PRODUCTO ASOCIADO GEOREFERENCING

CRISTIAN LISANDRO GARCIA PINEDA

SENA
GESTION LOGISTICA
TECNOLOGO EN GESTION LOGISTICA
BOGOTA
Marzo 22 del 2017
 CRISTIAN LISANDRO GARCIA PINEDA

PRODUCTO ASOCIADO GEOREFERENCING

MAYRA ALEJANDRA PEA HORTUA

SENA
GESTION LOGISTICA
TECNOLOGO EN GESTION LOGISTICA
BOGOTA
2017
 CHARACTERIZATION OF CLIENTES

How many customers do the company have?

The jewelery has many customers that can only be segmented by areas,
selected from the grouping of most customers from the addresses.

What products and services are important to turnover?

Jewelry Barhal

Data sheet tem 1

NAME OF GOOD OR PRODUCT

Slopes

TECHNICAL DENOMINATION OF THE GOOD OR SERVICE

White gold earrings with purple amethyst

GROUP / CLASS / FAMILY TO WHICH THE GOOD OR SERVICE

Code: PA100
Class: jewelry

UNIT OF MEASUREMENT
Unitary

GENERAL DESCRIPTION
Earrings with two types of stones, in the center is a natural amethyst gem in
round shape, the second stones are side, the type of metal in the earrings is
in white gold.

Stone of the center

Type of gem Natural amethyst
Shape Round
Carat weight O,85ct
Color Purple
Clarity Very good
Measure 5 mm
Side stones
Type of stone Diamond
Shape Round
Carat 0,20ct
Clarity SI (G-H)
treatment Does not get better
Type adjustment Pave
Metal Information
Type of metal White gold 18 K
Weight of gold 1,77 grams approximately
Type adjustment Tooth
Brand of the product
Loverjewelry
Material
Solid 14 K, 18 K
Grade
High quality + Excellent technique

Product Varieties
This product is in single model

Form of packing

Packaging
When purchasing any piece, the product is packaging with the logo and
design of the company will be presented at no additional cost. All the
packaging of the products will have printed the address of internet and phone
of the company for any inquiry about the products.

The customer will have the option to choose between two types of packaging:

a) Boxes: of various sizes of silver with labels with the company logo.
b) Bags of jute: raw color with label with the logo of the company.

Minimum Stock Levels

There is a minimum quantity of 10 units

price
$1.550.000

Marking and labeling

Selection estndar
The product generates a high profit margin.
Selection based on competitive analysis
Unsaturated product
It is safe and reliable
Complies with legal requirements of the target market
It has attractive design
Potential of sale
 Jewelry Barhal

Data sheet tem 2

NAME OF GOOD OR PRODUCT

Bracelet

TECHNICAL DENOMINATION OF THE GOOD OR SERVICE

Silver bracelet with a red corundum

GROUP / CLASS / FAMILY TO WHICH THE GOOD OR SERVICE

Code: BD100
Class: jewelry

UNIT OF MEASUREMENT
Unitary

GENERAL DESCRIPTION
Silver fashion bracelet coated with gold and with a red corundum in very good
quality

characteristics
Metal Real silver
Stone red corundum
Carat weight O,85ct
plating White gold plated
Clarity Very good
Measure 6*8 mm
quality Very good
Shape Round
 Product Varieties
This product is in single model

Form of packing

Packaging
When purchasing any piece, the product is packaging with the logo and
design of the company will be presented at no additional cost. All the
packaging of the products will have printed the address of internet and phone
of the company for any inquiry about the products.

The customer will have the option to choose between two types of packaging:

a) Boxes: of various sizes of silver with labels with the company logo.
b) Bags of jute: raw color with label with the logo of the company.

Minimum Stock Levels

There is a minimum quantity of 10 units

price
$5.250.000

Marking and labeling

 Selection estndar
The product generates a high profit margin.
Selection based on competitive analysis
Unsaturated product
It is safe and reliable
Complies with legal requirements of the target market
It has attractive design
Potential of sale

How many suppliers does the company have?

For Barhal, suppliers are a fundamental part of their value chain, as they allow
the quality of products to be maintained, meet the needs of the demand and be
competitive. For this reason, Barhal constantly seeks to strengthen the long-
term relationship and strengthen the partnerships of its suppliers located in
China in order to recognize the companies that provide the best services of
merchandise supply and companies that outsource services with the company.

VARIABLES FOR SIMULATION

In order to carry out the simulation, the following analyzed variables of the
previously presented cases were considered:

VARIABLES
Location and proximity to locals
Public services
Proximity to premises
 Surface and volume required
Land and construction costs
Costs of transport of merchandise
New locations
Behavior of the competition
Availability of labor

The percentages for each variable:

VARIABLES percentage (%)

Location 10
Public services 5
Proximity to premises 15
Surface and volume required 10
Land and construction costs 15
Costs of transport of merchandise 20
New locations 5
Behavior of the competition 10
Availability of labor 10

In a scale of 1 to 10 the valuations for each variable according to the given

percentages and according to the 3 places analyzed for the optimal location of
the distribution center of the Barhal jewelry are:

VARIABLES N CANDELARIA CHAPINERO USAQUEN

VIEJA
Location 1 10 5 4
Public services 2 8 6 6
Proximity to 3 4 8 5
premises
Surface and 4 8 7 7
volume required
Land and 5 8 4 5
construction costs
Costs of transport 6 4 8 4
of merchandise
New locations 7 9 5 6
Behavior of the 8 4 7 8
competition
Availability of labor 9 7 5 5
 CLASSIFICATION OF THE VARIABLES

CANDELARIA CHAPINERO USAQUEN

VARIABLE PESO
CALIF PARCIAL CALIF PARCIAL CALIF PARCIAL
1 10 10 1 5 0,5 4 0,4
2 5 8 0,4 6 0,3 6 0,3
3 15 4 0,6 8 1,2 5 0,75
4 10 9 0,9 7 0,7 7 0,7
5 15 8 1,2 4 0,6 5 0,75
6 20 6 1,2 8 1,6 4 0,8
7 5 9 0,45 5 0,25 6 0,3
8 10 4 0,4 7 0,7 8 0,8
9 10 7 0,7 5 0,5 5 0,5
TOTAL 58 6,85 55 6,35 50 5,3

Graphical demonstration of the values previously found and mentioned for the
selected zones in Bogota.

1.8

1.6

1.4

1.2

1 candelaria

0.8 chapinero

0.6 usaquen

0.4

0.2

0
1 2 3 4 5 6 7 8 9

Although there are variables in which Chapinero is clearly superior to the other
two areas where the CEID is desired, the calculation made to the 3 zones with
different variables determines that the most oprtimal sector to realize the
distribution center is the old candelaria, it is also advisable to use this area as it
is where the most sales are presented and where the use of the distribution
center will be more requested, in addition to saving costs in the purchase of the
location.
As can be seen in the classification table of the variables, the Candelaria zone
obtained the highest score, which allows us to identify it as the optimal zone for
the location of the CEID.

GEORREFERENCIACION

Next we will see the georeferenciacin of the jewelry Barhal that counts on a
center of distribution located in the city of Bogota, the jewelry counts on 3
premises located in the districts of the old Candelaria, Usaqun and Chapinero.

The following image shows the location of both the distribution center and the
premises.

The distribution center is located very close to the Barhal jewelry store located
in the Candelaria then zoomed in the area of La Candelaria.
In the following sequence of images Google Earth was used to show the route
of Barhal products through the logistic network, starting in Shenzhen (China) to
the city of Bogot (Colombia).