Beruflich Dokumente
Kultur Dokumente
The westside of South Gate has experienced explosive growth the past three years.
Over 3,000 new residents live in the westside area. Area businesses are slowly
catching up with this new opportunity. Tsunami Pizza is opening a new pizza delivery
service that will focus on the westside area.
Tsunami will offer a better pizza, at a lower price, and will deliver it hot to the
customer's door faster than the closest competitor.
1.1 Objectives
Capture the majority of the pizza delivery business in the westside area.
Offer our customers a superior product, at a low price, and provide customer
service that is second to none.
1.2 Mission
Tsunami Pizza's mission is to offer residents of the westside the best pizza delivery
service in the city.
A business location that will assure that the pizza will be delivered quickly.
Company Summary
Tsunami Pizza is a new pizza delivery service started in the city's westside area. John
Lindsay, owner of Tsunami Pizza, has seven years experience in the restaurant
industry. His focus is to satisfy the customer's demand for a quality pizza that is
delivered quickly with a smile. Tsunami Pizza will serve a seven mile area with over
25,000 residents. Overhead will be kept low so that Tsunami Pizza's prices will beat
the competition. Delivery people will use their own vehicles so the business will not
have to purchase delivery vehicles.
The start-up cost of Tsunami Pizza will consist primarily of kitchen equipment. John
Lindsay will invest $50,000.
START-UP REQUIREMENTS
Start-up Expenses
Legal $1,000
Insurance $1,000
Rent $1,000
Expensed Equipment $0
Other $0
TOTAL START-UP EXPENSES $37,000
Start-up Assets
START-UP FUNDING
Assets
Liabilities
Current Borrowing $0
Long-term Liabilities $0
TOTAL LIABILITIES $0
Capital
Planned Investment
John Lindsey $50,000
Other $0
Tsunami Pizza will be located at the corner of 11th and Tyler. These two streets are
the area's busiest and provide easy access to our service area.
Products
Tsunami Pizza will offer a wide variety of New York style pizzas, as well as sodas
and fruit juices.
With continued growth in the area, opportunities to serve the westside residents will
increase. The company will sell predominantly to individuals, but it will also accept
some catering jobs to individual parties and company functions in the westside.
Strategy and Implementation Summary
Tsunami Pizza will use advertising to promote the business. We will use the local
westside flyer to advertise. In addition, we will hire people to hold signs at the corner
of 11th and Tyler. We will also use door handle flyer promotion throughout the
westside neighborhoods.
Our most important promotion will done in conjunction with Magic Video. We will
offer a two for price of one video coupon with each purchase at Tsunami Pizza that
can be used at Magic Video. Magic Video will offer its customers a $2 off coupon
that can be used at Tsunami Pizza.
Location: Tsunami Pizza is located in the heart of the westside area on the
corners of 11th and Tyler. These two streets are the area's busiest. The closest
pizza restaurant to the westside area is a fifteen minute drive. Tsunami Pizza can
deliver in half the time of its competitors.
Low Overhead/Lower Prices: Since Tsunami Pizza only delivers pizza, its prices
don't reflect overhead demands of a traditional pizza restaurant.
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The sales strategy of Tsunami Pizza is simple. First, offer the customer a superior
pizza at a low price. Second, make sure that pizza is delivered quickly. Third, the
delivery people must work to create customer loyalty.
Sales
Other $0 $0 $0
Other $0 $0 $0
Manager.
PERSONNEL PLAN
Other $0 $0 $0
TOTAL PEOPLE 4 4 4
Total Payroll $90,000 $96,000 $105,000
Financial Plan
The following is the financial plan for Tsunami Pizza.
Assumptions:
The following table and charts show the projected profit and loss for three years.
Expenses
Leased Equipment $0 $0 $0
Insurance $0 $0 $0
Other $0 $0 $0
Interest Expense $0 $0 $0
The following table and chart is the projected cash flow for three years.
Cash Received
Dividends $0 $0 $0
The following table is the projected balance sheet for three years.
Assets
Current Assets
Long-term Assets
Current Liabilities
Current Borrowing $0 $0 $0
Long-term Liabilities $0 $0 $0
Business ratios for the years of this plan are shown below. Industry profile ratios
based on the Standard Industrial Classification (SIC) code 5812, Eating Places, are
shown for comparison.
