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SYLLABUS
Program structure:
SYLLABUS
Semester 1 (Year 2014 Semester end)
FUNDAMENTALS OF LAW
1. General information of the module
Name: Fundamentals of Law
Credits: 2 credits
Unit code: 14C13110117
Module: Compulsory
Lecturer: Ms. Nguyen Trieu Hoa
2. Time allocation
- Lecture: 20 hours
- Self-study: 60 hours
MICROECONOMICS I
1. General information of the module
Name: Microeconomics I
Credits: 3 credits
Unit code: 14C13010202
Module: Compulsory
Lecturer: Mr. Tran Ba Tho
2. Time allocation
- Lecture: 30 hours
- Self-study: 90 hours
3. Course Objectives
The main objective of this module is to introduce the basic principles of
microeconomics such as demand, supply, monopoly, competition and
optimization.
4. Summary of module
- Study the basic economic knowledge of behavior of individuals, businesses
and governments in a market economy
- As the science of choice, Micro Economics study the basics of options, the
trends and rules of microeconomics, the defects of the market economy and the
role of government regulation through many contents such as supply and demand
for goods, labor supply and demand, competition and monopoly, production, costs
and profits, and market limitations and the role of government....
5. Study materials:
- Syllabus
1. "Principles of Micro Economics", University of National Economics
2. "Micro Economics", Department of Education and Training
- References
1. "Economics", 2 episodess of Paul A. Samuelson
2. "Economics", 2 episodes of David Begg
3. "Micro Economics" S. Pindyck
4. "Microeconomics in transition economies", University of Commerce
5. "101 Micro Economics exercises", Cao Thuy Xiem
6. "The Microeconomics question tests and exercises", University of National
Economics 7.
7. "The Micro-economics situation", Cao Thuy Xiem
PRINCIPLES OF MARKETING
1. General information of the module
Name: Principles of Marketing
Credits: 3 credits
Unit code: 14C13030309
Module: Compulsory
Lecturer: Ms. Quach Thi Buu Chau
2. Time allocation
- Lecture: 30 hours
- Self-study: 90 hours
3. Study materials:
Principles of Marketing Hardcover 14th edition, Philip Kotler, Gary Armstrong.
4. Summary of module
- Introducing the essentials of marketing (key concepts, methods of analysis,
strategies and tactics) critical to managing profitable customer relationships.
- Branding and product development, pricing strategies, marketing research,
promotion, supply chain management and service marketing.
- Familiarizing with the elements of the marketing mix (product, pricing,
promotion, and distribution strategies) to enhance my problem solving and
decision making abilities by learning how to leverage strategic marketing
analysis to inform tactical marketing mix decisions while providing a
comprehensive framework to evaluate marketing decisions and to create
successful marketing initiatives.
2. Time allocation
- Lecture : 20 hours
- Self-study: 60 hours
3. Study materials:
Syllabus:
1/ The basic principles of Marxism-Leninism, Ministry of Education and Training,
Publishers. National politics, Hanoi, 2010.
2/ Ministry of Education and Training, Marxist-Leninist Philosophy, Publishers.
National politics, Hanoi, 2007.
3/ Ministry of Education and Training, Political Economy Marxist-Leninist,
Publishers. National politics, Hanoi, 2007.
References:
1/Leninism, Philosophic Manuscripts, whole episode, t.29, Publishers. Progress,
Moscow, 1981.
2/ Lenin, Complete, T27, t.33, Publishers. Progress, Moscow, 1981.
3/ Marxist-Angghen, Complete, T.25, part II.
4/ C. Marx, Critique of Political Economy Department, Publishers. The truth, Hanoi,
1959, tr.187
5/ C. Karl Marx, Capital, Publishing House. Progress, Moscow and Publishers. The
truth, Hanoi.
