Business Plan

Introduction An overall introduction as well as rationale for the

business idea.
A general idea about financial feasibility to ensure
that project is feasible.
Product/Service Description Details about the Product/Service
How it will be delivered.
Industry and Competitor Understanding of industry dynamics and
Analysis environment factors.
Analysis for direct & indirect competitors.
Marketing Plan An overall marketing plan with subcategories of
promotional tools.
Organizational Structure Human resource management to run the business
Financials Cost, revenue and profit estimates
Future sales projections.
Key financial parameters including breakeven
analysis, ROI and contingency/backup plans.
Financing Financing options and selection of most viable financing
option for the business with rationale.
Future Plans Future strategy.
Overall Recommendations Overall recommendations about feasibility of the project.

Consultancy Report
Introduction Description of the project.
Scope & Goals Outcomes expected from advising
Academic/theoretical foundations of the problem
areas
Key assumptions and constraints.
Review of Theoretical An academic review of the related concepts.
concepts / Literature
Methodology Proposed course of action.
Research Information collection.
Analysis Review of the findings.
Recommendations Option(s) to be selected based on the analysis.
Implementation Proposed plan of action for carrying out the recommended
option(s).
Conclusions Summary overview and recommendations for the project.