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CHAPTER
1 INTRODUCTION --------------------------------------------------------- 1
2 MARKET FEASIBILITY
2.1 Product description -------------------------------------- 2
2.2 Target market -------------------------------------------- 3
2.3 Demand-supply analysis -------------------------------- 4
2.4 Price study ------------------------------------------------ 7
2.5 Factors affecting the market --------------------------- 8
2.6 Marketing plan ------------------------------------------- 10
3 TECHNICAL FEASIBILITY
3.1 Production Process -------------------------------------- 14
3.2 Service Process ------------------------------------------ 16
3.3 Location --------------------------------------------------- 17
3.4 Store Layout ---------------------------------------------- 20
3.5 Perspective View ----------------------------------------- 20
3.6 Equipment & Supplies ---------------------------------- 26
3.7 Utilities ---------------------------------------------------- 30
3.8 Rent ------------------------------------------------------- 30
3.9 Manpower Requirement -------------------------------- 31
3.10 Operation Cost ------------------------------------------ 31
3.11 Waste Disposal ------------------------------------------ 32
4 ORGANIZATIONAL FEASIBILITY
4.1 Form of Ownership -------------------------------------- 33
4.2 Legal Requirements ------------------------------------- 33
4.3 Organizational Chart ------------------------------------ 34
4.4 Human Resource Management ----------------------- 35
4.5 Management Style -------------------------------------- 37
4.6 Pre-operating Activities --------------------------------- 39
5 FINANCIAL FEASIBILITY
5.1 Major Assumptions -------------------------------------- 42
5.2 Total Project Cost ---------------------------------------- 43
5.3 Sources of Financing ------------------------------------ 43
5.4 Projected Income Statement -------------------------- 44
5.5 Projected Balance Sheet ------------------------------- 46
5.6 Financial Analysis --------------------------------------- 48
5.7 Net Present Value Analysis ---------------------------- 50
5.8 Schedule -------------------------------------------------- 51
5.9 Note ------------------------------------------------------- 54
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6 SOCIO-ECONOMIC FEASIBILITY
BIBLIOGRAPHY
Internet -------------------------------------------------------------------------- 60
Book ------------------------------------------------------------------------------ 60
APPENDICES
Business Permit ------------------------------------------------------------------ 61
Mayors Permit ------------------------------------------------------------------- 61
Sanitary Permit ------------------------------------------------------------------ 62
DTI Permit ------------------------------------------------------------------------ 63
BIR Permit ------------------------------------------------------------------------ 65
Sample Questionnaire ---------------------------------------------------------- 69
PROPONENTS VITAE ---------------------------------------------------------------------- 71
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List of Tables
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List of Figures
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List of Schedules
1 Equipment 51
2 Organizational Cost 51
3 Advertising Cost 51
4 Food Inventory 51
5 Office Supplies 52
6 Cleaning Supplies 52
7 Production Supplies 52
8 Service Supplies 53
9 Salaries Expense 53
10 Utilities 53
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List of Notes
1 Sales 54
2 Cost of Goods Sold 54
3 Salaries Expense 55
4 Utilities Expense 55
5.a Office Supplies 55
5.b Cleaning Supplies 56
5.c Production Supplies 56
6 Organizational Cost 56
7 Advertising Expense 57
8 Equipment 57
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List of Plates
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