RATIO ANALYSIS
Percent of Sales
Main Ratios
Activity Ratios
Debt Ratios
Liquidity Ratios
Net Working Capital $20,249 $40,189 $64,364 n.a
Additional Ratios
MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH M
1 2 3 4 5 6 7 8 9 10 11
Sales
Pizza/Drinks 0% $9,500 $10,000 $10,000 $13,000 $13,000 $14,000 $14,000 $15,000 $15,000 $16,000 $16,000 $
Catering 0% $0 $0 $200 $400 $600 $800 $1,000 $2,000 $2,000 $2,000 $2,000
Income
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
TOTAL $9,500 $10,000 $10,200 $13,400 $13,600 $14,800 $15,000 $17,000 $17,000 $18,000 $18,000 $
SALES
Direct Cost Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month Month
of Sales 10 11
Pizza/Drinks $1,000 $1,100 $1,100 $2,000 $2,000 $2,200 $2,200 $2,400 $2,400 $2,700 $2,700
Catering $0 $0 $20 $40 $60 $80 $100 $200 $200 $200 $200
Income
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal $1,000 $1,100 $1,120 $2,040 $2,060 $2,280 $2,300 $2,600 $2,600 $2,900 $2,900
Direct Cost
of Sales
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MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH
1 2 3 4 5 6 7 8 9 10 11 12
Manager 0% $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Kitchen 0% $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Staff
Member
Delivery 0% $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Staff (2)
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
TOTAL 4 4 4 4 4 4 4 4 4 4 4 4
PEOPLE
Total $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500
Payroll
GENERAL ASSUMPTIONS
MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH
1 2 3 4 5 6 7 8 9 10 11 12
Plan 1 2 3 4 5 6 7 8 9 10 11 12
Month
Current 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Interest
Rate
Long- 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
term
Interest
Rate
Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH
1 2 3 4 5 6 7 8 9 10 11 12
Sales $9,500 $10,000 $10,200 $13,400 $13,600 $14,800 $15,000 $17,000 $17,000 $18,000 $18,000 $20,00
Direct Cost $1,000 $1,100 $1,120 $2,040 $2,060 $2,280 $2,300 $2,600 $2,600 $2,900 $2,900 $3,00
of Sales
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $
Production
Expenses
TOTAL $1,000 $1,100 $1,120 $2,040 $2,060 $2,280 $2,300 $2,600 $2,600 $2,900 $2,900 $3,000
COST OF
SALES
Gross $8,500 $8,900 $9,080 $11,360 $11,540 $12,520 $12,700 $14,400 $14,400 $15,100 $15,100 $17,00
Margin
Gross 89.47% 89.00% 89.02% 84.78% 84.85% 84.59% 84.67% 84.71% 84.71% 83.89% 83.89% 85.00%
Margin %
Expenses
Payroll $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,50
Sales and $1,000 $1,000 $1,000 $1,000 $500 $500 $500 $500 $500 $500 $500 $50
Marketing
and Other
Expenses
Depreciation $133 $133 $133 $133 $133 $133 $133 $133 $133 $133 $133 $13
Leased $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $
Equipment
Utilities $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $50
Insurance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $
Rent $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,00
Payroll 15% $1,125 $1,125 $1,125 $1,125 $1,125 $1,125 $1,125 $1,125 $1,125 $1,125 $1,125 $1,12
Taxes
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $
Total $11,258 $11,258 $11,258 $11,258 $10,758 $10,758 $10,758 $10,758 $10,758 $10,758 $10,758 $10,75
Operating
Expenses
Profit Before ($2,758) ($2,358) ($2,178) $102 $782 $1,762 $1,942 $3,642 $3,642 $4,342 $4,342 $6,24
Interest and
Taxes
EBITDA ($2,625) ($2,225) ($2,045) $235 $915 $1,895 $2,075 $3,775 $3,775 $4,475 $4,475 $6,37
Interest $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $
Expense
Taxes ($827) ($707) ($653) $31 $235 $529 $583 $1,093 $1,093 $1,303 $1,303 $1,87
Incurred
Net Profit ($1,931) ($1,651) ($1,525) $71 $547 $1,233 $1,359 $2,549 $2,549 $3,039 $3,039 $4,36
Net -20.32% -16.51% -14.95% 0.53% 4.03% 8.33% 9.06% 15.00% 15.00% 16.89% 16.89% 21.85%
Profit/Sales
MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MON
1 2 3 4 5 6 7 8 9 10
Cash Received
Cash from
Operations
Cash Sales $9,500 $10,000 $10,200 $13,400 $13,600 $14,800 $15,000 $17,000 $17,000 $18,000 $18,0
