CHAPTER 1

ABOUT THE COMPANY

Volkswagen was originally established in 1937 by the German Labour Front (Deutsche
Arbeitsfront) in Berlin. In the early 1930s, the German auto industry was still largely composed
of luxury models, and the average German could rarely afford anything more than a
motorcycle. As a result, only one German out of 50 owned a car. Seeking a potential new
market, some car makers began independent "people's car" projects the Mercedes
170H, Adler AutoBahn, Steyr 55, and Hanomag 1.3L, among others.

The company owes its post-war existence largely to one man, War-time British
Army Officer Major Ivan Hirst, REME. In April 1945, KdF-Stadt and its heavily bombed
factory were captured by the Americans, and subsequently handed over to the British, within
whose occupation zonethe town and factory fell.

One of the factory's War-time 'KdF-Wagen' cars had been taken to the factory for repairs and
abandoned there. Hirst had it repainted green and demonstrated it to British Army headquarters.
Short of light transport, in September 1945 the British Army was persuaded to place a vital
order for 20,000 cars. However, production facilities had been massively disrupted, there was
a refugee crisis at and around the factory and some parts (such as carburetors) were unavailable.
With striking humanity and great engineering and management ingenuity, Hirst and his
German assistant Heinrich Nordhoff (who went on to run the Wolfsburg facility after Military
Government ended in 1949) helped to stabilize the acute social situation while simultaneously
re-establishing production. Hirst, for example, used his fine engineering experience to arrange
the manufacture of carburetors, the original producers being effectively 'lost' in the Russian
zone. The first few hundred cars went to personnel from the occupying forces, and to the
German Post Office. Some British Service personnel were allowed to take their Beetles back
to the United Kingdom when they were demobilised.

Volkswagen began introducing an array of new models after Bernd

Pischetsrieder became Volkswagen Group CEO (responsible for all Group brands) in 2002.
The sixth-generation VW Golf was launched in 2008, came runner-up to the Opel/Vauxhall
Insignia in the 2009 European Car of the Year, and has spawned several cousins: VW
Jetta, VW Scirocco, SEAT Len, SEAT Toledo, koda Octavia and Audi A3 hatchback
ranges, as well as a new mini-MPV, the SEAT Altea. The GTI, a "hot hatch" performance
version of the Golf, boasts a 2.0 L Turbocharged Fuel Stratified Injection (FSI) direct
injection engine. VW began marketing the Golf under the Rabbit name once again in the U.S.
and Canada in 2006.

The sixth-generation Passat and the fifth-generation Jetta both debuted in 2005, and VW has
announced plans to expand its lineup further by bringing back the Scirocco by 2008. Other
models in Wolfgang Bernhard's (Volkswagen brand CEO) "product offensive" include
the Tiguanmid-sized SUV in 2008 and a Passat Coup. In November 2006 Bernd
Pischetsrieder announced his resignation as Volkswagen Group CEO, and was replaced by
Audi worldwide CEO Martin Winterkorn at the beginning of 2007.

Volkswagen is the founding and namesake member of the Volkswagen Group, a large
international corporation in charge of multiple car and truck brands, including Audi, SEAT,
Lamborghini, Bentley, Bugatti, Scania, MAN, and koda. Volkswagen Group's global
headquarters are located in Volkswagen's historic home of Wolfsburg, Germany.

Volkswagen Group, as a unit, is currently Europe's largest automaker. For a long time,
Volkswagen has had a market share over 20 percent.

In 2010, Volkswagen posted record sales of 6.29 million vehicles, with its global market share
at 11.4%. In 2008, Volkswagen became the third largest automaker in the world, and, as of
2012, Volkswagen is the second largest manufacturer worldwide. Volkswagen has aimed to
double its US market share from 2% to 4% in 2014, and is aiming to become, sustainably, the
world's largest car maker by 2018. Volkswagen Group's core markets include Germany and
China.

