Beruflich Dokumente
Kultur Dokumente
com/document/367013808/Gujarat-Election
V P Jain
The politicians are a very shrewd lot and consider themselves realists. In a
democratic country like India, there are two distinct types of realities. The first is the
objective reality in its usual primary sense, the world out there and its events, e.g.
wars, development, climate change. The second is subjective reality in a secondary
sense of how people in general and voters in particular perceive these events which
shape public opinion. The factors that influence the perception reality of an
individual are his past experiences, his personality and current needs. The perceived
reality is politically fundamental in an electoral system because it eventually
determines the primary reality and who will shape it. Since it is possible to
manipulate perceived reality, it is getting more and more space in political discourse
and there are obvious pay off in deflecting attention from the primary reality which is
invariably unpalatable.
It is not hard to spot several reasons for such a strategy. For one thing, modern
technology has given politicians powerful new instruments to gauge the public mind.
For another thing, media has given an equally powerful instrument to politicians to
play to the gallery and pander to the sentiments of the people as per the opinion
polls. Shut out in this circular process, in which the public is reinforced in what it
already believes, is the objective primary reality. This technically advanced servility
to public opinion comes at the expense of the countrys grasp of substantive issues
since emotionally loaded words are quickly identified than neutral ones. The
frequent corollary of such a euphoria is that it has led the country to feel good about
itself after overthrowing the dejected preceding regime, the spirit of which is
captured best by a line from a political television commercial in America- It is
morning in America again which symbolises the onset of achche din. The message,
finds its resonance in all kinds of slogans and clichs and banal talks in the media
and election meetings. It conjures up pure atmosphere rather than any road map of
a vision or accomplishment. It refers to feeling good rather than to doing anything
good- not to mention being good.