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Date: 10/01/2017
To: Krispy Kreme
From: Shahrose Mohsin
Subject: Advantages of Vegan Doughnuts
Reference: Krispy Kreme Deconstructed; Health Effects of Doughnuts (LiveStrong)
Action Required: 12/31/2018
Distribution List: Krispy Kremes CEO Michael J. Tattersfield

INTRODUCTION
In terms of only doughnuts, Krispy Kreme may be full of delicious choicesKrispy Kreme has
many delicious donuts to choose from; however, the ingredients can cause detrimental effects on
ones health. Vegans around the United States have been wishing Around the United States,
many vegans have been hoping for such optionsvegan donuts to be subsequently introduced step
foot in the sweet-tooth land. Your The famous glazed doughnut has more than 50 unhealthy
ingredients, compared to a healthy vegan doughnut consisting of only 13 healthy ingredients. Of
courseThough it may take a little more or even lesser ingredientsmay take more or less
ingredients, it will still produce a healthy but I am sure the main idea is stated. Theoption. The
main purpose for this letterreport is to promote a healthy option for your consumers to Formatted: Font: (Default) Times New Roman
consequently live a healthier lifestyle. Ultimately, it will bring in: more customers, profits Formatted: Font: (Default) Times New Roman
(hence, more profits) to your, and a organization along with a healthier environment.

SUMMARY Formatted: Font: (Default) Times New Roman

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Veganism is the strict type of vegetarian diet where vegans refrain themselves from eating
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anything that contains: dairy, eggs, meat and any other animal products. Doughnuts have been a
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cultural sweet-tooth for many people throughout the past few years. They have a particular type
of fluffy consistency along with high-amounts of sugar that can provide a sense of satisfaction Formatted: Font: (Default) Times New Roman
for the people who eat themThey are delicious, and irresistibly tasteful. Their physical features Formatted: Font: (Default) Times New Roman, Underline
tend to out-shine almost many other sweets on this earth; the exceptional taste along with its Formatted: Font: (Default) Times New Roman
consistent texture is what drives inhabitants to uncontrollably eat more of them often. Formatted: Font: (Default) Times New Roman
NeverthelessDespite doughnuts being popular for their taste, doughnuts they can cause terrible Formatted: Font: (Default) Times New Roman
health consequences. To give an analogy, a doughnut is like the most beautiful person in the Formatted: Font: (Default) Times New Roman
world with absolute no personality; thus, it is very bad for ones mental and physical health. The
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ingredients in doughnuts such as: enriched bleached wheat flour, vegentable shortening, dough
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conditioners tend to all increase the risks of many diseases. To list a few diseases that doughnuts
can accommodate are such as: cardiovascular disease, obesity, mental-health problems, cancer, Formatted: Font: (Default) Times New Roman
arthritis and more. The latter illnesses listed above are only a tiny fraction of what they these Formatted: Font: (Default) Times New Roman
sweets can cause. UltimatelyHence, the prominent goalgoal of this letterreport is to inform you Formatted: Font: (Default) Times New Roman
and your enterprise regarding the health-benefits of producing vegan doughnuts, along with Formatted: Font: (Default) Times New Roman
hoping your company will at least consider to them.. Introducing vegan friendly doughnuts into Formatted: Font: (Default) Times New Roman
Krispy Kreme will lure not just vegan consumers, but other health-conscious individuals as well. Formatted: Font: (Default) Times New Roman
By doing so,Ethically speaking, your team would be showing an act of kindness towards the
vegan and health-conscious consumers. On a financial standpoint, yyour company will have Formatted: Font: (Default) Times New Roman
nothing to losenot encounter any negative consequences because of its profits growing each year. Formatted: Font: (Default) Times New Roman
In essence of that, iRather, itt will possibly only help your company to gain more customers by Formatted: Font: (Default) Times New Roman
promoting a healthy option to your consumers. consumers. As for insight, vegans are human- Formatted: Font: (Default) Times New Roman
consumers who refrain from eating any animal product or even using animal products.
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DISCUSSION Formatted: Font: (Default) Times New Roman

There are more than 50 ingredients in a Krispy Kreme doughnut and most of them (if not all) are
extremely detrimental to the human health. Below are a few ingredients explaining the process of
how they are made, along with a vegan friendly substitute for those ingredients:To name a few
ingredients: Enriched bleached wheat flour, vegetable shortening, dough conditioners. The
ingredients listed themselves sound like a chemistry lab. In short, they actually are and that is
why it is terrible for our well-being. For instance:

1) Enriched bleached wheat flour is actually bleached and refined removing most, if Formatted: Font: (Default) Times New Roman, 14 pt, Bold,
Not Italic
not all of the significant vitamins that are contained in wheat itself. The bleaching process is
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done through the use of chlorine, thus forcing chemists to add synthetic vitamins causing
nutritional imbalances. Formatted: Font: (Default) Times New Roman
There are many healthy and vegan-friendly alternatives for the bleached flour such as: Formatted: Indent: Left: 0", First line: 0.5"
coconut flour, brown rice flour, whole wheat flour, soy flour, banana flour, and the list goes on. Formatted: Font: (Default) Times New Roman
These vegan-friendly flours are actually beneficial to ones health. For example, coconut flour is Formatted: Font: (Default) Times New Roman
filled healthy nutrients that ultimately aid in metabolism, help maintain a lower blood sugar
along with heart and digestive health.
NOTE: 1/4 cut of coconut flour contains 4 grams of fat, 4 grams of protein, 10 grams of Formatted: Underline
fiber, 16 grams of carbohydrates and 2 grams of sugar.
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2) Vegetable shortening contains artificial antioxidants and either partially Formatted: Indent: Left: 0"
hydrogenated soybean oil or cottonseed oil. Excessive oil (especially chemical based) itself is Formatted: Font: (Default) Times New Roman, 14 pt, Bold,
associated with elevated cholesterol (increasing LDL and decreasing HDL). Shockingly, such oil Not Italic
can disrupt ones nerve cell intercommunication producing ADHD-like symptoms. Essentially, Formatted: Normal, No bullets or numbering
there has been an ADHD epidemic going on in the United States. I am not saying that doughnuts Formatted: Font: (Default) Times New Roman
are the reason why; it may be something to keep in mind
A healthy and vegan-friendly substitute for vegetable shortening may be olive oil with Formatted: Indent: Left: 0", First line: 0.5"
olive oil some buttery spread. According to healthline, olive oil is said to be the healthiest fat on Formatted: Font: (Default) Times New Roman
earth; some scientists have estimated that about 3.5 tablspoons of olive oil is equivalent to work Formatted: Font: (Default) Times New Roman
similarly as ibuprofen. Olive oil also contains high amounts of vitamin K and E, Formatted: Font: (Default) Times New Roman
monounsaturated fats, and strong inflammatory properties.
NOTE: 1 tablespoon contains the following nutrients: 119 calories and 13.5 grams of fat.
Bare in mind that those 13.5 grams are fat are strictly healthy for ones body. Formatted: Font: (Default) Times New Roman
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3) Dough Conditioners may create a fantastic texture for doughnuts, nonetheless they Formatted: Font: (Default) Times New Roman, 14 pt, Bold,
Not Italic
contain harmful chemicals such as: monocalcium and dicalcium phosphate, calcium carbonate,
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calcium dioxide and ethoxylated mono-and diglycerides. The 3 latter I have listed are only a few
ingredients in the conditioner that increase the risk factors of: cancer, birth defects, allergic
reactions, and mineral deficiencies.
The need for doughnut conditioners are not necessary for vegan doughnuts. Flour such as the Formatted: Indent: Left: 0"
coconut flour The flour itself and olive oil buttery spread can ultimately subsequently create a Formatted: Font: (Default) Times New Roman
satisfying consistency. Formatted: Font: (Default) Times New Roman
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Of course veganVegan doughnuts may not be as tastymay differ in taste fromas your original
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doughnuts to your customers; nonetheless, it will only impact your company in a positive
manner. It will promote a healthy atmosphere and bring in more customers (hence, more
financial return for your company). The subsequent purpose of providing some of your
doughnuts ingredients is to show what disadvantages they may possibly cause. The few original Formatted: Font: (Default) Times New Roman
ingredients of your doughnut listed above are not needed at all for baking vegan doughnuts; t.
There are many alternatives which I have listed in the latterabove. After all, what is the point of Formatted: Font: (Default) Times New Roman
making vegan doughnuts if they are not healthy?

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CONCLUSION
Your doughnuts may be irresistibly delicious with an amazing texture; however, the detrimental
health affects it can cause outweigh the pros. Bringing in vegan doughnuts will only improve
your companys reputation along with a healthier environment. With the use of only 13 healthy
ingredients, a vegan donut can be baked; that is 37% less ingredients used than your company
usually uses! Overall, introducing vegan doughnuts will benefit your company, Krispy Kreme
by:
1) Minimizing costs due to less ingredients usage
2) More profit due to vegan customers
3) Healthy choice of options that reverse the health effects of the traditional doughnuts that
you serve.
3) Formatted: Font: (Default) Times New Roman
RECOMMENDATIONS Formatted: Normal, No bullets or numbering

I recommend you and your committee members to take a look at the following links if at all
possible:
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http://www.livestrong.com/article/471877-health-effects-of-doughnuts/ New Roman
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https://minimalistbaker.com/30-minute-chocolate-donuts-vegan-gf/ Formatted: Default Paragraph Font, Font: (Default) Times
New Roman
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ATTACHMENTS
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Here is a picture of a glazed vegan donuts that looks the same as an original doughnut that your
company may serve (along with a consistent texture). I have personally tried a chocolate vegan Formatted: Font: (Default) Times New Roman
doughnut once and they are delicious. Try one yourselves!
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References Formatted: Font: (Default) Times New Roman

Dray, Tammy. Health Effects of Doughnuts. LIVESTRONG.COM, Leaf Group, 11 Sept. 2017,
www.livestrong.com/article/471877-health-effects-of-doughnuts/.
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Haglage, Abby. The ADHD Epidemic No One Is Talking About. The Daily Beast, The Daily Beast
Company, 9 Dec. 2015, www.thedailybeast.com/the-adhd-epidemic-no-one-is-talking-about.
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John, Dana. Vegan Baked Chocolate Donuts (GF) | Minimalist Baker Recipes.Minimalist Baker, 5 July
2017, minimalistbaker.com/30-minute-chocolate-donuts-vegan-gf/.
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Rose, Lisa. Krispy Kreme Deconstructed - What Are All Those 50+ Ingredients? Real Food Kosher, 14 Jan. Field Code Changed
2014, www.realfoodkosher.com/krispy-kreme-deconstructed/.
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12 pt, Font color: Auto, Pattern: Clear
Gunnars, Kris. Why Extra Virgin Olive Oil Is The Healthiest Fat on Earth. Healthline, Formatted: Font: Times New Roman
Healthline Media, 4 June 2017, www.healthline.com/nutrition/extra-virgin-olive-oil.
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color: Text 1
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