4. Module content details (the chapter, section, sub-section)
Chapter Introduction: Introduction to Basic Principles of Marxism-Leninism
I. Overview of Marxism - Leninism
1. Marxism - Leninism and the three components
2. Overview the birth and development of Marxism - Leninism
II. Objects, purposes and requirements of the learning methods for the
module - the basic principles of Marxism - Leninism
1. Object and purpose of the study, research
2. Some basic requirements of learning methods, research
Chapter 1: The definition of dialectical materialism
I. The materialism and dialectical materialism
1. The basic problem of philosophy and the contrast between the
materialism with idealism in solving basic problems of philosophy
2. The forms of development of the materialism in history
II. Dialectical materialism view of the material, consciousness and the relationship
between matter and consciousness
1. Material
2. Consciousness
3. The relationship between material and consciousness
Chapter 2: Dialectic Materialism method
I. Dialectic materialism and dialectics method
1. Dialectics and the basic form of the dialectic
2. Dialectic materialism method
II. The basic principle of dialectic materialism method
1. The principle of common relationship
2. The principle of the development
III. Pairs of basic categories of materialism dialectics:
1. The general and the particular
2. The nature and phenomena
3. The certain and random
4. Cause and effect
5. Content and form
6. Ability and reality
IV. The fundamental rules of materialist dialectics:
1. Rules of transfer from the change in the amount to the change in
quality and vice versa
2. The rule of unity and competition between opposite sides
3. The rule of the negation of the negation
V. Theory of cognitive dialectical materialism:
1. Practices, perceptions and the role of practices to perceptions
2. Dialectical path of truth perception
Chapter 3: Historical materialism
I. The role of material production and the rules that relations of production must be
consistent with the level of development of production forces
1. Material production and its role
2. The rules that relations of production must be consistent with the level
of development of production forces
II. Dialectics of infrastructure and superstructure
1. The concept of infrastructure and superstructure
2. Dialectical relationship between infrastructure and superstructure of
society
III. Social existence decides social consciousness and the relative independence of
social consciousness
1. Social existence decides social consciousness
2. Relative independence of social consciousness
IV. Economic - social patterns and natural history of the development of socio-
economic patterns
1. Concepts, structure of socio-economic patterns
2. Natural history of the development of socio-economic patterns
V. The role of class struggle, social revolution to development of society with class
antagonism
1. Class and the role of class struggle for the development of society with
class antagonism
2. Social revolution and its role for the development of society with class
antagonism.
University of Economics Ho Chi Minh City
59C Nguyen Dinh Chieu Street, District 3, Ho Chi Minh City.
Tel: +84 2838 295 299 Fax: +84 2838 250 359
Website: www.ueh.edu.vn
SYLLABUS
Semester 2 (Year 2015 - Semester early)
MACROECONOMICS I
1. General information of the module
Name: Macroeconomics I
Credits: 3 credits
Unit code: 15D13010206
Module: Compulsory
Prerequisite modules: Microeconomics
Lecturer: Ms. Phan Nu Thanh Thuy
2. Time allocation
- Lecture: 30 hours
- Self-study: 90 hours
3. Course Objectives
The main objective of this module is to introduce the basic principles of
macroeconomics, in which firstly clarify terminologies, then the basic macro-
economic model to help students understand the operation of the overall
economy. Students will be introduced to the basic principles of national income
accounting, the determinant of output, inflation and unemployment, interest
rates, exchange rates, as well as the original principles of the macroeconomic
policy.
4. Summary of module
Macroeconomics is a course that introduces and study the basic principles of
macroeconomics, including the basic principles of national income accounting,
the determinant of output, inflation and unemployment, interest rates, exchange
rates, as well as the original principles of macroeconomic policy. The
construction of simple economic model will help us to explain the
relationship between these variables. Besides, Macroeconomics I will also study
the status of the economy in the long term, and ultimately study economics in
the short term.
5. Study materials:
- Syllabus
1. Principles of Economics, International Student Edition 3rd edition,
Thormson, Mankiw N.G (2004),
2. Principles of Macroeconomics, Nguyen Van Cong, Labor Pusblisher (2006)
- References:
1. Economics 3rd edition, Begg, D, Fisher, S. and R. Dorchbusch, McGraw-
Hill Book Company (1991)
2. Economics 3rd edition, Stinglitz J.E. and Carl E. Walsh, Norton & Company
(2002)
3. Principles of Macroeconomics 3rd edition, Frank and Bernanke, (2007)
6. Methods, examination and assessment forms for the students learning
outcomes
Forms [%]
Attendance 10%
Quizzes mid-term test (time, number of questions, form..) 10%
Group Discussion: Note some problems for some groups to prepare
20%
presentations voluntarily
Final test: quizzes 60%
PRINCIPLES OF MANAGEMENT
1. General information of the module
Name: Principles of Management
Credits: 2 credits
Unit code: 15D13020115
Module: Compulsory
Prerequisite Module: Microeconomics
Lecturer: Mr. Pham Van Nam
2. Time allocation
- Lecture: 20 hours
- Self-study: 60 hours
3. Study materials:
Principles of Management 1st Edition, Charles W. L. Hill
4. Summary of module
- Goal: Explore the business environment and determine compatibility of
individual skills within that environment; provide skills and knowledge
transferable to professional management positions and other professional
business positions (sole proprietorships, partnerships, corporations)
- Cover:
+Introduce theories of management and types of management
+ Changing global marketplace, financing the business, supervising
employees, leadership styles, and government regulations.
