A STUDY ON MARKETING SALES AND PROMOTION IN SREE KARPAGAM

ORGANIC AND COTTON INDUSTRY

PERSONAL DETAILS

1. Name

2. Age of the respondent

a) Below 30
b) 30-35
c) 35-40
d) Above 40
3. Gender

a) Male
b) Female
4. Marital status of the respondent

a) Married
b) Unmarried
c) Widow
d) Others
5. Educational qualification

a) diploma
b) Graduate
c) Post graduate
d) Master degree
6. Occupation of the respondent

a) Business
b) Military
c) Others
7. Monthly income

a) Below 30000
b) 30000-40000
c) 40000-50000
d) Above 50000
8. Experience of the respondent

a) 1-2years
b) 2-3 years
c) 3-4 years
d) Above 5 years

METHOD OF DISTRIBUTE THE YOUR PRODUCT

8. Are you a brand loyal customer?

a) Yes
b) No
9. Which attributes did attract you to purchase branded products?

a) Rank these attributes

b) in order of their importance to you
c) Brand Name
d) Transparent Price
10. What was the reason for the delay between the purchase decision and the actual purchase?

a) Financial constraints
b) Waiting for more innovative product
c) Waiting for market responses
d) Others
11. What influenced you to buy the above stated brand(s)

a) Advertising
 b) Shop Display
c) Word of mouth
d) Family
CONSUMER DECISION MAKING
12..If you are a customer of sree lakshimi organic cotton products, how long have you been
buying it?
1. Below 6 months
2. 1 year
3. 1-2 year
4. Above 2 year

13. Do you think the advertisement of sree lakshimi organic cotton Products has a major
influence in your buying decision?
a) Strongly agree
b) Agree
c) Average
d) Disagree
e) Strongly disagree

14. PLEASE RATE THE FOLLOWING FACTORS WHICH INFLUENCE YOUR

PURCHASE DECISION.

(Strongly agree-5, Agree-4, Neutral-3, Disagree-2, and Strongly Disgree-1)

No Factors Rate
i. Price of the product
ii. Quality of the product
iii. Availability of the product
iv. Brand name of the company
v. Previous Experience
 vi. Advertisements
vii. Family/friends opinion
viii. Sales promotional activities

CONSUMER SATISFACTION
15. Please rate your satisfactory level of sree lakshimi organic cotton products based on the
following features.(Highly satisfied-5, Satisfied- 4, Normal-3, Poor- 2, Very poor- 1]
No Factors Rate
i. Price
ii. High quality
iii. Brand name
iv. Availability of the products
v. Flavor of the products
vi. Aroma of the products
vii. Packaging

EXPERIENCE
16. Rank the following factors based on your experience on sree lakshimi organic cotton
Products?
No Factors Rank
1 Good quality
2 Affordable price
3 Timely availability
4 Easy applicability
5 Reliability

SATISFACTION OF SELECTED BRAND

17. How satisfied are you with sree lakshimi organic cotton products Products compared with
the others substitutes available in the market?
 a) Highly satisfied
b) Satisfied
c) Dissatisfied
d) Highly Dissatisfied

18. Has your friends/relatives opinions influenced you to buy sree lakshimi organic cotton
products Products?
a) Strongly agree
b) Agree
c) Disagree
d) Strongly disagree

19. Dealer Influence of Brand name on purchasing decision

a) Strongly Agree
b) Agree
c) Disagree
d) Strongly disagree
20.. Influence of Quality on Purchase Decision

a) Strongly Agree
b) Agree
c) Disagree
d) Strongly disagree