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Eh r
Hr
Hr
Hr
Nissans p
h
roblems b
efore the
alliance
company
was
falling
apart
$ 20
billion in
debt
The
reasons of
the
problems
Recession
in early
90s in
Japan
There was
complace
ncy and a
lack of
urgency
in the
culture
There was
no cross-
functional
and
cross-
regionalc
ommunic
ation
The
design of
the cars
was out of
touch
with the
market
A high
degree of
bureaucra
cy
There was
an
emphasis
on
engineeri
ng culture
rather
thanmana
gerial
culture
and
promotio
ns
Sticking
in the
Keiretsu
mod