+ The interrelationships of consumers and business
- Implication: Study the functions of managementplanning, organizing,
leading, and controlling & Explore aspects of marketing as they relate to
management decisions
5. Module content details (the chapter, section, sub-section)
Chapter 1 Generalizing about organization administration
I. Organization and Fundamental activities of organization
1. Definition and characteristics of organization
2. Fundamental activities of an organization
II. Organization management
Chapter 4 Planning
I. Planning The first function of administration
II. Strategy planning
Chapter 5 Organizing
I. Organizing function and organizing structure
II. Organizing structure designing
III. Organizational changes management
Chapter 6 Leading
I. Leading and Basis for leading in administration
II. Human leading methods
III. Group and Group leading
IV. Forecast situations in leading
V. Communication and Negotiation in leading
Chapter 7 - Checking
I. Fundamental definition
II. Checking progress
III. Types and technique in checking
University of Economics Ho Chi Minh City
59C Nguyen Dinh Chieu Street, District 3, Ho Chi Minh City.
Tel: +84 2838 295 299 Fax: +84 2838 250 359
Website: www.ueh.edu.vn
PRINCIPLES OF ACCOUNTING
1. General information of the module
Name: Principles of Accounting
Credits: 3 credits
Unit code: 15D13070101
Module: Compulsory
Lecturer: Ms. Mai Thi Hoang Minh
2. Time allocation
- Lecture: 30 hours
- Self-study: 90 hours
3. Study materials:
- General Accounting, University of Economics
- Exercise Principles of Accounting, Financial Publisher, University of Economics
(2010)
- Principles of Accounting - Summary of theory, exercises and system solutions, Dr.
Vo Van Nhi, Finance Publisher (2009)
- Accounting principles University of Banking
- Accounting Law
- Vietnam Accounting Standards
4. Module content details (the chapter, section, sub-section)
I. Accounting Accounts
1. Concept
2. The structure and content of accounts
3. Classification of Accounts
4. The system accounts for the business application in Vietnam now.
II. Double - accounting (double entry bookkeeping)
1. Concept
2. The significance of double-entry bookkeeping
III. General accounting and detailed accounting
1. Concept, meaning and characteristics of general accounting
2. Concept, meaning and characteristics of accounting information
3. The relationship between general accounting and detailed accounting
IV. Reconciliation of accounting data check
Chapter IV: The Price of accounting subjects
I. Accounting vouchers
1. The concept and meaning of accounting records
2. Classification of documents and document elements
3. The order flow process and documents.
II. Inventory accounting subjects
1. Concept
2. Meaning of inventory
3. Inventory Classification
4. Inventory method
11. Substitution
12. Definition of Determinant
13. Natures of Determinant
14. Expanding Determinant with row and column
15. Laplace theorem
Chapter 6 - Matrix
1. Definition
2. Cramer system
3. Gauss method
4. Discoursing the number of roots
5. Homogeneous system of equations
University of Economics Ho Chi Minh City
59C Nguyen Dinh Chieu Street, District 3, Ho Chi Minh City.
Tel: +84 2838 295 299 Fax: +84 2838 250 359
Website: www.ueh.edu.vn
1. Integer Addition
2. Mathematical induction
3. Combinatorial analysis
4. Z Aggregation
5. Q Aggregation
Chapter 4 Real number
1. Aggregation of real numbers
2. Function of real numbers
Chapter 5 Sequence of real number
1. Continuous function
2. Common functions
Chapter 7 Differential calculation
1. Functions limitation
2. Differentiability
3. Tangent line
4. Differential calculation
Chapter 8 Investigating function
SYLLABUS
Semester 3 (Year 2015 Semester end)
DEVELOPMENT ECONOMICS
1. General information of the module
Name: Development Economics
Credits: 2 credits
Unit code: 15C13010135
Module: Compulsory
Lecturer: Mr. Nguyen Hoang Bao
2. Time allocation
- Lecture: 30 hours
- Self-study: 60 hours
3. Study materials:
1. Economics of Development, Sixth Edition, Perkins, Dwight, Steven Radelet
and David Lindauer, New York: WW Norton and Company (2006)
2. Economics Development, Tenth edition, Todaro M.P v Stephen C. Smith,
England, Pearson Education Limited (2009)
I. Three Vignettes
II. Development and Globalization
III. Rich and Poor Countries
IV. Growth and Development
V. Diversity in Development Achievements
VI. Approaches to Development
VII. The Study of Development Economics
2. Time allocation
- Lecture: 30 hours
- Self-study: 90 hours
3. Course Objectives
The main objective of this module is to introduce the finances basic theories,
monetary.
