DESSERT

INSPIRATION
 DESSERT INSPIRATION

FACTS AND FIGURES

GLOBAL PRODUCT TRENDS

VIOGERM WHEAT GERMS

OUR PROPOSALS

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 FACTS & FIGURES

Market value for the top 10 countries in 2012 in millions of euros

Total: 105.736,2 million of euros
Germany Europe Russia
North America 6.468,3 30.741,8 29,1% 3.095,6
21.879,220,7%

UK Japan
3.897,3 Italy 10.795,7
3.062,9

US France
19.409,5 2.552,2

Asia-Pacific
39.312,7 37,2%
Mexico
3.833,2
China
Brazil 20.157,3
6.833,9
Latin America Africa & Middle East
12.084,0
11.4% 1.718,5 1.6%
Source: Datamonitor Market Data Analytics - Cakes & pastries, Cookies (sweet biscuits), Morning goods

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FACTS & FIGURES

Market value for other countries in 2012 in millions of euros

Canada 2469,7 Philippines 429,7
India 2019,7 Ireland 364,2
Spain 1687,4 Finland 364,1
Poland 1570,9 Portugal 347,3
Indonesia 1332,9 Czech Republic 344,1
Turkey 1294,5 Singapore 341,4
Australia 1146,7 Denmark 322,5
Netherlands 1139,8 Norway 320,2
Taiwan 810,0 Hong Kong 261,2
Switzerland 791,6 Nigeria 258,9
Thailand 777,3 Hungary 231,5
Belgium 758,6 New Zealand 225,2
South Africa 757,4 Romania 209,3
Argentina 681,3 United Arab Emirates 105,7
Republic of Korea 655,1 Vietnam 100,9
Colombia 649,5 Venezuela 86,1
Greece 621,2 Malaysia 79,6
Austria 609,4
Saudi Arabia 596,5 TOTAL 105.736,2
Sweden 520,5
Source: Datamonitor Market Data Analytics - Cakes & pastries, Cookies (sweet biscuits), Morning goods

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 GLOBAL PRODUCT TRENDS

NUTRITION

WIRELESS LIFE SENSORY & INDULGENCE

AUTHENTICITY CONVENIENCE

NOSTALGIA CUSTOMIZATION

PRIVATE LABELS LOCAL

SUSTAINABILITY

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GLOBAL PRODUCT TRENDS

Health
Rising health- consciousness combined with the
increasingly complex health needs of consumers makes
the health trend one of the most relevant to the bakery
category.

While consumers are increasingly health- conscious, taste

remains a primary driver of purchase.

Naturalness
Consumers associate "naturalness" with nutritiousness
opportunity for bakery manufacturers to address these
aspects via claims and marketing.

Because of rising health-consciousness consumers are

strongly influenced by natural options when shopping for
food and drinks

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VIOGERM WHEAT GERMS-
THE TREASURE OF WHEAT

Wheat germ is the most valuable part of wheat.

The high content of unsaturated fatty acids in wheat germ limits its shelf life to a
few days. HOCHDORF Nutrifood Ltd. has developed a gentle process to stabilize
the wheat germ as VIOGERM, preserving the richness of protein, dietary fibre,
minerals and vitamins, while extending the shelf life to 12 months.

VIOGERM is the perfect combination of health and taste.

The addition of VIOGERM enhances food products in a natural way and has a
variety of applications in the food industry.

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VIOGERM WHEAT GERMS-
THE TREASURE OF WHEAT

Natural package of 70 nutrients

38% carbohydrates
32% proteins
12% food fibres
7% fat
5% minerals
5% water
1% vitamins

% RDA- cover with 30g VIOGERM ( 4 tea spoons )

Vitamins Minerals
Vitamin E 25% Potassium 36%
Vitamin B1 49% Magnesium 21%
Vitamin B6 28% Iron 15%
Folate 23% Zinc 36%
Selenium 43%

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VIOGERM WHEAT GERMS-
THE TREASURE OF WHEAT

VIOGERM Gold Flour

Applications: Bakery products, breakfast cereals,
convenience foods/snacks, pasta,
sauces/soups, health supplements

VIOGERMGold Powder
Applications: Bakery products, breakfast cereals,
convenience foods/snacks, ready
meals, pasta, sauces/soups, nut re-
placement
VIOGERM Gold Grain
Applications: Bakery products, breakfast cereals,
convenience/snacks, dairy products,
ready meals, chocolates, nut
replacement, health supplements
VIOGERM Gold Chips
Applications: Bakery products, breakfast cereals, dairy
products, chocolates, desserts and ice
cream, nut replacement

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OUR PROPOSALS

Pleasure and indulgence are among today's most important global trends.
Desserts are a great source of inspiration transferring pleasure and indulgence
also in other categories. Whether creamy, crunchy, fruity, with or without
chocolate- the variety is incredibly large and after a good meal the dessert is the
icing on the cake.

Inspired by traditional and fashionable desserts Symrise has translated this

market understanding into an indulging and exciting flavor collection utilizing
Symrises outstanding flavor expertise. The entire collection is successfully tested
in different applications and enables you to create new and inspiring products
exceeding todays consumers expectations.

Our proposals:
Sandwich Cookie Dulce de Leche
Sandwich Cookie Banoffee Pie
Sandwich Cookie Mandarin Cheesecake
Sandwich Cookie Greek Yoghurt
Sandwich Cookie Hazelnut Dessert

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TASTING SESSION

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