CONFERENCE ANNOUNCEMENT

The Next Economy: An Evolving Information Ecosystem

The Sheraton at Fisherman's Wharf

San Francisco, California

Friday & Saturday

October 8 & 9, 1993

New technology is not just modifying the economy, it is transforming

the fundamental nature of economic life.

You are invited to attend the first conference of the Bionomics

Institute, an event which will bring together leading-edge thinkers
from a remarkable variety of disciplines-for the purpose of exploring
the technological, economic, and political implications of this
epochal shift.

We all recognize that the revolution in information technology is

changing our lives; but, how can we best comprehend what is happening
and what will happen next? How must we reshape our basic thinking
about the world to make the most of the coming changes in our personal
lives, our business strategies, and our public policy?

Join us for two days of fresh, stimulating insights and discussion.

And bring an interested/ing friend.

Space is limited. Register early

George Gilder, keynote speaker

A leading thinker and writer on information technology, and its impact

on the economy, George Gilder will be our featured speaker. Widely
admired for his penetrating analyses, he is the author of many books
including: Wealth and Poverty, The Spirit of Enterprise, Microcosm and
the forthcoming Telecosm. His work stresses the role of markets and
entrepreneurial creativity in the emergence of the new technologies
that are reshaping the world.

Friday, October 8, 1993

Of Nodes & Networks--Twin Revolutions in Technology

Federico Faggin, CEO of Synaptics, maker of neural network chips, led

the team that developed the original Intel microprocessor

Gilbert Amelio, CEO of National Semiconductor, inventor of the CCD

(Charged Coupled Device)

Carver Mead, Professor at CalTech, pioneer of VLSI silicon compilation

technology and the silicon foundry business model of the new wave
semiconductor industry

Dan Lynch, Chairman and Founder of Interop, presentor of the leading

computer networking trade show and conference

Into the Telecosm

George Gilder, keynote address

Bionomic Thinking for a New Economy

Bernd Heinrich, author of Bumblebee Economics, Professor of Zoology,

University of Vermont

Jack Birner, Professor of Economics, University of Maastricht

Michael Riordan, M.D., CEO of Gilead Sciences, a biotech firm which

employs "directed evolution" to discover new drugs

Mark S. Miller, Chief Technical Officer, Agoric Enterprises

Don Lavoie, Assistant Professor of Economics, George Mason University,

Chairman, Program on Social & Organizational Learning

Michael Rothschild, President, The Bionomics Institute, author of

Bionomics, columnist for Upside and Forbes ASAP

Saturday, October 9, 1993

Simulating Evolution: Demonstration & Workshop

Tom Ray, Professor of Ecology, University of Delaware will demonstrate

Tierra, a remarkable computer model which simulates spontaneous
self-organization and evolution. Featured in Newsweek and other major
publications, Tom Ray's work represents a critical breakthrough in our
understanding of evolution.

The Emerging Global Superorganism

Gregory Stock, Senior Fellow, Woodrow Wilson School, author of the

forthcoming Metaman: The Merging of Humans and Machines into a Global
Superorganism

Accelerating Evolution Through New Public Policy

John Baden, Chairman, Foundation for Research on Economics and the

Environment, and noted expert on market-based environmentalism

Cynthia Beltz, Policy Analyst, American Enterprise Institute, and

expert on high-tech industrial policy

Marguerite Callaway, Principal, KPMG Peat Marwick's National Health

Care Strategy Practice

John L. Petersen, President of the Arlington Institute, and noted

expert on information technology and national security

Robert Poole, Jr., President, The Reason Foundation, and noted expert
on privatization of the public infrastructure

Michael Rothschild, President, The Bionomics Institute

About The Bionomics Institute

Exploring the New Economics of the Information Age

Two decades after the microprocessor's invention, the world economy is

in the throes of an epochal transformation--from the Machine Age to
the Information Age. Unfortunately, traditional schools of economic
thought offer insufficient insight into the fundamental nature of the
emerging Information Age economy. We are entering uncharted
territory.

To meet this challenge, bionomics suggests a new economic paradigm.

Where mainstream economics is based on concepts borrowed from
classical Newtonian physics, bionomics is derived from the teachings
of modern evolutionary biology. Where orthodox thinking describes the
economy as a static, predictable engine, bionomics sees the economy as
a self-organizing, "chaotic" information ecosystem. Where the
traditional view sees organizations as production machines, bionomics
sees organizations as intelligent social organisms. Where
conventional business strategy focuses on physical capital, bionomics
holds that organizational learning is the ultimate source of all
profit and growth.

If the radical restructuring of business and governmental institutions

now underway were informed by bionomics, the transformation would be
far more effective and far less costly. Consequently, The Bionomics
Institute seeks to educate corporate leaders, policy makers, and the
general public about bionomics. The Bionomics Institute pursues these
objectives through public conferences, executive seminars, consulting
relationships, and publications.

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