CASSIE R.

MOLTER
948 W. Armitage Ave., Apt. 2S cassiemolter@gmail.com
Chicago, IL 60614 574.870.5359

OBJECTIVE
With proven success in brand development, marketing analytics, and campaign optimization, I am seeking a
job in the marketing field to develop my skill set while offering clients exceptional communication strategy.
EXPERIENCE
HYATT HOTELS CORPORATE, Chicago, IL June 2017 - Present
Project Coordinator/Manager
Project manage hotels across all Hyatt brands in the North Americas to meet and exceed brand standards
Compile bi-weekly budgets and status reports to predict future hotel needs and outcomes
Negotiate with vendors and sales representatives to attain the best quality and cost for Hyatt Hotels
Investigate bid analyses and market trends to provide an optimal product while staying within budget
HBO, Purdue University, IN
January 2017 - May 2017
Public Relations Intern
Hosted pre-screenings of final season premieres of HBO series to sustain viewer engagement on campus
Documented, calculated, and reported student feedback through surveys, in-person interviews, and media
Promoted the HBO brand in bi-weekly direct marketing challenges, social media campaigns, and events
Conveyed concepts and marketing proposals in weekly meetings to execute future campus success
INDIANA STATE SENATE, Indianapolis, IN December 2015 March 2016
Press Secretary Intern
Managed the individual media relations of six senators, advising their communication on a state wide platform
Analyzed constituent data via thousands of survey mailers, online assessments, and committee hearings
Wrote articles for 70 e-newsletters and approximately 50 press releases sent to Indianapolis media outlets
Researched best media practices with The Indianapolis Star and WISH-TV to convey my senators legislature
THE LALA, New York City, NY for Purdue University June 2015 January 2016
Marketing and PR Intern
Launched The Lala campaign on campus, promoting a positive online magazine for collegiate women
Recruited and trained new employees for a start-up company, teaching the company philosophy and message
Created social media endorsements and advertisements by publicizing Lala articles and magazine content
Managed online campaigns using relative content to readers while prioritizing timely posting

EDUCATION
PURDUE UNIVERSITY, West Lafayette, IN Graduation Date - May 2017
Bachelor of Arts: English Literature, Minor in Spanish
INTERNATIONAL STUDY, London, England
May 2016 June 2016

LEADERSHIP
PUBLIC RELATIONS STUDENT SOCIETY OF AMERICA
September 2016 May 2017
Purdue Professional Committee Co-Head
Introduced and led 20 members on a PR Agency Tour Day to Chicago to visit three top PR agencies
Recruited and presented corporate level executives for Purdue PRSSA member conferences
Assembled the first ever Purdue PRSSA Annual Spring Networking Event, inviting more than 45 PR agencies
Mentored new female members on the ideals of professionalism and female empowerment in the workplace
SKILLS
Self-Starter | AP Writing & Editing | Social Media Management | Conflict Resolution | Creativity

Oracle | Adobe InDesign, Illustrator & PDF Writer | Microsoft Suite | Web Design