Worldwide presence

Volkswagen has factories in many parts of the world, manufacturing or assembling vehicles
for local markets. In addition to plants in Germany, Volkswagen has manufacturing or
assembly facilities in Mexico, the US, Slovakia, China, India, Indonesia, Russia, Malaysia,
Brazil, Argentina, Portugal, Spain, Poland, the Czech Republic, Bosnia and Herzegovina,
Kenya and South Africa. In 2011, Volkswagen was named in the top 25 largest companies in
the world by the Forbes Global 2000.

Volkswagen is setting up a new factory in West Java, Indonesia, which started construction in
mid-2013, The investment into the new plant, which will produce large transporters and
multivans, is valued at $140 million.
As of May 2014, Volkswagen is planning to start assembling certain engines in India to
increase localisation from 70% to 90%.

In January 2016, Volkswagen announced launching a new factory in Algeria during a summit
between Angela Merkel and Algerian Prime minister Abdelmalek Sellal.

Worklife balance

Volkswagen agreed in December 2011 to implement a rule passed by the company's works
council aimed at improving worklife balance by restricting company email functionality on
the firm's BlackBerry smartphones from 6:30 pm to 7:30 am. The change was a response to
employees' complaints about high stress levels at work and the expectation that employees
would immediately answer after-hours email from home. About 1,150 of Volkswagen's more
than 190,000 employees are affected by the email restriction.

Relationship with Porsche and the Volkswagen Law

Volkswagen has always had a close relationship with Porsche, the Zuffenhausen-based sports
car manufacturer founded in 1931 by Ferdinand Porsche, the original Volkswagen designer
and Volkswagen company co-founder, hired by Adolf Hitler for the project. The first Porsche
car, the Porsche 64 of 1938, used many components from the Volkswagen Beetle. The
1948 Porsche 356 continued using many Volkswagen components, including a tuned
engine, gearbox and suspension.

The two companies continued their collaboration in 1969 to make the VW-Porsche 914 and
Porsche 914-6. (The 914-6 had a 6-cylinder Porsche engine, and the standard 914 had a
Volkswagen engine.) Volkswagen and Porsche would collaborate again in 1976 on the Porsche
912-E (USA only) and the Porsche 924, which used many Audi components and was built at
Audi's Neckarsulm facilities. The 924 was originally designated for AUDI. Most Porsche
944 models were built there, although they used far fewer VW components.

The Porsche Cayenne, introduced in 2002, shares its entire chassis with the Volkswagen
Touareg and Audi Q7, and is built at the same Volkswagen factory in Bratislava that the other
SUV's are built.
INTRODUCTION TO VOLKSWAGEN GROUP
Type: Public Company

Headquarters: Germany

Industry: Automotive

Products: Cars, Trucks

Revenue: 113.8 billion (2008)

Operating income: 6.61 billion (2008)

Profit: 4.68 billion (2008)

Employees: 369,928(2008)

Vehicle brand companies

Subsidiaries:

Audi

Bentley motors ltd.

Bugatti automobile

Lamborghini

Seat

Skoda auto

Scania

Volkswagen passenger car

Volkswagen commercials vehicles

INTRODUCTION TO VOLKSWAGEN

Type: Subsidiary of Volkswagen group

Founded: May 28, 1937

Founders: Ferdinand Porsche, Adolf Hitler

Headquarters: Wolfsburg, Germany

Area served: Worldwide

Key people:

Martin Winterkorn

(Chairman of board of management)

Christian kingler: Ferdinand piech:

(board of management of ) (chairman of Volkswagen

the Volkswagen passanger cars ) supervisory board)

Industry: Automotive

Products: Cars, Trucks

Website: Volkswagen.com
Worldwide location of various Volkswagen plants

In German, Volks pronounced as (folks), means people and Wagen means Car. Hence:

Volkswagen means "people's car" in German, in which it is pronounced [flksvan].

Its current tagline or slogan is Das Auto (in English The Car).

Its previous German tagline was Aus Liebe zum Automobil, which translates to: Out of Love
for the Car, or, For Love of the Automobile, as translated by VW in other languages.

