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Matthias Lüfkens, Associate Director, Tel.: +41 (0)22 869 14 24 matthias.luefkens@weforum.org

STRICTLY EMBARGOED UNTIL WEDNESDAY 1 SEPTEMBER 2010, 15.00 CEST (13.00

GMT, 09.00 EST, 06.00 PST)

THIRTY-ONE VISIONARY COMPANIES SELECTED AS TECHNOLOGY PIONEERS 2011

• Thirty-one companies from 13 countries and five continents are represented in the award
• Visionary companies in the fields of clean tech, health and information technologies/new media
• Selected by a committee of leading academics, journalists, technologists and venture capitalists
• Growing concern over the environment reflected in all-time high of companies selected in the clean
tech category
• Read their profiles or download the report at http://www.weforum.org/techpioneers

Geneva, Switzerland, 1 September 2010 – The

World Economic Forum today announced its new
class of Technology Pioneers, comprising 31 of
the most innovative technology start-ups from
around the world. These companies represent the
cutting edge in innovation and are poised to have
a critical impact on the future of business, industry
and society. These innovators will be presented
with their recognition during the Annual Meeting of
the New Champions in Tianjin, People’s Republic
of China, from 13 to 15 September 2010.

The identification of the Technology Pioneer

companies is the result of a vigorous selection
process, for which the Forum received more than 330 applications from around the world, and that were
evaluated by 68 global technology experts. This year, the Forum received the widest range ever of
country of origin, with 13 countries represented: Australia, Canada, India, Israel, Lithuania, the
Netherlands, Nigeria, People’s Republic of China, South Africa, Switzerland, Thailand, the United
Kingdom and the United States. Over half of the Technology Pioneers are from the United States,
underscoring the country’s position as a leading incubator for innovation.

The Technology Pioneers 2011 are active in areas such as antibody discovery and optimization
platforms, augmented reality, faster and cheaper genome sequencing, location-based social networking,
on-line security and reputation management, smart energy solutions, and water management and
treatment.

Through the selection process this year, the Forum witnessed the ever-increasing importance of finding
clean and green solutions to meet the world’s energy and consumer needs, reflected both in the number
of candidacies received in the clean tech sector and in the final number of Technology Pioneers selected
in that category – a record 13 companies.
The selected companies are in alphabetical order: Adimab, Aster Data, Atlassian, Digital Lumens,
Ecovative Design, Ferrate Treatment Technologies, Flexoresearch Group, foursquare, GetJar, Ion
Torrent, Knewton, Layar, Medicine in Need, Molecular Partners, NetQin Mobile, Neuronetics, Novacem,
On-Ramp Wireless, OpenDNS, OPOWER, Ostara Nutrient Recovery Technologies, Quintas Renewable
Energy Solutions, ReputationDefender, Scribd, SecondMarket, Spotify, TaKaDu, Tendril, Topell Energy,
Transonic Combustion, Vortex Engineering.

The entire list of Technology Pioneers, with profiles and selected video interviews with their CEOs,
Founders and Chief Scientists, can be found at http://www.weforum.org/techpioneers.

“The World Economic Forum is proud to recognize an outstanding group of innovative companies as
Technology Pioneers for 2011,” said André Schneider, Managing Director and Chief Operating Officer of
the World Economic Forum. “Their technologies and business models will have a durable and valuable
effect in several industries and society as a whole. We look forward to their unique contributions to the
mission of the Forum: improving the state of the world.”

“We were truly impressed with the quality, quantity and diversity of the applicants this year, thereby
making the selection process one of the most difficult to date. I would like to congratulate the Technology
Pioneers Class of 2011. These companies can be very proud of receiving such a respected and coveted
distinction,” stated Kevin E. Comolli, Managing General Partner, Accel Partners.

"I strongly believe that a robust innovation ecosystem is crucial for building both sustainable information
based economies and the solutions required to tackle many of today's societal challenges," said Jeong
Kim, President, Alcatel-Lucent Bell-Labs. In reviewing this year's candidates, it was evident that many of
them will play a significant role in that innovation ecosystem. I would like to congratulate this year's
winners and very much look forward to meeting them in person."

“As a company that has open innovation at its heart, BT continues to be inspired by these Technology
Pioneers, both the nominations and the class of 2011 winners. This is our seventh year supporting the
programme and we are proud to be associated with these great innovators. We wish them every
success,” proclaimed JP Rangaswami, Chief Scientist, BT Group.

“KPMG is proud to recognize the Technology Pioneers 2011 through its unique partnership with the World
Economic Forum,” stated Gary Matuszak, Global Chairman, Information, Communications and
Entertainment, KPMG. “As the global economy recovers, the spirit of optimism and innovation remains
strong. The exciting advances highlighted through these awards continue to transform the world by
connecting communities and fostering innovations that unite and transform societies. This year’s
Technology Pioneer Award recipients have created an impressive array of technological and
entrepreneurial initiatives that offer profound improvements to the collective health, energy efficiency, the
environment and the ways individuals work and communicate with each other. KPMG congratulates this
year’s Technology Pioneers.”

“As a long-term Strategic Partner, the Kudelski Group is more than proud to be involved again in the
Technology Pioneer programme community and has enjoyed meeting with most of the 2010 class
members. We are excited to see this year a diverse class of innovators that are bringing information
technologies, clean tech and life sciences that would definitely inspire the Global Growth community as
well as members of the World Economic Forum,” said Christophe Nicolas, Senior Vice-President and
Chief Technology Officer, Kudelski Group.

To be selected as a Technology Pioneer, a company must be involved in the development of a major

technology and/or innovation and have the potential for long-term impact on business and society. In
addition, it must demonstrate visionary leadership and show all the signs of being a long-standing and
sustainable market leader – and its technology must be proven. Previous Technology Pioneers include
23andme (2008), Amyris Biotechnologies (2006), BloomEnergy (2010) Dr Reddy Laboratories (2001),
Google (2001), Gridpoint (2008), Kaspersky Lab (2001), Mozilla Corporation (2007), Nanosolar (2007)
and Twitter (2010).
Notes to Editors
For more information about the Technology Pioneers Programme: http://www.weforum.org/techpioneers
Download the Technology Pioneer report at http://sn.im/tp2011
Watch interviews with the Technology Pioneers at http://sn.im/techpioneers2011
Follow the Technology Pioneers on Twitter at http://twitter.com/techpioneers
Follow the Forum on Twitter at http://twitter.com/davos
Read the Technology Pioneer Blog at http://www.forumblog.org/techpioneers
Press Releases at http://www.weforum.org/pressreleases
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The World Economic Forum is an independent international organization committed to improving the state of the
world by engaging leaders in partnerships to shape global, regional and industry agendas.

Incorporated as a foundation in 1971, and headquartered in Geneva, Switzerland, the World Economic Forum is
impartial and not-for-profit; it is tied to no political, partisan or national interests (http://www.weforum.org).

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