T. (2014, June 30). What Makes People Generous: Charity, Empathy, And Storytelling.

Retrieved October 10, 2017, from

https://www.forbes.com/sites/tomwatson/2014/06/30/what-makes-people-generous-charity-

empathy-and-story-telling/#33d0a8327cb

Appendices

Appendix A. Initial Email to Jill Chenoweth

Appendix B...Emails with Andrea Rehm, Director of Volunteers

Appendix C.Permissions from Jill Chenoweth and Andrea Rehm

Appendix D...... All Waivers and

Forms

Appendix E .Emails asking for Temporary Administration Access of St. Mary's Facebook

Appendix F.... Donation Box Flyer

Appendix G..Emails sent to Churches and Rouses

Appendix H........Response from St. Ignatius directing us to Melinda Seiter

ST. MARYS HOME: RAISING AWARENESS 31

Appendix I .....Emails with Melinda Seiter

Appendix J.. Dr. Putos Approval

Email

Appendix K........... Color Me Bright Flyer

Appendix L... Color Me Bright Facebook Page

Appendix M.... Speech from Color Me Bright Event

Appendix N. Color Me Bright Questionnaire

Appendix O .....Color Me Bright Thematic Analysis

Appendix P... Conversation with Springhillian Editor and Copy of Springhillian

Appendix Q ......Mini Olympics Games, Teams and Scoring Sheets

Appendix R .......Mini Olympics Questionnaire

Appendix S .......Mini Olympics Thematic Analysis

Appendix T ..Facebook Posts

Appendix U ....Sprout Social Facebook Analytics Before

Appendix V... Sprout Social Facebook Analytics After

Appendix W......Social Media Questionnaire

Appendix X...Social Media Thematic Analysis

Appendix Y..... Instagram Posts

Appendix Z ....Sprout Social Instagram Analytics

Appendix AA...........GoFundMe Account

Appendix BB...... Email Exchange with Marshall Hamilton

Appendix CC....All Photo Permission Sheets

Appendix DD.. PR Plan

ST. MARYS HOME: RAISING AWARENESS 32

Appendix EE... Brochures from St. Marys Home

Appendix FF.........Story of a child at St. Marys Home

Appendix A - Initial Email to Jill Chenoweth

ST. MARYS HOME: RAISING AWARENESS 33
ST. MARYS HOME: RAISING AWARENESS 34
ST. MARYS HOME: RAISING AWARENESS 35

Appendix B - Emails with Andrea Rehm, Director of Volunteers

ST. MARYS HOME: RAISING AWARENESS 36
ST. MARYS HOME: RAISING AWARENESS 37

Appendix C - Permissions from Jill Chenoweth and Andrea Rehm

ST. MARYS HOME: RAISING AWARENESS 38

Waiver signed by Jill Chenoweth - St. Marys Home Director of Development

Waiver Signed by Andrea Rehm - Director of Volunteers

ST. MARYS HOME: RAISING AWARENESS 39

Appendix D - All Waivers and Forms

Approval for Color Me Bright Event

ST. MARYS HOME: RAISING AWARENESS 40

Approval for Donation Boxes

ST. MARYS HOME: RAISING AWARENESS 41

Donation Request from Rouses

Appendix E - Emails asking for Temporary Administration Access of St. Mary's Facebook
ST. MARYS HOME: RAISING AWARENESS 42
ST. MARYS HOME: RAISING AWARENESS 43
ST. MARYS HOME: RAISING AWARENESS 44

Appendix F - Donation Box Flyer

ST. MARYS HOME: RAISING AWARENESS 45

Appendix G - Emails Sent To All The Churches and Rouses

ST. MARYS HOME: RAISING AWARENESS 46
ST. MARYS HOME: RAISING AWARENESS 47
ST. MARYS HOME: RAISING AWARENESS 48
ST. MARYS HOME: RAISING AWARENESS 49
ST. MARYS HOME: RAISING AWARENESS 50

Appendix H - Response from St. Ignatius directing us to Melinda Seiter

ST. MARYS HOME: RAISING AWARENESS 51
ST. MARYS HOME: RAISING AWARENESS 52

Appendix I - Emails with Melinda Seiter

ST. MARYS HOME: RAISING AWARENESS 53
ST. MARYS HOME: RAISING AWARENESS 54
ST. MARYS HOME: RAISING AWARENESS 55
ST. MARYS HOME: RAISING AWARENESS 56

Appe

ndix

J -

Dr.

