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Analyzing Persuasive Texts

INTRODUCTION: Over the last two weeks, weve discussed the strategies people use to
persuade an audience. Now, it is your turn to analyze a text on your own. You may use any type
of text for this assignment as long as you can provide a print or digital version of the original
text. It may include written, visual, or auditory elements. We will brainstorm some possible texts
to use for analysis as a class before you begin working on your own.

PROCESS WORK: Once you choose your text, begin compiling your thoughts and
observations in your daybook. As you identify the techniques the speaker uses to persuade the
audience, explain the effectiveness of the technique. How is the audience supposed to respond or
react to the text? Does the speaker use effective methods of persuasion?
You must provide the following in your final analysis:
1. Provide a synopsis of the text by describing what it is and identifying the subject,
speaker, context, intended audience, purpose, and tone. Explain how you were able to
identify each of these elements.
2. Identify one persuasive technique or appeal used in the text and how it is being used
to persuade the intended audience. Is the technique effective?
3. Discuss how the mode of delivery (written, visual, auditory) shapes the message. In
the written text, how does the diction influence the audience? Look at the visual or
auditory elements and how they are used in the text. Do colors, fonts, images,
illustrations, music, etc. play an important role? Identify one medium convention and
explain how it is being used to persuade the audience. Is the mode of delivery
effective?

ANALYSIS: Heres what you will be turning in to me. After reviewing and analyzing your
chosen text, you may compose an essay, create a webpage, design a visual, or record audio/video
to explain your thoughts on the piece. As you compose your response, you should cite evidence
from the original text to support your conclusions and organize your analysis logically for the
format you have chosen. When you submit the assignment, you must include your process work
and a reflective letter addressed to me discussing the role of persuasion in our society and your
analysis experience.

Submission Requirements:
1. Reflective Letter
2. Evidence of Process Work
3. Analysis of Persuasive Text
Criteria Comments Points
Rhetorical Situation
Provides context for the
analysis by describing the text
and identifying the rhetorical
situation
subject
speaker
audience /30
purpose
tone
Persuasive Techniques
Identifies one persuasive
technique or rhetorical appeal
and discusses the effectiveness
of the technique in persuading
the intended audience. Student
cites specific evidence from the /20
text to support conclusions.

Genre/Medium Conventions
Identifies conventions of the
genre or medium and explains
how they are used to convey a
message (layout, style, diction,
color, images, audio, body
language, voice) /20

Organization
Ideas are organized in a logical
sequence that guides and
engages the reader in the
analysis of the text. to address a
specific audience and purpose.
/10

Process Work
Student discusses analysis
process and understanding of
persuasive techniques in
reflective letter. Student shows
evidence of process work
(pictures of daybook writing /20
and/or draft work)

TOTAL POINTS

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