[Globalization of Cosmetic Companies]

Cooperation Proposal

Prepared by

KINTEX
Korea International Exhibition Center

[217-60, KINTEX-RO, ILSANSEO-GU]

[GOYANG-SI], [GYEONGGI-DO], [SOUTH KOREA, 10390]

Tel: [82-31-995-8044] Fax: [82-31-995-8049] Email: [kbeautyexpo@kintex.com]

 Executive Summary

KINTEX (Korea International Exhibition Center ) is Koreas largest international exhibition

and convention venue as well as a joint investment among KOTRA (Korea Trade-Investment
Promotion Agency), Gyeonggi provincial government and Goyang City.

Having served as a trade marketing business venue for leading companies by attracting and
developing world class tradeshows through its global and domestic marketing activities,
KINTEX is pleased to present you with this business proposal for the annual international
beauty show in Korea, K-BEAUTY EXPO 2017.

With the rapid development of cosmetic business throughout the world, we are aware of the
increasing importance of the commercial and industrial organizations in facilitating the
development of enterprises and economy as well as social progress. We believe that the Asian
cosmetic market is in its maturing stage, drawing attention from global companies to target not
only Korean but also the Asian market as a whole with their more eye-catching products.
Therefore, we would like to take this chance to ask for your in-depth cooperation in exhibition,
promotion, and etc.

KINTEX offers a high effective service and promotional platform to our cooperative partners
which conclude a remarkable cooperation. Our ability to successfully provide strategic business
matching program and consulting for both domestic and overseas companies, and our
effective global marketing strategy will make us an invaluable partner. While Korea has been
on the global beauty trend radar, K-BEAUTY EXPO will serve as a powerful springboard for
cosmetic companies wishing to expand their business overseas. Hereby, we sincerely suggest
cooperative partnership between your organization and KINTEX. On the basis of mutual benefit,
KINTEX invites your organization to work closely in exhibitions and promotion with an aim to
accelerate the sound development of Cosmetic Trade relationship. This way, we look forward to
forming a rewarding relationship with you.
Exhibition Overview

K-BEAUTY EXPO 2017, the unique international beauty trade fair showcasing the most
innovative beauty trends, will be held at the Koreas biggest international convention
venue, KINTEX.

PERIOD Oct. 12 (Thurs.) 15 (Sun.), 2017 / 4days

OPENING HOURS 10:00 17:00
SCALE 32,157 (500 exhibitors, 700 booths)
VISITORS Expected over 50,000 (47,777 visitors in 2016)
HOST Gyeonggi Provincial Government, Republic of South Korea
ORGANIZER KINTEX, KOTRA
EXHIBITS Cosmetics, Hair, Nail & Accessories, Aesthetic, Body Care,
Spa, Raw Materials, Packaging, Inner-beauty food & beverage,
Perfumery, OEM/ODM, Fitness & Wellness
CONCURRENT 1:1 ex/import business meetings (Pre-matching program)
EVENTS Consulting for the advance into B2B network (local/overseas MD
invited)
K-Beauty 2017 Editors Choice Awards
Talk concerts with beauty mentors
Seminars on how to advance into the Asian market
Beauty Demonstration: K-POP star make-up, Hair styling
LIVE Beauty Shopping
TOP 10 VISITING China, Thailand, USA, Japan, Russia, Hong Kong, Malaysia,
COUNTRIES Philippine, Vietnam

2016 EXHIBITOR SURVEY RESULTS

Exhibitor Satisfaction Survey Report:
SATISFIED WITH THE EVENT
88%
WOULD TAKE PART IN K-BEAUTY EXPO 2017
90%
WOULD RECOMMEND THE EVENT TO A COLLEAGUE
93%
SATISFIED WITH THE QUALITY OF THE EVENT, COMPARED TO THAT OF 2015
85%
 Primary Features

A. EXHIBITION FRAMEWORK
1. THE MOST PROMISING B2B2C TRADESHOW AT THE HEART OF THE
ASIAN MARKET.
Large-scale Export/ Import volume (US $400 million, 2016)
Sturdy platform for effective marketing in the Asian Pacific region.
Widespread popularity of the Korean cosmetics among consumers from all around
the world
Unstinting support from the local & central government

2. THE PLACE TO DEMONSTRATE YOUR PRODUCT TOWARDS THE MOST

BEAUTY TREND-CONSCIOUS MARKET
Strategic matchmaking/consulting program for business management in the Korean
market
Ideal platform for effective marketing and promotion (vast media coverage:
Youtube, Bloomberg, Yahoo, Elle Asia, etc)

3. THE PLACE TO CONNECT WITH INTERNATIONAL BUYERS/CLIENTS

FACE-TO-FACE
Inter-enterprise business opportunities with large domestic distributors and buyers
from all over the world, who are interested in distributing imported products
Strengthening B2B + B2C through international conference, business seminar, new
product launch, education, and beauty trend announcement and etc.