History of Volkswagen

Adolf Hitler had a keen interest in cars even though he did not like to drive. In 1933, shortly
after taking over as leader of Germany, he teamed up with Ferdinand Porsche to make changes
to Porsche's original 1931 design to make it more suited for the working man. Hans Ledwinka
discussed his ideas with Ferdinand Porsche, who used many Tatra design features in the 1938
"KdF-Wagen", later known as the VW Kferor Volkswagen Beetle. When Chrysler brought
out the 1934 DeSoto Airflow coupe, its design enabled Mr. Porsche to finalize his design of
the Beetle. On 22 June 1934, Dr. Ferdinand Porsche agreed to create the "People's Car" for
Hitler's mother.

After some time, they planned to change some features regarding various aspects. These
changes included better fuel efficiency, reliability, ease-of-use, and economically efficient
repairs and parts. The intention was that ordinary Europeans would buy the car by means of a
savings scheme ("Save five Marks a week, if you want to drive your own car"), which around
336,000 people eventually paid into. The VW car was just one of many KdF programmes which
included things such as tours and outings. The prefix "Volks" ("People's") was not just applied
to cars, but also to other products in Europe; the "Volksempfnger" radio receiver for instance.
On 28 May 1937, the Gesellschaft zur Vorbereitung des Deutschen Volkswagens was
established by the Deutsche Arbeitsfront. It was later renamed "Volkswagenwerk" on 16
September 1938.

VW Type 82E

Erwin Komenda, the longstanding Auto Union chief designer, developed the car body of the
prototype, which was recognizably the Beetle we know today. It was one of the first to be
evolved with the aid of a wind tunnel; unlike the Chrysler Airflow, it would be a success.

New factory started

The building of the new factory started 26 May 1938 in the new town of KdF-Stadt, now called
Wolfsburg, which had been purposely built for the factory workers. This factory only produced
a handful of cars by the time war started in 1939. None were actually delivered to any holder
of the completed saving stamp books, though one Type 1 Cabriolet was presented to Hitler on
20 April 1938 (his 49th birthday).

At the times of 1st world War, Volkswagen War meant production changed to military vehicles,
the Type 82 Kbelwagen ("Bucket car") utility vehicle (VW's most common wartime model),
and the amphibious Schwimmwagen which were used to equip the German forces.

By 1946 the factory was producing 1,000 cars a month, a remarkable feat considering it was
still in disrepair. Due to roof and window damage, rain stopped production and steel to make
the cars had to be bartered for new vehicles.

Volkswagens were first exhibited and sold in the United States in 1949, but only sold two units
in America that first year. On its entry to the U.S. market, the VW was briefly sold as a "Victory
Wagon". Volkswagen of America was formed in April 1955 to standardize sales and service
in the United States. Production of the Type 1 Volkswagen Beetle increased dramatically over
the years, the total reaching one million in 1955.

Sales soared due in part to the famous advertising campaigns by New York advertising
agency Doyle, Dane Bernbach. Led by art director Helmut Krone, and copywriters Julian
Koenig and Bob Levinson, Volkswagen ads became as popular as the car, using crisp layouts
and witty copy to lure the younger, sophisticated consumers with whom the car became
associated. Despite the fact it was almost universally known as the Beetle (or the Bug), it was
never officially labeled as such by the manufacturer, instead referred to as the Type 1. The first
reference to the name Beetle occurred in U.S. advertising in 1968, but not until 1998 and the
Golf-based New Beetle would the name be adopted by Volkswagen.

Volkswagen was in serious trouble by 1973. Beetle sales had started to decline rapidly in
European and North American markets. The company knew that Beetle production had to
end one day, but the conundrum of replacing it had been a never-ending nightmare. VW's
ownership of Audi / Auto Union proved to be the key to the problem - with its expertise in
front-wheel drive, and water-cooled engines which Volkswagen so desperately needed to
produce a credible Beetle successor. Audi influences paved the way for this new generation
of Volkswagens, known as the Polo, Golf and Passat.

Volkswagen Golf, sold as the rabbits in USA

While Volkswagen's range of cars soon became similar to that of other large European
automakers, the Golf has been the mainstay of the Volkswagen lineup since its introduction,
and the mechanical basis for several other cars of the company. There have been six generations
of the Volkswagen Golf, the first of which was produced from the summer of 1974 until the
end of 1983 (sold as the Rabbit in the United States and Canada and as the Caribe in Latin
America). It would be produced in the United States as the Rabbit until the spring of 1984. The
second-generation Golf hatchback/Jetta sedan ran from late 1983 to late 1991, and a North
American version produced in Pennsylvania went on sale at the start of the 1985 model year.