SUBTOTAL $9,500 $10,000 $10,200 $13,400 $13,600 $14,800 $15,000 $17,000 $17,000 $18,000 $18,0
CASH FROM
OPERATIONS
Additional
Cash Received
New Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Borrowing
New Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
(interest-free)
New Long- $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
term Liabilities
Sales of Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Current Assets
Sales of Long- $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
term Assets
New $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Investment
Received
SUBTOTAL $9,500 $10,000 $10,200 $13,400 $13,600 $14,800 $15,000 $17,000 $17,000 $18,000 $18,0
CASH
RECEIVED
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month Mon
10
Expenditures
from
Operations
Cash $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,5
Spending
Bill Payments $127 $3,805 $4,020 $4,145 $5,686 $5,437 $5,936 $6,035 $6,818 $6,835 $7,3
SUBTOTAL $7,627 $11,305 $11,520 $11,645 $13,186 $12,937 $13,436 $13,535 $14,318 $14,335 $14,8
SPENT ON
OPERATIONS
Additional
Cash Spent
Sales Tax, $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
VAT, HST/GST
Paid Out
Principal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Repayment of
Current
Borrowing
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
Principal
Repayment
Long-term $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
Principal
Repayment
Purchase $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current
Assets
Purchase $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term
Assets
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
SUBTOTAL $7,627 $11,305 $11,520 $11,645 $13,186 $12,937 $13,436 $13,535 $14,318 $14,335 $14,8
CASH SPENT
Net Cash Flow $1,873 ($1,305) ($1,320) $1,755 $414 $1,863 $1,564 $3,465 $2,682 $3,665 $3,1
Cash Balance $6,873 $5,568 $4,248 $6,003 $6,417 $8,280 $9,844 $13,310 $15,992 $19,657 $22,8
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MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH MONTH
1 2 3 4 5 6 7 8 9 10 11
Assets Starting
Balances
Current
Assets
Cash $5,000 $6,873 $5,568 $4,248 $6,003 $6,417 $8,280 $9,844 $13,310 $15,992 $19,657 $22,830
Other Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Assets
TOTAL $5,000 $6,873 $5,568 $4,248 $6,003 $6,417 $8,280 $9,844 $13,310 $15,992 $19,657 $22,830 $
CURRENT
ASSETS
Long-term
Assets
Long-term $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000
Assets
Accumulated $0 $133 $266 $399 $532 $665 $798 $931 $1,064 $1,197 $1,330 $1,463
Depreciation
TOTAL $8,000 $7,867 $7,734 $7,601 $7,468 $7,335 $7,202 $7,069 $6,936 $6,803 $6,670 $6,537
LONG-TERM
ASSETS
TOTAL $13,000 $14,740 $13,302 $11,849 $13,471 $13,752 $15,482 $16,913 $20,246 $22,795 $26,327 $29,367 $
ASSETS
Liabilities and Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 M
Capital
Current
Liabilities
Accounts $0 $3,671 $3,884 $3,955 $5,506 $5,239 $5,736 $5,807 $6,590 $6,590 $7,083 $7,083
Payable
Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Borrowing
Other Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
SUBTOTAL $0 $3,671 $3,884 $3,955 $5,506 $5,239 $5,736 $5,807 $6,590 $6,590 $7,083 $7,083
CURRENT
LIABILITIES
Long-term $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
TOTAL $0 $3,671 $3,884 $3,955 $5,506 $5,239 $5,736 $5,807 $6,590 $6,590 $7,083 $7,083
LIABILITIES
Paid-in $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000
Capital
Retained ($37,000) ($37,000) ($37,000) ($37,000) ($37,000) ($37,000) ($37,000) ($37,000) ($37,000) ($37,000) ($37,000) ($37,000) ($
Earnings
Earnings $0 ($1,931) ($3,581) ($5,106) ($5,034) ($4,487) ($3,254) ($1,894) $655 $3,205 $6,244 $9,283
TOTAL $13,000 $11,069 $9,419 $7,894 $7,966 $8,513 $9,746 $11,106 $13,655 $16,205 $19,244 $22,283 $
CAPITAL
TOTAL $13,000 $14,740 $13,302 $11,849 $13,471 $13,752 $15,482 $16,913 $20,246 $22,795 $26,327 $29,367 $
LIABILITIES
AND
CAPITAL
Net Worth $13,000 $11,069 $9,419 $7,894 $7,966 $8,513 $9,746 $11,106 $13,655 $16,205 $19,244 $22,283