4. Study materials:
- Syllabus
1. The Economics of Money, Banking, and Financial Markets,4th Edition,
Frederic S. Mishkin, Pearson Canada (2011)
2. Foundations of Financial Markets and Institutions, 4th Edition, Frank J.
Fabozzi, Prentice Hall (2010)
- References
1. Banking and money, Nguyen Minh Kieu, The Statistic Publishing House
(2009)
2. The Beginnes on Finance and Money, Su Dinh Thanh, The Statistic
Publishing House (2009)
3. Financial and Monetary Theory textbook,Vietnam National University
HCM city Publishing house, Professor Duong Thi Binh Minh (2007)
2. Time allocation
- Lecture: 30 hours
- Self-study: 90 hours
3. Study materials:
Syllabus
1/ Theory of Probability and Statistics, Nguyen Cao Van, Tran Thai Ninh,
Statistical Publisher (2005)
2/ Exercise of Probability and Statistics, Nguyen Cao Van, Tran Ninh,
Nguyen The He, Statistical Publisher (2005)
References
- Statistics and probability , Statistical Publisher (1996)
- Lecture of Statistics and probability, Nguyen Huu Khanh, Can Tho University.
- Probability and Statistics, Hoang Ngoc Nham, University of Economics Ho Chi
Minh City
- Exercise of Probability and Statistics, Le Khanh Luan, University of Economics.
SYLLABUS
Semester 4 (Year 2016 Semester early)
INTERNATIONAL ECONOMICS
FINANCIAL MANAGEMENT
1. General information of the module
Name: Financial Management
Credits: 3 credits
Unit code: 16D13020312
Module: Compulsory
Prerequisite module: Principles of Accounting
Lecturer: Ms. Nguyen Quang Thu
2. Time allocation
- Lecture: 30 hours
- Self-study: 90 hours
3. Study materials :
Financial Management, Nguyen Diep Ha
4. Module content details (the chapter, section, sub-section)
2. Time allocation
- Lecture: 30 hours
- Self-study: 90 hours
3. Study materials :
Applied Statistics in Business and Economics 5th Edition, David Doane, Lori
Seward Senior Instructor of Operations Management.
2. Time allocation
- Lecture: 20 hours
- Self-study: 60 hours
3. Study materials:
Ho Chi Minhs Ideology, National Political Publishing House
SYLLABUS
Semester 5 (Year 2016 Semester end)
STRATEGIC MANAGEMENT
1. General information of the module
Name: Strategic management
Credits: 3 credits
Unit code: 16C13030446
Module: Compulsory
Lecturer: Ms. Doan Thi Hong Van
2. Time allocation
- Lecture: 30 hours
- Self-study: 90 hours
3. Study materials:
Strategic Management - Concepts and Cases: a competitive advantage approach,
Fourteenth edition, Fred R. David and Forest R. David, Francis Marion University,
Florence, South Carolina
4. Summary of module
Chapter 1: Introduction to business strategy
I. Formation and development of strategy
II. Definition of strategy and strategic management
III. Process of strategic management
IV. Level of strategy
Chapter 2: External analysis
I. Macro analysis (PEST analysis)
II. Industry analysis
1. 5 force model
2. Strategic group
3. Industry stage of development
Chapter 3: Internal analysis
I. Strategy, resources, capabilities and competencies
II. Generic building blocks of competitive advantage
III. Value chain analysis
IV. Value system
2. Time allocation
- Lecture: 30 hours
- Self-study: 60 hours
3. Summary of module:
The subject provides basic knowledge of international commercial law. It includes
the contents: introduction of international commercial law (definition, commercial
international institutions, characteristics of international commercial law); some
international commercial contracts; dispute settlement instruments.
4. Study materials:
1. International Trade Law, Dr. Nguyen Ba Dien, Hanoi National University
Publisher, National University of Hanoi (2005)
4. International Trade Law, Hans van Houtte, FCIArb, London- Sweet & Marwell
(2002)
1.1. Definition
- Issues related to the relationship between WTO and the regional institutions
MANAGERIAL ACCOUNTING
1. General information of the module
Name: Managerial Accounting
Credits: 2 credits
Unit code: 16C13070306
Module: Compulsory
Prerequisite module: Principles of Accounting
Lecturer: Ms. Pham Van Duoc
2. Time allocation
- Lecture: 30 hours
- Self-study: 60 hours
3. Study materials :
Managerial Accounting, 13th Edition, Ray Garrison, Eric Noreen, Peter Brewer
4. Summary of module:
Managerial Accounting supplies the knowledge of internal cost management
activities in a certain corporate, including: Cost for activation a function, activity,
or a product; Analysis and appraisal the effectiveness of corporate on the Revenue,
Profit, Capital, Debt, issues; Analysis the relations of Cost and Profit; Making
decisions for short-term and long-term investment; Cost estimations for
production,..all of which helps to operation one business.
