DIXON Eva

4213 Sparkling Avenue, Suite 1200 - Los Angeles - CA 92589

Residence: (555) 521 2246 - Cellular: (555) 996 7455
E-mail: evadix@someserver.com

SENIOR SALES AND MARKETING EXECUTIVE

- Foodservice Industry -
-
Accomplished, client-driven Executive offering 15 years progressive experience in
managing and building client relationships; critical problem resolution; assessing
competitive markets; and implementing creative sales and marketing strategies.
Well-established foodservice professional with ability to secure strategic alliances by
effective communication with top business executives CEO, COO, CFO, President,
GM, and Owner. Achieved solid revenue, market, and profit contributions through staff
development and strategic marketing planning.
Talent in controlling expenses, extending operation dollars, and maximizing profitability
surpasses all company goals and objectives, Core Competences Include:
- Customer Needs Assessment - P&L Management
- Strategic Business Planning - Contact Negotiations
- Sales Training & Development - Vendor Negotiations
- New Product Introduction - New Account Development
- Competitive Market Positioning - Sales Presentations
- Margin Improvement - Team Building & Leadership

Proven record of consistent profit growth in extremely competitive and difficult market

PROFESSIONAL EXPERIENCE

1996 Present
Vice President of Sales and Marketing
ALPHA FOODS INCORPORATED, Los Angeles, CA
Recruited to manage all sales and marketing activities for large national foodservice
distribution operation with divisional sales of $73 million: reports to President. Scope of
accountability includes : full P&L responsibility ; strategic departmental planning ;
competitive analysis ; market positioning ; new business development ; new product
introduction ; staff training and development ; building strategic partnerships ; and
building
- Increased revenue by 58 million through renegotiating five national account contracts.
- Boosted sales 14% in 2008 through expanding product line 12%, which increased
account penetration.
- Created and presented company-wide sales training and incentives.
Designed rigorous sales training program - and presentation materials, and directed
program.
- Exceeded sales expectations each year, including 123% of budget in 2007.
- Produced revenue stream by expanding and restructuring divisions sales territories.
- Improved divisions average order size by 8% in 2005, 15% in 2007, and 18% in 2008.
- Reversed stagnant sales during economical challenges after three other executives
failed to meet company expectations.

1994 - 1996
Sale Manager
TOP QUALITY FOOD DISTRIBUTION COMPANY, Irving, Texas
Trained, mentored, and directed 50-person street sales, national account sales,
administrative, and support team focused on restaurants, healthcare, schools, hotels
and retail establishments.
Provided proactive leadership and innovative strategic plans and processes critical to
remaining competitive, and ensured long-term mutually beneficial customer
relationships.
- Increased business 38% in 1995 through effective staff development, strategic
business planning, and extensive departmental revamping.
- Slashed departmental expenses by 23% over a two-year period.
- Created innovative strategy to leverage companys position within the retail sector.
Secured contracts with ABC Foods, The Best Foods, and Top Quality Foods.
- Mentored and led the Irving distribution centers sales team to win the company-wide
award, The Best of the Best Sales Team out of 24 other distribution centers.
- Launched intense training, program for more than 50 sales personnel.
- Produced quantifiable improvements in margins, productivity, internal communication,
and customer satisfaction.
- Created and implemented innovative advertising campaigns for stagnant sales
territories.
- Led sales team in year end accounts receivable collection drive ; in conjunction with
credit manager produced company-wide record for lowest bad debt, days on hand, and
highest percentage current.

EDUCATION

Bachelor of Business Administration, Marketing & Management

University of Detroit Detroit, MI 1994
GPA: 4.0

COMPUTER SKILLS
Advanced proficiency in MS Office Suite, Corel Suite, and Lotus.

CONTINUED EDUCATION

Sales and Management Training

- A.M.A. Sales Management for Top Executives, 2007
- Understanding How the Competition Operates, 2004
- Foodservice Sales Management School, 2003
- Advanced Sales Negotiation Tactics, 2002
- Dale Camegie Training, 1997
- Project Leadership and Communications,