4. SKYROCKETING VOLUME OF INTERNATIONAL VISITORS EVERY YEAR

Selected as a must-visit trade show by cosmetic companies & merchandisers, with
rapidly growing global interest in Korean cosmetics
Beauty talk concert with appearances by top Korean celebrities (K-Wave)

5. THE PLACE TO WITNESS THE HOTTEST & INNOVATIVE BEAUTY ITEMS

Trendsetting/ industry-leading themes to be discussed
Expertise/ education from invited guests/ press/ beauty editors to be presented.

B. Leading Brands & Distributors that attended in 2016

 Primary Features
C. MASSIVE GROWTH IN IMPORT/EXPORT OF COSMETICS
CATEGORY 2016
EXPORT/IMPORT AMOUNT
400,313,157.97
(CONSULTED)
EXPORT/IMPORT AMOUNT
3,378,557.36
(CONTRACTED)
CONTRACT RATE 44%

D. SOURCES OF IMPORT/EXPORT GROWTH

Strategic 1:1 business matching program that leads to satisfactory consulting on import
& export.
Endless efforts to select sincere domestic & overseas buyers
Assistance program for overseas buyers: partial travel expense support
(accommodation, airfare, etc)
High level of attention from domestic/Asian Merchandisers. (K-BEAUTY EXPO,
selected as a must-visit trade fair to learn about global beauty trend in one site)

E. VAST MEDIA COVERAGE

CATEGORY 2016

TOTAL NUMBER OF ATTENDEES 47,777 visitors from 34 countries

SNS FOLLOWERS
Approx. 20.000
(Facebook , Instagram, etc)
453 postings
MAJOR PORTAL MEDIA COVERAGE Google (117), NATE (112),
NAVER (112), DAUM (112)

CORE MEDIUM FOR PROMOTION

TV Spots (684 spots, targeting beauty experts and local visitors
Beauty Magazines/ Daily Newspapers (Beauty business/cosmetic magazines,
Koreas major daily newspapers and English business paper)
E-Newsletter (subscriber: 38,566)
Portal AD (Korea No. 1 Portal AD (web, mobile)
Off-line banners (Pedestrian overpass signboard at major hot spots, Advertisements
on the sides of more than 40 buses)
 WHAT WE PROPOSE

Beauty products with distinguishing elements enhance the image of countries recognized in the
beauty industry and characterize their unique culture.

Cooperative partners and KINTEX provide mutual support, share common resources and work
closely to achieve mutual benefit in the field of promotion and exhibition.

[Recruitment of Exhibitors & Registration en bloc]

Option 1. Maximize the exposure of your organization by creating Country Pavilion at the show.
Formation of International Pavilion provides foreign enterprises an excellent
platform for their exploration of Asian and International market.

Option 2. Co-operate on promoting the K-Beauty Expo to members of your organization and
encouraging them to participate in the event.

Immense synergy effect along with Koreas geographical advantage (located right
between China and Japan where the demand for Korean beauty products are rapidly
growing) can be achieved.
Participants can utilize K-BEAUTY EXPO as a foothold to expand business in Asian
Region.

[Benefits Summary]
Benefits of cooperation are negotiable.
Special discount offer is to be granted on the participants from your nation. Detailed
condition of the benefits are negotiable.
VIP service package is to be offered towards buyers for their support to the expo.
Detailed information on the service is negotiable.
KINTEX APPRECIATES YOUR INTEREST IN THE
K-BEAUTY EXPO 2017

WE ARE LOOKING FORWARD TO HAVING A

REWARDING RELATIONSHIP WITH YOU.

If you wish to discuss further about the expo or have any inquiries,
please do not hesitate to contact us at

TEL: +82-31-995-8044
FAX: +82-31-995-8049
EMAIL: kbeautyexpo@kintex.com

Yezina Hong
Global Marketing Manager
KINTEX