2. Time allocation
- Lecture: 30 hours
- Self-study: 60 hours
3. Study materials:
1. International series in operations research & management science, Series
Editor Frederick S. Hillier, Stanford University
2. Linear and Nonlinear Programming, Fourth Edition, David G. Luenberger,
Yinyu Ye, Stanford University
4. Summary of module:
Linear programming is without doubt the most natural mechanism for formulating
a vast array of problems with modest effort. A linear programming problem is
characterized, as the name implies, by linear functions of the unknowns; the
objective is linear in the unknowns, and the constraints are linear equalities or
linear inequalities in the unknowns. One familiar with other branches of linear
mathematics might suspect, initially, that linear programming formulations are
popular because the mathematics is nicer, the theory is richer, and the computation
simpler for linear problems than for nonlinear ones. But, in fact, these are not the
primary reasons. In terms of mathematical and computational properties, there are
much broader classes of optimization problems than linear programming problems
that have elegant and potent theories and for which effective algorithms are
available.
5. Module content details (the chapter, section, sub-section)
Part 1: Overview Managerial Accounting
Chapter 1: Basic properties of linear programs
Chapter 2: The simplex method
I. Pivots
II. Adjacent extreme points
III. Computational proceduresimplex method
IV. Finding a basic feasible solution
V. Matrix form of the simplex method
VI. Simplex method for transportation problems
VII. Decomposition
Chapter 3: Duality and complementarity
I. Dual linear programs
II. The duality theorem
III. Relations to the simplex procedure
IV. Sensitivity and complementary slackness
V. Max flowmin cut theorem
VI. The dual simplex method
VII. The primal-dual algorithm
VIII. Summary
IX. Exercises
Chapter 4: Interior-point methods
I. Elements of complexity theory
II. The simplex method is not polynomial-time
III. The ellipsoid method
IV. The analytic center
V. The central path
Chapter 5: Conic linear programming
I. Convex cones
II. Conic linear programming problem
III. Farkas lemma for conic linear programming
IV. Conic linear programming duality
V. Complementarity and solution rank of sdp
VI. Interior-point algorithms for conic linear programming
VII. Summary
VIII. Exercises
Part II: Unconstrained problems
Chapter 6: Basic descent methods
I. Speed of convergence
II. Line search algorithms
III. The method of steepest descent
IV. Accelerated steepest descent
V. Coordinate descent methods
Chapter 7: Quasi-Newton methods
Davidon-fletcher-powell method
Part III Constrained minimization
Chapter 8: Primal methods
I. Eigenvalues in tangent subspace
II. Zero-order conditions and lagrangian relaxation
III. Feasible direction methods
Chapter 9: Duality and dual methods
I. Local duality
II. Augmented lagrangian
III. The method of multipliers
IV. The alternating direction method of multipliers
V. Cutting plane methods
Chapter 10: Primal-dual methods
Primal-dual interior point methods
University of Economics Ho Chi Minh City
59C Nguyen Dinh Chieu Street, District 3, Ho Chi Minh City.
Tel: +84 2838 295 299 Fax: +84 2838 250 359
Website: www.ueh.edu.vn
SYLLABUS
Semester 6 (Year 2017 Semester early)
17D13030402 Logistics 3
INTERNATIONAL PAYMENT
1. General information of the module
Name: International Payment
Credits: 2 credits
Unit code: 17D13060214
Module: Compulsory
Lecturer: Mr. Nguyen Trung Thong
2. Time allocation
- Lecture: 30 hours
- Self-study: 60 hours
3. Study materials :
Syllabus
Techniques of foreign direct investment, Prof. Vo Thanh Thu, TS. Ngo Thi Ngoc
Huyen, Publisher Synthetic Ho Chi Minh City (September 2011)
References
1/ World Investment Report 2011, UNCTAD
2/ World Investment Prospects Survey, www.unctad.org/diae
3/ Global Investment Trends Monitor, www.unctad.org/ iia
4/ International Investment Policies for Development, www.unctad.org/iia.
5/ Encouraging International Technology Transfer, Keith E.Maskus (May 2004)
6/ Technology Transfer, Intellectual Property Rights, Linsu Kim, Korean
Experience, June (2003)
7/ Transfer Pricing of Intrafirm Sales as a Profit Shifting Channel- Evidence from
German Firm data, Micheal Overesch ZEW Germany (12/2006)
8/ Transfer Pricing and the Arms Length Principle in International Tax Law,
Witten Dorff, Jens Kluwer Law International (2010)
9/ Annual Advanced Pricing Arrangement (APA), State Administration of
Taxation, Report on Chinese APA program (2010)
10/ Transfer Pricing, Tax havens, and Global governance, Ganapati Bhat, Bonn
university, Germany, Discussing paper (7/2009)
11/ The Impact of Double taxation treaties on Foreign Direct Investment: evidence
from large Dyadic panel data, Fabian Barthel, Matthias Busse, Eric Numayer,
Western Economic Association International (12/2009)
4. Module content details (the chapter, section, sub-section)
3. Study materials :
Human Resources Management, Assoc. Prof. Tran Kim Dung
Self- taught syllabus of lecturer.