In the 1980s, Volkswagen's sales in the United States and Canada fell dramatically, despite the
success of models like the Golf elsewhere. The Japanese and the Americans were able to
compete with similar products at lower prices. Sales in the United States were 293,595 in 1980,
but by 1984 they were down to 177,709.

Volkswagen had entered the super-mini market in 1976 with the Volkswagen Polo, a stylish
and spacious three-door hatchback designed by Bertone. It was a strong seller in West Germany
and most of the rest of Western Europe, being one of the first foreign small cars to prove
popular in Britain. The second-generation model, launched in 1981 and sold as a hatchback
and "coupe" (with the hatchback resembling a small estate car and the coupe being similar to
a conventional hatchback), was an even greater success for Volkswagen. It was facelifted in
1990 and was still selling well after 15 years, when it was replaced by the third generation Polo
in 1994.

The Volkswagen New Beetle concept, especially in North America.

In 1994, Volkswagen unveiled the J-mays-designed Concept One, a "retro"-themed car with a
resemblance to the original Beetle but based on the Polo platform. Its genesis was secret and
in opposition to VW management, who felt it was too backward-looking. Management could
not deny the positive public response to the concept car and gave the green-light to its
development as the New Beetle. The production car would be based on the Golf rather than the
Polo, because the Polo frame was too small for the car to pass crash test standards in the U.S.
It has been quite popular in the North America and is now gaining in the EU.

Volkswagen group the Volkswagen Bora (the sedan, still called Jetta in the USA), New
Beetle, SEAT Toledo, SEAT Len, Audi A3, Audi TT and Skoda Octavia. However, it was
beaten into third place for the 1998 European Car of the Year award by the winning Alfa
Romeo 156 and runner-up Audi A6.

In the late 90s Volkswagen acquired the three luxury brands Lamborghini (through Audi),
Bentley and Bugatti which were mainly due to Ferdinand Piech and added to the group
portfolio.

Volkswagen in 2005, despite challenges, still maintained North American sales of 224,195
a dramatic increase from the low in 1993 when US sales totaled only 49,533 vehicles.VW plans
to close out the decade with the release on several new vehicles worldwide and a barrage of
advertising.

The Fifth-Generation Golf

Volkswagen is recognized as one of the leading small diesel engine manufacturers, and is
partnering with Mercedes and other companies to market BlueTec clean diesel technology,
calling it Blue-Motion. Volkswagen has offered a number of its vehicles with a TDI
(Turbocharged Direct Injection engine), which lends class-leading fuel economy to several
models. According to the United States Environmental Protection Agency, four of the ten most
fuel-efficient vehicles available for sale in the U.S. in 2004 were powered by Volkswagen
diesel engines

Electric and alternative fuel vehicles: Clean diesel

A Blue Motion Volkswagen Polo

Volkswagen has been selling clean diesel-powered engines for the European market since
2003. VW developed Turbocharged Direct Injection (TDI) technology for diesel engines, and
it offers a wide array of TDI powertrains. As modern diesel fuel economy is 30 percent higher
than gasoline engines, a proportional reduction of greenhouse gases emissions is achieved with
clean diesel technology. Volkswagen is also developing hybrid technology for diesel-electric.
A VW Golf turbo-diesel hybrid concept car was exhibited in the 2008 Geneva Motor Show,
which has a fuel economy of 70 mpg (3.3 liters per 100 km).

Electric vehicles:

Volkswagen and Sanyo have teamed up to develop a hybrid vehicle battery system.
Volkswagen boss Martin Winterkorn has confirmed the company plans to build compact
hybrid vehicles. There will definitely be compact hybrid models, such as Polo and Golf, and
without any great delay, with gasoline and diesel engines.

Flexible-fuel vehicles

The 2003 VW Gol 1.6 Total Flex was the first full flexible-fuel vehicle launched in Brazil,
capable of running on any blend of gasoline and ethanol (E100).

