Buying behavior and Strategy of Allied Bank

Need Recognition
The first step in the customer buying process is need recognition. This is the point at which a customer becomes
aware of a functional or emotional need. Within your marketing strategy, it is common to include emphasis on
stimulating need awareness to funnel buyers in your brand's direction.

Allied Bank Strategy the Mission of Allied bank is First Choice bank They know every one want to save is
money. They want when people want to think about saving, they choice our bank.

Information Search
Once customers realize a need exists, they develop a consideration set and begin to compare options on important
criteria. This is a key stage for marketers that want to persuade buyers that their solution offers the best value for a
given need.

Allied Bank Strategy is to make easy steps for getting information by advertising on TV, radio and every national
newspaper. Just for because when people want to select any bank they must think about Allied Bank.

Purchase and Experience

Customer retention and loyalty are critical in marketing strategies for companies looking to long-term success. Thus,
providing a strong point-of-purchase experience that includes warranties, deliveries, installations and effective
follow-through on support promises is integral to marketing.

Allied Bank Strategy is by giving best Counter services and some amazing products to make his customer satisfied.

For example

100 % up Time ATM Services

More than 1100 Branches
Online Connectivity
100 Plus Remittance agency Services on Counter.

Decision Modes
Based on a combination of level of importance and level of experience in a purchase situation, Customer generally
enter a decision from one of four perspectives: extended problem solving, limited problem solving, habitual buying
or brand loyalty.
Allied Bank strategy is to retain his Customer by giving some services they never want to break their relation with
them like.

Now a day everyone know GOVT taxes are increases Allied Bank is the Only bank in Pakistan that offer Zero
Withholding tax.

Allied Bank is also only bank in Pakistan that issue value customer card.

Marketing MIX of Allied Bank

The Bank started out in Lahore by the name Australasia Bank before independence in 1942; and
became Allied Bank of Pakistan in 1974.

In August 2004, because of capital reconstruction, the Banks ownership was transferred to a
consortium comprising Ibrahim Group; therefore, it was renamed as Allied Bank Limited in
2005.

Today, with its existence of over 70 years, the Bank has built itself a foundation with a strong
equity, assets and deposit base. It offers universal banking services, while placing major
emphasis on retail banking. The Bank has a large network of over 1100 online branches and
ATMs in Pakistan and offers various technology-based products and services to its diverse
clientele.

Product in the marketing mix of Allied Bank

Allied Bank provides a variety of banking products for all its customers. The major product of Allied bank
is its excellent customer service. The bank is known for its 24 hours operation. It has equal focus on
retail customers as well as customers belonging to the corporate world. Their banking products include:

Consumer banking It includes a number of deposits like Saving account, Current account, Fixed
deposit account, special accounts for senior citizens and also teenagers.

Cards These cards include Credit card, Debit card.

Investment banking Various options are provided to the customers like Prize Bonds, Mutual Funds and
Foreign Exchange Services.

Loans This include Agriculture Loan and Loans against Securities.

Place in the marketing mix of Allied bank

Allied Banks operation has spread all over the globe. In Pakisan, Allied Bank has a huge set-up of 1050
ATMs and 1100 branches. Suitable places to set up ATM and Branches are shortlisted and then finalized
so that services can be provided to maximum number of people. While setting up such places the safety
and security of both the bank personnels and the users is kept in mind.

This places act as a distribution channel for the banking facilities where services are provided anytime
24*7.The concept of Internet banking and using of technology for any kind of services is encouraged. All
its branches are equipped with modern facilities. The bank has opened various information centers
where all the related queries can be answered.

Price in the Marketing mix of Allied bank

Allied Bank offers an assortment of financial services to its esteemed customers. It has a very clear-cut
pricing policy. It deals in a competitive market and so it has a policy that involves improvisation at each
level. The banks value added strategies are made keeping in mind and analyzing the customers mindset
and economic changes happening in the market. However, when you compare it with UBL or even
second tier banks like MCB, BOP and HBL then Allied Bank can clearly be seen as a Premium priced bank.

Promotions in the Marketing mix of Allied Bank

The promotion strategy of Allied Bank comprises of direct and indirect communication to the customers.
Besides emphasizing on the modernization of its banking facilities stress is also laid on the benefits one
gets on using the banks services. The benefit of each product is highlighted so that the clients become
impressed and they are forced to grasp the services of this bank.

Under the promotional strategy, ads have been placed in the print media and famous personalities have
been roped in for visual media. It has been a huge boost for Allied Bank to hire Aleem Dar the famous
World Class Umpire, in the advertisements. All the ads related to the bank denotetrust and this has
helped them immensely as trust is a rare commodity in todays world.

Communication Plan of Allied Bank

Allied bank made the plan to communicate by SMS and By Email.

On every transaction be allied bank you received transaction alert on your mobile as well as on your
email.