Puto

Appr

oval

Email
ST. MARYS HOME: RAISING AWARENESS 57
ST. MARYS HOME: RAISING AWARENESS 58

Appendix K - Color Me Bright Flyer

ST. MARYS HOME: RAISING AWARENESS 59

Appendix L - Color Me Bright Facebook Page

ST. MARYS HOME: RAISING AWARENESS 60

Appendix M - Speech from Color Me Bright Event

Thank you all for coming out to Color Me Bright to benefit St. Marys Home.
My name is Daniela and Sarah and I have been working alongside St. Marys Home under the
supervision of Ms. Andrea Rehm, Director of Volunteers, to put on this event which will serve as
the kickstart event for our PR Campaign.

For those of you who dont know, St. Marys is a home for sexually abused and abandoned
children. Their goal is to promote normal growth and development in children who have suffered
abuse, abandonment, and neglect. St. Marys provides care for children from age 6 to age 21.
Additionally, the home provides professional staff 24 hours a day 7 days a week to give the
children a safe place to live.

Their mission has remained the same since 1838, to provide support and education to destitute
orphans and to children abandoned neglected or abused by their parents or whose parents are
unable to support or educate them
ST. MARYS HOME: RAISING AWARENESS 61

Without your help and donations St. Marys could not and would not survive, so thank you all
again for coming out today and donating one dollar.

According to the NSPCC, children who live in poverty are more likely to be sexualy and
physically abused.

26.9% or 1 out of 4 children in Alabama live in poverty

And 29% or 1 out of 3 children in Mobile County live in poverty.

According to the National Institute on Drug Abuse 2 out of 3 patients in drug abuse treatment
centers say they were physically or sexually abused as children.

It has also been found that 80% of reported fatalities as a result of abuse and neglect were
caused by one or more of the child victims parents.

According to the U.S. Department of Health and Human Services, In 2013 it was reported that
an estimated 1,520 children died from abuse and neglect in the United States. This is equal to 4
children a day.

I do not know about you all but these facts not only bring me goosebumps but make my heart
sink.

No child deserves this treatment. Help make a difference in these children's lives. Donate today
to our GoFundMe Page. We will have our laptops set up in the back where you can easily
donate.

No donation is too big or too small. Anything you donate can and will significantly impact these
children as well as the facilities at Saint MArys Home.

On behalf of Ms. Any Rhem, the faculty, staff and children of Saint Marys Home as well as
Sarah and I want to thank you all for coming out today and helping raise awareness and funds
for this incredible nonprofit.
ST. MARYS HOME: RAISING AWARENESS 62

Appendix N- Color Me Bright Questionnaire

Color Me Bright Questionnaire

Please respond as candidly as possible to the following questions. Your results will be used to determine
the success of our event. Thank you!

1) Before attending Color me Bright, I knew about Saint Marys Home. Explain.

2) How did you hear about Color me Bright? Explain.

3) What types of children do you think St. Marys Home helps? Explain.
ST. MARYS HOME: RAISING AWARENESS 63

4) What was the most memorable or impactful aspect of this event? Explain.

Appendix O - Color Me Bright Thematic Analysis

ST. MARYS HOME: RAISING AWARENESS 64
ST. MARYS HOME: RAISING AWARENESS 65
ST. MARYS HOME: RAISING AWARENESS 66
ST. MARYS HOME: RAISING AWARENESS 67

Appendix P - Conversation with Springhillian Editor and Copy of Springhillian

ST. MARYS HOME: RAISING AWARENESS 68

Conversation with Camryn Nethken, Springhillian Editor

ST. MARYS HOME: RAISING AWARENESS 69

Copy of Springhillian

Appendix Q - Mini Olympics Games, Teams and Scoring Sheet

ST. MARYS HOME: RAISING AWARENESS 70

Mini Olympics Games

1. Over/Under Throw (10 points) - Located on the Upper Field

a. Team members stand in a single file line. They must start by passing the ball over

the first person in lines head and then the second person in line passses the ball

under their legs. The game goes on repeating this pattern, the last person in line

throws the football as far as they can.

b. The team who throws the football the furthest wins.