Current Volkswagen models

EuropeCaddy Life
Eos
Fox
Golf Mk6
Golf Plus
Golf Variant
 Jetta Mk5
Multivan
New Beetle
New Beetle Convertible
Passat Mk6
Passat CC
Phaeton
Polo Mk4F
Scirocco
Sharan
Touran
Tiguan
Touareg

Achievements of Volkswagen
In 1980, Volkswagen competed in the Paris-Dakar Rally with the Audi-developed Iltis, placing 1st, 2nd,
4th and 9th overall.

Volkswagen enlists Dakar Champion Jutta Kleinschmidt, the first female to win the Dakar in 2001, to
help design and compete a Dakar Racer.

In 2003, VW replaced the ADAC Volkswagen Lupo Cup with the newly released Polo, to become the
ADAC Volkswagen Polo Cup.

In 2004, Volkswagen Commercial Vehicles enter the European Truck Racing series with the
Volkswagen Titan series truck - it became back-to-back champions for the 2004 and 2005 series.

In 2003, the Hannover based team starts with a 2WD buggy named Tarek. It places 6th outright but
took 1st in the 2WD and Diesel class.

In 2004, VW enters the newly developed Race-Touareg T2, finishing 6th overall and 2nd in the Diesel
class.

In 2005, an updated Race-Touareg with slightly more power is entered, with driver Bruno Saby,
finishing in 3rd overall and 1st in the Diesel class!

In 2006, Volkswagen released the most powerful Race-Touareg yet: the Race-Touareg 2. Five vehicles
enter, with driver Giniel de Villers finishing in 2nd place overall, and 1st in the Diesel class.

In 2009, Volkswagen won the 2009 Dakar Rally held in Argentina. VW's Touareg race models finished
1st and 2nd
 Winner of numerous international awards and accolades worldwide.

2008

February 20, 2008 - Volkswagen Tiguan is voted SUV of the year by "OFF ROAD" magazine readers
January 29, 2008 - Volkswagen receives award for increasing shareholder value
January 29, 2008 - Value champions 2008: Volkswagen Tiguan and Golf Estate
January 24, 2008 - Golf GTI is one of 10 Best Cars of 2008
January 18, 2008 - What Car? Award 2008: Double for Volkswagen
January 17, 2008 - Prize for TSI and DSG: Yellow Angel 2008 Award for Volkswagens Latest High-End
Technologies

2007

May 16, 2007 - Volkswagen models voted Company Cars of the Year
April 20, 2007 - Volkswagen wins 10 gold at Fleet Awards 2007
March 27, 2007 - Multiple awards for Volkswagen advertising
March 26, 2007 - "Innovation of reason" 2007: Award for high temperature fuel cell from Volkswagen
January 4, 2007 - Volkswagen unveiled the cleanest ever TDI engine.

2006

September 12, 2006 - Volkswagen Ranks First in J.D. Power Environmental Study
September 12, 2006 - Aerodynamic package makes Volkswagen Passat an eye-catcher -
June 20, 2006 - Volkswagen receives environmental award from Federation of German Industries -
March 2, 2006 - Auto1 Award- The Passat is Europes Number One -
January 20, 2006 - Passat Awarded Renowned What Car Trophy as Best Family Car
January 19, 2006 - The Passat is Germany's Favourite Car 2006-ADAC readers award Volkswagen the
'Gelber Engel' prize -

2005 and 2004

May 23, 2005 - The Passat - receives five star rating - top result in the Euro NCAP crash test
April 8, 2005 - The Golf - more than 25 awards worldwide
 March 23, 2005 - Volkswagen Phaeton moving ahead
February 16, 2005 - The new Passat launched with four different engines
January 30, 2004 - The Volkswagen Touareg an outstanding off-road vehicle - International experts award
prizes to the Volkswagen SUV -

Volkswagen in India
Recently Volkswagen paved the way for sustainable market activities in India. With the investment
agreement signed at the end of 2006 the brand sets a new course that unites two success stories
Volkswagen and India.