4. Module content details (the chapter, section, sub-section)
Chapter 1: Functions of Human Resources Management
I. Definition and Fields of Human Resources Management
1. Human Resources Planning
2. Job Analysis
3. Recruitment
4. Appraisal
5. Training and self-development
6. Wage
II. Crucial trend in Human Resources Management
1. Strategy Approaching
2. Internationalization manner of Human Resources Management
3. Behavior systems and standard maintaining
4. Setting standard of appraising Human Resources Management
effectiveness
Chapter 2: Human Resources Management Planning
I. Definition
II. Programming for Human Resources Management
Chapter 3: Job Analysis
Chapter 4: Recruitment
I. Definition
II. Process
Chapter 5: Achievement Appraisal
Chapter 6: Training and Development in Human Resources Management
I. Definition
II. Strategy for developing Human Resources
Chapter 7: Wage
I. Definition
II. Role of wage in Human Resources management
III. Setting wage system
Chapter 8: Information system in Human Resources Management
I. Database and information in Human Resources Management
II. Managerial issues in Human Resources Management
III. Functions and Request of Information System in Human Resources
Management
IV. Current-in-use information system in Human Resources Management in
market
V. Information System of Human Resources Management in Vietnam
University of Economics Ho Chi Minh City
59C Nguyen Dinh Chieu Street, District 3, Ho Chi Minh City.
Tel: +84 2838 295 299 Fax: +84 2838 250 359
Website: www.ueh.edu.vn
MANAGING MULTINATIONALS
1. General information of the module
Name: Managing Multinationals
Credits: 3 credits
Unit code: 17D13030407
Module: Compulsory
Prerequisite module: Stategic Management and International
Business Management
Lecturer: Mr. Tran Hong Hai
2. Time allocation
- Lecture: 30 hours
- Self-study: 90 hours
3. Study materials :
Multinational Management 6th Edition, John B. Cullen, K. Praveen Parboteeah
4. Summary of module
The subject of International Business contains a variety of topics and issues that
usually cannot be covered in a single course. Most International Business courses
focus on issues involving movement of factors and products across borders
(international trade), the comparison between domestic and international
environment (geographic diversity), international organizations (WTO), and on
issues of theory and functional management of multi-national enterprises (MNC),
while most International Management courses choose MNC as the unit of analysis,
emphasizing managerial issues of a multi-national enterprise, how a MNC handles
opportunities and threats brought about by globalization and adjusts global
resource allocation. Key issues include market entry, global strategy, global
coordination and control, and global alliance. This course takes the strategic
perspective to the global management of a MNC. Functional management decision
issues are integrated into the global strategy framework by which a MNC adapt a
global strategy to meet the global competition challenge. This course also
emphasizes case study.
5. Module content details (the chapter, section, sub-section)
1. Worldwide Innovation
2. The New Competitive Battleground
3. Central, Local & Transnational Innovation
2. Time allocation
- Lecture: 30 hours
- Self-study: 60 hours
3. Study materials :
Self-taught syllabus of lecturer
4. Summary of module
This course primarily consists of three partsaccounting analysis, financial
forecasting and equity valuation. Part I examines the roles of accounting, in
particular the limitations and implications of financial accounting information for
valuation under capital market efficiency/inefficiency, the current shift to the use
of current values, and the implications of the use of current values on the
usefulness of financial reporting. Part II focuses on the integration of accounting
framework and business analysis in the forecasts of financial statements, which
means applying accounting framework in analyzing business activities and the
predictions of full sets of financial statements and important numbers for firm
valuation. Part III focuses on the use of accounting information forecasts in
equity valuation.
2. Time allocation
- Lecture: 30 hours
- Self-study: 90 hours
3. Study materials :
Business Model Generation: A Handbook for Visionaries, Game Changers, and
Challengers, Alexander Osterwalder, Yves Pigneur
4. Summary of module
- A tool for describing, analyzing and designing business models
- Business Model Patterns, based on concepts from leading business thinkers
- Techniques to help you design business models, re- interpreting strategy
through the business model lens and generic process to help you design innovate
business models, tying together all the concepts, techniques and tools in Business
Model Generation.
- Offering an outlook on five business model topics for future exploration.
LOGISTICS
1. General information of the module
Name: Logistics
Credits: 3 credits
Unit code: 17D13030402
Module: Compulsory
Lecturer: Ms. Ta Thi My Linh
2. Time allocation
- Lecture: 30 hours
- Self-study: 90 hours
3. Study materials :
Supply Chain Logistics Management, 3rd Edition, Donald Bowersox, David
Closs, M. Bixby Cooper, Mcgraw-Hill/Irwin Series Operations and Decision
Sciences
4. Summary of module
This course deals with the set of activities, such that product design, quality
management, forecasting, capacity planning, location and layout strategy, supply
chain management and inventory management, that creates value in the form of
goods andservices by transforming inputs into outputs. Operations management
specifically involves the analysis, design, operation, and improvement of the
systems and processes that deliver goods or services and ultimately outputs and
outcomes. It is required to achieve the organizations mission, provide value to the
organizations many stakeholders, and effectively translate policy into action. As
such, operations management plays an important part of being an effective manager
and policy implementer.
