ALICIA SANCHEZ

954-804-6244
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OBJECTIVE: Looking to obtain a leadership position with a leading company that deals with specifically B2C or B2B. Business Mar-
keting leader with extensive experience in direct marketing, product management, project management, sales behavior and sales strategy
marketing Growing Sales through relationship building through consumer or B2B channels. Expert in direct mail in content, digital &
print , E-commerce ,design and execution and extensive experience in Budgeting, Marketing Analysis, Forecasting
and CRM strategy. ROI Focused with customer retention initiatives. A high level thinker with strong working habits such as
independent, efficient and excellent communicator.

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FREELANCE
5/2010- Present Fashion Designer Business Academy- Business, Branding, Sales, Sourcing, Digital Marketing
Inspire Branding- Sales , Sourcing Distribution and Project Management,SEO,CRM
Ferriano- Branding, Lead Generation , Sales Strategies for Target Market and Consumer Behavior
Haute Look (Nordstroms)- Online E-Commerce Marketing,CRM,Digital Marketing
Open English- Marketing content for Training and Instruction,SEO,Project Management

OFFICE DEPOT

12/2013-2/2014 OMNI Direct Marketing Project Manager (Contract Position)

x Digital , Design & Analysis for Direct Mail, E-Commerce and Marketing for Loyalty and coupon incentive
initiatives
x Managed the overall coordination, status reporting for Retail Stores Direct Marketing of Customer
Facing programs
x Social Media Platform and Customer Experience through Mobile and Product Marketing
x Developed customer facing programs to help improve customer experience in retail stores and also
responsible for generating ways to help increase sales in stores through Direct Mail and Digital Marketing.
x Project & Product Management in Strategy implementation for Trafficking projects, managing timelines,
completing projects from start to finish and follow through with Sr. Management on status of marketing
projects.
x Led multi-channel marketing and Direct Mail strategies for over 100 products across retail stores in U.S. and
Puerto Rico
x Customer Service through Virtual Environments to assist Retail Store Initiatives and Scripts

EXPERIAN SIMMONS

9/2008-4/2009 Bilingual Project Manager II, Market Research & Training Analysis

x Developed Direct Mail Sales Strategy in the Hispanic Supplemental research project that analyzes the
Hispanic /Latino demographics within the United States.
x Negotiations with Sponsorships and vendors with Affiliate promotions
x Lead Call Centers of over 50 Representatives for Direct Mail Sales training
x Bilingual staff and translations of market research projects and industry trends
x Managed Product and Incentive Thresholds
x Analyzed B2C and Marketing Strategies for strategy Planning to match ROI
x Industry Market Research for National Consumer Survey and Hispanic Supplemental (Syndicated Research)
x Analyze consumer behavior models from data using multivariate techniques, including regression and
syndicated analysis, and cluster analysis.
x Partnered with major data bureaus to compile new data and propose new direct mail initiatives
x Consent on quality for Media Council Rating for all reports and interviewer training for audits given to
Ernst & Young. Addressing marketing research needs to help with retrieval of respondent participation
for surveys, i.e. marketing segmentation, concept testing for mailing and advertisings, and product usage
and awareness.

AMERICAN EXPRESS

8/2007- 9/2008 Business Analyst/Project Manager, Interactive Services Unit

x Development of reporting and analysis for the Telephone Service Center Initiatives
 x Development and project timeline Management for Online Card programs
x Recruitment of team and schedules team meeting and performance appraisals
x Organized and conducted a focus group within market segment, analyzed and dovetailed the results from 2
data-gathering approaches, tested original assumptions, and wrote and presented a report to management
including recommendations for future action.
x Clients and Consumer research analysis for financial portfolios
x Support Project initiatives related to Interactive Service Unit and Mobile services
x Support presentations and liaison with management and on network retention views
x Communicating with stakeholders on updates to our customer service portal for policies and procedures
x Design and build reports with specified timeframes, validation of testing data for Online Data Capturing Tool.

5/2006- 8/2007 Supervisor/Team Lead, Triumph/Platinum Servicing

x Supervisory role of 15 direct reports: end to end leadership addressing performance, attendance, and payroll
x Promote an environment of empowerment where employees are encouraged to solve problems, address
customer issues an d provide first contact resolution
x Ensure the organization's values and goals are continuously reinforced to my team.
x Participate in project activities across the lines of business and support the team by providing information
relevant to their core job.
x Coached 4 out of 15 associates to a high level promotion
x Over 5 months improved percentage of associates making performance metrics from 26.6% to 70% (4340BPS)

ESPN
6/2005 9/2005 ESPN, Bristol, CT
Commercial Operations
x Affiliate & JV Partnership and Direct Mail and Marketing Management ( ESPN Magazine )
x Contact Negotiations for ESPN Espanol and ESPN 2
x Design development and execution of Matching Digital Marketing and Direct Mail advertising
x Managed strategic marketing accounts of over $20 million in USA and International Brands such as Nike,
Budweiser, Reebok, Puma , Adidas
x Worked on International Networks, Scheduling Logs, Media viewing, Performed International feeds. Worked on
NCS/SAP Database, formatted Billboards project
x Facilitated team building strategies for weekly meetings. Initiated Ideas for ESPN 360 and Consumer Products.
Knowledgeable in sports entertainment industry including AD sales, format, legal and programming

LEADERSHIP DEVELOPMENT ACHIEVEMENTS

- Situational Leadership - Consumer Small Business Merchant Services
- Coaching for Success, Communicating Feedback - Leadership Learning Series Business Overviews

EDUCATION
Masters of Business Administration/International Business & Global Management
University Of Phoenix, Miramar, FL
Bachelor of Science in Marketing
Johnson & Wales University, North Miami, FL

Associates of Science in Fashion Merchandising

Johnson & Wales University, North Miami, FL
LANGUAGES
Read, write and fluently speak Spanish
Basic French
Basic Portuguese