Volkswagen AG is to build a new production plant in Pune in the Indian state of Maharashtra. With
investment totaling some 410 million euros, a full production plant with a press shop, body shop, paint
shop and assembly lines is to be built on the 230 hectare site in the Chakan industrial park near Pune.
The German brand and Europes largest automotive manufacturer will be entering the Indian market to
meet the rapidly growing demand for mobility. Volkswagen will be developing a vehicle in the
foreseeable future specifically tailored to the needs of the Indian market offering all the features of a
genuine Volkswagen.
For the first step the Volkswagen brand will bring locally produced vehicles to the Indian market up
from the third quarter of 2007. To accompany the growing supply of Volkswagen Passenger Cars, the
Group has established a separate Indian sales company in 2007, initially for Volkswagen as well as for
Audi.
Thus, Volkswagen can bring one of it's upper-premium sedan as the first locally produced vehicle to
the Indian market. In April 2006, Volkswagen produced the 14 millionth of its bestseller. The Passat
has become the very image of automotive progress, representing what Made in Germany means. This
long-term success is confirmed by numerous accolades from experts, journalists and customers who
have put the car through its paces in recent months. This image is characterized by vehicle size, drive
technologies, safety features such as airbags, ABS and ESP in addition to quality details including
galvanized bodies. Imported vehicles such as the premium Sports Utility Vehicle Touareg will
complement the range.
Various positions of Volkswagen Dealers in India

Current Existing Dealers in India

Ludhiana - Prestige Motors, Lally Motors India Private Limited\

Ahmedabad - Volkswagen Ahmedabad Automark Motors Pvt.Ltd
Bangalore - Elite Motors Pvt.Ltd
Bangalore - Volkswagen Palace Cross
Chandigarh - Genuss Motors, Swami Automotives Pvt.Ltd.
Cochin - Volkswagen Cochin EVM Motors & Vehicles India Pvt Ltd
Chennai - Volkswagen Chennai ABRA Motors Private Limited
Coimbatore - Volkswagen Coimbatore Ramani Cars Private Limited
Delhi - DD Autoworld Private Limited
 Delhi - Kashyap Vehicle Works Private Limited
Delhi West - Volkswagen Delhi West Worldclass Automobiles Pvt. Ltd.
Goa - Volkswagen Goa Caculo Automotive Pvt. Ltd
Hyderabad - Orion Motors
Jaipur - Volkswagen Jaipur Tanya Cars Pvt Ltd
Kolkata - Volkswagen Kolkata OSL Exclusive Pvt Ltd
Mumbai - Volkswagen Downtown Mumbai
Pune - Volkswagen Pune Vidyut Motors Pvt. Ltd
Surat - Volkswagen Surat Navjivan Auto Square Pvt. Ltd
INTRODUCTION TO AUTOMARKS MOTORS
AUTOMARKS MOTORS is a division of LALLY MOTORS, owned by the NRI Lally family and the
Official dealer for Volkswagen AG in India and first Volkswagen passenger car dealer in Punjab currently
operational in Ludhiana at National Highway-1 (G. T. Road) since March-2008.

Mission: The strategic intent is to be the premier partner in the Indian automotive market, providing
products and service that exceed the current standards.
Strategy: A long-term strategy is being the leading benchmark company in the Indian automotive
market by constant investments in our people and facilities.

Quality Policy: Prestige Motors are fully committed towards total customer satisfaction. We believe in
continual professional improvement. Hence we keep updating our systems and facilities to offer the very best
for:

Total Commitment to customer satisfaction.

Focus on employees involvement and improve retention.
Work professionally and honestly.
Sales
Highly qualified Sales Team is ready to advise customers on any specific want and need
that would require and will assist in making the right choices.
AUTOMARKS MOTORS offers all facilities that are required by todays demanding
customers. In sales a good inventory of cars so that one can see, test drive (including door
step test drive) and select their desired model and color. With Volkswagen Genuine
Accessories. They have a wide range of products from car accessories up to the unique
Volkswagen Clothing and sportswear. Trade-in facility this is also the best place in town to
buy quality used cars, excellent finance options are also available with low EMIs, cash less
facility for insurance, a wide range of genuine Volkswagen accessorys to customize the
car the way customers like, air conditioned customer lounge overlooking the service area
so one can view their car being serviced, service van fully equipped with tools and
equipments ready to provide doorstep service as and when required. These are among just
a few facilities offered at all Prestige Motors dealerships. For a great car buying experience
just visit the nearest Prestige Motors dealership.
Prestige Motors After Sales & Service
Since the day Prestige motors started operation in Ludhiana, The dealership is fully equipped with state of
the art tools and equipments and all members of staff are fully trained at the Volkswagen training and
education center.