SYLLABUS
Semester 7 (Year 2017 Semester end)
INTERNATIONAL MARKETING
1. General information of the module
Name: International Marketing
Credits: 3 credits
Unit code: 17C13030404
Module: Compulsory
Lecturer: Mr. Huynh Phuoc Nghia
2. Time allocation
- Lecture: 30 hours
- Self-study: 90 hours
3. Study materials :
Required readings:
Textbook: International Marketing, Cateora, Phillip R. and John L. Graham,
McGraw-Hill/Irwin (2014)
Recommended resources:
1. Global Marketing, Keegan and Green, Upper Saddle River, NJ: Prentice
Hall (2014)
2. www.ted.com
3. www.worldbank.com
4. http://adage.com
5. www.marketingweek.com
4. Summary of module
One of the critical success factors for any company is marketing their products or
services internationally. This course covers international marketing operations by
examining issues such as product policies, pricing, marketing communications,
distribution channels and marketing research. The factors governing the decision
of a company to market their products or services are explored in detail.
Individual and team projects form a core part of this course to enable the student
to apply the theory to professional practice.
5. Methods, examination and assessment forms for the students learning
outcomes
Attendance Punctuality Class
10%
participation
MARKETING MANAGEMENT
1. General information of the module
Name: Marketing Management
Credits: 3 credits
Unit code: 17C13030320
Module: Compulsory
Lecturer: Mr. Dinh Tien Minh
2. Time allocation
- Lecture: 30 hours
- Self-study: 90 hours
3. Study materials :
Marketing Management, 14 Edition, Philip Kotler & Kevin Keller, Prentice Hall
(2012)
4. Summary of module
Students will learn the concepts and terminology/vocabulary used by marketing
managers and demonstrate their mastery through writing assignments and the
class marketing plan project.
Students will learn how to manage the marketing process and decision-making
through the marketing plan process.
Students will learn how to take an unstructured business situation, provide the
problem structure, analyze it, and provide recommendations.
Students will present their recommendations and will critically evaluate other
presentations from the perspective of an investor, CEO team, or bank loan
officer, depending on the context of the presentation.
Midterm Exam 25
Session 5: Topic- Creating Brand Equity, Creating the Brand Positioning and
Dealing with Competition
Reading: Kotler Chapters 9, 10, & 11
Session 14: Final Marketing Plan Presented & Written Plan Due; Plan
Evaluation Report
University of Economics Ho Chi Minh City
59C Nguyen Dinh Chieu Street, District 3, Ho Chi Minh City.
Tel: +84 2838 295 299 Fax: +84 2838 250 359
Website: www.ueh.edu.vn
2. Time allocation
- Lecture: 30 hours
- Self-study: 90 hours
3. Study materials :
Recommended Text
International Financial Management, 7th ed, Cheol S. Eun and Bruce G.
Resnick, McGraw Hill (2016)
Reference Texts
1. Foundation of Multinational Financial Management, 10th Edition, Alan
C Shapiro, John Wiley & Sons
2. International Financial Markets: Prices & Policies, Richard Levich,
McGraw-Hill
4. Summary of module
This course seeks to provide an understanding of financial management in an
international context. It mentions the macro-environment in which the
multinational firm operates. This course has two primary objectives. First, to
develop a market-based understanding of exchange rates and show how exchange
rate volatility affects corporate decision-making.
Three major areas will be covered.
- The forces of globalization and its implications for the multinational firm
- Determination of exchange rates, and their relationship with interest rates and
inflation, failures of the law of one price and pricing to market.
- The Foreign Exchange Derivative Markets
The second part of the course addresses foreign exchange risk management
challenges faced by firms operating in global environment. We examine
- Different types of foreign exchange exposure faced by the MNC
- Identification and measurement of these risks
- Management of foreign exchange risk using derivative instruments.
By the end of this course, students should be able to understand the mechanism of
foreign exchange markets as well as how exchange rates are quoted; understand
the techniques of the main foreign exchange transactions. They should also know
the factors that drive exchange rates, in particular how spot and forward rates are
related to interest rates and inflation dynamics; learn how to use these relations in
foreign exchange rates forecasting. The course provides students with knowledge
of and competence in identifying the nature of foreign exchange risk and main
types of foreign exchange exposure that company face, as well as in using main
techniques of hedging foreign exchange risk. They should also be aware of the
most important changes in international financial environment since the end of
Bretton Woods.