2. Sponge and Bucket Relay Race (10 points)- Located on the Basketball Court

a. Team members line up behind the starting line. You start with an empty bucket

and on the far side, there is a bucket of water. The first person in line must run to

their team's water bucket, dunk the sponge in, run back with it and squeeze all the

water from the sponge into the team's empty bucket. They then pass the sponge to

the next person, and so on until one team fills up their empty bucket with water.

b. The team with the most water in their bucket at the starting line wins.

3. Hula-Hoop Pass (10 points) - Located in front of the Garage

a. Team members stand side by side and hold hands. The object of the game is to

pass the hula-hoop to throughout the line without breaking the chain. If the chain

is broken the team must start again.

b. The winner is the team who is able to pass the hula-hoop all the way through

without breaking the chain.

4. Caterpillar Crawl (10 points)- Located on the Basketball Court

ST. MARYS HOME: RAISING AWARENESS 71

a. Team members sit on the floor (one behind the other) with their feet flat on the

ground and knees up. They must grab the ankles of the person behind them and

work as a team to do the caterpillar crawl up to where the Captain is standing.

b. The winner of the game is the first team to reach the Capitan.

5. Corn - Hole Toss with Targets (unlimited points) - Located in front of the Garage

a. Toss the bean bags carefully onto the platform. If you make it in the hole, you get

5 points. If you hit a target, you get as many points as it is stated.

b. Each team member will get three tosses.

6. Three Legged Race Relay (10 points) - Located on the Upper Field

a. Team will stand in a single file line. Two team members will have their legs tied

together. The team who can run to the far side and back will win.

b. You must tag the next person's hand before you can start running.

c. Once everyone is done, sit down to be the winning team.

7. Beach Ball Walk (10 points)- Located on the Upper Field

a. Two people will try to get the beachball to the other side and back without using

their hands. How you get it there is up to you.

b. Once everyone is done, sit down to be the winning team.

8. Volleyball Sheet Toss (10 pts) - Located on the Volleyball Court

a. Using a sheet, the team must work together to get the volley ball over the net.

b. First team to 21 wins

9. Waiter, Waiter Relay (10 pts) - Located on the Lower Concrete Level
ST. MARYS HOME: RAISING AWARENESS 72

a. Team members will be given a tray that has 3 cups of water. Team members must

balance the tray and walk to the marked spot and walk back to their team member

and pass on the tray.

b. The team with the most water in the cup wins.

10. What Can You Spell? (10 pts) - Located at the Picnic Tables

a. Using the 12 letters below,come up with as many words as possible in 5 minutes

b. The word has to be at least 2 letters

c. The team with the most words will win.

d. Letters are: T, M, W, N, S, A, O, Y, H, R, E, I

Mini Olympics Teams:

Team 1 - Royalty: Haley, Kaylee, Jazmin, Nikki, Anniyah, Autumn, Devon, Ignacio, Lee and

Isaac

Team 2 - Fire: QuasiNika, Alexis, Brandon P, Carmel Shawn, Jamarious and Isaiah

Team 3 - CMR: Monica, Abigail, Na'Keya, Olivia, Maria, Layla, Austin and Brandon W.

Team 4 - Marillac: T.J., Jawsan, Cedric, Michael, Tyler, Clay, Jaiden and Richard
ST. MARYS HOME: RAISING AWARENESS 73

Mini Olympics Scoring Sheet

Appendix R - Mini Olympics Questionnaire

Mini Olympics Questionnaire

ST. MARYS HOME: RAISING AWARENESS 74

Please respond as candidly as possible to the following questions. Your results will be used to determine
the success of our event. Thank you!

1. Please describe today's event in a few words.

2. From your knowledge of the fundraiser and todays event, how would you describe their
effectiveness?

3. Describe one thing you will take away from this event?

4. Describe the childrens reactions to the day.

5. Please describe, overall, how you feel this event went.

Appendix S - Mini Olympics Thematic Analysis

ST. MARYS HOME: RAISING AWARENESS 75
ST. MARYS HOME: RAISING AWARENESS 76
ST. MARYS HOME: RAISING AWARENESS 77
ST. MARYS HOME: RAISING AWARENESS 78

Appendix T - Facebook Posts

ST. MARYS HOME: RAISING AWARENESS 79
ST. MARYS HOME: RAISING AWARENESS 80
ST. MARYS HOME: RAISING AWARENESS 81