AUTOMARKS MOTORS with the help of its highly professional and well-trained workforce is
also providing many other customer oriented facilities such as
24 hours emergency help line
late working hours
7 days a week working

This team provides door step service to upcountry customers and also road side assistance for breakdown
vehicles. These are just a few factors that have lead to a high level of customer satisfaction and customer
confidence in AUTOMARKS MOTORS
The company has also developed a reputation for being very employee friendly, The employee
involvement policies (TQM) make them one of the best places to work in. A job in LALLY MOTORS is
very hard to get unless one catches us at the time of their regular expansion as the rate of turnover is very
low, infact it is virtually nil.
Products Profile for models available in India:
Passat

Technical specifications
Vehicle Model Passat TDI 2.0 Exclusive
Engine Type 4-cylinder diesel engine
Displacement(liters/cc) 2.01/1968cc
Max. Torque(NM at RPM) 320/1750-2500
Transmission 6 speed DSG-direct shift gearbox
Bore/Stroke(mm) 81/95.5
Max. Power output(kw(PS) @ RPM 103(140) at 4000
Emission Category Euro 4
Price 2518279

Jetta
Technical specifications
Vehicle Model Jetta 1.6 L (Petrol) Jetta 1.6 L TDI (Diesel)
Jetta 1.9 L TDI
(Trendline)/Comfortline
Engine Type 4-cylinder diesel 4-cylinder diesel engine
engine
Displacement(liters/cc) 1.6/1595cc 1.9/1896cc
Max. Torque(NM at RPM) 148/3800 250/1900
Transmission 5 speed manual 5 speed manual /6 speed
gearbox automatic DSG gearbox
Max. Power output(kw(PS) @ 75(102) at 5600 77(105) at 4000
RPM
Price 1,335,851 1,463,613/ 1,713,646

Touareg
Technical specifications
Vehicle Model Touareg 3.0 V6 TDI Touareg 5.0 V10 TDI
Engine Type 6-cylinder Vturbo 10-cylinder V bi-turbo
diesel diesel
Displacement(liters/cc) 3.0/2967 5.0/4921
Max. Torque(NM at RPM) 550/2250-2500 750/2000
Bore/Stoke mm 83.0/91.4 81.0/95.5
Compression Ratio 17.0:1 18.5:1
Max. Power output(kw(PS) @ RPM 176@4000-4400 230@3750
Fuel Type Diesel 51CZ Diesel 51CZ

Introducing POLO in India

Volkswagen India will launch its first small car, the Polo, in the domestic market in the early
part of 2010. The car will be priced and positioned in line with the A2 compact car category,
which includes models such as Maruti's Swift & Ritz, and be built on a new platform. The Polo
will be made at the company's new manufacturing facility at Chakan, Pune, with locally
sourced auto components being about 50 per cent.
The all-new platform for the Polo has been designed keeping Indian road conditions in mind.
The Polo will be benchmarked against the market leader in this segment, which is Maruti
Suzuki's Swift. The Polo would be available in the petrol and the diesel engine variant.
Company hope to sell around 30,000 units in 2010. Then, by 2014, and hope to cross the
100,000 mark, by which time the car market in India would have crossed two million units
Till date, VW India has invested Rs 3,800 crore (Rs 38 billion) in setting up its operations in
India. The facility at Chakan has an annual capacity of up to 110,000 cars on a single shift.

Competitors of existing Volkswagen model in India

Competitors of JETTA (14-18lakhs)
Honda Civic
Hyundai Sonata(Emberra)
Skoda Octavia
Skoda Laura
Toyota Corrola Altis
Fiat 500
Competitors of Passat(24lakhs)
Toyota Camry
Honda Accord
BMW 3series
Skoda Superb