5. Methods, examination and assessment forms for the students learning
outcomes
The entire grade for this course is based on continuous assessment. The
assessment will draw upon a series of short case studies, hour tests and Final
tests.
Case analyses / presentations : 20%
Hour tests : 30%
Finals : 50%
2. Time allocation
- Lecture: 30 hours
- Self-study: 90 hours
3. Study materials:
Recommended Text
Mastering Import & Export Management, Thomas Cook, Rennie Alston, Kelly
Raia, Amacom (2012)
Reference Texts
1. Guide to import management, Hari K Raino
2. International; Business Negotiations, Pervez N. Ghauri, Jean Claude
Usunier
3. Getting to Yes, Roger Fisher, William Ury
4. A basic guide to exporting, US. Department of commerce
5. Import management, ITC International Trade Center UNCTAD
4. Summary of module
After completing the course, students will have an excellent understanding of
how to discover the difficulties and opportunities of international markets. This
course will examine the issues involved when companies enter foreign markets
and/or are involved in importing operations. Students' basic understanding of the
principles of marketing will be segmented by additional exposure to the problems
marketing managers face in the global marketplace. Special attention will be
given to the process of exporting and importing procedures and techniques.
5. Methods, examination and assessment forms for the students learning
outcomes
Case analyses / presentations : 20%
Hour tests : 30%
Finals : 50%
Chapter 2: Incoterms
Chapter 3: Forwarding
2. Time allocation
- Lecture: 30 hours
- Self-study: 90 hours
3. Study materials :
Recommended Text
GLO-BUS Developing Winning Competitive Strategies (Participants Guide),
Arthur A. Thompson, Jr. et al, Mc-Graw Hill Education (2017)
Reference Texts
Global Business Today, 9th Edition, Charles W. L. Hill and G. Tomas M. Hult,
Mc-Graw Hill Education
4. Summary of module
Course integrates special areas of business administration as students, in a
dynamic environment, analyze data and make decisions by focusing on
competitive strategy in a global market arena. Students are immersed in dynamic
data, using computer processed management simulation, to demonstrate the
application of theory in the identification and solution of operational and strategic
business issues.
5. Module content details (the chapter, section, sub-section)
Week 1:
Practice Decision 1 - Practice Year 6
Week 2:
Practice Decision 2 - Practice Year 7
Quiz 1 - End of Practice Period
(Data reset to Year 6 and practice results are no longer available)
Week 3:
Decision 1 - Year 6
Week 4:
Decision 2 - Year 7
Week 5:
Decision 3 - Year 8
3-Year Strategic Plan
Week 6:
Decision 4 - Year 9
Quiz 2
Week 7:
Decision 5 - Year 10
Week 8:
Decision 6 - Year 11
3-Year Strategic Plan
Week 9:
Decision 7 - Year 12
Week 10:
Decision 8 - Year 13
Week 11:
Decision 9 - Year 14
End-of-Game Peer Evaluations Available
Week 12:
Decision 10 - Year 15
End-of-Game Peer Evaluations Deadline
Week 13:
Company Presentations
University of Economics Ho Chi Minh City
59C Nguyen Dinh Chieu Street, District 3, Ho Chi Minh City.
Tel: +84 2838 295 299 Fax: +84 2838 250 359
Website: www.ueh.edu.vn
ELECTRONIC COMMERCE
1. General information of the module
Name: Electronic Commerce
Credits: 2 credits
Unit code: 17C13030212
Module: Compulsory
Prerequisite module: International Business Transaction
Lecturer: Ms. Pham Thanh Thuy Vy
2. Time allocation
- Lecture: 30 hours
- Self-study: 60 hours
3. Knowledge requirements
The basic knowledge of telecommunications, Internet and computer networks,
general knowledge of business in traditional trade.
4. Study materials :
E-commerce. Business. Technology. Society. Tenth edition. Kenneth C. Laudon
Carol, New York University, Guercio Traver, Azimuth Interactive, Inc
5. About module
The module provides students with basic knowledge of e-commerce: benefits,
background, patterns, forms of application, infrastructure to develop e-commerce,
e-payment safety in e-commerce transactions, building e-commerce solutions for
business.
3. Characteristics of e-commerce
5. E-commerce models
6. Benefits of e-commerce
7. Limitations of e-commerce
2. Legal Infrastructure
3. Technology Infrastructure
4. Human Infrastructure
5. Payment Infrastructure
6. Delivery Infrastructure
4. E-Government
2. Market Research
4. Website Building
5. Online Marketing
5.2. These factors help sell products and services effectively online
1. Situations
2. Development Trends
University of Economics Ho Chi Minh City
59C Nguyen Dinh Chieu Street, District 3, Ho Chi Minh City.
Tel: +84 2838 295 299 Fax: +84 2838 250 359
Website: www.ueh.edu.vn
SYLLABUS
Semester 8 (Year 2018 Semester early)